News
Pembrokeshire bathing waters: It wasn’t always this way
IN THE south western corner of Wales lies Pembrokeshire, a beautiful place that attracts millions of tourists each year and is currently celebrating having some of the cleanest bathing waters in the United Kingdom.
The county has 29 designated bathing waters – almost a third of all those in Wales – and latest results from our Wales Bathing Water Quality Report 2020 show that 27 of those have achieved the highest ‘excellent’ status, with the remaining two achieving ‘good’.
The bathing water sampling season usually runs from the 15 May to 30 September and tests all 105 designated bathing waters around Wales on their water quality. Water samples are taken away, analysed in a specialist laboratory and assessed against a set criteria.
At the end of the season the results will be compiled for each bathing water and used to assess the water as ‘poor’, ‘sufficient’, ‘good’ or ‘excellent’.
This means that local residents and the millions of tourists that flock to Pembrokeshire, can take a dip in the sea safe in the knowledge that they are swimming in some of the cleanest waters in the UK.
But it hasn’t always been that way.
Rod Thomas, a senior environment officer for Natural Resources wales, has lived in Pembrokeshire all his life, and worked as an environment officer within NRW for more than 30 years.
Here Rod tells the story of how strong partnership working and a joint commitment to making a change has made Pembrokeshire the county with the highest number of excellent rated bathing waters in Wales.
Change was no accident
I was born and raised in Pembrokeshire. I love it here and visit our beaches as often as I can.
I’m so proud of what has been achieved, and to be part of the Pembrokeshire Environment Team that has played such a massive role in turning things around for our bathing waters.
This change was no accident. It is the result of a lot of hard work by all parties involved.
Top three issues – tourism, sewage treatment and farming.
Our bathing water issues resulted from a combination of problems, with the top three issues being:
- the impact of tourism
- out-dated sewerage systems
- impacts from agriculture
- Partnership working and Pembrokeshire Beach Strategy
We started to achieve change when organisations pulled together, and we took a partnership approach to the issue. Welsh Water started to make improvements to their waste management systems, while NRW proactively visited areas to identify pollution problems. In addition, Pembrokeshire County Council identified sewer misconnections and enforced dog byelaws to allow dogs on restricted areas of the designated beaches.
In 2018 we formalised this partnership working with the launch of the Pembrokeshire Beach Strategy (2018-2021). This outlines the roles and responsibilities of each organisation and has been our road map to continuous positive change in ensuring that ‘a visit to a Pembrokeshire beach is the best experience that it can be.’
Each beach has a story to tell
Each beach has its own story to tell and demonstrates the range of pollution issues that can affect our bathing waters.
We worked with a local farmer in one area who was keen to help protect the Blue Flag status of a local beach. The farmer changed his practices to ensure that cattle were not allowed to stand in the stream above the beach. By providing an alternative drinking water source, and protecting the water quality of the stream, the beach achieved ‘excellent’ status.
Wiseman’s Bridge
Back in 2011 the bathing water at Wiseman’s Bridge was rated ‘poor’, the lowest standard possible. There was the very real possibility that signage would be required to advise people not to swim there. This was a real challenge for NRW, Pembrokeshire County Council, and all the organisations that it impacted upon, as well as the local economy that relies so heavily on tourism.
The beach is surrounded by caravan sites, as well as properties on private sewerage systems. We carried out a rigourous pollution prevention campaign in the area. We visited all caravan sites, farms and local houses using septic tanks. We found a variety of problems including misconnections.
Several caravan sites had private sewage treatment plants that were old and therefore not working very effectively. The result was poor quality effluent discharging into the stream that led to the beach. We provided site owners with advice and guidance. They took all this on board and went above and beyond what was required, investing in new sewerage treatment systems. The technology includes the use of ultraviolet light treatment plus a reed bed system and results in ‘gin clear’ water.
After seven years of continual improvements this beach now has ‘excellent’ status, a fantastic achievement!
It’s not easy, but change is possible
Improving bathing water quality is not easy, but it is most certainly possible. It requires organisations to work together, chipping away bit by bit over a long period of time. We couldn’t do it without the help of local businesses and landowners.
We will continue to look for opportunities for more improvements to be made. My dream would be for all 29 bathing waters to achieve excellent status.
If we turn our backs on this and stop doing what we’re doing, the quality of bathing waters will decline again. I for one, do not want this to happen.
Stay safe in our waters this summer
If you are planning on visiting some of Wales’ coastlines or inland rivers and lakes this summer, please ensure that you take extra steps to keep yourself and your family safe around water, by assessing the risks before you enter the water and paying more attention to what’s happening around you.
Find out more on how to have a safe and enjoyable time outdoors at Adventure Smart UK, and follow the advice in the Waterside Code and the Wild Swimming Code – part of the Countryside Code family.
The Wales Bathing Water Quality Report 2020 is available to view here, Natural Resources Wales / Wales bathing water quality report 2020.
You can also check the bathing water quality of each designated area here: http://environment.data.gov.uk/wales/bathing-waters/profiles/
Community
Pembs Agricultural Society’s Christmas Fair expands to an all-weekend event
PEMBROKESHIRE AGRICULTURAL SOCIETY’S Christmas Fair will be an all-weekend event next month. The Christmas shopping extravaganza is all set to take place on Saturday, 14 December as well as Sunday, 15 December.
The Parkhouse building on the Haverfordwest Showground will be transformed into a Christmas paradise. There will be even more stalls this year with a wide variety of quality local businesses exhibiting as well as festive music, Santa in his Grotto and an outdoor food court.
Judith Roach and Emma Thomas, the event organisers, said, “We are excited to be able to announce that our Christmas Fair will be on for two days rather than just one this year. We continue to build on the success of last year’s event with twice the opportunities to attend and even more stallholders. It will be the perfect start to the festive season as the Parkhouse Building will be transformed into a one-stop-shop for those preparing for Christmas.”
The Fair will be open from 10am until 4pm and admission is free. Visitors will find unique gifts, handmade decorations, art and beautiful homeware. Some of the county’s very best food and drink producers will also have stalls to give visitors the opportunity to stock up on all their festive treats. From decadent chocolate brownies, fudge, festive spirits to Welsh cheeses, there’s something to tantalise everyone’s tastebuds. There will also be a range of outlets for ‘on the go’ eating and drinking.
One special guest at the event will be everyone’s favourite bearded gentleman in red – Santa will be taking time out from his busy schedule to attend the event. There will be a charge of £3 per child to visit Santa and all proceeds will go directly to Sandy Bear charity to support their work. Each child will receive a small gift from Santa as part of their visit. Parents can book in advance via the website: www.sandybear.co.uk/santa
Adam Thorne, Pembrokeshire Agricultural Society’s President is looking forward to the festive event. He said, “The Society would like to thank Judith and Emma for all the hours they have put in, voluntarily, to organise the two-day Christmas event. We’re delighted to be able to offer visitors the opportunity to do all their Christmas shopping whilst enjoying the festive atmosphere.”
Follow Pembrokeshire County Show’s Christmas Fair event page on Facebook for a full list of stallholders in the run up to the event.
Community
Officials announced for 2026 Eisteddfod in Pembrokeshire
THE NATIONAL EISTEDDFOD returns to Pembrokeshire in 2026, and organisers have named the officials who will steer this major cultural event over the next year and a half.
With the artistic and local committees already established, meetings to finalise competitions and adjudicators are underway to ensure the List of Competitions is ready by spring. Committee members have also been voting over the past weeks to elect key officials for the Executive Committee.
John Davies, former leader of Pembrokeshire County Council, has been appointed Chair of the Executive Committee. Known for his deep connection to Pembrokeshire and extensive experience with national organisations, Davies aims to make the Eisteddfod a true community event, welcoming involvement from all corners of the region.
Tegryn Jones, Chief Executive of Pembrokeshire Coast National Park, takes on the role of Deputy Chair (Strategy). With a strong passion for Welsh culture and language, Jones brings a wealth of experience working with local communities, visitors, and volunteers across three counties.
Deputy Chair (Culture) is Carys Ifan, Director of Canolfan Egin and a seasoned cultural organiser. Based in Llangrannog and originally from Llandudoch, Ifan has led numerous artistic and community projects across the region.
Cris Tomos, a community development veteran with over 30 years of experience, will lead the 2026 Eisteddfod Local Fund. Working with PLANED, a community development charity, Tomos has supported countless community enterprises and co-operatives in Pembrokeshire, Ceredigion, and Carmarthenshire.
Non Davies, recently elected as Executive Committee Secretary, brings extensive cultural management expertise as Ceredigion County Council’s Corporate Manager for Culture. Having chaired the Cardigan Local Fund Committee for the 2022 Ceredigion Eisteddfod, Davies is well-versed in managing cultural projects.
National Eisteddfod Chief Executive, Betsan Moses, said: “We’re looking forward to working with John and the team over the next few months as we prepare for the 2026 Eisteddfod.
“There’s almost a quarter of a century since the Eisteddfod was last held in Pembrokeshire, and we’re very much looking forward to returning to the area. 2026 is an important year for us as we celebrate 850 years since the first Eisteddfod was held in Cardigan Castle in 1176.
“We’re looking forward to working in a new way within a catchment area which includes parts of another two counties, which is, of course, a chance to work with local people in Ceredigion and Carmarthenshire again.”
Further announcements are expected in the coming weeks, including the sale of competition prizes and opportunities to donate the Crown and the Chair.
The National Eisteddfod will be held in Llantood from August 1–8, 2026.
News
Campaigners urge Welsh Government to adopt proportional representation for Local Elections
CAMPAIGNERS are calling on the Welsh Government to introduce the Single Transferable Vote (STV) system for local elections, following moves by two councils to shift away from the First Past the Post (FPTP) system being blocked on technical grounds.
Yesterday (Nov 14), Ceredigion Council voted narrowly, with an 18 to 17 majority, in favor of adopting STV. This follows Gwynedd Council’s decision last month, where 65% of councillors backed the move. However, both councils have been prevented from implementing STV due to a requirement for a two-thirds majority under the Local Government and Elections (Wales) Act 2021.
In recent consultations, public support for STV has been overwhelming, with over 70% in Gwynedd and 67% in Ceredigion favoring the change. Only Powys Council rejected the proposal, despite 60.5% of its respondents supporting STV. Campaigners argue that the current system deprives voters of representation, citing that over 100,000 people were denied a vote in the 2022 elections due to uncontested seats.
The Electoral Reform Society Cymru (ERS Cymru) highlights the contrast with Scotland, where the introduction of STV for local elections in 2007 has significantly reduced uncontested seats. According to ERS Cymru, Scotland has had fewer uncontested seats in the last four elections combined than Gwynedd Council recorded alone in 2022.
Jess Blair, Director of ERS Cymru, said:
“Decisions made in council chambers affect everyone in those areas, so every vote should count. It’s absurd that councils choosing STV are blocked by a technicality, leaving them stuck with an outdated system that denies representation to thousands. The Welsh Government must act to avoid repeating the undemocratic outcomes of the last elections.”
Campaigners are now calling on the Welsh Government to introduce STV across all councils in Wales, ensuring representation that reflects the electorate’s wishes.
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