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Rogue Pembrokeshire roofer handed suspended prison sentence

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A rogue roofer who carried out work that wasn’t required on the home of a vulnerable couple and charged them thousands of pounds has been sentenced to a suspended prison term of 15 months.

Toby Price of Broadmoor was sentenced at Swansea Crown Court on Monday, November 6th following a successful investigation and prosecution brought by Pembrokeshire County Council Trading Standards.

Price admitted four charges of fraud and one offence of engaging in a misleading commercial practice by omitting contractual information including cancellation rights.

The Court heard that Price was trading as ‘Best Price Roofing Services’ when he was contacted by the victim about a slipped roof tile which had caused a damp patch on an upstairs ceiling.

Price visited and quoted £800 for the work, falsely claiming that the high cost was for insurance in case he had an accident.

An independent contractor later said the repair should have cost about £80 plus VAT.

While there Price claimed he had noticed the chimney stack to be leaning or warped and estimated a cost of repair to be £8,000. He told the victim that he would do the work for between £4,000 and £5,000.

When the victim said he would think about it, Price said the chimney stack could fall and potentially injure the victim’s wife who was largely confined to the living room due to health conditions.

The victim felt pressured and concerned about his wife’s safety and agreed to the repair.

Price spent around 30-45 minutes on the roof with a trowel and a bucket of cement. He charged £4,500 for the work.

An independent contractor later examined the chimney and stated that it was safe and not leaning or warped.

Rendering work of poor quality had been carried out and estimated to have cost approximately £100 plus VAT.

The fraud was discovered when the victim’s usual maintenance company later attended and contacted the Council.

A telephone number on a business card provided by the defendant did not work and when contacted by

Trading Standards on another number provided to the victim, the man who answered claimed it was a wrong number.

The impact on the victim and his wife has been profound, causing them stress and concern about a loss of their savings.

Cllr Michelle Bateman, Cabinet Member for Regulatory Services, said: “I welcome the sentence handed to Price today and thank the Trading Standards team for their diligent work on this prosecution.
“Price targeted a vulnerable couple and charged them an extortionate amount for work that did not need to be carried out.
“The victims have been left badly affected by Price’s actions and I hope this case shows that the Council will not stand for this sort of callous behaviour.”

Price was sentenced to 15 months in prison, suspended for 18 months.

He must carry out 250 hours of unpaid work and 15 days of a rehabilitation activity requirement.

Price must also pay the victim £900 in compensation.

News

Welsh Conservatives congratulate Trump amid growing backlash in Wales

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THE WELSH CONSERVATIVES have extended their congratulations to President Donald J. Trump ahead of his inauguration, with Darren Millar MS urging the Welsh Labour Government to strengthen ties with the United States. The announcement has sparked controversy, with anti-racism campaigners demanding a retraction of comments made by Welsh First Minister Eluned Morgan defending Trump.

Conservative endorsement

Darren Millar MS, leader of the Welsh Conservatives, stated: “I would like to extend my congratulations to President Trump on his inauguration. His return to the White House signals a conservative resurgence on the other side of the Atlantic which is welcome.”

Millar criticised Labour for what he described as undermining the UK’s “special relationship” with the US, pointing to Labour activists’ anti-Trump stance and the absence of the Prime Minister at the inauguration.

He added:
“In the interests of global peace, trade links, and economic development, deepening our ties with the incoming administration will be paramount.”

Backlash from anti-racism groups

Millar’s remarks coincide with growing calls for First Minister Eluned Morgan to apologise for comments made in November, where she expressed doubt about Trump’s alleged racism. During a BBC interview, Morgan remarked:
“I shouldn’t think he is, to be honest. There were a hell of a lot of black people and Latinos who voted for him in the election.”

This has sparked criticism from Welsh anti-racism groups, including Stand Up To Racism, Black Lives Matter, and MEND. In an open letter signed by nearly 100 campaigners, the groups condemned Morgan’s comments as “reckless,” accusing her of downplaying Trump’s history of inflammatory rhetoric.

Hussein Said, Chair of Stand Up To Racism Cardiff, stated:
“To dismiss the racism of Trump is to ignore the very real ways in which he emboldens far-right and fascist figures here in the UK. The Islamophobia and anti-migrant rhetoric they use should never be legitimised.”

The letter also highlighted Trump’s divisive policies, such as the Muslim travel ban and mass deportation plans, which they argue are antithetical to human rights.

Royal visit speculation

Meanwhile, Downing Street has hinted at a possible royal visit to the US to cement the UK-US “special relationship.” A government source said:
“Donald Trump has a clear affinity for the royal family. A royal tour to the US would help reinforce the special relationship.”

The meeting could coincide with America’s 250th Independence Day celebrations, where Trump has pledged to host “the best of all time” events.

Divided opinions in Wales

Trump’s inauguration has reignited debates in Wales over the UK’s relationship with the US under his leadership. While some, like Millar, see an opportunity to rebuild transatlantic ties, others warn against legitimising what they view as a divisive and dangerous administration.

The Herald will continue to follow the implications of these developments for Wales.

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Business

Castell Howell launches new Food Show at Welsh International Culinary Championships

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CASTELL HOWELL has launched a new Food Show, showcasing the food trends and innovations that the hospitality industry can expect to see in 2025 and giving visitors a preview of its growing range of Welsh food and drink products. 

The new industry event is taking place alongside the 2025 Welsh International Culinary Championships (WICC) at the International Conference Centre in Newport from 20-22 January.

Castell Howell managing director Matt Lewis said: “The Castell Howell Food Show will be a new highlight in this three-day celebration of Welsh culinary excellence, hospitality skills, and innovation. As the largest wholesale supplier of Welsh Food & Drink, it gives us the opportunity to champion our excellent Welsh producers, to support hospitality customers in developing their businesses and, ultimately, to help our communities and local economies throughout Wales to thrive.

“Visitors will have the unique opportunity to engage directly with Castell Howell specialists representing every aspect of our business from insights into the latest trends, to discovering what’s in the pipeline for Welsh food and drink producers in 2025,” he said.

The Castell Howell Food Show will be a new annual event in the calendar at the start of the year, serving as a preview for its larger established trade shows, hosted at Parc y Scarlets in Llanelli and Parc Eirias in Conwy. 

The Welsh International Culinary Championships, organised by the Culinary Association of Wales, bring together the nation’s most talented craft chefs, butchers, and front-of-house professionals for three days of demanding competition. The 2025 WICC also hosts the Skills Competition Wales hospitality finals, showcasing the country’s top apprentices.

Deputy First Minister, with responsibility for Climate Change and Rural Affairs, Huw Irranca-Davies, said: 

“These two events promise to be a fantastic showcase for Wales’ food and drink industry. It’s an opportunity to celebrate Wales’ culinary excellence and the strength of our hospitality sector. Castell Howell plays an important role in supporting Welsh farmers, producers and the hospitality sector – and I wish them well with this new event.” 

Further information about the event is at foodshow.wales

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Education

Former Haverfordwest High student wins South Hook LNG scholarship

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A PROMISING local law student, Alisha Akhtar, has been awarded South Hook LNG’s 2024 Scholarship, receiving £5,000 to support her academic journey. Alisha, a former Haverfordwest High pupil, is in her final year of an LLB Law degree at the University of Salford, Manchester, and is preparing to undertake the Solicitors Qualifying Examination (SQE) in two years.

The annual South Hook Scholarship is designed to encourage academic excellence and career ambition among Pembrokeshire students. Candidates go through a rigorous selection process that includes a written application and an informal interview, demonstrating South Hook’s commitment to supporting local education.

During a ceremony held at South Hook LNG, Alisha was presented with her award by the South Hook team. Speaking about the scholarship, she said: “My late parents worked tirelessly to provide opportunities they never had. This scholarship brings me closer to my goal of pursuing a career in law and honours my parents’ sacrifices. I am deeply grateful to South Hook LNG for believing in my potential.”

Hamad Al Samra, General Manager of South Hook LNG, praised Alisha’s determination, saying: “We are continually inspired by Pembrokeshire students. Alisha’s focus and commitment stood out, and we are pleased to support her in achieving her aspirations.”

South Hook LNG encourages local students pursuing higher education in engineering, science, or business-related fields to apply for their scholarship programme. Details for the 2025 award will be available on the company’s website in September.

Photo caption: Alisha Akhtar, South Hook LNG’s Scholarship recipient of 2024, with members of the South Hook team responsible for assessing the applications. (Pic: Supplied)

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