Business
“There aren’t enough hours in the day” for entrepreneurial young Pembrokeshire dairy farmer Scott Robinson
“I WOULD not be where I am today if it were not for Farming Connect,” says Pembrokeshire dairy farmer Scott Robinson.
Scott, 25, is ambitious, focused and also very busy! He works alongside his parents at the family farm near Clynderwen and runs his own successful milk-vending machine enterprise.
He says he hasn’t yet found the route to achieving the perfect work/life balance – ‘there aren’t enough hours in the day’ – but, like everything else he tackles, he’s working on it!
After attending Hartpury College to study an extended diploma in agriculture, Scott travelled around New Zealand to get experience of working on large-scale dairy units.
“It was an eye-opener – if their workers hadn’t finished their day by 5pm, they felt they were getting something wrong, we could learn from that here in Wales too!”
Scott grew up on the council-owned Pembrokeshire farm which has been tenanted by his parents for almost 30 years. They currently milk 140 Holstein Friesian cows twice daily and graze them on 200 acres of pasture and silage.
The family first accessed Farming Connect’s Advisory Service in 2019. Soil sampling and nutrient management planning advice led to more targeted use of nitrogen fertilisers on fields with high indices with slurry elsewhere.
“This has saved us time and money so we’ll now reassess this every three to four years,” says Scott.
Through the Advisory Service, they also applied for an infrastructure report and will shortly start work on a new slurry lagoon which will ensure the farm meets the new agri-pollution requirements. This will allow for more efficient use of farm nutrients and enable the family to transition to a flying herd, buying in all replacement heifers. The farm infrastructure report was submitted as part of the planning application providing the information required for Natural Resources Wales to approve the proposal.
Two years ago, urged on by his Farming Connect mentor Lilwen Joynson, Scott started researching the costs and viability of setting up a new milk vending machine business at the farm. He successfully applied for a substantial loan which enabled him to convert one of the farm outbuildings and invest in the necessary equipment. He also set up a formal agreement with his parents to purchase some of their milk, the remainder of which is sold on contract to a major dairy wholesale company.
Scott says that tapping into a range of Farming Connect support services has not only given him new skills, but also increased his network of similarly pro-active farmers all keen to share their experiences of innovative or more efficient ways of working.
Scott and his parents have at various times been members of a local Farming Connect dairy discussion group- which meets quarterly to discuss issues such as benchmarking, nutrient management planning and grazing strategies as well as animal health and performance.
A former participant of the Agri Academy, which he says was a massive boost to his self-confidence, Scott has also been part of Farming Connect’s Prosper to Pasture basic programme to have a better understanding of pasture management. The family have also accessed sector-specific guidance on topics including planning, nutrient management, slurry storage, grassland and crop management. Scott also joined a local Agrisgôp set up especially for dairy farmers involved with milk-vending enterprises, which included those just thinking of starting up as well as fully-fledged operators.
“It was hugely helpful to share guidance on good suppliers, compare costs and swap contacts – I found sharing our experiences a big support.”
The group was led by Lilwen Joynson, who had met Scott at the beginning of his entrepreneurial ‘journey’ in her role as his mentor.
Scott says Lilwen’s support was the catalyst which encouraged the whole family to talk openly ‘around the kitchen table’ about their hopes for the future.
“By facilitating our discussions, we soon had a clear sense of direction and her insistence that we each drew up a detailed action plan and deadlines after every meeting had a huge impact on both short and long-term ambitions for the future direction of the farm.
“Farming Connect has helped me learn more about innovation, current best practice and more efficient ways of working, all critical for farmers at a time we need to be more aware of climate change and protecting the environment.
“Lilwen encouraged us all to think of the wider implications and convinced me and my parents that we should investigate and capitalise on every opportunity to future proof both the farm and the milk vending business.
“I’ve got an expanding customer-base and I’m optimistic that within three years, when I hope to have paid off my loan, all profits from the milk vending side will be going straight into my pocket – that’s a nice thought to keep me working hard!”
Scott has also undertaken Farming Connect training courses including social media training and a marketing course which help him promote the milk vending enterprise.
“It makes good commercial sense to take advantage of all the support and guidance available, and with Farming Connect services either fully funded or subsidised by up to 80%, I’d advise anyone else to pick up the phone to their local development officer today.”
Farming Connect is delivered by Menter a Busnes and Lantra Wales and financed by Welsh Government and the European Agricultural Fund for Rural Development.
Business
Wolfscastle spa earns prestigious AA recognition
WOLFSCASTLE COUNTRY HOTEL and Spa in Pembrokeshire is celebrating national recognition after its luxury spa was included in the prestigious AA Recommended Spa Awards.
The accolade highlights the hotel’s commitment to delivering high-quality wellbeing experiences, exceptional service, and first-class facilities.
The AA Recommended Spa status is awarded to venues that provide an outstanding guest experience, combining professional expertise, premium treatments, and a relaxing environment. The recognition places Wolfscastle among a select group of leading spa destinations across the UK.

Hot stone massage in the Wolfscastle Country Hotel & Spa treatment room.
The spa, which has been open for nine years, has established itself as one of Pembrokeshire’s top wellness destinations, welcoming both hotel guests and day visitors seeking relaxation in a tranquil countryside setting.
Facilities include hydrotherapy experiences, thermal suites, and dedicated relaxation areas, alongside a wide range of luxury treatments designed to help guests unwind and recharge.
Bethan, Spa Manager at Wolfscastle Country Hotel & Spa, said: “We’re absolutely delighted to be recognised by the AA as a Recommended Spa. The team here work really hard to make sure every guest feels relaxed, welcomed and properly looked after from the moment they arrive.
“To receive this recognition is very special for us and reflects the care and effort our therapists put into every treatment.”
The award further strengthens the hotel’s reputation as one of West Wales’ leading hospitality destinations, offering award-winning dining, boutique accommodation, and premium wellness experiences.
Guests can enjoy spa days, overnight breaks, and tailored treatments throughout the year.
For more information or to book, visit www.wolfscastle.com.
The hotel is also marking a significant milestone this year, with owner Andrew Stirling celebrating 50 years at the helm.
Business
Pembroke South Quay boat shed expansion plans submitted
A PADDLEBOARDING and canoeing company’s call for an extension to a boat shed at Pembroke’s South Quay, below its historic castle, has been submitted to county planners.
In an application to Pembrokeshire County Council, G Booth of Paddle West CIC, through agent James Dwyer Associates, seeks permission for an extension to the stone-built boathouse, adjacent to the cliff on South Quay fronting the Mill Pond, Pembroke.
A supporting statement says: “It is intended to erect a single storey ‘lean-to’ building, or ‘shed’ for the storage of boats, such as canoes and kayaks, and related equipment, on a vacant space adjacent to the existing stone-built boathouse.”
It adds: “The boathouse and the intended adjacent boat storage shed is located, as is to be expected, in close proximity to water, the Mill Pond. The Mill Pond is the main area of activity for Paddle West, a Community Interest Company, providing boating activities, kayaking, canoeing and paddle boarding, frequently for young people and families.”
It goes on to say: “It is intended that the structure would be lightweight, erected on the exiting hard standing. The ‘shed’ would be used for the storage of boats and related equipment.”
With regard to the historic setting, it adds: “Although the stone-built boathouse appears not to be listed, it is recognised that the walls above are listed and together they are a piece.
“Accordingly, through form and external materials proposed, timber cladding and profile sheet roofing, the aim is to ensure that the structure would be subservient and muted and not detract or compete with the visual aesthetic of the boathouse or historic walls. In effect the addition would blend into the background.”
The application will be considered by county planners at a later date.
The boathouse is sited near to the new Henry Tudor Centre in South Quay, which is due to open in Spring 2027.
The centre, expected to receive around 30,000 visitors a year, will tell the story of Henry Tudor, son of Pembroke, his Welsh ancestry and his impact on our national story, Welsh culture and our wider British heritage.
The restored derelict South Quay buildings will also house a new library and community café, and a healthcare, social services and supported employment facility in the adjoining premises.
Business
Pembrokeshire hospitality rates relief scheme backed
A WELSH Government-funded scheme to provide rates relief for hospitality businesses has been backed by senior Pembrokeshire councillors.
A report for members of Pembrokeshire County Council’s Cabinet at their March meeting said: “Welsh Government has introduced the Food and Drink Hospitality Rates Relief, this relief is aimed at eligible businesses in Wales in the food and drink hospitality sector for example, pubs, restaurants, cafes, bars and live music venues.
“The aim of the relief is to support eligible businesses to manage continued cost pressures. The relief will apply to all eligible occupied properties by offering a discount of 15 per cent on non-domestic rate bills for the period April 1 to March 31, 2027. The relief is capped at £110,000 per business across Wales.
“As this is a temporary measure, Welsh Government is providing the relief by reimbursing local authorities that use their discretionary relief powers under Section 47 of the Local Government Finance Act 1988.”
It concluded: “The food and drink hospitality rates relief 2026-27 requires the local authority to adopt a discretionary scheme [as outlined] and in accordance with the criteria and conditions specified in the guidance issued by Welsh Government.
“It is proposed that Cabinet resolve to adopt [the scheme] which can be applied to administer the relief. Welsh Government will reimburse local authorities for the relief provided in line with their guidance via a grant under section 31 of the Local Government Act 2003.”
Members backed the recommendation.
All eligible businesses must apply for this relief by the March 31, 2027, and an application form will be available on the council’s website from the April 1.
The maximum cash value of the rates relief allowed, across all properties in Wales occupied by the same business should not exceed £110,000. Businesses claiming the relief must declare that the amount being claimed does not exceed those limits.
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