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Business

Narberth restaurateur hit by blackmail scam threatening negative reviews

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MATT POWELL, chef proprietor of Annwn restaurant in Narberth, Pembrokeshire – which has glowing reviews from the Good Food Guide and the Michelin Guide – has spoken of his worry at receiving a series of messages threatening bad reviews unless he paid the scammer.

Matt often receives messages on WhatsApp offering paid-for reviews and routinely blocks them, but after blocking one message, he received the following demand from someone called Masoom in Pakistan: “Hello brother, I need the work of just £50 from you. I have posted bad reviews & added disgusting pics at your business bcz you blocked me. If you will block me again then we will post bad reviews & will add 40+ bad pics on a daily basis. To add bad reviews is not difficult for us bcz we have our own team.”

Matt and his partner Naomi were worried to see a string of negative reviews and strange photographs appearing on Annwn’s Google page. Matt got in touch with Google and the page is now back to 5 stars, with the offending photographs removed – but he wants to warn other restaurateurs of the scam.

“Luckily it would have been fairly obvious to any potential customers that the reviews were made up – they were in broken English and showed no knowledge of the restaurant,” he said. “The pictures were clearly nothing to do with Annwn – but it’s still worrying, and getting in touch with Google to get them to take them down is a difficult and time-consuming process.

“We’d really like to see Google introduce a system whereby restaurants could give a code to genuine diners that enabled them to leave Google reviews. In the meantime, we’ve switched our contact number to a landline so that people can’t send us WhatsApp messages.”

Annwn restaurant hit the headlines last month after making it into The Michelin Guide just 4 months after opening in its new location. Last year it made number 14 on the Good Food Guide’s 20 Most Exciting Restaurants while at its original location in Lawrenny.

Matt, who trained under Raymond Blanc and worked at multiple Michelin-starred restaurants in Europe before returning to Wales, has been praised for his imaginative reworkings of heritage Welsh dishes and ingredients and for his sustainable approach to fine dining, which uses many foraged and home-grown ingredients.

Business

New build property in Begelly to become holiday let

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AN APPLICATION to demolish a Pembrokeshire storage building, replacing it with a new build holiday let has been granted, after a previous scheme for its conversion was refused, only being allowed on appeal.

In the application to Pembrokeshire County Council, K & M Ferney, through agent James Dwyer Associates, sought permission to replace the building with a new holiday let at Chronicle Park, Parsonage Lane, Begelly.

The initial 2021 application for a change of use was refused by county planners but allowed on appeal in late 2022.

A supporting statement said: “The planning inspector, in their decision, confirmed the proposal to convert a storage building into a holiday let, including an increase in the height of the building and the addition of a porch, met the local planning authority’s policies and should be allowed.

“In short, the proposal was acceptable in principle as well as in relation to its effect on the character of the surrounding location.

“Given it is now established that a building for holiday lets of that scale and in that location, is acceptable, it is not unreasonable to seek to ensure that the development is the best it can be in terms of its appearance, outlook, facilities, car parking, and importantly the privacy and enjoyment of those using the holiday let, and those occupying the adjacent dwelling.

“Accordingly, the most practical solution would be to provide a new building of the same scale, as approved, to meet those aims, and in doing so provide a structure that meets the latest environmental and sustainability requirements, rather than the inevitable compromised outcome, in converting an existing building of relatively poor quality.”

An officer report for the latest application, recommending approval, said: “The proposal is to replace an existing storage building located within the curtilage of Chronicle Park which has extant planning permission for a change of use and conversion into a holiday let.

“The new building would also be for holiday use and would have positive social impacts through the provision of additional accommodation on offer within the local vicinity. It would have positive economic benefits by providing an income stream to the applicant, expenditure on building materials and labour during the construction phase and expenditure from tourists within the local economy.”

The application was conditionally approved by county planners.

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Business

Lights, Cymru, action: Netflix brings £200 million boost to Wales

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Major productions support 500 Welsh businesses and launch careers for local creatives

NETFLIX has revealed that its productions in Wales have generated more than £200 million for the UK economy since 2020, cementing Wales as a vital hub for the global streaming giant.

The announcement, made in partnership with Creative Wales, highlights the scale of Netflix’s investment in the region and celebrates the impact of its latest project — Havoc — the largest feature film ever shot entirely in Wales.

Directed by Welsh filmmaker Gareth Evans and starring Tom Hardy, Havoc was filmed across a range of Welsh locations. The action-thriller follows a bruised detective as he navigates a criminal underworld to rescue a politician’s estranged son following a botched drug deal.

Wales has steadily become a filming powerhouse for Netflix, with previous productions including Sex Education, The Crown and The Witcher. A newly published report showcases the scale of investment and its ripple effect across sectors. For every £1 spent by Netflix in Wales:

  • 58p is spent in TV and film production
  • 7p in rental and leasing
  • 5p in the creative arts
  • 3p in food and hospitality
  • 27p across other sectors of the economy

In addition, each £1 spent has created an extra 80p in supply chain spending, boosting industries indirectly connected to filming.

Supporting local talent

Netflix has not only brought blockbuster productions to Wales, but also helped launch careers in the creative industries. Over 60 trainee and apprenticeship roles were created during the filming of Sex Education, many of which led to full-time work.

In another initiative, Netflix partnered with the National Youth Theatre to deliver its IGNITE Your Creativity programme, reaching over 350 young people in Newport, Cardiff, Port Talbot, Torfaen and Bridgend with workshops aimed at building skills and confidence.

Championing the Welsh language

As part of its ongoing commitment to Welsh culture, Havoc will be available with Welsh-language subtitles. Previous Netflix hits including The Adam Project and Red Notice also featured Welsh subtitles, and in 2023 the platform licensed Dal y Mellt, its first Welsh-language drama.

Praise from industry and government

Anna Mallett, Vice President of Production for Netflix UK, said: “From Sex Education to The Crown, and now Havoc, some of our most beloved titles were filmed or produced in Wales. Blessed with incredible creative talent and beautiful landscapes, Wales is an amazing place to make entertainment. We’re proud our productions here continue to offer enduring cultural and economic benefits.”

Welsh Culture Minister Jack Sargeant added: “We are immensely proud of our creative industries, which employ over 35,000 people and benefit from world-class infrastructure. As this report shows, welcoming high-profile Netflix productions has delivered significant economic and reputational gains for Wales.”

Joedi Langley, Interim Head of Creative Wales, said: “Collaborating with Netflix brings jobs, training, and major economic benefits to our communities. We look forward to continuing this relationship and building Wales’s profile as a go-to destination for major productions.”

Director Gareth Evans said: “Filming Havoc in Wales was a thrilling experience. The impact of a production of this scale on local businesses and creatives has been incredible. I hope this paves the way for even more filmmakers to choose Wales to tell their stories.”

Local voices: Training and trade

Johnny Gurnett, a former Netflix trainee, credited the company with launching his career: “Getting your foot in the door can be really tough, and this was my first job in the industry. Since then, I’ve worked on Disney’s Willow, BBC’s Lost Boys and Fairies, and HBO’s Rain Dogs. I wouldn’t be where I am now without the experience and connections I made on Sex Education.”

Adam Charles, Head Chef at The Healthy Hangout, shared his business’s role in the production: “We provided meals for some of the stars, which was brilliant for business. But beyond that, there’s a sense of pride in knowing our food was part of something this big.”

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Business

Changes proposed at children’s care home near Haverfordwest

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A CALL to change a mixed-use therapy centre to a children’s care home classification has been submitted to Pembrokeshire planners.

Skybound Therapies Ltd, through agent Carl Bentley Architectural Services, seeks permission for the change of use of the Skybound Care Farm & Therapy Centre, Campbell Farm, Wiston, near Haverfordwest.

A supporting statement says: “Situated in a discrete rural setting in Pembrokeshire, the Therapy Centre is at the heart of a family-owned Care Farm. It is a working beef and forestry farm, providing a unique and tranquil environment for their services,” adding: “Skybound Care Farm offers a variety of services for both children and young adults. From young adult day opportunities to week-long intensive programmes. The forestry fields provide an ideal setting for practicing walks. Visitors can interact with animals, learn about water safety near their ponds, and immerse themselves in the peaceful beauty of the working farm. Vegetable growing and harvesting is a recent addition to the Care Farm.

“Skybound welcome clients from the local area as well as those travelling from all over the UK and abroad. There is a variety of accommodation types close to the farm and centre, including a holiday village, caravan parks, holiday cottages and log cabins. Many clients like to combine visits to the care farm / therapy centre with exploring local beaches, amenities and attractions.

“The Care Farm HQ and Therapy Centre are in Southwest Wales, but they also cover many locations across the UK, including Cardiff, Newport, Bristol, Birmingham, Leeds, Yorkshire and Norfolk. Skybound are taking on new locations all of the time.”

It says the original Therapy Centre which was constructed in 2012/13 when it “began its journey as a leading national and international therapy centre providing behaviour analysis, positive behaviour support, occupational therapy, speech and language therapy for children and young adults with special needs and behavioural issues”.

In August 2022 planning permission was granted to extend the therapy centre, completed in 2024; the business currently employs 45 staff on a full time and part time basis, a small number of staff are located at the Care Farm & Therapy Centre and at other locations across Wales and the UK.

“Whilst the centre has been running since February 2024 the applicant and business has found that the use of the centre is changing from previously planned and consented usage,” the statement says.

It says that since then discussions have taken place with council planners to clarify the centre’s current planning use class, along with “other opportunities and ideas for the expansion of the business and services to potentially use other existing buildings at the site are currently being investigated, which will no doubt take further time to consider”.

“There is a long-term plan to expand the Care Farm & Therapy Centre activities within the whole of the site and this full planning application is the third stage of the plan. The long-term plan is to provide more ‘settings’ to provide more training, utilising more of the farm setting for example with further interactions with small farm animals and to perhaps house some therapy sessions within other existing farm buildings to provide different types of training settings.”

Late last year, the site was granted permission to extend staff facilities through a temporary building.

The current application will be considered by planners at a later date.

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