News
Over 100,000 people read The Pembrokeshire Herald’s first digital edition
OVER 100,000 people read The Pembrokeshire Herald e-newspaper, or downloaded it, analytics on the Herald’s website have confirmed.
In a significant shift towards the digital landscape the newspaper stopped printing its traditional £1.50 paper edition last Friday (Jul 30) and instead published larger 128-page bumper edition online – free of charge for readers.
The digital launch, which co-incited with the publication’s 10th birthday, was pushed through posts on the paper’s social media channels, as well as direct emails to subscribers and over 7,000 advertising customers who have worked with The Pembrokeshire Herald over the last ten years.

The digital move meant that last week’s edition was seen by 103,351 people – most of them on the Friday – the figures show that more than seven times the number of readers saw the paper as compared to the traditional print publication.
The average read time for customers using the flash page turner was 2 mins 42 seconds, a considerable result for an online publication – and those who downloaded it onto desktops, laptops and tablets may have spent considerably more time reading the paper.
Editor Tom Sinclair expressed his enthusiasm for the new digital format, stating, “The launch of the digital paper has been a huge success. With the new digital format, every advertiser will have a click-through link to their website featured in all editions. This innovative approach not only maximizes advertising space but also significantly enhances exposure for businesses.” The digital edition of the Herald will now boast an impressive 128 pages, an increase of 48 pages compared to previous editions.
The expanded content covers a wide range of new topics and introduce exciting sections such as the Locals School Section and Mental Health Section. The newspaper will also place a stronger emphasis on local sports and sports teams. Sinclair further highlighted that readers will find click-through links to relevant charities, ensuring easy access to help for those in need.
Boden Llewellyn, a senior advertising executive, anticipates substantial growth in readership, projecting a minimum of 170,000 weekly readers within the next few weeks. Llewellyn noted, “Moreover, we have witnessed an average of 500,000 monthly followers actively engaging with our online news stories. Many individuals will discover our paper for the first time, as a significant number of people shifted away from print media years ago.”
You can read the latest edition of The Pembrokeshire Herald by clicking here
Crime
Man in critical condition after serious assault in New Quay
A 20-YEAR-OLD man remains in a critical condition in hospital after being seriously assaulted in New Quay.
Dyfed-Powys Police said the incident happened at around 12:51am on Saturday (July 4) in Margaret Street, leading to Uplands Square.
The victim suffered serious, life-threatening injuries and was taken to hospital, where he remains in a critical condition.
A 37-year-old man has been arrested on suspicion of grievous bodily harm and remains in police custody.
Police said enquiries are progressing, led by CID and the Major Crime Team. A visible police presence is expected to remain in the area over the coming days.
Officers are appealing for witnesses, or anyone with information, to come forward.
Anyone who can help is asked to contact Dyfed-Powys Police online, by emailing [email protected], by direct message on social media, or by calling 101.
Quote reference: DP-20260704-028.
Community
Kilgetty and Begelly tractor run raises funds for local charities
Around 70 tractors joined the annual charity road run, hosted by the Begelly Arms Hotel
THE ANNUAL Kilgetty and Begelly Charity Tractor Run brought a colourful convoy to the roads around the Narberth area on Saturday (Jul 4), with around 70 tractors taking part.
The event was hosted by the Begelly Arms Hotel, where farmers, families and supporters gathered before the start of the run.
Entrants were treated to bacon rolls and coffee by the hosts before setting off, while many families took the opportunity to pose for photographs alongside the tractors.
The road run once again proved to be a popular community event, bringing together local farmers, vintage tractor enthusiasts and supporters for a good cause.












The sight of dozens of tractors heading out together made an impressive display as the convoy travelled through the local area.
Organisers said local charities are set to benefit from money raised at the event.
The annual run has become a well-supported fixture in the local calendar, with farming families turning out in force to take part and support the fundraising effort.
For further information, contact Peter Adams at the Begelly Arms on 01834 812601.
Pictures: Malcolm Richards
Community
Pontrhydfendigaid Carnival brings village together for colourful celebration
PONTRHYDFENDIGAID Carnival returned in style on Saturday, with a strong community turnout as villagers, families, children and young people gathered on the Village Green before the procession moved on to Bont Pavilion.
The afternoon was full of colour, music and community spirit, with bunting, balloons, decorated floats and smiling faces helping to create a true village celebration.
Among the highlights were the children’s and young people’s entries, which showed real creativity, confidence and effort. Farmyard scenes, animal costumes, a Noah’s Ark-themed float and brightly decorated tableaux all helped bring the carnival to life.



Organisers praised the work that had gone into the displays, competitions and activities, with many families clearly spending hours preparing costumes, props and entries.
The carnival programme featured a wide range of competitions, including floats and tableaux, children’s age-group entries, adverts, pairs, “anything on wheels” and the ever-popular welly throwing competition.
The mix of Welsh and English throughout the event reflected the strong local identity of Pontrhydfendigaid and the importance of keeping village traditions alive for the next generation.
Thanks were also paid to the organisers, volunteers, presidents, compères, families and all those who gave their time behind the scenes. Events of this kind take a great deal of work, and the turnout showed how much the carnival continues to mean to the community.
Pontrhydfendigaid Carnival 2026 proved to be a joyful reminder of what can be achieved when a village comes together.
Photographs and report by Jeremy Rundle
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