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Western Telegraph threatens Herald over advertising standards

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thomas

Herald boss: Thomas Sinclair at WHSmith in Cardigan

THE NEWLY appointed publisher of The Western Telegraph has challenged its new rival newspaper, The Pembrokeshire Herald, to provide evidence on print figures or face being reported to the authorities.

In a letter to Herald acting editor Thomas Sinclair, The Telegraph’s confident new boss, Dean Merrick, described how he believed that claims The Herald has been making over the number of copies being printed per week were ‘untrue’.

In the letter Mr. Merrick said: “It has come to my attention on your marketing pack that is accessible on your website that you claim that you print 20,000 copies weekly of The Pembrokeshire Herald. We believe your claim to be false.”

He added: “I hereby provide you with seven days notice from August 29 to respond to confirm your print figures. If you fail to respond within the 7 day period my complaint will be passed onto the Advertising Standards Authority who will investigate the matter further.”

County Show 2014: 17000 readers is the clear message.

County Show 2014: 17000 readers

Thomas Sinclair hit back saying: “Our old pre-launch media pack claims a print run of 20k, but we have a new revised version. The number of copies printed each week, however, is immaterial for newspaper advertisers. It goes without saying that what businesses need to know is how many readers a publication has – or the circulation.”

Mr Sinclair said: “Something has clearly rattled The Western Telegraph. The latest JICREG data, updated on April 1, 2014 shows that the WT’s circulation is at an all-time low of 15,753 copies.”

The Herald boss added: “We clearly and repeatedly explain to our customers that we have 17,000 weekly readers. This has been printed on the front page of The Herald several times. It is in all our marketing material. It is what our sales staff consistently tell customers. It was even on the huge banners on top of our two storey stand at the County Show this year.”

Clear message: 17000 readers on banners at Milford Carnival this year.

Clear message: 17000 readers on banners at Milford Carnival this year.

Mr Sinclair added: “The media pack, which is being referred to, is the one which was designed before the Herald was launched. As reported on the BBC we did launch the paper with a 20,000 print run at launch, but cut this fairly soon after starting. The new and improved media pack which we have been circulating since then quotes a print run of 10,000 copies per week. We do print more than this but we have kept the number to the lowest we print. Contrary to what The Western Telegraph’s publisher has claimed, the old media pack is not accessible via the Pembrokeshire Herald homepage.”

Mr. Sinclair concluded: “Print figures aside, there is one thing which is clear. The Pembrokeshire Herald readership is on the way up, and the Western Telegraph’s is quite obviously on the way down.”

“With what the JICREG data has revealed this year, combined with what our stockists are telling us, I would not be surprised if we have eclipsed the Western Telegraph in reader numbers already.”

13 Comments

13 Comments

  1. s james

    August 31, 2014 at 7:06 pm

    I’d rather read the herald than the telegraph. The price had gone up on it but news coverage had gone down. It’s all adverts and once you remove them your left with hardly any pages… go herald.

  2. Gez George

    August 31, 2014 at 7:32 pm

    I wont be buying the Telegraph again. Seems to be run by vindictive, envious petty minded bigots. The Pembrokeshire Herald is the only newspaper worth reading. Perhaps if the Telegraph concentrated more on putting readable information in their paper and concentrated less on school playground bully antics they may find people buying their paper. Heres on less customer anyway !!

  3. Peter Warrennder

    August 31, 2014 at 8:08 pm

    The Herald is a great local paper, the Western Telegraph is American owned rubbish. I never buy the WT anymore, it has poor news coverage and is not value for money. Keep up the good work the Herald and your readership will grow and grow.

  4. Claire

    August 31, 2014 at 9:45 pm

    The Western Telegraph have had a massive presence in the county for as long as I remember. Sadly though it has not done its best to cover the issues that are relevant to the people of Pembrokeshire. The Mercury is finally doing a good job of showing what is actually happening in our county both in and outside the county hall offices. It is somewhat shaken by competition it seems. Maybe if they focussed on writing the news instead of threatening letters, people would read it again!

  5. Chris

    August 31, 2014 at 10:51 pm

    When the Mercury under the Stoddart family ownership started to grow and their print runs were increasing regularly, The Western Telegraphs owners bought it out!! They felt extremely threatened. If the Heralds print run keep increasing at this rate – Mr Sinclair The Western Telegraph may be making you a big offer – you could be a millionaire. They do not like to be beaten. I have to say, the Herald is a far better read, keep it up

  6. Welshman23

    September 1, 2014 at 5:51 am

    Well done Herald the new editor should concentrate on yhe news that everyone wants to read. Herald you have rattled the cages of PCC and now it\’s the PCC supported Old Telegraph.

  7. Maud Amy

    September 1, 2014 at 12:56 pm

    Trouble is the WT stopped reporting anything negative about PCC and any of its councillors and this is what put people off buying it.

  8. Maud Amy

    September 1, 2014 at 12:58 pm

    People doing wrong on these official bodies should be named and shamed otherwise they just carry on doing what they have always done with no consequences ‘Concerned Pembs’

  9. wendy king

    September 1, 2014 at 1:51 pm

    As a small business in pembrokeshire I advertise in the herald and the telegraph, However after receiving a phone call from the sales team at the TELEGRAPH asking me to place an ad, I declined, to the response from the member of staff at the TELEGRAPH to “well you advertised with the HERALD last week! why not us! they dont even print or sell copies!” My response was that the HERALD had placed an ad for FREE for me paying off my monthly account each month, looking after a customer 🙂 TELEGRAPHs response was more fool them giving out FREE ads! I was not happy with this conversation. I am not surprised to see this pathetic bickering from the TELEGRAPH, they are tired, dated and I WILL NOT BE ADVERTISING WITH THEM AGAIN!

  10. Burt

    September 1, 2014 at 3:23 pm

    What can i say the WT have been ripping off small business in pembs for years to the point i couldn’t afford to put my business out there anymore, thank god for the Herald as i9 can now advertise without breaking the bank and everyone i know has given up buying the Wt and will only get the Herald from now on!! keep up the fantastic paper!!

  11. Tenby Skipper

    September 1, 2014 at 4:37 pm

    The Western Telegraph still doesn’t get it. People want some backbone in their reporting, not soft pedalled puff pieces and press releases, and now there is an alternative which offers what people want. The Herald has done more hard reporting and proper journalism in a year than the WT has in a decade. If the Herald’s sales figures haven’t already overtaken the WT, it’s surely only a matter of time.

  12. Teifion

    September 2, 2014 at 1:26 pm

    The WT has behaved like the PCC in house magazine over the years – the relationship between the meedja was once described as the relationship between a dog and a lampost – sadly the WT was the lamp-post and has been partly to blame for the shenanigins at the PCC

  13. Mister H

    September 7, 2014 at 10:26 pm

    A friend of mine once said, if he wanted to buy a car or a house then he would buy the WT. Sooooooo true!!!

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Entertainment

What’s not to love about Prince Nathaniel of Neyland?

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VAIN, enthusiastic, dramatic and utterly loveable, Prince Nathaniel of Neyland is set to steal hearts on the Torch Theatre stage this festive season in Rapunzel.

Played by the charismatic Harry Lynn, the flamboyant prince is the sort of pantomime hero audiences can’t help but cheer on, even when he is wildly out of his depth. From the moment he steps on stage, Prince Nathaniel is determined to help Rapunzel at every possible turn – even if bravery doesn’t always come naturally.

Describing the role as “wonderfully silly, enthusiastic, and a big-hearted comedic hero,” Harry says Prince Nathaniel is “the epitome of royal bravery,” striking his dramatic “Prince Pose” whenever the moment allows.

“But in reality, he’s often nervous, dramatic, and hilariously out of his depth,” Harry explained. “He’s pampered, easily flustered, and very vain about his hair – to the point where a haircut at Belinda’s salon becomes a full-on event. Beneath all the bravado, though, he’s loyal, caring, and absolutely determined to do the right thing, especially when Rapunzel needs him.”

Harry, who trained at the Royal Welsh College of Music and Drama, believes audiences will quickly fall for the prince’s perfectly imperfect charm.

“He’s confident but clueless, brave but squeamish, and always trying his best,” he said. “And when it really counts, he genuinely steps up. Whether he fully saves the day… well, this is a pantomime, so every hero needs a little help. Let’s just say he plays an integral part in Rapunzel’s fairytale ending.”

A familiar face to panto fans, Harry has just completed a run as Hunk/Scarecrow in The Wizard of Oz at Aberystwyth Arts Centre and says the festive season is his favourite time of year to perform.

“Panto season is pure joy – loud audiences, lots of laughter, plenty of improvisation, and that special festive atmosphere where anything can happen,” he said. “It’s a theatre experience like no other and the perfect way to celebrate Christmas.”

Prince Nathaniel, however, rarely has a quiet moment on stage. He is chased, sprayed, gunged, electrocuted, bashed in the face, tangled in a complicated ladder sequence – and faints, falls, panics, poses and hides behind Belinda whenever fear takes over.

“It’s a lot,” Harry laughed. “The challenge is keeping the comedy big and bold while still maintaining his charm. Having the Prince arrive in full regal mode, only to be sprayed in the face and gunged by Belinda, is peak panto chaos – huge fun to perform and, hopefully, even more fun to watch.”

Rapunzel – the hair-raising adventure runs at the Torch Theatre from Saturday, December 6 to Sunday, December 28. A Relaxed Environment performance takes place on Saturday, December 13 at 2:00pm, with a BSL-interpreted performance on Tuesday, December 16 at 6:00pm.

Tickets are priced at £24.50, £20.00 concessions, or £78.00 for a family ticket. For more information or to book, visit www.torchtheatre.co.uk or call the Box Office on (01646) 695267.

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Crime

Cowboy builders jailed after years of bullying and fraud against homeowners

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A FATHER and son who preyed on homeowners across south and west Wales — many of them elderly or in poor health — have been jailed after a court heard how they used intimidation and deception to extract huge sums of money for unnecessary and badly executed building work.

Jim Janes and his son, Thomas James, ran a long-running roofing scam that left dozens of victims facing financial hardship, unfinished homes and costly repair bills.

Swansea Crown Court heard the pair routinely targeted householders with minor repair needs before escalating jobs into major works, demanding ever-increasing payments once roofs had been stripped or damaged.

When questioned or challenged, the defendants became aggressive, leaving victims feeling frightened and pressured into paying. In one case, a homeowner was threatened unless money was handed over.

Passing sentence, Judge Catherine Richards said the defendants showed a “cruel disregard” for the impact of their actions and deliberately manipulated vulnerable people for financial gain.

She told the court the offending was driven by greed and a willingness to exploit those least able to protect themselves.

The court heard the fraud continued for more than five years, during which the defendants traded under multiple business names, changed contact details, and used different bank accounts in an effort to avoid detection.

Lee Reynolds, prosecuting, said the pair often dismantled roofs without consent and left properties exposed to the weather, effectively forcing customers to comply with their demands or face further damage to their homes.

Many victims were in their sixties, seventies and eighties, with some paying tens of thousands of pounds. One homeowner lost £100,000.

Independent experts later found that much of the additional work charged for was unnecessary and that the workmanship carried out was of poor quality. In some cases, jobs were left incomplete, requiring extensive remedial work.

Victims told the court how they had been left anxious, ashamed and financially stretched, with some forced to borrow money or remortgage their homes to cover the costs.

Jim Janes, 55, and Thomas Michael Jim James, 37, both of Llangadog, Carmarthenshire, had previously pleaded guilty to fraudulent trading.

In mitigation, the court heard Janes had worked in the building trade for much of his life, while James was said to have played a lesser role in the operation. However, the judge rejected claims that either man bore reduced responsibility.

Sentencing both men to eight years in prison, Judge Richards said they had acted ruthlessly and without any regard for the harm caused to their victims.

Both defendants will serve 40 per cent of their sentences in custody before being released on licence.

A further hearing will be held on Thursday (May 22) next year to consider confiscation proceedings and the imposition of serious crime prevention orders.

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Crime

Cocaine dealers jailed after flooding Aberystwyth streets with drugs

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TWO men who supplied cocaine in Aberystwyth have been jailed after police seized large amounts of cash, drugs and weapons during coordinated raids.

Luke Hutton, aged 25, and Lee Mark Walsh, 37, were sentenced at Swansea Crown Court after admitting possession of cocaine with intent to supply and possessing criminal property.

The court heard that police attended Walsh’s flat in Aberystwyth on Thursday (Nov 14) to execute a search warrant. Officers saw several people outside the address, including both defendants. When police approached, Walsh remained at the property while Hutton attempted to flee but was quickly detained.

Walsh, of Yr Hafan, Aberystwyth, was found with cannabis, £160 in cash and a mobile phone. Hutton, of Corporation Street, Aberystwyth, was carrying £8,795 in cash and a phone.

During a strip search in custody, officers recovered a wrap of white powder concealed on Hutton. Further searches uncovered £850 in cash laid out on Walsh’s bed, five mobile phones, a silver knuckleduster and a large kitchen knife hidden beneath the bed.

Police also recovered scales with white powder residue, a bank card contaminated with drug traces, and a further bag of white powder elsewhere in the flat. At Hutton’s address, officers found £1,060 in cash, bicarbonate of soda and empty snap-seal bags, consistent with drug preparation.

Prosecutor Dean Pulling told the court both men were clearly involved in drug supply for financial gain.

Walsh also admitted possession of an offensive weapon and possession of cannabis. He has previous convictions for cannabis offences and failing to comply with a drugs test.

Hutton has a longer record, including offences involving communications, driving matters, domestic abuse and breaching a restraining order.

Mitigating for Walsh, Ryan Bowen said the defendant had experienced a troubled childhood, moving schools frequently, and had struggled with cannabis use from a young age. He said Walsh had shown a strong work ethic and hoped to pursue barbering on release.

Jon Tarrant, representing Hutton, said his client had been heavily addicted to cocaine and that drug use had dominated his life, contributing to the breakdown of relationships, including contact with his two young children.

Sentencing, Judge Vanessa Francis said both men had been involved in dealing with the expectation of making “significant financial gain”.

Addressing Hutton, she said: “You told the author of the pre-sentence report that when your benefits stopped, you ‘did what you had to do’. This court will do what it has to do to take off the streets those who spread the misery of drug supply.”

After reductions for guilty pleas, Hutton was jailed for three years and Walsh for 32 months. Both will serve up to half of their sentences in custody before being released on licence.


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