News
Tesco apologise for ‘suicide’ poster
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A MOTIVATIONAL poster displayed in the staff room at Tesco in Haverfordwest has landed one of the managers at the store in hot water.
The poster shows a picture of a man holding a gun to his head with the words: “Goodbye Haverfordwest, it’s been nice knowing you!” written above in bright blue text.
The store has come under fire from mental health campaigners after it put the poster up in the supermarket where sales were falling.
Staff at the supermarket saw the poster above the monthly sales report every day when they clocked in and out of work.
But one Tesco worker took a picture of it and complained to his managers.
A worker at the supermarket said: ‘’It was supposed to get us motivated – but you just felt like they were holding a gun to your head.
‘’It wasn’t funny or inspirational – it was just a bit sick.’’
Ruth Coombs, Mind Cymru manager for Influence and Change said: “We’re very disappointed to see this image and the lack of mental health awareness shown by Tesco with its use. Suicide is a very serious issue, which affects hundreds of people across Wales each year.
“We’d certainly urge Tesco to reconsider using imagery of this kind and think about the effect it can have on staff.”
Tesco received widespread condemnation last month for trivialising and stigmatising mental health issues by selling ‘mental patient’ costumes.
Tesco withdrew its £18.45 ‘Psycho Ward’ costume, which came complete with an orange boiler suit and Hannibal Lecter-style mask, and agreed to make a donation to mental health charity Mind.
The poster has been withdrawn from the Haverfordwest store.
A Tesco spokesperson said: “This was clearly an error of judgement, in one store.
“The person responsible for the poster has apologised and it has been removed.”
Cap
The poster, displayed in Tesco Haverfordwest, has been condemned for trivialising suicide.
Community
Milford Haven Youth Matters celebrates achievements
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MILFORD HAVEN Youth Matters hosted its ‘Celebrating Success’ event last week, honouring the remarkable achievements and milestones reached by its volunteers and participants.
The event highlighted the qualifications, dedication to volunteering, and ongoing commitment demonstrated by everyone involved in supporting the charity.
Parents, carers, and friends attended the evening, underscoring the vital role of community support in empowering local youth initiatives. Also present were key community partners, including representatives from the Port of Milford Haven and Pembrokeshire County Council, who shared in celebrating the collective successes.
Organisers praised Martha’s Vineyard for its outstanding hospitality and catering, which greatly contributed to the success of the evening.
A spokesperson from Milford Youth Matters said: “We are immensely proud of everyone involved and grateful for the continued support from our community. We eagerly anticipate another exciting year filled with projects, activities, and plenty of fun.”
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Entertainment
A jam-packed timetable at the Torch Theatre, Milford Haven
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IT’S all happening at the Torch Theatre this spring and summer. Kicking off with the Torch Youth Theatre Spring production of Ravers, the Summer Youth Theatre production of The Bangers and Chips Explosion by Brough Girling, and finally the ever-popular summer schools make a welcome return with opportunities for Juniors, Seniors, and Adults – there really is something for everyone!
We’re only a few weeks away from Torch Youth Theatre’s latest production, Ravers, which promises to be a fun filled evening of comedy. This brand-new play written by Rikki Beadle-Blair specifically for young people aged 15 -18, runs in the studio theatre from Thursday 6 March to Saturday 8 March with performances starting at 7.30pm nightly. Don’t forget to get your tickets!
The Torch Theatre has you covered for a summer fun too! Rehearsals begin for their spectacular full youth theatre production The Bangers and Chips Explosion in April. The playis based on a popular children’s novel and adapted specifically for youth theatre’s just like the ones at the Torch. It’s Roald Dahl meets David Walliams in this wild and raucous, family friendly comedy, which promises to be a great experience for all the youth theatre members and will run from 21 to 23 July.
“There so many brilliant characters for our young actors to get their teeth into – useless headteachers, efficient school secretaries, a monstrous dinner lady, and a gang of comic book crooks!” said Tim Howe, Torch’s Senior Manager Youth and Community who wrote the adaptation and directs the youth theatre.
“Stink bombs, kidnapping, abseiling, mistaken identity and a heavy dose of comic disguises all fill up the action of this play, which will delight our audiences! If you saw last year’s The Wind In The Willows, the you’ll know exactly what to expect from our young people, and this promises to be a night of theatre which won’t disappoint!” said Tim, who can’t wait to see you and your young people join in on the fun.
But Torch’s summer of fun doesn’t stop in July. Their in-demand summer schools make a welcome return for more fun filled creative activities.
“Our Summer School provisions are the highlight of many people’s Summers, especially since we have expanded our courses to include an adult option. We are so pleased that thanks to our sponsors Milford Haven Port Authority and The Ingles Charitable trust that we can continue to offer all this provision at accessible price points, with a range of payment plans available.” said Tim.
This year the Torch is offering sessions called Dramatic Detectives for ages seven to 11, running daily from 10am to 3pm, Monday 4 to Friday 8 August, Playmakers for ages 11 -18 running from 10am to 4pm, Monday 11 to Friday 15 August, and Show off! for those 18 and over, welcomes writers, singers and performers … All talents are welcomed for the Adult Summer School which runs on Thursday evenings throughout August with a showcase performance on Saturday 30 August.
“Our summer schools are for total novices as well as those just wanting to brush up on their dramatic skills. Everyone is welcome and the best thing about our summer schools is that there’s no audition to join us, you can just turn up and get involved,” said Tim.
He concluded: “We can’t wait to welcome you to the Torch this summer, as either a participant or an audience member! And if you would like to support any of this amazing work for our community then please do check out our membership schemes or how to make a donation – it is your generosity that helps us provide a safe creative space for people, give them the confidence to find their voice, and the courage to be who they want to be.”
For further information, visit the Torch Theatre website www.torchtheatre.co.uk or phone the Box Office on (01646) 695267.
Community
Don’t let AI exploit Welsh journalism—its impact could be disastrous
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THE UK GOVERNMENT must urgently reconsider proposals allowing tech giants unrestricted use of online content without compensation to its creators.
Today, The Pembrokeshire Herald, alongside newspapers and news organisations across Wales, devotes our leading article to an issue with potentially catastrophic consequences—not only for regional journalism, but for the UK’s entire creative industry.
Under planned changes to copyright legislation, multinational AI companies would have the freedom to train their systems using text, photographs, music, and any online content without paying the creators behind that work. These companies could then summarise, reproduce, or even directly copy the content—profiting substantially while the original creators receive nothing.
This threatens the very foundation of Welsh journalism and undermines our ability to continue producing quality, locally-focused stories. Our journalists tirelessly cover vital issues for Pembrokeshire: from coastal erosion in Tenby and the challenges facing Milford Haven Port to the future of agriculture in rural communities and crucial debates over tourism and second homes.
Quality journalism holds authority to account, from Pembrokeshire County Council to the Hywel Dda Health Board and the Welsh Government. Our investigative journalism gives a voice to communities across Pembrokeshire, shining a light on stories and issues others may overlook.
Editor Tom Sinclair said: “These changes represent nothing less than an existential threat to journalism in Pembrokeshire and beyond. Allowing multinational corporations to exploit our hard-earned work without compensation would severely damage the quality and integrity of local journalism.”
He added: “Our journalists tirelessly cover issues that genuinely matter to our communities. If AI companies are permitted free access to our content, it will stifle our ability to deliver independent, investigative reporting that holds power to account and gives a voice to local people.”
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Tom Sinclair concluded: “We stand united with Wales’ journalists, photographers, musicians, writers, and creators. The Government must act decisively to protect our creative sectors, ensuring fair compensation for those whose efforts and ingenuity enrich Welsh life. Pembrokeshire—and Wales—cannot afford to lose its independent voice.”
The creative industry in the UK employs around 2.4 million people and contributes approximately £126 million to the economy. Allowing big tech unrestricted access to this creative output would severely damage the sector, reducing opportunities, stifling innovation, and harming local economies dependent on creative industries.
We stand united with Wales’ journalists, photographers, musicians, writers, and creators. The Government must protect our creative sectors, ensuring fair compensation for those whose efforts and ingenuity enrich Welsh life. Pembrokeshire—and Wales—cannot afford to lose its independent voice.
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