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Western Telegraph threatens Herald over advertising standards

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thomas

Herald boss: Thomas Sinclair at WHSmith in Cardigan

THE NEWLY appointed publisher of The Western Telegraph has challenged its new rival newspaper, The Pembrokeshire Herald, to provide evidence on print figures or face being reported to the authorities.

In a letter to Herald acting editor Thomas Sinclair, The Telegraph’s confident new boss, Dean Merrick, described how he believed that claims The Herald has been making over the number of copies being printed per week were ‘untrue’.

In the letter Mr. Merrick said: “It has come to my attention on your marketing pack that is accessible on your website that you claim that you print 20,000 copies weekly of The Pembrokeshire Herald. We believe your claim to be false.”

He added: “I hereby provide you with seven days notice from August 29 to respond to confirm your print figures. If you fail to respond within the 7 day period my complaint will be passed onto the Advertising Standards Authority who will investigate the matter further.”

County Show 2014: 17000 readers is the clear message.

County Show 2014: 17000 readers

Thomas Sinclair hit back saying: “Our old pre-launch media pack claims a print run of 20k, but we have a new revised version. The number of copies printed each week, however, is immaterial for newspaper advertisers. It goes without saying that what businesses need to know is how many readers a publication has – or the circulation.”

Mr Sinclair said: “Something has clearly rattled The Western Telegraph. The latest JICREG data, updated on April 1, 2014 shows that the WT’s circulation is at an all-time low of 15,753 copies.”

The Herald boss added: “We clearly and repeatedly explain to our customers that we have 17,000 weekly readers. This has been printed on the front page of The Herald several times. It is in all our marketing material. It is what our sales staff consistently tell customers. It was even on the huge banners on top of our two storey stand at the County Show this year.”

Clear message: 17000 readers on banners at Milford Carnival this year.

Clear message: 17000 readers on banners at Milford Carnival this year.

Mr Sinclair added: “The media pack, which is being referred to, is the one which was designed before the Herald was launched. As reported on the BBC we did launch the paper with a 20,000 print run at launch, but cut this fairly soon after starting. The new and improved media pack which we have been circulating since then quotes a print run of 10,000 copies per week. We do print more than this but we have kept the number to the lowest we print. Contrary to what The Western Telegraph’s publisher has claimed, the old media pack is not accessible via the Pembrokeshire Herald homepage.”

Mr. Sinclair concluded: “Print figures aside, there is one thing which is clear. The Pembrokeshire Herald readership is on the way up, and the Western Telegraph’s is quite obviously on the way down.”

“With what the JICREG data has revealed this year, combined with what our stockists are telling us, I would not be surprised if we have eclipsed the Western Telegraph in reader numbers already.”

13 Comments

13 Comments

  1. s james

    August 31, 2014 at 7:06 pm

    I’d rather read the herald than the telegraph. The price had gone up on it but news coverage had gone down. It’s all adverts and once you remove them your left with hardly any pages… go herald.

  2. Gez George

    August 31, 2014 at 7:32 pm

    I wont be buying the Telegraph again. Seems to be run by vindictive, envious petty minded bigots. The Pembrokeshire Herald is the only newspaper worth reading. Perhaps if the Telegraph concentrated more on putting readable information in their paper and concentrated less on school playground bully antics they may find people buying their paper. Heres on less customer anyway !!

  3. Peter Warrennder

    August 31, 2014 at 8:08 pm

    The Herald is a great local paper, the Western Telegraph is American owned rubbish. I never buy the WT anymore, it has poor news coverage and is not value for money. Keep up the good work the Herald and your readership will grow and grow.

  4. Claire

    August 31, 2014 at 9:45 pm

    The Western Telegraph have had a massive presence in the county for as long as I remember. Sadly though it has not done its best to cover the issues that are relevant to the people of Pembrokeshire. The Mercury is finally doing a good job of showing what is actually happening in our county both in and outside the county hall offices. It is somewhat shaken by competition it seems. Maybe if they focussed on writing the news instead of threatening letters, people would read it again!

  5. Chris

    August 31, 2014 at 10:51 pm

    When the Mercury under the Stoddart family ownership started to grow and their print runs were increasing regularly, The Western Telegraphs owners bought it out!! They felt extremely threatened. If the Heralds print run keep increasing at this rate – Mr Sinclair The Western Telegraph may be making you a big offer – you could be a millionaire. They do not like to be beaten. I have to say, the Herald is a far better read, keep it up

  6. Welshman23

    September 1, 2014 at 5:51 am

    Well done Herald the new editor should concentrate on yhe news that everyone wants to read. Herald you have rattled the cages of PCC and now it\’s the PCC supported Old Telegraph.

  7. Maud Amy

    September 1, 2014 at 12:56 pm

    Trouble is the WT stopped reporting anything negative about PCC and any of its councillors and this is what put people off buying it.

  8. Maud Amy

    September 1, 2014 at 12:58 pm

    People doing wrong on these official bodies should be named and shamed otherwise they just carry on doing what they have always done with no consequences ‘Concerned Pembs’

  9. wendy king

    September 1, 2014 at 1:51 pm

    As a small business in pembrokeshire I advertise in the herald and the telegraph, However after receiving a phone call from the sales team at the TELEGRAPH asking me to place an ad, I declined, to the response from the member of staff at the TELEGRAPH to “well you advertised with the HERALD last week! why not us! they dont even print or sell copies!” My response was that the HERALD had placed an ad for FREE for me paying off my monthly account each month, looking after a customer 🙂 TELEGRAPHs response was more fool them giving out FREE ads! I was not happy with this conversation. I am not surprised to see this pathetic bickering from the TELEGRAPH, they are tired, dated and I WILL NOT BE ADVERTISING WITH THEM AGAIN!

  10. Burt

    September 1, 2014 at 3:23 pm

    What can i say the WT have been ripping off small business in pembs for years to the point i couldn’t afford to put my business out there anymore, thank god for the Herald as i9 can now advertise without breaking the bank and everyone i know has given up buying the Wt and will only get the Herald from now on!! keep up the fantastic paper!!

  11. Tenby Skipper

    September 1, 2014 at 4:37 pm

    The Western Telegraph still doesn’t get it. People want some backbone in their reporting, not soft pedalled puff pieces and press releases, and now there is an alternative which offers what people want. The Herald has done more hard reporting and proper journalism in a year than the WT has in a decade. If the Herald’s sales figures haven’t already overtaken the WT, it’s surely only a matter of time.

  12. Teifion

    September 2, 2014 at 1:26 pm

    The WT has behaved like the PCC in house magazine over the years – the relationship between the meedja was once described as the relationship between a dog and a lampost – sadly the WT was the lamp-post and has been partly to blame for the shenanigins at the PCC

  13. Mister H

    September 7, 2014 at 10:26 pm

    A friend of mine once said, if he wanted to buy a car or a house then he would buy the WT. Sooooooo true!!!

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Community

Officials announced for 2026 Eisteddfod in Pembrokeshire

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THE NATIONAL EISTEDDFOD returns to Pembrokeshire in 2026, and organisers have named the officials who will steer this major cultural event over the next year and a half.

With the artistic and local committees already established, meetings to finalise competitions and adjudicators are underway to ensure the List of Competitions is ready by spring. Committee members have also been voting over the past weeks to elect key officials for the Executive Committee.

John Davies, former leader of Pembrokeshire County Council, has been appointed Chair of the Executive Committee. Known for his deep connection to Pembrokeshire and extensive experience with national organisations, Davies aims to make the Eisteddfod a true community event, welcoming involvement from all corners of the region.

Tegryn Jones, Chief Executive of Pembrokeshire Coast National Park, takes on the role of Deputy Chair (Strategy). With a strong passion for Welsh culture and language, Jones brings a wealth of experience working with local communities, visitors, and volunteers across three counties.

Deputy Chair (Culture) is Carys Ifan, Director of Canolfan Egin and a seasoned cultural organiser. Based in Llangrannog and originally from Llandudoch, Ifan has led numerous artistic and community projects across the region.

Cris Tomos, a community development veteran with over 30 years of experience, will lead the 2026 Eisteddfod Local Fund. Working with PLANED, a community development charity, Tomos has supported countless community enterprises and co-operatives in Pembrokeshire, Ceredigion, and Carmarthenshire.

Non Davies, recently elected as Executive Committee Secretary, brings extensive cultural management expertise as Ceredigion County Council’s Corporate Manager for Culture. Having chaired the Cardigan Local Fund Committee for the 2022 Ceredigion Eisteddfod, Davies is well-versed in managing cultural projects.

National Eisteddfod Chief Executive, Betsan Moses, said: “We’re looking forward to working with John and the team over the next few months as we prepare for the 2026 Eisteddfod.

“There’s almost a quarter of a century since the Eisteddfod was last held in Pembrokeshire, and we’re very much looking forward to returning to the area. 2026 is an important year for us as we celebrate 850 years since the first Eisteddfod was held in Cardigan Castle in 1176.

“We’re looking forward to working in a new way within a catchment area which includes parts of another two counties, which is, of course, a chance to work with local people in Ceredigion and Carmarthenshire again.”

Further announcements are expected in the coming weeks, including the sale of competition prizes and opportunities to donate the Crown and the Chair.

The National Eisteddfod will be held in Llantood from August 1–8, 2026.

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News

Campaigners urge Welsh Government to adopt proportional representation for Local Elections

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CAMPAIGNERS are calling on the Welsh Government to introduce the Single Transferable Vote (STV) system for local elections, following moves by two councils to shift away from the First Past the Post (FPTP) system being blocked on technical grounds.

Yesterday (Nov 14), Ceredigion Council voted narrowly, with an 18 to 17 majority, in favor of adopting STV. This follows Gwynedd Council’s decision last month, where 65% of councillors backed the move. However, both councils have been prevented from implementing STV due to a requirement for a two-thirds majority under the Local Government and Elections (Wales) Act 2021.

In recent consultations, public support for STV has been overwhelming, with over 70% in Gwynedd and 67% in Ceredigion favoring the change. Only Powys Council rejected the proposal, despite 60.5% of its respondents supporting STV. Campaigners argue that the current system deprives voters of representation, citing that over 100,000 people were denied a vote in the 2022 elections due to uncontested seats.

The Electoral Reform Society Cymru (ERS Cymru) highlights the contrast with Scotland, where the introduction of STV for local elections in 2007 has significantly reduced uncontested seats. According to ERS Cymru, Scotland has had fewer uncontested seats in the last four elections combined than Gwynedd Council recorded alone in 2022.

Jess Blair, Director of ERS Cymru, said:

“Decisions made in council chambers affect everyone in those areas, so every vote should count. It’s absurd that councils choosing STV are blocked by a technicality, leaving them stuck with an outdated system that denies representation to thousands. The Welsh Government must act to avoid repeating the undemocratic outcomes of the last elections.”

Campaigners are now calling on the Welsh Government to introduce STV across all councils in Wales, ensuring representation that reflects the electorate’s wishes.

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Business

Upgrades completed at Port of Milford Haven’s simulator suite

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UPGRADES have been completed to state-of-the-art equipment within the Port of Milford Haven’s navigation simulator suite at Milford Waterfront enabling marine professionals to receive bespoke specialist training. The virtual reality simulation system can safely replicate a range of scenarios that seafarers may experience in real world situations such as extreme weather conditions, emergency situations and escort tug work.


The upgrades provided by Netherlands-based company MARIN contain the latest hardware in terms of processing power and graphics, as well as upgrades to MARIN’s ‘Dolphin’ software, increasing the capability to create scenarios. These are complemented with new 4k visuals on 75” screens which increase the depth and field of vision, adding to the realism.

Recently, a training day was led by Training Pilot Captain Mark Johnson, assisted by ex-Pilot Andy Hillier, involving members of the Svitzer team as well as Pilots Matt Roberts and Ian Coombes. As part of the scenario, they were faced with a loss of engine power and steering along with worsening weather and sea conditions. The Pilots had to communicate with Svitzer in order to successfully instruct them on how to tow and direct a drifting tanker. While scenarios like these are uncommon within port operations, it is important to rehearse procedures that would be implemented if they are required and enhances participants’ skill sets.

Marine Pilot and Simulator Instructor, Captain Ewan McNicoll, said “This simulator suite has future proofed our training capabilities, both internally for Pilots and marine staff, but also externally for clients wishing to use the facility, be it for training purposes or research and development. We can create any type of scenario with any type of ship, ranging from practicing ship handling manoeuvres to emergency situations, it really is game changing! Working with our partners at MARIN has been a complete success and I am very proud of our new facility.”

For more information about training at the navigation simulation suite please contact the Port of Milford Haven at [email protected] or 01646 696100.

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