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Over 100,000 people read The Pembrokeshire Herald’s first digital edition

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OVER 100,000 people read The Pembrokeshire Herald e-newspaper, or downloaded it, analytics on the Herald’s website have confirmed.

In a significant shift towards the digital landscape the newspaper stopped printing its traditional £1.50 paper edition last Friday (Jul 30) and instead published larger 128-page bumper edition online – free of charge for readers.

The digital launch, which co-incited with the publication’s 10th birthday, was pushed through posts on the paper’s social media channels, as well as direct emails to subscribers and over 7,000 advertising customers who have worked with The Pembrokeshire Herald over the last ten years.

The digital move meant that last week’s edition was seen by 103,351 people – most of them on the Friday – the figures show that more than seven times the number of readers saw the paper as compared to the traditional print publication.

The average read time for customers using the flash page turner was 2 mins 42 seconds, a considerable result for an online publication – and those who downloaded it onto desktops, laptops and tablets may have spent considerably more time reading the paper.

Editor Tom Sinclair expressed his enthusiasm for the new digital format, stating, “The launch of the digital paper has been a huge success. With the new digital format, every advertiser will have a click-through link to their website featured in all editions. This innovative approach not only maximizes advertising space but also significantly enhances exposure for businesses.” The digital edition of the Herald will now boast an impressive 128 pages, an increase of 48 pages compared to previous editions.

The expanded content covers a wide range of new topics and introduce exciting sections such as the Locals School Section and Mental Health Section. The newspaper will also place a stronger emphasis on local sports and sports teams. Sinclair further highlighted that readers will find click-through links to relevant charities, ensuring easy access to help for those in need.

Boden Llewellyn, a senior advertising executive, anticipates substantial growth in readership, projecting a minimum of 170,000 weekly readers within the next few weeks. Llewellyn noted, “Moreover, we have witnessed an average of 500,000 monthly followers actively engaging with our online news stories. Many individuals will discover our paper for the first time, as a significant number of people shifted away from print media years ago.”

You can read the latest edition of The Pembrokeshire Herald by clicking here

 

Local Government

Mayor and deputy mayor appointed in Milford Haven

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MILFORD HAVEN TOWN COUNCIL has congratulated Cllr Mark Woodward after he was inaugurated as the town’s new Mayor and First Citizen.

Cllr Woodward was formally appointed on Monday evening, with Cllr Kathy Gray confirmed as Deputy Mayor.

Following the ceremony, Cllr Woodward said it was a “true honour and privilege” to take on the role, adding that it was something he had “never in my wildest dreams imagined would happen to me.”

He thanked his fellow councillors for their trust, as well as residents who had sent messages of congratulations.

Cllr Woodward also paid tribute to his wife Eva, who now becomes Mayoress, saying her support had helped make the moment possible.

He said: “I promise I will do my absolute best and fight hard and passionately for my beloved adopted town.”

With Cllr Gray serving as Deputy Mayor, Cllr Woodward added that residents could “rest assured it will not be a quiet year.”

 

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Local Government

Pembrokeshire Coast National Park chief to be honoured by Gorsedd Cymru

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PARK CHIEF RECOGNISED

PEMBROKESHIRE Coast National Park Authority Chief Executive Tegryn Jones is to be honoured by Gorsedd Cymru at this year’s National Eisteddfod.

Mr Jones has been named among those who will be admitted to the Gorsedd in recognition of their achievements and contribution to Wales, the Welsh language and local communities.

He will be admitted in the Blue robes, which are awarded to people who have given distinguished service in areas including public life, local and national activity, journalism, media, sport, science and law.

Originally from Lampeter and a fluent Welsh speaker, Mr Jones has played a prominent role in Welsh public life through a career spanning environmental, educational and community leadership.

Before joining Pembrokeshire Coast National Park Authority, he served as Chief Executive of Keep Wales Tidy and also worked for the General Teaching Council for Wales.

He was nominated for his work in education, youth work and the environment, as well as for developing environmental initiatives at both local and national level.

In Pembrokeshire, he is also closely associated with the development of Welsh-medium education through his long-standing involvement with Ysgol Caer Elen in Haverfordwest, where he was the first Chair of Governors.

Mr Jones said: “It is a great honour to be recognised by Gorsedd Cymru, particularly in a year when the National Eisteddfod returns to Pembrokeshire for Eisteddfod y Garreg Las.

“The Welsh language belongs to all our communities, and I have been very fortunate to work with so many people who care deeply about its future, whether through education, culture, the environment or public service.

“The Pembrokeshire Coast National Park is one of the jewels of Wales and provides an outstanding landscape that contributes to the environmental, social and economic goals that are essential to Wales’ future.

“I am very fortunate to lead the National Park Authority and extremely proud that this work has been recognised by the Gorsedd.”

This year’s National Eisteddfod, Eisteddfod y Garreg Las, will be held in Llantwd, North Pembrokeshire, from August 1-8, 2026.

The event will be especially significant as it marks 850 years since the first recorded Eisteddfod was held in Cardigan in 1176, just across the river from this year’s Maes.

 

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New RSPCA poll shows opposition to badger culling in Wales

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PUBLIC SUPPORT FOR CULLING ‘NOT THERE’, CHARITY SAYS

NEW polling from RSPCA Cymru suggests there is no clear public support in Wales for badger culling as a way of tackling bovine TB.

The charity says the new Welsh Government must “listen to people’s love of wildlife” after a survey found that just over a quarter of people in Wales actively support the culling of badgers.

The polling, released today (May 13), comes as 96 Members of the Senedd prepare to take their seats in the newly-expanded Welsh Parliament, with bovine TB expected to become one of the major animal welfare and farming issues facing the next administration.

RSPCA Cymru said only 27% of those surveyed supported badger culling, while 46% were opposed. A further 28% said they did not know.

The charity is calling on Plaid Cymru, which is seeking to form a minority government following the appointment of Rhun ap Iorwerth MS as First Minister, and on MSs from all parties, to reject culling and focus instead on what it describes as a science-led, cattle-focused approach.

The survey of 1,033 adults in Wales found that 63% of respondents were uncomfortable with badger culling being carried out using lethal methods approved by government authorities.

More than two-thirds, 68%, said they were uncomfortable with public money being used to fund the culling of badgers.

The polling also suggested that the issue could affect political support. More than half of those surveyed, 52%, said they would be less likely to support a political party that backed badger culling, while only 7% said they would be more likely to do so.

RSPCA Cymru said the figures showed that badger culling was “unsupported by a clear majority” of the Welsh public.

Billie-Jade Thomas, senior public affairs manager for RSPCA Cymru, said: “How the new Welsh Government approaches bovine TB will be one of the biggest talking points concerning animals in Wales in the coming years.

“This polling should remind all newly-elected Senedd Members that the Welsh public cares about how badgers are treated, and politicians must listen to people’s love of wildlife.

“There is a clear lack of public support for badger culling in Wales, and those supporting such action could see their support wane among their constituents.”

She added: “Wildlife control and badgers were featured in several parties’ Senedd manifestos, including Plaid Cymru, Wales’ new biggest party.

“We now hope MSs from all political groups recognise that badger culling is unsupported by a clear majority of the Welsh public, and they should instead prioritise a science-led, cattle-focused approach to combatting bovine TB.”

The polling also found that almost 98% of people in Wales consider protecting Welsh wildlife to be important, with 69% saying it is very important.

Badgers were among the most popular species named in the survey, with 73% of respondents choosing them as one of the species they were most concerned about when asked to select their top three.

RSPCA Cymru said badgers remain one of Britain’s most distinctive and misunderstood wild mammals.

Ms Thomas said: “Badgers are such wonderful creatures and, like all wildlife, deserve to be treated with kindness and respect.

“A growing body of evidence suggests that the majority of bovine TB infection occurs between cattle, with scientific evidence suggesting that badger culling is not an effective way to reduce the disease in cattle.

“The new administration must always tackle bTB in a way which does not needlessly pose a threat to one of our most distinctive, well-loved yet misunderstood species of wildlife.”

RSPCA Cymru’s manifesto for the seventh Senedd, Securing A Better Future For Animal Welfare in Wales, calls for badger culling to be rejected, describing it as ineffective and inhumane.

The poll was carried out online by Savanta between April 24 and May 12, 2026. Figures were weighted to be representative of adults in Wales.

 

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