News
The Pembrokeshire Herald celebrates 10th anniversary by transitioning to digital
THE PEMBROKESHIRE HERALD says it is thrilled to announce its transition to a fully digital format on the eve of its 10th birthday this weekend. This exciting move comes in response to the evolving media landscape, where the decline of print media has been unfortunately witnessed. By embracing a digital future, The Herald aims to maximize its readership and provide an enhanced experience for its loyal audience.
Remaining true to its roots, The Pembrokeshire Herald will retain its current tabloid format while offering more news, features, and content than ever before. Unlike the limitations imposed by physical paper publication, the digital format empowers the newspaper to expand its offerings, delivering captivating content to its readership.
The publication will continue to be available every Friday, ensuring that readers can still rely on their favourite source of news and information.
Editor Tom Sinclair expressed enthusiasm for the transition, likening it to stepping through a wardrobe into the world of online Narnia. With the new digital format, every advertiser will have a click-through link to their website featured in all editions.
This innovative approach not only maximizes advertising space but also significantly enhances exposure for businesses. The digital edition of The Herald will now feature an impressive 128 pages, representing an increase of 48 pages from previous editions.
This expanded content will cover a wide range of new topics, and introduce a new Locals School Section, Mental Health Section, and will have more focus on local sport and sports teams. Within this section, readers will find click-through links to relevant charities, both locally and beyond, ensuring easy access to help for those in need.
Boden Llewellyn, Senior Advertising Executive, shared his confidence in the transition, stating, “With this exciting move, we anticipate a substantial growth in our readership from 17,000 weekly readers to a minimum of 170,000. Moreover, we have witnessed an average of 500,000 monthly followers actively engaging with our online news stories. Many individuals will discover our paper for the first time, as a significant number of people shifted away from print media years ago. As we embark on a new adventure and era, commencing our second decade as a news source, we are genuinely excited about the possibilities ahead.”
In celebration of its 10th Birthday and the launch of the digital platform, The Pembrokeshire Herald will offer the first edition available for FREE to all readers this Friday. This gesture reflects the publication’s commitment to its loyal audience and the community it serves. Additionally, the decision to go digital aligns with The Herald’s dedication to environmental sustainability. As a completely green company, the transition represents a conscious effort to reduce the publication’s ecological footprint and contribute to a greener future.
Some of The Pembrokeshire Herald’s advertisers have said that they are equally delighted with this digital transition, as their message will reach a larger audience than ever before. This expanded reach and exposure will undoubtedly generate new opportunities for businesses to connect with a broader customer base.
As The Pembrokeshire Herald embraces the digital era, it remains dedicated to delivering high-quality journalism, maintaining its familiar look and feel, and providing award-winning content. The publication looks forward to serving its readership with renewed energy and engaging stories as it embarks on this exciting new chapter.
News
Visitor levy and accommodation register proposals to boost tourism
THE Welsh Government has announced plans to introduce new legislation to support the tourism industry and local communities across Wales. Two proposed Bills aim to give local authorities the power to introduce a visitor levy and create a national register for visitor accommodation.
The announcement, made by Finance Secretary Mark Drakeford and Economy Secretary Rebecca Evans, outlines a Visitor Accommodation (Register and Levy) Etc. (Wales) Bill set to be introduced to the Senedd on 25 November, pending approval.
Under the new proposal, local councils would have the authority to introduce a small levy for overnight stays in visitor accommodations, generating additional funds to support sustainable tourism initiatives. Each local authority would decide on the levy based on local needs, potentially easing the burden on resources in popular tourist areas.
Finance Secretary Mark Drakeford said that the levy would be “a small charge,” intended to help councils manage the impacts of tourism and invest in community infrastructure. “This will support the long-term sustainability of our tourism industry,” he added, emphasising that the approach is in line with the Welsh Government’s commitment to collaborative tax development.
Consultations led by the Welsh Revenue Authority highlighted the importance of a registration system to support the proposed levy. Feedback from stakeholders led to the decision to include a national register of all visitor accommodation providers in Wales as part of the Bill, aimed at ensuring quality standards across the sector.
In addition to the visitor levy, the Welsh Government previously consulted on a licensing scheme for visitor accommodation to create a fair playing field for providers and ensure visitors receive high-standard services. The proposed registration scheme within the Bill marks a first step toward this broader licensing framework.
The second phase of the initiative will involve a separate Bill aimed at establishing a statutory licensing scheme for visitor accommodations. This would allow providers to demonstrate compliance with certain conditions, enhancing transparency and standards. Welsh Government representatives confirmed they would continue discussions with tourism stakeholders, accommodation providers, and local authorities as the proposals progress.
If approved, the Bills will mark a significant shift in how Wales manages its tourism sector, balancing visitor demand with community needs and sustainable practices.
Business
Small business briefing hosted by Local MS
A BRIEFING event which considered how to best support small businesses in Wales has been hosted by Preseli Pembrokeshire Senedd Member Paul Davies. Mr Davies hosted the event in partnership with the Development Bank of Wales, Economic Intelligence Wales and the Federation of Small Businesses (FSB) Wales at the Norwegian Church in Cardiff Bay. The theme of the event was ‘productivity’, given that Wales has had a persistent productivity gap with the UK as a whole and with other international competitor regions.
Mr Davies said, “It’s always a pleasure to help facilitate discussions on how we can support small businesses across Wales. 99.3% of businesses in Wales are small or medium enterprises (SMEs) and it’s important for us to explore the opportunities there are to boost SME growth.”
“Business-friendly policies are needed to address Wales’s persistent productivity gap, and we heard from the speakers today that more support is needed in areas like skills development, infrastructure enhancements and planning.”
“As I’ve said before, the Welsh Government has some significant economic levers, and it must now use those levers to create conditions for growth in Wales. We know that when small businesses thrive, they create jobs, spread prosperity and keep our communities vibrant and it’s crucial that governments at all levels do more to support our small businesses and enable them to grow.”
Business
Bristol Trader to temporarily serve menu at the Castle Hotel
The team of a popular riverside pub in Pembrokeshire, devastated by a recent fire, will relocate to a new town centre location while repair work is carried out on the original site.
On Wednesday, 6 November, a fire broke out at The Bristol Trader, situated on Haverfordwest’s riverside, causing significant damage to the building. The fire affected two floors of the pub as well as the roof space, forcing its closure. Smoke from the blaze was visible across the town as firefighters from Haverfordwest and Milford Haven worked for two hours to extinguish the flames.
Following the incident, the pub’s owners expressed their sadness, describing the team as “absolutely heartbroken” but determined to reopen and come back stronger. They extended their gratitude to the regulars, locals, friends, and family who have offered their support during this difficult time.
In the meantime, The Bristol Trader team will continue operating from an alternative venue. Beginning Monday, 18 November, the pub will relocate to the restaurant of the Castle Hotel, located on Haverfordwest Square, where they’ll serve the same menu.
“While repairs are being made to The Bristol Trader, Team Trader are being temporarily relocated to The Castle Hotel Restaurant from Monday the 18th of November,” announced the team in a social media post. “All our menus are attached to our Facebook page, and the phone lines are being redirected.”
Anyone with a booking at The Bristol Trader who hasn’t been in touch since the fire on 6 November is encouraged to contact the team at 01437 762122.
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