Business
Marketing agency and PR specialist appointed for Visit Pembrokeshire

Visit Pembrokeshire, Wales’ first Destination Management Organisation (DMO), which launched on 16th November 2020, said in a statement that it is delighted to announce that it has appointed both a marketing agency and a PR specialist.
In a statement, Visit Pembrokeshire said: “This is to help bring to life the county’s 2020-25 Destination Management Plan and to deliver a tourism campaign over the next 12 months.
“Following competitive pitches for both positions, Visit Pembrokeshire confirms that mr.h has been appointed as the marketing agency to develop a new brand identity and shared narrative for Pembrokeshire. The company specialises in the travel and lifestyle sectors and has been tasked with raising the profile of Pembrokeshire, including the destination’s year-round offering, dispersing visitors across the county and driving growth in the visitor economy.”
Also appointed is the experienced public relations specialist Travel PR, which will work in partnership with mr.h and the in-house team at Visit Pembrokeshire.
The shared aim of the agencies is to build awareness of Pembrokeshire’s many wonderful attributes, its ease of access and its year-round offerings – from its stunning coastline to its incredible range of authentic experiences. Growing tourism in a responsible and sustainable way is seen as vital.
The marketing campaign is being funded in part through the Enhancing Pembrokeshire Grant, a scheme which raises funds via second-home council tax premiums. Visit Pembrokeshire was awarded funds to launch an integrated 12-month marketing and PR campaign to grow the value of tourism in the county. Says Emma Thornton, Chief Executive, Visit Pembrokeshire: “This is an exciting step forward for Visit Pembrokeshire. These appointments come at an important time and will support destination recovery. Local businesses and the wider community will benefit from the investment, particularly given the challenges that the tourism industry has faced over the past year.”
Pembrokeshire County Council’s Cabinet Member for Economy, Tourism, Leisure and Culture, Paul Miller, says: “I’m delighted that Visit Pembrokeshire has made these high-quality appointments which will help to take Pembrokeshire to the next level, ensuring it is rightly seen as a world-class destination. I’m determined to support this industry which is so vital to jobs and our economic vitality, whilst ensuring that we manage the destination in a sustainable way to protect what makes it so special.”
Business
Carmarthenshire business named as Wales Business Awards finalist

A CARMARTHENSHIRE business has this week been announced as a finalist for the Wales Business Awards 2025 by Chambers Wales South East, South West and Mid.
Businesses of all sizes and from all sectors across Wales entered to be in with a chance of winning a prestigious accolade, with 50 companies named as finalists across 12 categories.
Whitland-based consultancy Landsker Business Solutions has secured a spot on the shortlist for Professional Services Firm of the Year.
The winners will be revealed at the awards ceremony, hosted by broadcaster Andrea Byrne and sponsored by Bevan Buckland LLP, on 12 June at Holland House Hotel, Cardiff. One finalist will also be awarded ‘Wales Business of the Year’ during the ceremony.
Gus Williams, interim CEO of Chambers Wales South East, South West and Mid, said: “The Wales Business Awards are an exciting showcase for the successes and achievements of the very best of Welsh business. We were thrilled to have received hundreds of fantastic entries this year, highlighting the innovation, creativity and ambitions of companies across the country.
“We are looking forward to celebrating our incredible finalists at our ceremony in June, together with members of the Welsh business community, distinguished dignitaries and ministers including Secretary of State for Wales, the Rt Hon Jo Stevens MP.”
Business
Thousands discover they qualify for extra financial support

THOUSANDS of people on low incomes across Wales have secured an extra £170m by claiming benefits they didn’t know they were entitled to, thanks to free Welsh Government advice services.
The Claim What’s Yours helpline connects people with friendly advisers who help cut through the confusion of the benefits system. For many who call, including working families, new parents and pensioners, it’s their first time claiming benefits, with many surprised to learn they qualify for financial help.
With around £2bn in benefits going unclaimed in Wales each year; the Single Advice Fund and Claim What’s Yours services have helped 361,000 people to deal with their social welfare problems and to claim £170m of benefits they were entitled to, and write off £49.1m in debts from January 2020 to December 2024.
The services have seen growing demand, with advisers handling over 6,500 calls in the past six months alone – showing how valued the service has become.
Colette Smith, Advice Project Worker at Citizens Advice Rhondda Cynon Taf, has helped hundreds of callers navigate the benefits system. She said: “Every day I speak to people who are genuinely struggling but have no idea they’re entitled to extra support. I recently took a call from a person who was really struggling to make ends meet, on the call I identified that the person was able to claim Pension Credits which meant they were entitled to Housing Benefit and Council Tax Reduction. We helped the client to make the claims and they felt so much better and could now see a way forward.”
The Cabinet Secretary for Social Justice, Jane Hutt, said: “With billions in benefits going unclaimed each year, it’s clear that too many people don’t know that they are eligible for support. When someone successfully claims pension credit, carer’s allowance or other benefits they’re entitled to, it can mean the difference between struggling and stability, and helps reduce stress and improve their wellbeing.
“The service provides friendly, professional and confidential advice and could make a significant difference to your household budget. If you’re unsure whether you qualify for support, I encourage you to make that phone call and find out what help might be available to you.”
Anyone wanting free, confidential advice can call Advicelink Cymru’s Claim What’s Yours helpline on 0808 250 5700 between 9am and 5pm, Monday to Friday. Calls are welcomed in English or Welsh, and help is available for those who cannot hear or speak on the phone through the Relay UK service
Business
Caravan park will not be built on rural Pembrokeshire field

AN APPLICATION to site a campsite on a rural Pembrokeshire field has been refused by county planners.
South Gloucestershire-based Christopher Nash sought permission from Pembrokeshire County Council for the establishment of a tourist touring caravan and camp site with associated facilities on land at the B4341 to Broad Haven, Haverfordwest, the works having started in May 2024.
A supporting statement for the touring caravan and tent campsite, just over a kilometre west of Portfield Gate, through agent Planix.UK Planning Consultants Ltd said: “The proposal seeks to provide tourism accommodation while being sensitive to the site’s rural context and Pembrokeshire’s planning policies, particularly those promoting sustainable development and tourism.”
The scheme includes a caravan and tent pitching area, a static caravan as a reception and office, and related facilities including a WC, shower and hardstanding, along with landscaping works.
An officer report recommending refusal said: “In terms of connectivity, the site can be accessed via an existing footpath from the Portfield Gate, although this ceases approximately 450 metres to the west of the site, with no safe footway towards Broad Haven.
“However, due to the distance from the settlement being in excess of a kilometre the site is not visually related to the settlement in terms of being seen as part of the same landscape via existing built form, and is not considered to be well related to Portfield Gate as set out with the LDP.
“Notwithstanding this, as required evidence has not been put forward that the development would provide a community facility or a service such as a shop, which is not otherwise available in the settlement, and which would be open for the community to use.”
It added: “An argument has been put forward within the submission that there is a fallback position that under permitted development rights via membership to the Caravan Club, the applicant has the ability to establish a certified camping and caravan site. Although this is acknowledged, this suggested fall-back position is not considered to hold significant weight to be considered a material consideration.
“In addition, any exemption whilst being a member of an exempted organisation such as the Caravan Club would not allow for any operational development to take place and would limit the number of tents or touring caravans allowed as part of the exemption.”
It went on to say: “The proposed siting of a static caravan, a welfare building, access track and hardstanding area within the site is considered an incongruous addition within the countryside without robust justification.
“Although some screening is suggested to the northwest of the site details of this has not been provided therefore it is unclear if the screening would mitigate against the identified unjustified visual intrusion.”
The application was refused on grounds including being located in the countryside away from any settlement, visual intrusion, access and highway issues, it would “increase the volume of foul discharge from the site which is within the catchment of the River Cleddau Special Area of Conservation (SAC),” and the absence of a Green Infrastructure Statement.
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