Business
First Minister visits sunny Saundersfoot to celebrate Wales as top tourism spot

FIRST MINISTER Mark Drakeford took time to enjoy an ice-cream on Saundersfoot Harbour as he visited the impressive new Wales International Coastal Centre that will fully open in 2023.
The First Minister visited the picturesque harbour as the latest figures are published today showing three quarters (75%) of Welsh tourism businesses saw an increase or maintained visitor levels over the May half term.
The Wales Tourism Business Barometer shows visitor numbers were up 25% compared to pre-pandemic levels, with restaurants, pubs and cafes enjoying a busy Jubilee bank holiday weekend as 38% of hospitality businesses experienced more customers than usual.
Speaking from the harbour, which has received more than £5.7 million from the Welsh Government backed by EU funding, First Minister Mark Drakeford said: “It’s wonderful to visit stunning Saundersfoot and see the impressive new Wales International Coastal Centre.

“Wales is a place of world-class adventures, from the best mountain biking in Britain to the first inland surf lagoon in the world to outstanding natural landscapes and creative culture. And, in the year in which we celebrate the 10th anniversary of our trailblazing Wales Coast Path it’s wonderful to see the innovative developments taking place in Saundersfoot. I encourage people from across Wales and further afield to get out and explore a new corner of Wales over the summer.”
While there are encouraging signs of strength in the sector, there are concerns about the rising cost of living and people being able to afford going on holiday. Meanwhile, businesses are experiencing significant rises in operating costs, without wanting to pass increases onto customers over fears of pricing themselves out of the market.
The First Minister added: “It’s great that Wales’ tourism businesses were buoyed by the Jubilee bank holiday boost, but this is a worrying time for the sector, with rising inflation, increasing operating costs and staffing challenges.

“We will do all we can to make sure Wales has a successful summer season. Our vision for Wales is to grow tourism for the good of Wales, which means working with communities, visitors and businesses to achieve sustainable growth for tourism.”
In further research from the Visit Britain Domestic Sentiment Tracker, 39% of respondents said they are more likely to choose a UK trip than an overseas trip compared to pre-pandemic. The top reasons for this preference being that UK holidays are easier to plan, and long queues at airports or cancelled flights.
The Welsh Government will be continuing its support of the tourism sector in several targeted ways. Visit Wales does not traditionally run a campaign at this time of year, but in order to bolster confidence and keep Wales front of mind for those making last minute holiday plans, a publicity campaign comprising of TV, video on demand and paid digital activity will target key audiences in Wales and across the UK during July.
The Croeso advert features a “sunrise to sunset” example of a day in Wales. Using locations and products from across the country, the material features a variety of experiences, from dolphin spotting boat trips and great accommodation to eating out and music gigs.

Support is also available for the tourism sector to recruit staff. The Experience Makers campaign to raise awareness of the high numbers of vacancies and of the variety of career opportunities available in the industry will continue during 2022/23.
This activity sits alongside other Visit Wales support for industry in their first year of recovery including collaboration with Superfast Business Wales to help promote and encourage digital training to enable operators to stay on top of their marketing. Visit Wales have also enabled the introduction of TXGB, an online business to business platform for operators to extend their marketing reach. The platform gives businesses the option of better access to online sales channels at lower commission rates, which means a business can promote their offering cost-effectively and drive more direct bookings.
Business
Pembrokeshire camping sites named among the best in UK

BRITISH camping has boomed in the last two years, with 4.5m Brits going camping or caravanning for the first time since the start of the pandemic, according to Mintel. And new research has now revealed 10 of the best secret camping destinations Britain has to offer, with Abereiddy and Havefordwest in Pembrokeshire amongst the top locations.
To uncover the country’s hidden gems, tyre and vehicle services provider, ATS Euromaster, researched the top camping destinations social media doesn’t know about, by revealing the number of positive reviews on online camping sites with fewer than five Instagram tags.
These stunning sites won’t break the bank either, with prices starting at only £8 a night for two adults.
The highest reviewed UK locations that have flown under the social media radar are:
1. Wareham, Dorset

Wareham is a pretty riverside town, close to the South coast in Dorset, 8 miles from Poole. The thriving market town is situated where the rivers Frome and Piddle meet and offers lots to do.
Hidden gem: Trigon Farm is set in a rural field near Wareham, with views of Trigon Manor house and arable fields to the left and beyond. This is a great site for families, with great facilities. It’s also dog friendly.
Prices from: £17 per night, for a tent or trailer pitch.
2. Dorchester, Dorset

A historic market town on the banks of the River Frome to the south of the Dorset Downs, Dorchester is a vibrant place ideal for sightseeing. Some of the UK’s best-preserved Roman ruins are situated moments away from the thriving high street.
Hidden gem: Dewflock Farm is a working farm where people can camp and glamp, just 5 minutes from Dorchester. It’s a great base for people to explore Dorset, including the lovely beaches nearby.
Prices from: £100 per night in a Shepherd’s Hut.
3. Winnats Pass, Peak District, Derbyshire

An impressive limestone gorge in the White Peak area of the Peak District, Winnats Pass is a perfect spot for camping. The limestone is full of fossils of sea creatures which lived here over 350 million years ago.
Hidden gem: Newfold Farm is a family-run campsite at the start of the Pennine Way. It’s great for hikers and cyclists. It’s also half a mile from a pub and railway station.
Prices from: £20 per night, tent pitch.
4. Truro, Cornwall

The only city in Cornwall, Truro is a foodie destination surrounded by beautiful gardens and rivers. The cathedral city offers a perfect blend of historic charm and modern retailers, while tranquil camping among pristine nature is never far away.
Hidden gem: Callestick Camping is a dog-friendly wild camping field with spectacular views over the Cornish countryside, and only 10 minutes’ drive from the beach.
Prices from: £17.50 per night, tent or trailer pitch
5. Abereiddy, Pembrokeshire

Abereiddy, a small hamlet in Wales, is a perfect place to get away from it all and immerse yourself in the beauty of the Pembrokeshire coast.
Hidden gem: Eco Caerhys Camping in St Davids offers wild meadow camping at an organic farm on the Pembrokshire coastline. It’s a great place for active people, with surfing nearby.
Prices from: £30 per night, tent pitch
6. Dodd, Cumbria

A fantastic place to get stunning views of Cumbria’s lovely Lake District, Dodd is just a few miles north of Keswick.
Hidden gem: Newlands Valley Campsite is close to Keswick and Derwentwater. It’s a great place for outdoorsy people, with mountain biking, boating and quad biking offered nearby.
Prices from: £23 per night, tent pitch.
7. St Austell, Cornwall

A striking curve of spectacular coastal scenery and an area rich in cultural heritage, St Austell is one of Cornwall’s biggest towns, boasting many gorgeous beaches.
Hidden gem: East Crinnis Camping in Heronbank is a working farm and wildlife haven half a mile from the Cornish coast with easy access to destinations like Fowey, Mevagissey and the Eden Project.
Prices from: £16 per night, tent pitch
8. Haverfordwest, Pembrokeshire

Haverfordwest is the attractive and ancient county town of Pembrokeshire, steeped in history with a castle and museum, which used to be the prison governor’s house.
Hidden gem: The Three Fields Campsite is a spacious site with a private toilet, shower and firepit at each pitch, situated just 10 minutes from Haverfordwest.
Prices from: £26 per night, touring pitch
9. Skegness, Lincolnshire

Skegness is a seaside town in the East Lindsey District of Lincolnshire, offering lots of family-friendly attractions.
Hidden gem: In a countryside setting but only two miles from Skegness, Birchwood Fishing and Camping offers fishing on a large lake in the lovely Lincolnshire countryside.
Prices from: £8 per night, tent pitch
10. Chester, Cheshire

Arguably the richest city in Britain for archaeological and architectural treasures, Chester boasts the most complete city walls, the oldest racecourse and the largest Roman Amphitheatre in the UK.
Hidden gem: Kings Acre Glamping is deep in the Cheshire countryside, yet only 10 minutes’ drive from Chester. Barbecues are allowed, with firepits and professional pizza ovens available to hire.
Prices from: £25 per night, tent pitch
And for those looking to get away on a camping trip, experts at ATS Euromaster have compiled a list of five things to do to your car before setting off on a camping holiday:
- Check your tyre pressure and tread depth – make sure it is at the recommended depth. The legal limit is at least 1.6mm across the central three-quarters of the tyre.
- Make sure you have a spare tyre and that you know how to change it. You don’t want to get stuck in the middle of the English countryside with no phone signal and a flat tyre.
- Check your engine oil and vehicle coolant levels and fill up if needs be.
- Ensure that your battery is not going to run flat while you are on your trip. If your engine seems slow to turn over or your lights are flashing, it may be running low.
- Check your windscreen for cracks and ensure that wiper blades are functioning properly.
Business
Hotel and restaurant chain announce purchase of ‘Cornstore’ in Pembroke

WELSH company, Seren, are pleased to announce the acquisition of the ‘Cornstore’ in Pembroke.
Cornstore is in an incredible location on the quayside, with an inspiring view of the historic Pembroke Castle.
The Cornstore will house “Routescape,” Seren’s bespoke luxury travel agency. Seren also intends to grow their café venture by opening a second café at the Cornstore.
Routescape was founded in 2019 and the devoted team of travel advisors provide outstanding experiences across Great Britain, Ireland and France for guests from all around the world.
They offer an unrivalled service, giving an authentic luxury experience with a genuine feeling of place.
Moving to the Cornstore is a significant step in the growth of this fascinating young firm, providing it with a setting as inspiring as the tours it offers.
The Seren team has also been looking for its next café venture for some time and is delighted that their search has led them to the beautiful Pembrokeshire.
The Routescape team will move into their new space in August, while the Cornstore Café will undergo a renovation later in the year.
Managing Director, Neil Kedward, said: “We have been looking for a second café location for some time and the Cornstore is in an outstanding location right on the quayside in the truly historic Welsh town of Pembroke, overlooking its iconic castle.

“We hope that adding a second venue will help enable improved quality levels we are achieving in our wider café business.
“The early success of our Routescape Travel Agency and the expanding team will also be located at the Cornstore.
“Our business is growing quickly, and this location could not be a better fit for our team of Wales specialists.”
Business
Senior council staff advised on new regional transport plan

WORK on a transport plan which could lead to new railway stations in South West Wales, better connected buses and an integrated ticketing system will gather momentum this autumn.
That is when new guidance on regional transport planning will come from the Welsh Government, a meeting of council chiefs was told.
Leaders were given an update on the planned Swansea Bay and West Wales Metro, which aims to lead to more frequent train services, new stations potentially, and better bus provision in and around main areas such as Carmarthenshire and Pembrokeshire
Longer-term, the metro could result in rail services extending from Neath up to Onllwyn and Cwmgwrach, and from Ammanford to Gwaun-Cae-Gurwen. It is still very early days for the metro project.
A council officer told a meeting of the South West Wales corporate joint committee that electric buses were due to replace diesel ones on the Carmarthen to Aberystwyth route next year, with trials of hydrogen ones plying proposed on some routes in Swansea, Neath Port Talbot and Pembrokeshire.
“A lot of investment and legislative is needed for bus development,” said the officer, adding that real-time information and integrated ticketing for passengers were very important.
Members heard that a UK Government-funded railway station at St Clears in Carmarthenshire, would be the first new station to be built in the region, and that government funding would be critical for the development of the metro concept. The committee will write to ministers on this latter point.
Carmarthenshire Council’s cabinet member for resources, Cllr Alun Lenny, said a priority for his county was faster rail services from Cardiff to Carmarthen and further west.
A Pembrokeshire Council officer said: “For Pembrokeshire, that connectivity is vital.”
Deputy leader of Pembrokeshire Council, Cllr Paul Miller, said regional leaders may need to have “a bit of an arm wrestle in terms of priorities”.
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