News
Western Telegraph threatens Herald over advertising standards

Herald boss: Thomas Sinclair at WHSmith in Cardigan
THE NEWLY appointed publisher of The Western Telegraph has challenged its new rival newspaper, The Pembrokeshire Herald, to provide evidence on print figures or face being reported to the authorities.
In a letter to Herald acting editor Thomas Sinclair, The Telegraph’s confident new boss, Dean Merrick, described how he believed that claims The Herald has been making over the number of copies being printed per week were ‘untrue’.
In the letter Mr. Merrick said: “It has come to my attention on your marketing pack that is accessible on your website that you claim that you print 20,000 copies weekly of The Pembrokeshire Herald. We believe your claim to be false.”
He added: “I hereby provide you with seven days notice from August 29 to respond to confirm your print figures. If you fail to respond within the 7 day period my complaint will be passed onto the Advertising Standards Authority who will investigate the matter further.”

County Show 2014: 17000 readers
Thomas Sinclair hit back saying: “Our old pre-launch media pack claims a print run of 20k, but we have a new revised version. The number of copies printed each week, however, is immaterial for newspaper advertisers. It goes without saying that what businesses need to know is how many readers a publication has – or the circulation.”
Mr Sinclair said: “Something has clearly rattled The Western Telegraph. The latest JICREG data, updated on April 1, 2014 shows that the WT’s circulation is at an all-time low of 15,753 copies.”
The Herald boss added: “We clearly and repeatedly explain to our customers that we have 17,000 weekly readers. This has been printed on the front page of The Herald several times. It is in all our marketing material. It is what our sales staff consistently tell customers. It was even on the huge banners on top of our two storey stand at the County Show this year.”

Clear message: 17000 readers on banners at Milford Carnival this year.
Mr Sinclair added: “The media pack, which is being referred to, is the one which was designed before the Herald was launched. As reported on the BBC we did launch the paper with a 20,000 print run at launch, but cut this fairly soon after starting. The new and improved media pack which we have been circulating since then quotes a print run of 10,000 copies per week. We do print more than this but we have kept the number to the lowest we print. Contrary to what The Western Telegraph’s publisher has claimed, the old media pack is not accessible via the Pembrokeshire Herald homepage.”
Mr. Sinclair concluded: “Print figures aside, there is one thing which is clear. The Pembrokeshire Herald readership is on the way up, and the Western Telegraph’s is quite obviously on the way down.”
“With what the JICREG data has revealed this year, combined with what our stockists are telling us, I would not be surprised if we have eclipsed the Western Telegraph in reader numbers already.”
Health
Resident doctors in Wales vote to accept new contract
RESIDENT doctors across Wales have voted to accept a new contract, with 83% of those who took part in a referendum backing the agreement, according to BMA Cymru Wales.
The contract includes a four per cent additional investment in the resident doctor workforce and introduces a range of reforms aimed at improving training conditions, wellbeing and long-term workforce sustainability within NHS Wales. The BMA says the deal also supports progress towards pay restoration, which remains a central issue for doctors.
Key changes include new safeguards to limit the most fatiguing working patterns, measures intended to address medical unemployment and career progression concerns, and reforms to study budgets and study leave to improve access to training opportunities.
Negotiations between the BMA’s Welsh Resident Doctors Committee, NHS Wales Employers and the Welsh Government concluded earlier this year. Following a consultation period, a referendum of resident doctors and final-year medical students in Wales was held, resulting in a clear majority in favour of the proposals.
Welsh Resident Doctors Committee chair Dr Oba Babs Osibodu said the agreement marked a significant step forward for doctors working in Wales.
He said: “We’re proud to have negotiated this contract, which offers our colleagues and the future generation of doctors safer terms of service, fairer pay, and better prospects so that they can grow and develop their careers in Wales.
“This contract will help to retain the doctors already in training, and also attract more doctors to work in Wales, where they can offer their expertise and benefit patients.”
Dr Osibodu added that the BMA remains committed to achieving full pay restoration and acknowledged that challenges remain for some doctors.
“Whilst this contract sets the foundations for a brighter future for resident doctors in Wales, we recognise that there are still doctors who are struggling to develop their careers and secure permanent work,” he said. “We need to work with the Welsh Government and NHS employers to address training bottlenecks and underemployment.”
The Welsh Government has previously said it recognises the pressures facing resident doctors and the importance of improving recruitment and retention across NHS Wales, while also highlighting the need to balance pay agreements with wider NHS funding pressures and patient demand.
The new contract is expected to be phased in from August 2026. It will initially apply to doctors in foundation programmes, those in specialty training with unbanded rotas, and new starters, before being rolled out to all resident doctors across Wales.
Crime
Swansea man jailed for online child sex offence dies in prison
A SWANSEA man who was jailed earlier this year for attempting to engage in sexual communication with a child has died while in custody.
Gareth Davies, aged 59, of the Maritime Quarter, was serving an 18-month prison sentence after being convicted in May of sending sexually explicit messages to what he believed was a 14-year-old girl. The account was in fact a decoy used as part of an online safeguarding operation.
The court heard that Davies began communicating with the decoy between November and December 2024 and persistently pursued the individual, later attempting to arrange a face-to-face meeting. He was arrested after being confronted by the decoy operators.
Davies had pleaded not guilty but was convicted following a trial. At the time of sentencing, police described the messages as extremely concerning and said his imprisonment was necessary to protect children.
It has now been confirmed that Davies died at HMP Parc on Wednesday (Nov 27) while serving his sentence.
The Prisons and Probation Ombudsman has launched an independent investigation into the death, which is standard procedure in all cases where someone dies in custody. No cause of death has been released at this stage.
A coroner will determine the circumstances in due course.
Farming
Welsh Conservatives warn climate plans could mean fewer livestock on Welsh farms
THE WELSH CONSERVATIVES have challenged the Welsh Government over climate change policies they say could lead to reductions in livestock numbers across Wales, raising concerns about the future of Welsh farming.
The row follows the Welsh Government’s decision, alongside Plaid Cymru and the Welsh Liberal Democrats, to support the UK Climate Change Committee’s Fourth Carbon Budget, which sets out the pathway towards Net Zero greenhouse gas emissions by 2050.
The Carbon Budget, produced by the independent Climate Change Committee (CCC), states that meeting Net Zero targets will require a reduction in agricultural emissions, including changes to land use and, in some scenarios, a reduction in livestock numbers.
During questioning in the Senedd, the Welsh Conservatives pressed the Deputy First Minister and Cabinet Secretary for Climate Change and Rural Affairs on whether the Welsh Government supports reducing livestock numbers as part of its climate strategy.
Speaking after the exchange, Welsh Conservative Shadow Cabinet Secretary for Rural Affairs, Samuel Kurtz MS, said the Welsh Government could not distance itself from the implications of the policy it had backed.
Mr Kurtz said: “By voting in favour of these climate change regulations, Labour, Plaid Cymru and the Liberal Democrats have signed up to the UK Climate Change Committee’s call to cut livestock numbers in Wales, and they cannot dodge that reality.
“The Deputy First Minister’s smoke-and-mirrors answers only confirm what farmers already fear: that Labour, along with their budget bedfellows in Plaid and the Lib Dems, are prepared to sacrifice Welsh agriculture in pursuit of climate targets.”
He added that the issue came at a time of growing pressure on the farming sector, pointing to uncertainty over the proposed Sustainable Farming Scheme, the ongoing failure to eradicate bovine TB, nitrogen pollution regulations under the Nitrate Vulnerable Zones (NVZs), and proposed changes to inheritance tax rules affecting family farms.
The Welsh Government has repeatedly said it does not have a target to forcibly reduce livestock numbers and has argued that future emissions reductions will come through a combination of improved farming practices, environmental land management, and changes in land use agreed with farmers.
Ministers have also said the Sustainable Farming Scheme, which is due to replace the Basic Payment Scheme, is intended to reward farmers for food production alongside environmental outcomes, rather than remove land from agriculture.
The UK Climate Change Committee, which advises governments across the UK, has stressed that its pathways are based on modelling rather than fixed quotas, and that devolved governments have flexibility in how targets are met.
However, farming unions and rural groups in Wales have warned that policies focused on emissions reduction risk undermining the viability of livestock farming, particularly in upland and marginal areas where alternatives to grazing are limited.
The debate highlights the growing tension between climate targets and food production in Wales, with livestock farming remaining a central part of the rural economy and Welsh cultural identity.
As discussions continue over the final shape of the Sustainable Farming Scheme and Wales’ long-term climate plans, pressure is mounting on the Welsh Government to reassure farmers that climate policy will not come at the expense of the sector’s survival.
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s james
August 31, 2014 at 7:06 pm
I’d rather read the herald than the telegraph. The price had gone up on it but news coverage had gone down. It’s all adverts and once you remove them your left with hardly any pages… go herald.
Gez George
August 31, 2014 at 7:32 pm
I wont be buying the Telegraph again. Seems to be run by vindictive, envious petty minded bigots. The Pembrokeshire Herald is the only newspaper worth reading. Perhaps if the Telegraph concentrated more on putting readable information in their paper and concentrated less on school playground bully antics they may find people buying their paper. Heres on less customer anyway !!
Peter Warrennder
August 31, 2014 at 8:08 pm
The Herald is a great local paper, the Western Telegraph is American owned rubbish. I never buy the WT anymore, it has poor news coverage and is not value for money. Keep up the good work the Herald and your readership will grow and grow.
Claire
August 31, 2014 at 9:45 pm
The Western Telegraph have had a massive presence in the county for as long as I remember. Sadly though it has not done its best to cover the issues that are relevant to the people of Pembrokeshire. The Mercury is finally doing a good job of showing what is actually happening in our county both in and outside the county hall offices. It is somewhat shaken by competition it seems. Maybe if they focussed on writing the news instead of threatening letters, people would read it again!
Chris
August 31, 2014 at 10:51 pm
When the Mercury under the Stoddart family ownership started to grow and their print runs were increasing regularly, The Western Telegraphs owners bought it out!! They felt extremely threatened. If the Heralds print run keep increasing at this rate – Mr Sinclair The Western Telegraph may be making you a big offer – you could be a millionaire. They do not like to be beaten. I have to say, the Herald is a far better read, keep it up
Welshman23
September 1, 2014 at 5:51 am
Well done Herald the new editor should concentrate on yhe news that everyone wants to read. Herald you have rattled the cages of PCC and now it\’s the PCC supported Old Telegraph.
Maud Amy
September 1, 2014 at 12:56 pm
Trouble is the WT stopped reporting anything negative about PCC and any of its councillors and this is what put people off buying it.
Maud Amy
September 1, 2014 at 12:58 pm
People doing wrong on these official bodies should be named and shamed otherwise they just carry on doing what they have always done with no consequences ‘Concerned Pembs’
wendy king
September 1, 2014 at 1:51 pm
As a small business in pembrokeshire I advertise in the herald and the telegraph, However after receiving a phone call from the sales team at the TELEGRAPH asking me to place an ad, I declined, to the response from the member of staff at the TELEGRAPH to “well you advertised with the HERALD last week! why not us! they dont even print or sell copies!” My response was that the HERALD had placed an ad for FREE for me paying off my monthly account each month, looking after a customer 🙂 TELEGRAPHs response was more fool them giving out FREE ads! I was not happy with this conversation. I am not surprised to see this pathetic bickering from the TELEGRAPH, they are tired, dated and I WILL NOT BE ADVERTISING WITH THEM AGAIN!
Burt
September 1, 2014 at 3:23 pm
What can i say the WT have been ripping off small business in pembs for years to the point i couldn’t afford to put my business out there anymore, thank god for the Herald as i9 can now advertise without breaking the bank and everyone i know has given up buying the Wt and will only get the Herald from now on!! keep up the fantastic paper!!
Tenby Skipper
September 1, 2014 at 4:37 pm
The Western Telegraph still doesn’t get it. People want some backbone in their reporting, not soft pedalled puff pieces and press releases, and now there is an alternative which offers what people want. The Herald has done more hard reporting and proper journalism in a year than the WT has in a decade. If the Herald’s sales figures haven’t already overtaken the WT, it’s surely only a matter of time.
Teifion
September 2, 2014 at 1:26 pm
The WT has behaved like the PCC in house magazine over the years – the relationship between the meedja was once described as the relationship between a dog and a lampost – sadly the WT was the lamp-post and has been partly to blame for the shenanigins at the PCC
Mister H
September 7, 2014 at 10:26 pm
A friend of mine once said, if he wanted to buy a car or a house then he would buy the WT. Sooooooo true!!!