News
Help to tackle the big issues, and improve lives in the county

A CALL has gone out for the Pembrokeshire public to help shape actions to improve lives in the County.
The Pembrokeshire Public Service Board is considering the Draft Well-Being Objectives 2023 – 28 and is requesting the public’s input.
The work done over the five years will begin to tackle some of the big issues we all face but it will not be possible to solve all the issues all at once.
The Pembrokeshire Public Services Board – a group of organisations working together to improve the economic, social, environmental and cultural well-being of Pembrokeshire – is deciding what the focus should be, as well as what can be achieved.
The PSB considers that the focus should be on the below.
Pembrokeshire’s Economy is More Prosperous
People Lead Healthier Lives
Pembrokeshire’s Environment is Healthier
Pembrokeshire’s Communities are Vibrant
The public is invited to have their say to help shape the draft objectives.

You can give your views at https://haveyoursay.pembrokeshire.gov.uk/draftwellbeing2228
You can find out more about the Pembrokeshire Public Service Board here https://www.pembrokeshire.gov.uk/public-services-board
News
A40 closed after serious crash near Wolfscastle

AIR AMBULANCE LANDS AT SCENE AS TRAFFIC DISRUPTED
THE A40 between Wolfscastle and Haverfordwest was closed in both directions on Friday afternoon (Apr 11) following a serious road traffic collision.
The crash, which was first reported at 12:10pm, prompted a significant emergency services response, including Dyfed-Powys Police and the Wales Air Ambulance, which was seen landing at the scene shortly after the incident.
AA Roadwatch confirmed that the road was shut in both directions, with slow-moving traffic and congestion reported in the surrounding area for several hours after the collision.
Police urged motorists to avoid the area and to seek alternative routes while emergency crews dealt with the incident.
At the time of writing, no official update has been given on the number of vehicles involved or whether there were any injuries. Dyfed-Powys Police have been approached for comment.
Traffic disruption remains ongoing, with live road maps showing long delays approaching Haverfordwest from the east.
More updates will follow as information becomes available.
Crime
Police investigate alleged assault at Milford Haven property

OFFICERS from Dyfed-Powys Police have been maintaining a presence at a property on Marble Hall Road, Milford Haven, as part of an ongoing investigation into an assault.
The Herald understands that the front door of the property has been boarded up with plywood, prompting concern and speculation from local residents.

A spokesperson for Dyfed-Powys Police said: “Officers have been undertaking scene preservation in relation to an investigation of assault.”
No further details have been released at this stage, and it is not yet known whether any arrests have been made.
Residents told The Herald they noticed police activity at the address earlier this week, with officers attending the property and cordoning off the area.
The Herald will provide further updates as more information becomes available.
Business
Haverfordwest opticians celebrate 100 years of long service

WALES’ LARGEST Specsavers store is celebrating a series of individual long service milestones, with nine team members collectively marking a century of long service in 2025.
At the heart of the celebrations is Andy Britton, ophthalmic director at Specsavers Haverfordwest, who has worked at the company for 20 years.
Since becoming a partner in 2006, Mr Britton has overseen the store’s transformation from a small site with just four test rooms to a state-of-the-art £1.2 million premises at 21 Riverside Quay. The enhanced store now boasts 14 test rooms equipped with cutting edge technology and a significantly larger team, growing from 11 to 45 employees.
Haverfordwest residents benefit from Mr Britton’s clinical expertise – he holds multiple postgraduate diplomas that allow him to prescribe medication directly to customers, helping to ease pressure on local GP surgeries and hospitals. He has also led the introduction of enhanced services, including glaucoma monitoring, ensuring more people can access specialist care closer to home.
Reflecting on his career, Mr Britton says: ‘It’s been a privilege to serve the Haverfordwest community over the last 20 years. I’m proud of the team we’ve built and the progress we’ve made – all with the aim of delivering the best possible care for our customers.’
Mr Britton’s anniversary was celebrated alongside colleagues Elise Evans, Gareth Riley and Carrie Lewis-Jones – each marking 15 years with Specsavers – as well as other team members celebrating 10 and five-year milestones.
Fellow director, Wayne Jones, was among those celebrating five years with the business, after joining the Haverfordwest store in 2020. He was named a finalist for Optometrist of the Year at the Optometry Wales Awards in 2023 and then in 2024, joined forces with Mr Britton as retail director of the store.
Commenting on the milestone, Mr Jones says: ‘Our team’s experience and dedication are what makes Specsavers Haverfordwest so special. Reaching 100 years of individual long service milestones in 2025 is something we’re incredibly proud of. It’s a real testament to the commitment of our colleagues, and we look forward to many more successful years ahead.’
To mark the occasion, the directors hosted an in-store awards ceremony, presenting certificates and bottles of champagne to the nine long-serving team members celebrating.
Specsavers Haverfordwest is open seven days a week. To find out more information about Specsavers in Haverfordwest, request an appointment or browse the online store, visit https://www.specsavers.co.uk/stores/haverfordwest.
Additionally, to make eye health accessible to all, the store offers a Home Visits service for those unable to leave their homes unaccompanied due to disability or illness.
-
Crime1 day ago
Newcastle Emlyn man admits to attempted murder of baby
-
Crime6 days ago
Hakin drug dealer caught twice in two counties
-
Crime2 days ago
Broad Haven man admits stalking and bail breaches, denies criminal damage
-
Crime3 days ago
Milford man denies GBH assault on ex-partner’s 70-year-old grandfather
-
Education2 days ago
Teaching assistant forced to act after child left in locked toilet cubicle for hours
-
News3 days ago
Motorcyclist airlifted with serious injuries after A40 roundabout crash
-
News2 hours ago
A40 closed after serious crash near Wolfscastle
-
News7 days ago
Man paralysed after being shot during weapons test at Pendine MoD range