Connect with us
Advertisement
Advertisement

News

We’re selling ‘Britain’s cheapest 99 ice cream’ to tackle rising cost of living’

Published

on

A POPULAR WEST WALES seaside store is making waves by offering customers a delightful summer treat at an unbeatable price.

Andy and Julie Sweetman, owners of The Beach Shack in Pendine, Carmarthenshire, have decided to slash the cost of their beloved ’99’ ice cream cones to an astonishing 99 pence.

Their mission, they told Herald.Wales, is to ensure that everyone can enjoy a refreshing ice cream on a sunny day without breaking the bank, especially during the current cost of living crisis.

The initiative, aptly named ’99 for 99′, aims to counter the soaring prices reported by other ice cream vendors in tourist hotspots, some charging as much as £5 per cone. Having operated their beachfront establishment for five years, Andy and Julie are no strangers to offering value for money. In addition to the reduced price, the couple also provides free sauces and sprinkles, a gesture not commonly found elsewhere.

Bargain: Ice cream starts at just 99p

Andy explained, “We just thought maybe this would be a good promotional thing, but also we could do it so that it’s accessible for everybody. Last year, I was doing a small Whippy for £1.50. At the moment, a small Whippy is £2.50, which is still competitive and you get a pretty nice ice cream for that. But if you come to our shop – as I’m sure that most of our customers would tell you, you will get an ice cream worth your money.”

Excitement fills the air as the couple eagerly launches their new campaign. Andy anticipates a surge in customers, saying, “If we are doing 99 for 99, then it will be busier, I would have thought. I’m going to make sure I have plenty of mixture before I go. We’ll see how it goes.”

The Beach Shack is more than an ice cream destination, as it also offers various beach essentials such as buckets, spades, inflatables, and balls for families seeking a complete seaside experience.

However, Andy acknowledges the challenges posed by rising costs. He expressed concern over the price increases in scoop ice cream and the expensive waffle cones, which have affected the business. Striking the delicate balance between providing value for money and ensuring profitability remains a constant challenge.

King of ices: Andy Sweetman (Image Facebook)

Interestingly, the iconic ’99’ ice cream earned its name long before the current price tag associated with it. Cadbury introduced the first-ever flake 99 in the 1920s when its cost was much closer to a mere penny rather than today’s 99 pence.

As families across the country face the impact of inflation, with rising fuel and food prices, finding affordable ways to enjoy a few days away has become a priority. Some families are opting for cost-saving measures such as picnics instead of dining out at cafes and restaurants.

Amidst these financial challenges, The Beach Shack’s initiative to provide “Britain’s cheapest 99 ice cream” serves as a ray of sunshine for beachgoers seeking an affordable indulgence during their seaside adventures.

Julie Sweetman outside her popular beach cafe now selling 99s for 99p

Crime

Reform candidate co-opted to town council — graffiti appears days later

Published

on

A MAN who recently lost a by-election standing for the Reform UK party has been co-opted onto Haverfordwest Town Council — just two days before political graffiti appeared at Withybush Retail Park.

Scott Thorley, who stood for Reform UK in the Prendergast by-election earlier this year, was appointed to Haverfordwest Town Council during a co-option meeting on Thursday (Apr 17).

Campaign poster: Scott Thorley, Reform candiate

Mr Thorley came fourth in a closely fought six-way contest for a seat on Pembrokeshire County Council, securing 71 votes. The by-election, held on Tuesday, February 11, was triggered by the resignation of former Conservative councillor Andrew Edwards, who stepped down following widespread backlash over racist comments attributed to him.

Independent candidate Alun Wills ultimately won the seat with 199 votes (31.6%), ahead of Kaleb Jenkins (Welsh Liberal Democrats, 160), Mike Mathias (Welsh Conservative, 136), Scott Thorley (Reform UK, 71), Alison Tudor (Welsh Labour, 57), and James Henry Purchase (Wales Green Party, 8).

But on Saturday morning (Apr 19), just two days after Mr Thorley’s co-option, residents and shoppers were greeted with a string of large political slogans sprayed across walls and walkways at Withybush Retail Park. Messages included: “KEIR STARMER OUT, REFORM IN! GOD SAVE US” and a separate large slogan reading: “VOTE REFORM” — all daubed in white capital letters.

The incident has since been reported to Dyfed-Powys Police.

Speaking to The Pembrokeshire Herald, new town councillor Scott Thorley said: “Whoever has done this, it is vandalism plain and simple.”

Mr Thorley, who works at the retail park himself, said he did not notice the graffiti when arriving at work and was only made aware after a colleague sent him photos by phone.

He added: “The phrase ‘God Save Us’ doesn’t really sound like something a younger person would write — maybe it’s someone older. But whoever it was, this was not done by Reform. It does not help us — it’s embarrassing.”

Mr Thorley also noted the timing of the incident, saying: “It’s a bit fishy this happened less than two days after I was accepted onto the town council.”

Not happy: Cllr Tom Tudor

Haverfordwest county councillor Thomas Baden Tudor told The Herald: “Damage to public or private property is completely unacceptable, and if anyone has any information on who carried out this act of vandalism, please contact Crimestoppers anonymously — online at crimestoppers-uk.org or by phone on 0800 555 111.

“They’ll ask questions about the crime but won’t ask about you.

“Antisocial behaviour is not tolerated or acceptable in Haverfordwest.”

He added: “Alternatively, anyone with information can also call Dyfed-Powys Police on 101.

Awaiting comment: Alun Cllr Willis

The Pembrokeshire Herald contacted new county councillor Alun Wills by telephone for a comment. He said: “I have not seen the graffiti yet, I have just come back from work.” Cllr Wills said he had seen a media post about the incident, believed to be on The Herald’s Facebook page.

At the time of going to press, we are awaiting Cllr Wills to come back to us with a further comment.

The police have been contacted for a statement.

Continue Reading

News

Renovation of historic Tenby hotel given the green light

Published

on

WORKS to a prominent listed Pembrokeshire hotel have been given the go-ahead by national park planners.

In an application to Pembrokeshire Coast National Park, Simon Fry, through agent Asbri Planning, sought listed building consent for works to the Grade-II-listed 1-2 Royal Lion Hotel, High Street, Tenby, said to be one of the oldest hotels in the town.

The works included replacement windows, replace window with original door opening, works to existing parapet, blocking up of windows, render front elevation, blocking up of existing windows, retain existing signage, remove and rebuild existing chimney stack and other minor ancillary works.

The proposals were supported by Tenby Civic Society: “We welcome the scheme, being done very much in character with the original and will complete a very welcome refurb enhancing this prominent point in the town”

It had requested some “minor corrections,” including “retaining the ‘stage door’ stained glass window on the rear door onto Upper Frog Street”.

Tenby Town Council also supported the scheme, saying it was “a much-desired enhancement of a Grade-II-listed building within the Conservation Area”.

A supporting statement for the application said: “In terms of the replacements and overall works these would be of sympathetic materials appropriate to its setting, ensuring the existing character of the building is preserved. The intention is to replace on a like-for-like basis where possible, although the new replacements will be double glazed.”

It added: “The works are necessitated following the previous structural survey undertaken on the two ground floor bays which revealed they are in poor condition and are in need of reinstatement as soon as possible in the interests of the integrity of the listed building and for public safety.

“The replacement of the other bay structures and windows on the front and northern side elevations were also necessitated given their deterioration over time which has led to an adverse visual impact on the listed building and surrounding area.

“Given the previous state of the bays and windows, the works that have been recently undertaken are a significant betterment to the existing situation, and the works the subject of this application would further enhance the quality of the listed building, avoiding further dilapidation.”

Last year, an Urgent Works Notice was served for works on the hotel by Pembrokeshire Coast National Park Authority, with an application for those works later granted.

The latest application added: “The building in question is of great significance to the town of Tenby and its Conservation Area. It stands as one of the oldest hotels in Tenby and as identified above, holds great historic and heritage merit.”

Continue Reading

News

Motorboat rescued off Newgale beach after capsizing scare

Published

on

A MOTORBOAT that got into trouble off Newgale beach on Thursday afternoon (Apr 17) was brought safely ashore thanks to the quick response of St Davids RNLI.

The alarm was raised at around 3:40pm when HM Coastguard received reports of a 12-foot motorboat with two people onboard that had capsized off the popular Pembrokeshire beach.

St Davids RNLI launched their inshore lifeboat, the Alan and Marian Clayton, and quickly located the stricken vessel.

After assessing the situation, lifeboat volunteers decided to escort the motorboat to Porthclais Harbour, as it still had power. However, part-way through the journey the vessel ran out of fuel, leaving the crew stranded.

A tow line was set up, and the lifeboat took the boat under tow to ensure the safety of those onboard.

The motorboat was brought ashore safely at Porthclais just before 6:20pm, and the lifeboat returned to station where it was refuelled and made ready for the next callout.

Continue Reading

Crime11 hours ago

Reform candidate co-opted to town council — graffiti appears days later

A MAN who recently lost a by-election standing for the Reform UK party has been co-opted onto Haverfordwest Town Council...

News1 day ago

Body found in tent in Pembrokeshire woodland

Death not believed to be suspicious POLICE are investigating the unexplained death of a man whose body was discovered in...

Community2 days ago

West Wales sewage crisis: New calls for accountability amid environmental concerns

THE SEWAGE pollution crisis engulfing West Wales continues to deepen, with new data and growing public pressure exposing serious environmental...

Charity2 days ago

Charity distances itself from viral post as £4,000 theft claim goes viral

A VIRAL social media post accusing a man of stealing £4,000 from a veterans’ charity has been described as “unauthorised...

Crime3 days ago

Police appeal after woman seriously injured in Haverfordwest assault

POLICE in Haverfordwest are appealing for witnesses following a serious assault in the Castle Square area. A woman was taken...

Health3 days ago

NHS performance in Wales ‘a mixed bag’ as latest figures released

THE NUMBER of Welsh NHS patients waiting more than two years for treatment has fallen by 26%, according to data...

News4 days ago

Fury as ex-MP Simon Hart handed peerage

Tell-all book and Nazi graffiti scandal reignite calls for answers FORMER South Pembrokeshire MP Simon Hart is facing mounting criticism...

Crime4 days ago

Two Pembrokeshire vape shops face court closure orders

Court hearing due to take place on April 17 at Haverfordwest Magistrates’ Court TWO vape shops in Pembrokeshire are facing...

News4 days ago

Landmark ruling: Supreme Court backs biological definition of woman

IN A LANDMARK judgment with far-reaching implications, the UK Supreme Court has ruled unanimously that the legal definition of a...

News4 days ago

Driver lies injured in rain for hours at Fishguard Port after fall from lorry

VOLUNTEERS AND EMERGENCY SERVICES STEP IN AFTER SHOCKING AMBULANCE DELAY A LORRY driver who suffered serious injuries after falling from...

Popular This Week