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Pembrokeshire bathing waters: It wasn’t always this way

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IN THE south western corner of Wales lies Pembrokeshire, a beautiful place that attracts millions of tourists each year and is currently celebrating having some of the cleanest bathing waters in the United Kingdom.

The county has 29 designated bathing waters – almost a third of all those in Wales – and latest results from our Wales Bathing Water Quality Report 2020 show that 27 of those have achieved the highest ‘excellent’ status, with the remaining two achieving ‘good’.

The bathing water sampling season usually runs from the 15 May to 30 September and tests all 105 designated bathing waters around Wales on their water quality. Water samples are taken away, analysed in a specialist laboratory and assessed against a set criteria.

At the end of the season the results will be compiled for each bathing water and used to assess the water as ‘poor’, ‘sufficient’, ‘good’ or ‘excellent’.

This means that local residents and the millions of tourists that flock to Pembrokeshire, can take a dip in the sea safe in the knowledge that they are swimming in some of the cleanest waters in the UK.

But it hasn’t always been that way.

Rod Thomas, a senior environment officer for Natural Resources wales, has lived in Pembrokeshire all his life, and worked as an environment officer within NRW for more than 30 years.

Here Rod tells the story of how strong partnership working and a joint commitment to making a change has made Pembrokeshire the county with the highest number of excellent rated bathing waters in Wales.

Change was no accident

I was born and raised in Pembrokeshire. I love it here and visit our beaches as often as I can.  

I’m so proud of what has been achieved, and to be part of the Pembrokeshire Environment Team that has played such a massive role in turning things around for our bathing waters.

This change was no accident. It is the result of a lot of hard work by all parties involved.

Top three issues – tourism, sewage treatment and farming.

Our bathing water issues resulted from a combination of problems, with the top three issues being:

  • the impact of tourism
  • out-dated sewerage systems
  • impacts from agriculture
  • Partnership working and Pembrokeshire Beach Strategy

We started to achieve change when organisations pulled together, and we took a partnership approach to the issue. Welsh Water started to make improvements to their waste management systems, while NRW proactively visited areas to identify pollution problems. In addition, Pembrokeshire County Council identified sewer misconnections and enforced dog byelaws to allow dogs on restricted areas of the designated beaches.

In 2018 we formalised this partnership working with the launch of the Pembrokeshire Beach Strategy (2018-2021). This outlines the roles and responsibilities of each organisation and has been our road map to continuous positive change in ensuring that ‘a visit to a Pembrokeshire beach is the best experience that it can be.’

Each beach has a story to tell

Each beach has its own story to tell and demonstrates the range of pollution issues that can affect our bathing waters.

We worked with a local farmer in one area who was keen to help protect the Blue Flag status of a local beach. The farmer changed his practices to ensure that cattle were not allowed to stand in the stream above the beach. By providing an alternative drinking water source, and protecting the water quality of the stream, the beach achieved ‘excellent’ status.

Wiseman’s Bridge

Back in 2011 the bathing water at Wiseman’s Bridge was rated ‘poor’, the lowest standard possible. There was the very real possibility that signage would be required to advise people not to swim there. This was a real challenge for NRW, Pembrokeshire County Council, and all the organisations that it impacted upon, as well as the local economy that relies so heavily on tourism.

The beach is surrounded by caravan sites, as well as properties on private sewerage systems. We carried out a rigourous pollution prevention campaign in the area. We visited all caravan sites, farms and local houses using septic tanks. We found a variety of problems including misconnections.

Several caravan sites had private sewage treatment plants that were old and therefore not working very effectively. The result was poor quality effluent discharging into the stream that led to the beach. We provided site owners with advice and guidance. They took all this on board and went above and beyond what was required, investing in new sewerage treatment systems. The technology includes the use of ultraviolet light treatment plus a reed bed system and results in ‘gin clear’ water.

After seven years of continual improvements this beach now has ‘excellent’ status, a fantastic achievement!

It’s not easy, but change is possible

Improving bathing water quality is not easy, but it is most certainly possible. It requires organisations to work together, chipping away bit by bit over a long period of time. We couldn’t do it without the help of local businesses and landowners.

We will continue to look for opportunities for more improvements to be made. My dream would be for all 29 bathing waters to achieve excellent status.

If we turn our backs on this and stop doing what we’re doing, the quality of bathing waters will decline again. I for one, do not want this to happen.

Stay safe in our waters this summer

If you are planning on visiting some of Wales’ coastlines or inland rivers and lakes this summer, please ensure that you take extra steps to keep yourself  and your family safe around water, by assessing the risks before you enter the water and paying more attention to what’s happening around you.

Find out more on how to have a safe and enjoyable time outdoors at Adventure Smart UK, and follow the advice in the Waterside Code and the Wild Swimming Code – part of the Countryside Code family.

The Wales Bathing Water Quality Report 2020 is available to view here, Natural Resources Wales / Wales bathing water quality report 2020.

You can also check the bathing water quality of each designated area here:  http://environment.data.gov.uk/wales/bathing-waters/profiles/

 

Community

Flood alert issued for Pembrokeshire coast this evening

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Pembrokeshire residents are being urged to prepare for possible flooding along the coastline between St Dogmaels, Cardigan and Amroth, after Natural Resources Wales issued a Flood Alert.

The alert warns that rising water levels could pose a risk to homes, vehicles and livestock, and advises people to take precautions now. Authorities are reminding residents to follow their flood plans, check on family, friends and pets, and ensure essential items and documents are protected.

Residents are also advised to keep mobile phones charged, know how to turn off electricity, gas and water supplies, and prepare a small emergency bag with items such as medication, warm clothing, baby and pet care essentials, and insurance documents. Vehicles, livestock and equipment should be moved from areas likely to flood if possible.

Safety warnings are clear: do not drive or walk through floodwater. Just 30 cm (1 foot) of water can carry a car away, and 15 cm can knock a person off their feet.

For more information, residents can visit Natural Resources Wales – Flood Warnings, check river and sea levels online, or contact Floodline on 0345 988 1188 (quick dial 503013). Updates are also available via @NatResWales on social media.

 

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Crime

Welsh Lib Dems urge ministers to rethink rates relief for struggling pubs and cafés

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Calls grow for Welsh Government to match support offered to English venues

THE WELSH LIBERAL DEMOCRATS have urged the Welsh Government to review its business rates policy, warning that scaling back support for pubs and hospitality risks further closures across towns and villages.

Party leader Jane Dodds, who represents Mid and West Wales in the Senedd Cymru, said ministers should act quickly to protect local venues after additional support for pubs and music venues was announced for England by the UK Government.

The measures announced by the Chancellor do not automatically apply in Wales, leaving uncertainty over whether similar help will be introduced here.

Hospitality businesses across Pembrokeshire and Carmarthenshire have already reported rising energy bills, higher wage costs and reduced footfall since the pandemic. From April, current business rates relief is expected to be reduced, a move the Liberal Democrats say could place Welsh firms at a disadvantage compared with competitors over the border.

Dodds said that pubs, cafés and restaurants form “the heart of our communities” and warned that withdrawing relief now would be “a serious mistake”.

She told the Senedd that support “cannot stop at pubs alone” and should extend to the wider hospitality sector, including restaurants and family venues that rely heavily on seasonal trade and tourism.

“When questioned, the First Minister said she needed to examine the details of the English package before committing to anything similar for Wales,” Dodds said. “Without urgent action, we risk losing viable, well-loved businesses that communities simply cannot afford to lose.”

The party is also calling for UK-wide action, including a temporary reduction in VAT for hospitality and tourism, funded by a windfall tax on large banks.

However, Welsh Government sources have previously argued that decisions on rates relief must be balanced against pressures on public finances, with ministers required to prioritise health, education and other frontline services within a fixed budget. They have said any additional support would need to be affordable and targeted.

Industry bodies have echoed concerns about the challenges facing the sector. Trade groups say many independent pubs and cafés continue to operate on tight margins, particularly in rural areas where they serve as community hubs as well as businesses.

Local operators say clarity is now key, with decisions on staffing, stock and opening hours often planned months in advance.

With the next financial year approaching, hospitality owners will be watching closely to see whether Wales mirrors England’s support – or leaves businesses to absorb the extra costs alone.

 

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Community

Lottery boost for HMS Erebus exhibition in Pembroke Dock

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Heritage Centre secures £57,015 to mark 200 years since famous polar exploration ship was built in the town

THE PEMBROKE DOCK HERITAGE CENTRE has secured £57,015 from The National Lottery Heritage Fund to create a major new exhibition celebrating the extraordinary story of HMS Erebus, one of the most famous exploration vessels ever built in Wales.

The exhibition, titled HMS Erebus: From Dockyard to Discovery, will open to the public on Monday 8 June 2026, marking exactly 200 years since the ship was launched at Pembroke Dock’s Royal Dockyard.

Constructed in 1826 by local shipwrights, Erebus stands as a powerful symbol of the town’s maritime heritage and the exceptional craftsmanship that once made Pembroke Dock a centre of naval excellence. From its origins in a small Welsh dockyard, the vessel went on to play a central role in some of the most significant expeditions of the nineteenth century.

She later served on the pioneering Ross Antarctic expedition before joining Sir John Franklin’s ill-fated Arctic voyage, where both ships and crew were lost. The dramatic rediscovery of the wreck beneath Arctic waters in 2014 reignited global interest in one of exploration’s greatest mysteries.

For the first time, rare artefacts recovered from the wreck — on loan from the Royal Navy Museum — will be displayed to the British public, offering visitors a direct and tangible connection to life on board and the harsh realities of polar exploration.

The new exhibition will also place Erebus within the wider story of the Georgian dockyard community that built her, highlighting Pembroke Dock’s role in Britain’s naval expansion and the skilled workforce that shaped its history.

Visitors can expect bilingual interpretation, digital interactives, an immersive Arctic diorama with a scale model of the ship, and dramatic underwater footage of the wreck site provided by Parks Canada. The displays will also link historic exploration with modern conversations about climate change and the fragility of polar environments.

Community engagement is central to the project. Local schools will help co-produce elements of the exhibition, while oral histories and shared memories will ensure the story reflects both the past and the present community.

Andrew White, Director of The National Lottery Heritage Fund – Wales, said: “This project will help people better understand Pembroke Dock’s vital role in maritime history while creating new opportunities for communities to engage with their heritage in meaningful and inspiring ways. Thanks to National Lottery players, this exhibition will bring an internationally significant story back to the place where it began, ensuring it is shared with future generations.”

John Evans, Patron of Pembroke Dock Heritage Centre, said: “We are thrilled to receive this support. Thanks to National Lottery players, we can preserve and celebrate a story of national and international importance, while re-establishing Pembroke Dock as a place of discovery, craftsmanship and exploration. By reconnecting HMS Erebus with the community that built her, we hope to inspire pride, learning and long-term cultural and economic benefit for the town.”

HMS Erebus: From Dockyard to Discovery opens on Monday 8 June 2026.

 

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