Business
Welsh supermarket chain Iceland taking the country of Iceland to court

WALES-BASED supermarket chain Iceland is taking the country of Iceland to court again in a long running battle to trademark the name.
Iceland Foods has fought for years to trademark the name of the Nordic island but the Icelandic government has claimed this would stop the country’s businesses from describing their products as Icelandic.
In 2016, the frozen food specialist received registration of the brand Iceland at the EU Intellectual Property Office.
Iceland the country won a ruling in 2019 from the EU Intellectual Property Office (EUIPO) that invalidated the exclusivity of Iceland Foods’ EU trademark registration.
The case has now been taken to the Grand Board of the EUIPO, hearing began last week.
Margrét Hjálmarsdóttir a the senior lawyer of the Icelandic Intellectual Property Office said that if the country lost the case “it would mean that Icelandic companies might not be able to use the word Iceland in their trademarks to identify the products they are selling.”
Iceland Foods’ managing director Richard Walker has said the supermarket will “vigorously defend” its intellectual property rights, Grocery Gazette reports.
Richard Walker has said: “Our business is family-owned and was named Iceland Foods by my mother, the late Lady Walker.”
“We have traded successfully under our name in the UK since 1970, and today it is one of the UK’s most recognised brands.”
“We had sincerely hoped that we would be able to avoid last week’s hearing and reach an amicable agreement.”
“While we will vigorously defend Iceland Foods’ intellectual property rights where there is any risk of confusion between our business and those of another business, this would not restrict Icelandic producers describing goods or services as coming from Iceland.”
“We have been trading successfully for over 50 years under the name Iceland and do not believe that any serious confusion or conflict has ever arisen in the public mind between our business or Iceland the country, or is likely to do so.”
“Iceland Foods is proud of its legacy, serving customers who rely on us for affordable products, particularly in times when the cost of living is increasing at an alarming rate.”
A decision in the case is not expected until the beginning of next year. And even then, it may not be over.
If the parties do not agree, it could end up with the EU’s highest court, the European Court of Justice.
Business
Wales surges ahead in marine energy revolution

Industry gears up for MEW2025 as policy, innovation and investment align
WALES is rapidly becoming a powerhouse in marine renewable energy, with the sector seeing a surge in momentum ahead of the UK’s largest dedicated marine energy conference, MEW2025, set to take place in Cardiff this May.
The two-day event at the All Nations Centre (May 7–8) will bring together over 400 delegates, including developers, investors, policymakers and innovators, all working to harness the power of tides, waves, and floating offshore wind.
Marine Energy Wales (MEW), the organisation behind the event, has confirmed a packed programme of speakers and panels. The First Minister of Wales, Eluned Morgan MS, will deliver a keynote address on Day One, signalling the Welsh Government’s commitment to driving forward the green energy transition.
Tidal power potential recognised
The Severn Estuary Commission has this month published final recommendations backing the feasibility of tidal range energy in the Severn. The report calls for immediate government support to develop the industry, establish a commercial demonstration project, and unlock private investment through a clear financial framework.
The report recommends a public sector-led Project Delivery Vehicle and improved regional management to ensure environmental and commercial viability.
Floating wind and tidal tech on the rise
MEW2025’s programme will explore the cutting edge of floating offshore wind, as well as new technologies in tidal stream energy. Sessions such as Turning the Tide: Scaling Tidal Energy in Wales Today and Floating Stepping Stones: Doing it for the Region will offer insights into commercialisation and scaling of Welsh marine renewables.
Research and development also remains central. Projects such as META (Marine Energy Test Area) in Pembrokeshire continue to break ground, with sessions at the conference reflecting key R&D milestones and practical deployments.
Empowering communities
A new Marine Energy Engagement Toolkit was launched at the Senedd on March 18, spearheaded by Pembrokeshire Coastal Forum and supported by MSs including Sam Kurtz and Joyce Watson. The toolkit aims to empower communities across Pembrokeshire and beyond, ensuring that residents can meaningfully engage with the changes and opportunities brought by marine renewables.
By providing accessible information and creating space for dialogue, the initiative hopes to bridge the gap between developers and the communities they affect.
Investment on the horizon
The Crown Estate Act 2025, which recently received Royal Assent, grants new powers to borrow and invest up to £1.5 billion over 15 years. This could be a game-changer for marine energy in Wales, enabling strategic investment in technology, infrastructure and supply chains.
With additional commissioners joining The Crown Estate Board, the focus will be on delivering environmental, social, and financial value – a shift welcomed by the sector.
Opportunities for Welsh industry
The Empower Cymru conference this month saw Net Zero Industry Wales outline its vision for a Welsh chapter of the UK Industrial Strategy. The plan positions Wales as a cornerstone of the UK’s clean energy future, citing a strong pipeline of value-for-money projects ready to deliver.
Meanwhile, Morlais, the tidal stream energy project off Anglesey, has been shortlisted for a prestigious Green Energy Award in the Net Zero Developer category – another sign of the sector’s growing national significance.
Final call for exhibitors and sponsors
With limited space remaining, MEW2025 organisers are urging businesses and organisations to secure their place. Exhibition packages include full branding opportunities, event passes and speaking slots for major sponsors. Artwork must be submitted by April 17.
Tickets are also still available for those looking to attend and connect with the growing network shaping the future of marine energy in Wales and across the UK.
Business
Pembrokeshire joins cutting-edge recycling programme

Plastic tracking tech to trace 146,000 tonnes of waste in Wales
PEMBROKESHIRE is at the forefront of a new recycling initiative that could transform how waste is tracked and processed in Wales.
Polytag has successfully integrated Plastic Detection Units at four Welsh Material Recycling Facilities (MRFs) — including one in Pembrokeshire — as part of its Ecotrace Programme. The other new locations are in Conwy, Gwynedd, and Anglesey.

The technology, developed by Welsh firm Polytag, allows packaging to be scanned for invisible UV tags embedded in label artwork. This enables brands and retailers to pinpoint exactly when and where their plastic packaging is recycled, closing a major data gap in the recycling process.
Each year, the four Welsh MRFs handle a combined 146,000 tonnes of recyclable material. The new detection units are expected to significantly enhance efficiency, with the sites currently operating at an average recycling rate of 66.5%.
The Pembrokeshire installation was delivered in partnership with another Welsh company, EBS, and funded through a £100,000 grant from the Small Business Research Initiative (SBRI) Centre of Excellence, supported by the Welsh Government.
Alice Rackley, CEO of Polytag, said: “Wales is already a leader in recycling, currently holding the UK’s highest average recycling rate at a very impressive 66.5%. Installing these four new Plastic Detection Units across the country takes this success even further.
“It will generate invaluable data on what is being recycled and when, empowering brands to take full responsibility for their packaging. As a Welsh-owned business, it’s especially rewarding to see our technology embraced and to help drive progress toward a truly circular economy.”
The four new sites in Wales join Re-Gen’s MRF in Newry (Northern Ireland) and Biffa’s facilities in Edmonton and Teesside in using Polytag’s technology.
Kate Williams, Innovation Programme Manager at SBRI Centre of Excellence, said: “This initiative is a valuable step in improving recycling data in Wales. Installing advanced tracking technology to promote a circular economy within our recycling streams is essential. We’re excited to witness the impact this collaboration with Polytag will have on sustainability goals across the region.”
Polytag’s detection units scan and collect barcode-level data on individual products as they enter the recycling stream. This data can be used by brands to improve sustainability and by policymakers to shape greener waste strategies as Wales moves toward its net zero target by 2030.
For more information on Polytag’s work with regional and national brands, visit https://polytag.io.
Let me know if you want it localised further, e.g. a Pembrokeshire council comment or specific location detail.
Business
Saundersfoot waitress Charly wins prestigious Rising Star title

A CAREER switch from acting to hospitality has seen a talented Pembrokeshire restaurant worker named as Welsh tourism’s “Rising Star”.
Charly Dix, who works at Lan y Môr – a Michelin-rated beachside restaurant at Coppet Hall Beach, Saundersfoot – was honoured with the top prize in the Rising Star category at the National Tourism Awards for Wales.
The prestigious ceremony, staged by the Welsh Government and Visit Wales, took place at Venue Cymru in Llandudno.
Charly joined Lan y Môr as head waitress last summer and has already been promoted to Assistant Restaurant Manager. She said her early training as an actor gave her a unique advantage in the world of hospitality.
She explained: “I trained as an actor before switching careers, and I have not a single regret – I love my job at Lan y Môr. I’ve learned so much about this fantastic industry, and I’m lucky to work in one of the most exciting restaurants in Wales.
“My acting background really helped me starting out. As actors, we’re trained to observe people, to pick up on moods and behaviours. That helped me read the room, understand what customers wanted – whether it was a chat or a quiet meal – and build a rapport with them. I’ll carry those skills with me throughout my career.”
She added that her six-year-old son Alfie is her biggest fan.
“If I’m ever nominated for something, he always says, ‘Bad luck Mum,’ as a joke – and he said it again tonight! But he’ll be thrilled when I go home and tell him we won.”
The awards featured 48 finalists across 12 categories, ranging from Best Hotel to Best Event, with additional honours for sustainability, accessibility, inclusivity and dog-friendliness.
The evening was hosted by broadcaster Aled Rhys Jones, who is also Chief Executive of the Royal Welsh Agricultural Society. Entertainment was provided by Welsh of the West End – who reached the semi-finals of Britain’s Got Talent – and Band Pres Llareggub, known for their unique blend of Welsh pop, jazz and hip-hop.
Other major winners included the Royal Welsh Show in Builth Wells, named Best Event in Wales. The event, which attracts 200,000 visitors annually to Llanelwedd Showground, is one of the largest agricultural shows in Europe, offering livestock and equine showcases, horticulture, entertainment, and more.
The Best Hotel award went to the five-star Plas Dinas Country House in Bontnewydd, near Caernarfon. The hotel’s fine dining Gunroom Restaurant, led by head chef Daniel ap Geraint – a contestant in the BBC’s Great British Menu – also scooped Best Place to Eat.
Plas Dinas, once the North Wales home of Princess Margaret and Lord Snowdon in the 1960s, was purchased in 2019 by Daniel and Annie Perks, who have lovingly restored the former royal residence.
All winners were congratulated by Cabinet Secretary for Economy, Energy and Planning, Rebecca Evans MS, who said: “The Welsh Government is proud to support the National Tourism Awards for Wales, especially in 2025 – the Year of Croeso.
“These awards showcase excellence in a vital industry that employs nearly 12 per cent of our workforce and contributes £3.8 billion to our economy.
“I congratulate all finalists, who are outstanding ambassadors for Wales. I’m particularly delighted to see Charly Dix win the Rising Star award – a promising sign for our industry’s future.”
Full list of winners – National Tourism Awards for Wales:
- Best Hotel: Gwesty Plas Dinas, Bontnewydd, Caernarfon, Gwynedd
- Best B&B, Inn & Guesthouse: Glangwili Mansion, Llanllawddog, Carmarthen, Carmarthenshire
- Best Self-Catering: Wonderful Escapes Wern-y-Cwm Farm, Llandewi Skirrid, Abergavenny
- Best Caravan, Camping, Glamping: Meadow Springs Country & Leisure Park, Ffinnant, Trefeglwys, Powys
- Best Attraction: Ffestiniog & Welsh Highland Railway, Porthmadog, Gwynedd
- Best Activity, Experience or Tour: Rock UK Summit Centre, Trelewis, Treharris, Merthyr Tydfil
- Bro a Byd (Sustainability): Cambrian Cottages, Berllan, Gwyddgrug, Pencader, Carmarthenshire
- Accessible and Inclusive Tourism Award: Stangwrach Cottages, Llanfynydd, Carmarthen, Carmarthenshire
- Best Place to Eat: The Gunroom, Plas Dinas, Caernarfon, Gwynedd
- Rising Star: Charly Dix, Lan y Môr, Coppet Hall Beach, Saundersfoot, Pembrokeshire
- Best Event: Royal Welsh Show, Llanelwedd, Builth Wells, Powys
- Best Dog Friendly Business: Plas Llangoedmor, Llangoedmor, Cardigan, Ceredigion
Let me know if you’d like a version adapted for print or online layout – or a short version for radio too.
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