A DELEGATION from the Worshipful Company of Farmers has visited Bluestone National Park Resort in Pembrokeshire to meet with its CEO and a former dairy farmer, William McNamara.

Bluestone welcomed the 35th Advanced Farm Management Course of the Worshipful Company of Farmers for their annual reunion.

The Worshipful Company of Farmers is a Livery Company linked to the Livery Companies of London and its purpose is to inspire, encourage and develop excellence in the management of British Agriculture.

Since its formation in 1946 it has promoted farming to the nation, developed professionalism within the farming industry, and supported a wide range of charitable organisations.

After a visit to Pembrokeshire’s Puffin Produce in the morning, the group visited Bluestone to speak to Mr McNarama, a former dairy farmer, to gain further insight into the creation of the holiday resort on what was previously his farm.

Speaking about the visit, Mr McNamara said: “I was greatly honoured to have had the opportunity to host the 35th group of the Worshipful Company of Farmers at Bluestone. With my roots firmly in farming, it was a pleasure to share Bluestone’s story and my own experience of farming diversification.”

Meurig Raymond added: “To see at first hand the amazing development of the Bluestone Resort over the past 13 years was a great privilege and a highlight of our trip to Pembrokeshire.

“The group were most impressed by the Bluestone story; the incredible amount of investment into a world class holiday resort, and the sheer passion and enthusiasm which William and his team portrayed during our tour.

“There is no doubt that Bluestone is a real jewel in the future of tourism in Pembrokeshire and many of our group indicated that they will be returning with their families to enjoy the wonderful facilities at the resort.”

William spoke to the group about growing up working on the farm, located in Southwest Wales, and how he believed he was destined for a career in agriculture. After attending agricultural college, expanding the family’s milking herd and harvesting Pembrokeshire New Potatoes, it was the introduction of milk quotas that first encouraged him to diversity into leisure.

Bluestone is now one of the largest tourism operators in Wales, welcoming 160,000 staying visitors to the resort each year with an average annualised occupancy of 97%.

The resort contributes in excess of £17m per annum directly into the local community through the supply chain and payroll, and as a Green Key accredited business is committed to sustainable tourism, most recently banning the sale of plastic water bottles on the resort in partnership with Refill Wales. Over 700 people are employed in permanent, long-term positions across the site.

The 35th group, led by Meurig Raymond who is a Freeman of the Worshipful Company of Farmers, were treated to a full guided tour of the resort by CEO, William McNamara which included Serendome – where they enjoyed afternoon tea – and the newly opened HIVE activity centre. They also met other Bluestone team members including Director of Operations, Rebecca Rigby.

THE VALUE of the iconic beef, lamb and pork sectors to the Welsh economy rose in 2020, as consumers turned to local, sustainable, quality food during the COVID pandemic, according to analysis by Hybu Cig Cymru – Meat Promotion Wales (HCC).New figures from the Welsh Government ‘Aggregate Agricultural Output and Income’ report show that the total value of agricultural output in Wales for 2020 is projected to stand at £1.7billion – a 6.2% (or £99 million) increase on the provisional figure for 2019.

Cattle and sheep account for 44% of this total at £750million; the highest proportion recorded since 2016. The agricultural output value for Wales’s pig sector also increased (by 34.3% or £2 million) to a value of £8 million.
The figures reflect the strength of the livestock sector in Wales and sit in contrast to Total Income From Farming (TIFF) figures for the UK as a whole newly released by Defra. Although the TIFF figures are a different form of measuring farm production, the UK data concurs that the livestock sector has had a strong year, but in other parts of Britain, this was more than offset by poor harvests in the arable sector.

Demand for beef and lamb have been strong in the domestic retail market since the immediate aftermath of the first COVID lockdown in spring 2020. After initial market volatility, marketing campaigns by HCC and other bodies encouraged consumers to recreate restaurant meals at home.

Over the past 12 months, domestic retail sales of lamb and beef have trended consistently higher, with spending on lamb 20% higher than the previous year. Sales at independent high street butchers are also strong.

Research shows many demographic groups, including families with children, buying more beef and lamb than previously, and turning to quality home-grown produce.

HCC Data Analyst Glesni Phillips said, “The strong demand for red meat from the domestic consumer has helped drive market prices for beef and lamb at Welsh livestock markets in the second half of 2020 and into the early months of 2021.

“It’s no surprise, therefore, to see that the overall value of the industry is projected to have grown. We have seen inflation in the costs on farmers, which offset some of the gains from improved market price; however, it’s heartening to see consumers’ support for quality Welsh produce.“Welsh Lamb and Welsh Beef remain key drivers of our rural economy, and given their excellent brand reputation, they act as flagship products for the growing Welsh food and drink sector.”Further analysis of the aggregate output and income figures for Welsh farms are available in HCC’s latest monthly market bulletin.

THE INCREASINGLY negative narrative around livestock farming and its portrayed impact on the environment and climate change has led to farmers in Wales standing up to tell their stories and highlight the positive impact livestock farming has.

Through the Farmers’ Union of Wales’ campaign ‘Guardians of the Welsh Land’, farmers are addressing misleading claims by various groups about the role livestock farming plays in relation to climate change and the environment.  Launching the campaign, FUW Deputy President Ian Rickman said: “The FUW has consistently recognised the threat represented by climate change and the need to take action. This is clear from a cursory look at our manifestos and policy documents published over the past twenty years.

“We know that farming is already responsible for a critical carbon resource in soils, woodland and semi-natural habitats and I’m pleased to launch the FUW’s environment campaign – ‘Guardians of the Welsh Land’ from my home farm here in Carmarthenshire today. As farmers are the most trusted link in the supply chain, they are best placed to communicate their stories, helping to address consumer concerns and influencing political agendas. Members can also look forward to a variety of webinars over the coming months, which will focus on the different challenges ahead for the industry and how to overcome them.

“There is no question in our mind that we need to counteract the continuation by the anti-farming lobby of their campaign to vilify and belittle domestic food producers.  These attacks are corrosive and grossly misleading, negatively influencing consumer perception of the industry and influencing political agendas on a global scale.”
Mr Rickman added that 2021 is an important year for these types of conversations.

“Knocking on our door are the United Nations Food Systems Summit and COP26. The FUW has been engaging with these conversations at an international level and shares some concerns with other industries across the globe about the wider narrative and ambitions set out in inconspicuous looking documents. Plans, we and the general public don’t support.  Telling the positive story of the guardians of our Welsh land is now more important than ever,” he said.

Starting in the first week of June, the campaign introduces four farmers all of whom tell the story of how they are addressing environmental and climate change needs in their unique ways: Carmarthenshire organic sheep farmer Phil Jones, the Roberts family from Meirionnydd, Ceredigion dairy farmers Lyn and Lowri Thomas and FUW President Glyn Roberts who farms with his daughter Beca at Dylasau Uchaf in Snowdonia.
“The campaign will further highlight that Welsh farmers are rising to the challenge of improving soil health and increasing organic matter in soils, improvements which represent further opportunities for sequestering more carbon. These improvements, the campaign will highlight, are achieved through specific livestock grazing patterns and rest periods. The campaign is also clear that the correct options, guidance and rewards are required to encourage more farmers to adopt such systems,” said Mr Rickman.
Soil, the campaign will stress, is a long term investment and at present, around 410 million tonnes of carbon is stored in Welsh soils and 75,700 hectares of Wales’ woodland (25%) is on farmland, representing an important and growing carbon sink.
“As acknowledged in Natural Resources Wales’ State of Natural Resources Report, using land for food production is an essential part of natural resource use and management.  Whilst we acknowledge that  agricultural intensification has undeniably had negative impacts on some species and ecosystems, there is overwhelming evidence that other factors, including reductions in agricultural activity and afforestation, have also had severe negative impacts,” he added.