THE PEMBROKESHIRE HERALD says it is thrilled to announce its transition to a fully digital format on the eve of its 10th birthday this weekend. This exciting move comes in response to the evolving media landscape, where the decline of print media has been unfortunately witnessed. By embracing a digital future, The Herald aims to maximize its readership and provide an enhanced experience for its loyal audience.

Remaining true to its roots, The Pembrokeshire Herald will retain its current tabloid format while offering more news, features, and content than ever before. Unlike the limitations imposed by physical paper publication, the digital format empowers the newspaper to expand its offerings, delivering captivating content to its readership.

The publication will continue to be available every Friday, ensuring that readers can still rely on their favourite source of news and information.

Editor Tom Sinclair expressed enthusiasm for the transition, likening it to stepping through a wardrobe into the world of online Narnia. With the new digital format, every advertiser will have a click-through link to their website featured in all editions.

This innovative approach not only maximizes advertising space but also significantly enhances exposure for businesses. The digital edition of The Herald will now feature an impressive 128 pages, representing an increase of 48 pages from previous editions.

This expanded content will cover a wide range of new topics, and introduce a new Locals School Section, Mental Health Section, and will have more focus on local sport and sports teams. Within this section, readers will find click-through links to relevant charities, both locally and beyond, ensuring easy access to help for those in need.

Boden Llewellyn, Senior Advertising Executive, shared his confidence in the transition, stating, “With this exciting move, we anticipate a substantial growth in our readership from 17,000 weekly readers to a minimum of 170,000. Moreover, we have witnessed an average of 500,000 monthly followers actively engaging with our online news stories. Many individuals will discover our paper for the first time, as a significant number of people shifted away from print media years ago. As we embark on a new adventure and era, commencing our second decade as a news source, we are genuinely excited about the possibilities ahead.”

In celebration of its 10th Birthday and the launch of the digital platform, The Pembrokeshire Herald will offer the first edition available for FREE to all readers this Friday. This gesture reflects the publication’s commitment to its loyal audience and the community it serves. Additionally, the decision to go digital aligns with The Herald’s dedication to environmental sustainability. As a completely green company, the transition represents a conscious effort to reduce the publication’s ecological footprint and contribute to a greener future.

Some of The Pembrokeshire Herald’s advertisers have said that they are equally delighted with this digital transition, as their message will reach a larger audience than ever before. This expanded reach and exposure will undoubtedly generate new opportunities for businesses to connect with a broader customer base.

As The Pembrokeshire Herald embraces the digital era, it remains dedicated to delivering high-quality journalism, maintaining its familiar look and feel, and providing award-winning content. The publication looks forward to serving its readership with renewed energy and engaging stories as it embarks on this exciting new chapter.