News
Council launches social care campaign to support the NHS and those most in need
PEMBROKESHIRE COUNTY COUNCIL has launched Operation Nightingale 23, a campaign to support and reduce pressure in our hospitals.
The Council is acutely aware of the considerable challenges currently being experienced within the NHS in Wales including within our local hospital at Withybush.
Withybush has a significant numbers of patients who need to leave hospital but are waiting for an assessment of continuing care need or the right care package in the community.
Under Op NG 23, Pembrokeshire County Council will deliver a variety of measures to help increase the flow of patients out of hospital including:
- the short-term redeployment of staff into community support roles
- additional social work capacity
- the redeployment of existing social care capacity into the hospital teams to prioritise patient care assessment and care package allocation
This will also include the engagement of community groups and volunteers to allow people to safely leave hospital and return home.
The Authority will be looking to its partners and communities for support across a variety of contributing activities that have the potential to have an immediate impact.
Last week the Welsh Government Minister for Health and Social Services
Eluned Morgan MS visited Pembrokeshire County Council and received a briefing on Operation Nightingale 23.
Cllr Tessa Hodgson, Cabinet Member for Social Care and Safeguarding, said:
“We understand that pressures around bed capacity, discharges from hospital and challenges around the provision of care packages in the community, all impact negatively on our most vulnerable citizens.
“Some of the challenges that the council is experiencing in social care are shared across the health sector, not least of all with regard to workforce, winter flu and the ongoing impact of the Covid-19 virus.
“We acknowledge the significant impact this has on those in hospitals and care, and for their families. As part of our work we want to get the best results for everyone.”
It is as a result of these acute pressures, particularly at this time of year, and the risk they create, that Pembrokeshire County Council has decided to launch Operation Nightingale 23.
Cllr Hodgson adds: “This will see the authority and in particular the social care directorate step up to a critical response mode, in order to develop immediate and short term innovative responses to the current pressures, to improve flow of patients out of hospital, and to reduce pressure on our colleagues in the NHS.”
The Authority will review how it can effectively embed this work in the medium to long term, to face the challenges of an aging population for the good of this generation and those to come.
Steve Moore, Chief Executive for Hywel Dda University Health Board, said: “Our hospitals continue to be extremely busy with many sick patients and continuing high demand for emergency and urgent care. This means patients are waiting longer than we would want them to.
“This is always the most difficult period of the year, and we are managing the complexity of flu, Covid and increased urgent and emergency care demand.
“Currently, we have around 300 patients who are medically fit for discharge across the Hywel Dda region. This equates to over a third of the number of beds in our hospitals.
“Operation Nightingale 23 will help to free up some of those beds allowing us to treat patients more quickly and we are grateful to our colleagues in social care in Pembrokeshire for prioritising this work to free up capacity in the system.”
News
Prince William faces diplomatic tightrope on first Saudi Arabia visit
Energy, trade and human rights concerns collide as UK deploys monarchy’s ‘soft power’
PRINCE WILLIAM will step into one of the most politically sensitive overseas trips of his public life this week as he travels to Saudi Arabia at the request of the UK Government.
Unlike recent royal visits to Estonia, Poland or South Africa, this tour carries significant diplomatic weight, placing the Prince of Wales at the centre of a complex balancing act between strengthening economic ties and confronting a deeply controversial human rights record.
Sources close to the Palace say William “didn’t flinch” when asked to go, viewing such duties as part of his responsibility as heir to the throne.
But Saudi Arabia presents challenges unlike almost anywhere else on the royal calendar.
A country in transition
The visit will focus on energy transition and young people, two areas the kingdom is promoting heavily as it attempts to diversify its oil-dependent economy.
In recent years Saudi Arabia has staged major sporting and cultural events, including Formula One races, international film festivals and high-profile entertainment shows. The country will also host the men’s football World Cup in 2034.
Officials argue this signals modernisation and openness.
Critics say it is “sportswashing” — using global events to distract from repression.
Human rights organisations including Amnesty International continue to raise concerns over restrictions on free speech, criminalisation of same-sex relationships and harsh penalties for dissent.
While reforms have allowed women to drive and increased participation in public life, significant legal and social limits remain.
Meeting a controversial leader
Central to the trip will be talks with Mohammed bin Salman, widely known as MBS, the kingdom’s de facto ruler.
The crown prince is credited with pushing economic reforms but remains internationally divisive.
A US intelligence report concluded he approved the 2018 killing of journalist Jamal Khashoggi inside the Saudi consulate in Istanbul — an allegation he denies and Saudi Arabia rejects.
Whether William raises such issues privately is unlikely to be disclosed. Kensington Palace does not comment on confidential conversations.
However, the prince will be briefed extensively by the Foreign Office and the British Embassy before any meetings.
Soft power diplomacy
Government insiders describe William as a key diplomatic asset.
One source said the monarchy acts as a “secret weapon”, able to open doors politicians sometimes cannot.
This form of so-called soft power has long been part of the Royal Family’s overseas role — building relationships first, leaving governments to handle the harder negotiations.
Dr Neil Quilliam of Chatham House says Saudi leaders value high-level recognition from Britain.
“Deploying Prince William sends a signal that the UK takes the relationship seriously,” he said.
Energy cooperation and investment are expected to dominate talks, particularly as Britain seeks new partners during the global shift away from fossil fuels.
Echoes of the past
The visit also reflects longstanding links between the two royal families.
King Charles III has travelled to Saudi Arabia numerous times over the decades and is said to maintain warm relations with senior figures there.
William is now expected to assume a more prominent global role as he prepares for future kingship.
A delicate balancing act
For many observers, images of handshakes between William and MBS will be uncomfortable.
Yet world leaders continue to engage with Riyadh, citing its strategic and economic importance.
The prince’s task is unlikely to involve grand statements. Instead, it will be quiet diplomacy — maintaining dialogue while representing British values.
It is a careful, sometimes uneasy role.
But it is one the monarchy has long performed: building bridges in places where politics alone struggles to tread.
Community
Ice rink campaign launched for Pembrokeshire
Survey underway as resident explores sites and funding for year-round skating facility
PLANS to bring a permanent ice skating rink to Pembrokeshire are gathering momentum after a local resident began talks with council officers and launched a public survey to test demand.

Jemma Davies, from Newgale, says the county is missing out on a major leisure attraction that could benefit families, schools and visitors while creating new jobs.
At present, the nearest full-time rink for Pembrokeshire residents is in Cardiff — a round trip of several hours — making regular skating sessions difficult for many families.
She believes a local facility could change that.
“I think it would give people something completely different to do here,” she said. “It’s exercise, it’s social, and it’s something children could take up after school instead of having to travel out of the county.”
Early talks with council
Jemma has already met officers from Pembrokeshire County Council’s sport and recreation department to discuss whether the idea could be viable.
She is also hoping to approach Sport Wales to explore possible funding streams and support.
To measure interest, she has set up an online questionnaire asking residents whether they would use an ice rink and how far they would be willing to travel.
She said early responses have been positive, with families, young people and skating enthusiasts backing the idea.
Reusing empty buildings
Rather than constructing a new arena, Jemma is investigating whether vacant premises could be converted, reducing costs.
Potential options include a former retail unit in Haverfordwest or a large hangar-style building near existing leisure attractions.
She said: “If we can reuse a building that’s already there, it keeps the costs down and brings life back into empty spaces at the same time.”
As part of her research, she plans to visit Vindico Arena to better understand the practicalities of running a rink.
More than just skating
Beyond public sessions, she believes a rink could host school trips, birthday parties, events and competitions, while encouraging young people to take up winter sports.
“Pembrokeshire has produced plenty of sporting talent over the years,” she said. “There’s no reason we couldn’t develop figure skaters or ice hockey players here too.”
Residents who want to share their views can complete the online survey.
Cover image:
Jemma Davies: Hopes to bring a permanent ice rink to Pembrokeshire (Pic: Supplied).
Cymraeg
Moonpig’s Welsh fail still on sale as mistranslated St David’s Day card sparks laughs
A GREETING card meant to celebrate St David’s Day has become an accidental comedy hit after shoppers spotted its Welsh message makes absolutely no sense – and, even better, it is still on sale.
The card, sold by online retailer Moonpig, reads: “Hapus Dewi Sant Dydd.”
Unfortunately for the designers, that translates back into something closer to “Happy David Saint Day” or “Day Saint David Happy” rather than the correct Welsh phrase, “Dydd Dewi Sant Hapus.”
In other words, the words are right – just in completely the wrong order.
The mistake was first highlighted by Nation.Cymru, prompting plenty of amusement online, with some joking it looked like the result of a lazy copy-and-paste from an automatic translator.
The Herald decided to check for itself.
And yes – as of today – the card is still live and available to buy on Moonpig’s website.
Customers can personalise it and add it to their basket just like any other design, with no sign the message has been corrected.
One reader joked: “It’s like they put the words in a hat and picked them out at random.”
Another described it as “peak AI Welsh”.
For Welsh speakers, the error is immediately obvious. Welsh sentence structure differs from English, so simply translating each word individually rarely works. It’s the linguistic equivalent of writing “Birthday happy you” on a cake.
There was also online chatter that the dragon artwork may be facing the wrong direction – though by that point, the language had already stolen the show.
With St David’s Day cards meant to celebrate Welsh culture, the gaffe feels particularly ironic.
Still, if you fancy a collector’s item or a bit of office wall décor, you might want to be quick. Once someone at Moonpig finally runs it past an actual Welsh person, this one could quietly disappear.
Photo caption: The mistranslated St David’s Day card still available for sale on the Moonpig website (Pic: Moonpig).
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