News
Western Telegraph threatens Herald over advertising standards

Herald boss: Thomas Sinclair at WHSmith in Cardigan
THE NEWLY appointed publisher of The Western Telegraph has challenged its new rival newspaper, The Pembrokeshire Herald, to provide evidence on print figures or face being reported to the authorities.
In a letter to Herald acting editor Thomas Sinclair, The Telegraph’s confident new boss, Dean Merrick, described how he believed that claims The Herald has been making over the number of copies being printed per week were ‘untrue’.
In the letter Mr. Merrick said: “It has come to my attention on your marketing pack that is accessible on your website that you claim that you print 20,000 copies weekly of The Pembrokeshire Herald. We believe your claim to be false.”
He added: “I hereby provide you with seven days notice from August 29 to respond to confirm your print figures. If you fail to respond within the 7 day period my complaint will be passed onto the Advertising Standards Authority who will investigate the matter further.”

County Show 2014: 17000 readers
Thomas Sinclair hit back saying: “Our old pre-launch media pack claims a print run of 20k, but we have a new revised version. The number of copies printed each week, however, is immaterial for newspaper advertisers. It goes without saying that what businesses need to know is how many readers a publication has – or the circulation.”
Mr Sinclair said: “Something has clearly rattled The Western Telegraph. The latest JICREG data, updated on April 1, 2014 shows that the WT’s circulation is at an all-time low of 15,753 copies.”
The Herald boss added: “We clearly and repeatedly explain to our customers that we have 17,000 weekly readers. This has been printed on the front page of The Herald several times. It is in all our marketing material. It is what our sales staff consistently tell customers. It was even on the huge banners on top of our two storey stand at the County Show this year.”

Clear message: 17000 readers on banners at Milford Carnival this year.
Mr Sinclair added: “The media pack, which is being referred to, is the one which was designed before the Herald was launched. As reported on the BBC we did launch the paper with a 20,000 print run at launch, but cut this fairly soon after starting. The new and improved media pack which we have been circulating since then quotes a print run of 10,000 copies per week. We do print more than this but we have kept the number to the lowest we print. Contrary to what The Western Telegraph’s publisher has claimed, the old media pack is not accessible via the Pembrokeshire Herald homepage.”
Mr. Sinclair concluded: “Print figures aside, there is one thing which is clear. The Pembrokeshire Herald readership is on the way up, and the Western Telegraph’s is quite obviously on the way down.”
“With what the JICREG data has revealed this year, combined with what our stockists are telling us, I would not be surprised if we have eclipsed the Western Telegraph in reader numbers already.”
Crime
Emergency bags rolled out to support domestic abuse victims across Dyfed-Powys
Thirty packs provide immediate help for families fleeing dangerous situations
A NEW initiative aimed at supporting victims of domestic abuse has seen thirty emergency bags distributed for use across the Dyfed-Powys Police area.
The bags, which contain essential items including toiletries, non-perishable snacks and emergency supplies, are designed to offer immediate practical support to individuals and families forced to flee abusive situations, often with little or nothing.
The scheme forms part of the Police and Crime Commissioner’s wider commitment to improving outcomes for victims and is being delivered in partnership with Dyfed-Powys Police and Dal i Godi, the commissioned Independent Domestic Violence Adviser (IDVA) service.
Dal i Godi provides specialist support to victims at high risk of serious harm, including safety planning and advocacy through the criminal justice process.
Police and Crime Commissioner Dafydd Llywelyn said the initiative was already proving its value.
“This is an incredible initiative that I’m proud to support,” he said. “It provides meaningful help to those experiencing trauma and reflects our ongoing work to put victims first.
“Within just a few days of the bags being distributed to the Dal i Godi service, one was given to a victim fleeing a domestic abuse situation, along with a children’s pack to support their young family. That shows just how essential this support can be and how quickly it can make a difference.”
Detective Chief Inspector Llyr Williams, from the Dyfed-Powys Police Vulnerability Hub, said the emergency bags could provide a vital lifeline at critical moments.
“These emergency bags offer support at some of the most difficult moments in a person’s life,” he said.
“The contents provide immediate comfort, dignity and practical help for those leaving their homes in crisis. While simple, they represent an important first step towards safety and recovery.
“We are proud to be working with partners across the Dyfed-Powys area to ensure this support reaches people when they need it most.”
Anyone experiencing domestic abuse, or concerned about someone else, is encouraged to seek help. In an emergency, call 999.
Domestic abuse can also be reported online via Dyfed-Powys Police.
Support services available include Victim Support Dyfed-Powys, which offers free and confidential help to anyone affected by crime, whether or not it has been reported, and Dal i Godi, which provides specialist IDVA support for high-risk victims.
The Live Fear Free Helpline offers 24-hour support for those experiencing domestic abuse or sexual violence across Wales.
If you or someone you know is a victim of domestic abuse, please consider reporting it. If you are in danger or need support right away, please call 999.
You can report domestic abuse through the online crime reporting service here: Report domestic abuse | Dyfed-Powys Police.
Support is also available via the below support services:
Victim Support Dyfed-Powys
Free, independent support for anyone affected by crime in the Dyfed-Powys area, whether or not it has been reported to the police.
0300 123 2996
Dal i Godi (IDVA Service)
Specialist support for victims of domestic abuse at high risk, offering safety planning, emotional support, and advocacy with agencies such as police and courts.
01267 221194
Live Fear Free Helpline
24/7 support for anyone experiencing domestic abuse or sexual violence.
0808 80 10 800 | Text 07860 077333
News
Welsh-language school praised for ‘happy, proud and friendly community’
Estyn highlights strong leadership, positive attitudes and a clear curriculum vision at Ysgol Bro Preseli
A WELSH-medium all-age school in Crymych has been praised by inspectors for fostering a “happy, proud and friendly community,” according to a recent Estyn report.
Inspectors said pupils at Ysgol Bro Preseli show pride in their local area, thrive both academically and socially, and are well prepared for the next stages of their learning.
The school currently has 932 pupils on roll, including 118 in the sixth form, and has operated as an all-age school since 2022.
Estyn found that most pupils demonstrate extremely positive attitudes to learning, treat staff with respect, and listen carefully to the contributions of their peers.
The report also notes that, in almost all cases, teachers show strong subject knowledge. Inspectors highlighted the close and supportive relationships staff build with pupils, alongside the creation of a safe learning environment where pupils are not afraid to make mistakes.
It states: “As a result of a clear strategic direction and detailed planning, teachers provide beneficial practical activities that allow pupils to develop purposeful oracy, reading and writing skills in language sessions and across the other areas of learning and experience.”
Inspectors also praised the school’s clear curriculum vision, rooted in its motto Gwreiddiau a Gorwelion (Roots and Horizons).
“Leaders and teachers provide a coherent curriculum and learning experiences that bridge the primary and secondary sectors effectively,” the report said. “Staff plan stimulating activities and experiences for pupils to learn and deepen their understanding within the areas of learning and experience. This contributes positively to the sense of belonging that permeates the whole curriculum of Ysgol Bro Preseli.”
Headteacher Rhonwen Morris said the report was a reflection of the collective effort across the school community.
“As a successful all-age Welsh-medium school, we are delighted that the report recognises our commitment to excellence and the unique identity that makes Ysgol Bro Preseli so special,” she said.
“Since becoming an all-age school in 2022, our cohesive leadership team and governing body have focused on building a strong foundation based on our values of Welsh ethos, kindness, community and responsibility.
“The report highlights the excellent strategic work of staff at all levels, which is a testament to the shared dedication and vision that drives our school forward.
“It is gratifying that the report reflects what we continuously aim to achieve day in and day out. This achievement belongs to our entire community — staff, pupils, parents and governors — and together we will continue to build on this success and provide the very best education for every pupil.”
Charity
Welsh opticians raise £1,600 for people experiencing homelessness
SPECSAVERS Pembroke Dock has helped raise £1,600 to support people experiencing homelessness this winter, with all funds going to The Wallich’s winter appeal.
Thirteen stores from North, South and West Wales donated £1 for every customer feedback form completed during November to help The Wallich, Wales’ largest homelessness and rough sleeping charity, continue its vital work.
Supporting more than 8,000 people experiencing or at risk of homelessness across the nation each year, The Wallich runs around 100 diverse projects across 20 local authorities to provide hope, support and solutions to end homelessness.
Funds raised by Specsavers will go directly to the Wallich’s Flexible Assistance Fund, which provides small but vital emergency grants. The grants support people at crucial turning points, helping cover essential costs such as phone credit, rent or food shops.
This initiative is a continuation of Specsavers’ wider homelessness programme, which sees over a hundred Specsavers stores and Home Visits services hold out-of-hours or pop-up clinics and invite people affected by forms of homelessness to use their services for free.
Specsavers’ North Wales regional relationship manager, Martin Lawrence, who helped organise the fundraiser, says: ‘We’re really proud to be supporting The Wallich’s winter appeal at a time when support is needed most.
‘Homelessness affects people in every community and as locally owned and run businesses, Specsavers stores are committed to raising awareness of the issue and supporting people through their toughest moments.
‘We’re excited to build on the success of this fundraiser and strengthen our partnership with The Wallich in the new year.’
Louisa Turner, head of fundraising at The Wallich, adds: ‘Winter can be an incredibly difficult time for people experiencing homelessness and this support from Specsavers will make a real difference.
‘The funds raised will help provide emergency grants at critical moments – whether that’s putting food on the table, helping someone stay connected with their loved ones or preventing someone from losing a safe place to live.
‘This kind of support creates vital turning points and helps people move towards a safer, more secure future.’
Specsavers works year-round with homelessness charities including Crisis, Vision Care and The Big Issue, to improve access to healthcare and advocate for policy change – ensuring people experiencing homelessness can receive free eye tests, glasses and hearing checks.
To find out more about Specsavers or to book an appointment at your local store, visit: https://www.specsavers.co.uk/stores.
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s james
August 31, 2014 at 7:06 pm
I’d rather read the herald than the telegraph. The price had gone up on it but news coverage had gone down. It’s all adverts and once you remove them your left with hardly any pages… go herald.
Gez George
August 31, 2014 at 7:32 pm
I wont be buying the Telegraph again. Seems to be run by vindictive, envious petty minded bigots. The Pembrokeshire Herald is the only newspaper worth reading. Perhaps if the Telegraph concentrated more on putting readable information in their paper and concentrated less on school playground bully antics they may find people buying their paper. Heres on less customer anyway !!
Peter Warrennder
August 31, 2014 at 8:08 pm
The Herald is a great local paper, the Western Telegraph is American owned rubbish. I never buy the WT anymore, it has poor news coverage and is not value for money. Keep up the good work the Herald and your readership will grow and grow.
Claire
August 31, 2014 at 9:45 pm
The Western Telegraph have had a massive presence in the county for as long as I remember. Sadly though it has not done its best to cover the issues that are relevant to the people of Pembrokeshire. The Mercury is finally doing a good job of showing what is actually happening in our county both in and outside the county hall offices. It is somewhat shaken by competition it seems. Maybe if they focussed on writing the news instead of threatening letters, people would read it again!
Chris
August 31, 2014 at 10:51 pm
When the Mercury under the Stoddart family ownership started to grow and their print runs were increasing regularly, The Western Telegraphs owners bought it out!! They felt extremely threatened. If the Heralds print run keep increasing at this rate – Mr Sinclair The Western Telegraph may be making you a big offer – you could be a millionaire. They do not like to be beaten. I have to say, the Herald is a far better read, keep it up
Welshman23
September 1, 2014 at 5:51 am
Well done Herald the new editor should concentrate on yhe news that everyone wants to read. Herald you have rattled the cages of PCC and now it\’s the PCC supported Old Telegraph.
Maud Amy
September 1, 2014 at 12:56 pm
Trouble is the WT stopped reporting anything negative about PCC and any of its councillors and this is what put people off buying it.
Maud Amy
September 1, 2014 at 12:58 pm
People doing wrong on these official bodies should be named and shamed otherwise they just carry on doing what they have always done with no consequences ‘Concerned Pembs’
wendy king
September 1, 2014 at 1:51 pm
As a small business in pembrokeshire I advertise in the herald and the telegraph, However after receiving a phone call from the sales team at the TELEGRAPH asking me to place an ad, I declined, to the response from the member of staff at the TELEGRAPH to “well you advertised with the HERALD last week! why not us! they dont even print or sell copies!” My response was that the HERALD had placed an ad for FREE for me paying off my monthly account each month, looking after a customer 🙂 TELEGRAPHs response was more fool them giving out FREE ads! I was not happy with this conversation. I am not surprised to see this pathetic bickering from the TELEGRAPH, they are tired, dated and I WILL NOT BE ADVERTISING WITH THEM AGAIN!
Burt
September 1, 2014 at 3:23 pm
What can i say the WT have been ripping off small business in pembs for years to the point i couldn’t afford to put my business out there anymore, thank god for the Herald as i9 can now advertise without breaking the bank and everyone i know has given up buying the Wt and will only get the Herald from now on!! keep up the fantastic paper!!
Tenby Skipper
September 1, 2014 at 4:37 pm
The Western Telegraph still doesn’t get it. People want some backbone in their reporting, not soft pedalled puff pieces and press releases, and now there is an alternative which offers what people want. The Herald has done more hard reporting and proper journalism in a year than the WT has in a decade. If the Herald’s sales figures haven’t already overtaken the WT, it’s surely only a matter of time.
Teifion
September 2, 2014 at 1:26 pm
The WT has behaved like the PCC in house magazine over the years – the relationship between the meedja was once described as the relationship between a dog and a lampost – sadly the WT was the lamp-post and has been partly to blame for the shenanigins at the PCC
Mister H
September 7, 2014 at 10:26 pm
A friend of mine once said, if he wanted to buy a car or a house then he would buy the WT. Sooooooo true!!!