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New businesses open for trade at Milford Waterfront as Covid lockdown eases

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MILFORD WATERFRONT, the hidden gem within Pembrokeshire’s tourism crown, has even more to offer visitors now that retail, hospitality, and tourism has reopened, with lots of new businesses opening their doors for the first time and some existing businesses having expanded since the pandemic.

From independent restaurants to barbers and environment friendly fashion shops, there’s plenty to eat, shop and enjoy at Milford Waterfront.

The Green Genie is a vegetarian and vegan bistro set overlooking Milford Marina. The only one of its kind at Milford Waterfront with its vegan offering, the bistro is family and dog friendly.

The Green Genie offers visitors a nutritious and flavour-packed menu with dishes including Asian style vegan noodles, vegetarian tacos, traditional English dishes and gluten free options as well as a selection of vegan wines, beers and ciders.

Delicious vegan and vegetarian food @ Green Genie Bistro

Madison’s Bar and Restaurant is the Green Genie’s sister restaurant. A unique dining experience is on offer at Madison’s; the vintage themed restaurant and bar transports you back to the 1920s and 30s. The food encapsulates contemporary and classic options from the land and sea, including steaks and lamb as well as fresh seafood such as their tender scallops using locally sourced produce. The Green Genie’s menu is also available for vegetarian and vegan diners.

Madisons Bar & Restaurant

Talouies opened in the summer of 2020 and adds to the growing café culture at Milford Waterfront. Open 7 days a week and dog friendly, Talouies offers visitors afternoon tea as well as homemade light bites, cakes and desserts, along with a wide selection of loose-leaf teas and fresh, aromatic coffees.

Talouies

Sister company to resident restaurant Foam, Sugar Loaf Deli & Bakery are on hand to provide sandwiches, toasties, paninis, pastries, salads, soup and extravagant doughnuts. Everything on offer at Sugar Loaf is baked at their Bake House, which is based at Milford Waterfront as well.

Sugar Loaf offers Pembrokeshire produce, including jams, marmalades, chutneys, pates, cheeses and fudge from local suppliers. Sugar Loaf are also fully licensed supplying a wide range of wines, local ales, cider and spirits. 

The Sugar Loaf team are not only passionate about artisan bread and baked goods, they care about the environment too, sourcing supplies locally to minimise their carbon footprint, and providing biodegradable/compostable packing for their takeaway products with the business looking to work towards being plastic free.

Grab a bite at Sugar Loaf

Established in early 2020 by owners Lee and Nic, CUB3D is an independent clothing brand which started selling environmentally-friendly fashion online and due to a successful start, CUB3D opened their store here later that year, adding to the great range of independent shops at Milford Waterfront. CUB3D does their branding and design work in-house to provide a quality service. All of the products that they design and create are moving more towards recycled and carbon neutral garments. They are also hoping to expand their ‘Earth Positive and Salvage’ recycled clothing range in 80-90% of their product offering by summer 2021. They offer products including t-shirts (which are 100% recycled), hoodies, jumpers, bobble hats, knitted hats, caps, belts, wallets and iPad cases too.

CUB3D

Opening its doors in March 2021 by owner Owen Grey, OG Barbers is the only dedicated barbershop at Milford Waterfront. Confident in all aspects of barbering, they provide a wide range of professional services including standards cuts, fades, skin fades and beard trims too. OG Barbers also offers top-of-the-range products used to style your hair, including Dapper Dan, Black Label and Fudge.

OG Barbers

The Scoop Ice Cream Parlour and Coffee Shop has been serving ice creams from its kiosk next to the Pier Head since 2016, but this year due to its popularity, the business has developed and brought ice cream making back to Milford Haven with the addition of their own new ‘Ice Creamery’, based just over the road at Neptune House. This means that the ice cream served at the The Scoop is made at Milford Waterfront, with milk from Steynton Farm.

Looks lush!

Coco’s Restaurant was taken over by new owners James and Phil in August 2020, offering a great selection of food and drinks in an informal, relaxed city-style venue. COCO’s home, ‘The Sail Loft’ is a Grade II listed building, which was once used to service the Nantucket Whaling ships and is now home to this vibrant restaurant serving yummy meals, decadent cocktails and coffee and cake every day from 11am.

Coco’s the hotest decor in town!

Steve Edwards, Commercial Director at the Port of Milford Haven commented: “We are so delighted to have welcomed all these exciting new businesses to Milford Waterfront. It was reassuring to see non-essential businesses reopen earlier this month and now outdoor dining returning as well. Given the challenges that the pandemic has presented, as a destination we really are bucking the trend, with new businesses choosing to be based here at Milford Waterfront! Developing hospitality and tourism in the area is an important strategy for the Port, and with the addition of the new 100 bedroom Tŷ Hotel, which will be opening in spring next year, we really are achieving the ambition to make Milford Waterfront a must-visit destination in Pembrokeshire. We have so many fantastic businesses here that offer a variety of services to visitors, and we cannot wait to see everyone enjoying themselves as lockdown restrictions ease.”

 

Business

Port of Milford Haven named among UK’s best workplaces for women

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Recognition secured for second consecutive year as women now hold 42% of management roles at the Port

THE PORT OF MILFORD HAVEN has been named among the UK’s Best Workplaces for Women for the second year running.

The organisation has been placed within the top 100 large employers on the 2026 list, compiled by workplace culture body Great Place To Work UK.

The recognition is based largely on feedback from female employees, who highlighted flexible working, access to time off, employee benefits and the Port’s approach to safety and sustainability.

The Port said its position on the national list had improved by 45 per cent compared with last year.

One employee said: “The flexibility I’m given and the freedom to bring my own ideas make me feel valued and trusted.

“Being part of the Port is something I’m genuinely proud of, and I’m excited about the opportunities ahead to grow and build my career here.”

Another praised the organisation’s support for work-life balance and mental health.

Women currently make up 31 per cent of the Port’s overall workforce and 42 per cent of employees in management positions.

The Port said this compared favourably with the wider ports sector, where women account for an average of 19 per cent of the workforce and 23 per cent of managerial roles.

HR director Vidette Swales said the organisation was proud to have retained the recognition.

She said: “We are incredibly proud to be a workplace where women can thrive, develop their careers and bring their whole selves to work.

“Creating an inclusive culture is not just the right thing to do. It strengthens our organisation by ensuring diverse perspectives are heard, valued and reflected in everything we do.

“We are committed to providing opportunities for growth, supporting work-life balance and fostering an environment where women feel empowered to succeed at every stage of their careers.”

Port employees are also involved in Pembrokeshire’s SPARC initiative, which was established in 2023 to introduce secondary school pupils to career opportunities in industries where women have traditionally been underrepresented.

Its activities focus particularly on careers within the maritime and energy sectors.

Ms Swales added: “Our staff are proud to be involved in the SPARC initiative, engaging with girls in secondary schools through a range of activities and raising awareness of the opportunities available.”

Benedict Gautrey, managing director of Great Place To Work UK, said the organisations included on the list were making a difference to employees’ everyday working lives.

He said: “What matters most is that this recognition comes directly from women working in these organisations, who tell us they feel supported, valued and able to grow.

“Congratulations to the Port of Milford Haven for creating an environment where inclusion is clearly felt in practice.”

The Port retained its Great Place to Work accreditation for a third consecutive year at the end of 2025.

Photo caption: Female employees from across the Port of Milford Haven celebrate the organisation’s inclusion among the UK’s Best Workplaces for Women for a second year.

 

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British Business Bank-backed firms to deliver ‘£300m boost’ to Welsh economy

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Finance provided during 2025/26 is expected to help create 1,300 jobs and support more than 17,000 existing roles across Wales

SMALL businesses receiving British Business Bank-backed finance are forecast to generate an additional £600m in turnover and contribute £300m to the Welsh economy.

The figures, published in the government-owned development bank’s latest annual Impact Report, relate to businesses newly supported during the 2025/26 financial year.

Around 1,400 smaller businesses in Wales received bank-backed finance for the first time during the year.

Over the lifetime of that finance, the businesses are expected to create approximately 1,300 additional jobs while supporting a further 17,200 existing roles.

The forecast £300m increase in economic output represents the gross value added generated from the additional £600m in business turnover.

The bank said one of the main drivers of its activity in Wales had been the £130m Investment Fund for Wales, which was launched to improve access to finance for businesses at different stages of development.

The fund recently passed its second anniversary and has so far invested £37m through more than 102 investments involving 93 Welsh businesses.

Those investments have supported companies across a range of industries while also attracting additional private-sector funding into Wales.

Recent deals include a £3.5m investment in industrial services company Advantiv Limited, the fund’s largest equity investment to date.

The funding is intended to support the company’s expansion, the opening of additional locations across the UK and investment in operational innovation.

The British Business Bank is also supporting a new £6.5m innovation cluster in the Cardiff Capital Region.

The initiative aims to increase equity investment in high-growth businesses operating within the UK Government’s eight priority Industrial Strategy sectors.

Jess Phillips-Harris, director for Wales within the bank’s Local Growth Team, said the report demonstrated the effect that access to finance could have on businesses and communities.

She said: “This year’s Impact Report shows the real difference that British Business Bank support is making to businesses and communities across Wales.

“As the bank’s support continues to grow, we’re backing more businesses across a wider range of sectors, while bringing more private investment into Wales alongside our own funding.

“This is helping innovative companies develop new technologies, manufacturers expand their operations and entrepreneurs turn ambitious plans into long-term growth.”

She added that programmes including the Investment Fund for Wales, Start Up Loans and angel investment initiatives were helping companies grow while supporting skilled employment and local economies.

Across the UK, the British Business Bank supported £9.4bn of finance for smaller businesses during 2025/26.

The bank estimates that the finance will generate £19.7bn in additional turnover, £8.8bn in gross value added and 39,000 additional jobs over its lifetime.

Approximately 87% of the businesses newly supported during the year were based outside London.

The economic impact figures are forecasts based on the expected long-term performance of businesses receiving finance and do not represent turnover or jobs already delivered.

 

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Welsh food and drink sector takes centre stage at Royal Welsh Show

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More than 300 Welsh businesses, 2,500 products and over 100 new product launches are being showcased as producers seek new buyers and markets.

Wales’ food and drink industry is taking centre stage at this year’s Royal Welsh Show, with hundreds of businesses using the event to secure new customers, launch products and explore opportunities for growth.

More than 60 companies are exhibiting in the show’s Food Hall, while the Food & Drink Wales Trade Business Lounge is representing over 300 Welsh businesses and around 2,500 products.

Organisers say more than 100 new products are being launched during the week, making the show one of the largest showcases of Welsh food and drink in the UK.

The programme brings together producers, retailers, wholesalers, hospitality businesses, public sector buyers and industry experts.

Last year, activity within the Business Lounge generated more than £3 million in confirmed sales. More than 300 trade buyers have registered to attend this year, including representatives from major retailers, foodservice operators and independent businesses.

Llyr Gruffydd MS, Cabinet Minister for Rural Resilience and Sustainability, said the show provided an opportunity to celebrate the quality and diversity of Welsh produce while helping businesses build valuable commercial relationships.

He said: “The Royal Welsh Show provides a unique opportunity to celebrate the exceptional quality, innovation and diversity of Welsh food and drink.

“Bringing together producers, buyers, industry experts and support organisations, it showcases the strength of a sector that makes a significant contribution to communities and economies across Wales and supports thousands of jobs throughout the food supply chain.”

The minister said activity at the Food Hall, Business Lounge and International Pavilion demonstrated the Welsh Government’s commitment to supporting an ambitious and growing industry.

He added: “The activity also reflects our ambitions for Wales’ National Food Strategy, which will help strengthen local production, local processing and local procurement, creating a more resilient and sustainable food system for future generations.”

Businesses exhibiting in the Food Hall represent sectors ranging from dairy, meat and bakery products to alcoholic drinks, soft drinks and preserves.

Among them is Welsh Lady Preserves, whose managing director Carol Jones said the event allowed producers to meet customers and buyers while promoting Welsh products to a wider audience.

She said: “The Royal Welsh Show is a fantastic platform for Welsh food and drink businesses.

“It gives us an opportunity to showcase our products, meet customers and connect with buyers, while championing the very best of Welsh food and drink.”

This year’s displays also highlight companies working on carbon-reduction plans, achieving B Corp certification and taking part in Blas Cymru, also known as Taste Wales.

New attractions include a Fresh and Welsh food-to-go display, a Design Your Own Canapé tasting experience and an exhibition highlighting Welsh products with protected Geographical Indication status.

The International Pavilion is hosting meetings, launches and industry events throughout the week.

These include the launch of the Dairy Sheep Wales Cluster, presentations for local authority caterers and NHS procurement officers, and activities aimed at encouraging young people to pursue careers in the food and drink industry.

Welsh Government support programmes are also being promoted at the show, covering innovation, technical development, exports, sustainability, skills and business collaboration.

Figures from the latest annual report for the government-backed HELIX programme show that it generated an estimated economic impact of more than £103 million during 2025–26.

The programme supported 159 companies and helped businesses develop more than 300 new food and drink products during the year.

With thousands of products on display and buyers attending from across the UK and overseas, industry leaders hope the Royal Welsh Show will provide a platform for further investment, sales and expansion across the Welsh food and drink sector.

This could also take a stronger business headline, such as: “Royal Welsh Show puts 2,500 Welsh food and drink products before buyers”.

 

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