News
Saundersfoot makes a splash with record-breaking New Year’s swim
SAUNDERSFOOT BEACH echoed with cheers and excitement this morning as 2,523 intrepid swimmers took the plunge into the icy waters, marking the 38th annual Saundersfoot New Year’s Day Swim. This event, touted as the largest festive dip in the UK, drew an estimated 10,000 spectators who gathered to witness the spectacle and celebrate the arrival of 2024.
The beach was alive with energy as the crowd enjoyed a lively warm-up session, courtesy of the talented dancers from Cast & Crew Performing Art School and Mor Creative. The atmosphere was electric, with the gathered throngs joining in a spirited rendition of Status Quo’s classic, “Rockin All Over the World.”
Martyn Williams, Star Of The Swim and a founding member of Saundersfoot Festivities, initiated the swim countdown. At precisely 12:30 pm, a dazzling firework display, courtesy of Westcoast Fireworks, marked the moment as swimmers bravely surged into the sea.

Fancy dress enthusiasts added a colorful touch to the event, with Mick Booth and Rachel Lemmon from Saundersfoot clinching the group fancy dress award for their creative representation of a defibrillator and heart. The individual award went to David Mc Dermott, showcasing the creativity and enthusiasm of the participants.
Chris Williams, Chairman of Saundersfoot Festivities, expressed gratitude for the overwhelming community support, emphasising that the event has grown beyond their initial expectations. Reflecting on the event’s longevity and success, Williams said, “Our driving force, as always, is the huge number of fantastic causes that benefit.”

This year, a significant change was the introduction of an online registration and ticketing system to manage costs and enhance swimmer safety. Williams expressed satisfaction with the seamless execution of this new approach and thanked the community for their support in making it a success.
“The additional income from online ticketing will secure the future of the swim and contribute to the many charities and worthwhile causes,” Williams added.
Acknowledging the dedicated efforts of the organising committee, Williams extended thanks to safety marshals, volunteers, sponsors, and partner organisations. He highlighted the invaluable contributions of Tenby Surf & Rescue, Pembroke Paddlers, Saundersfoot Sailing Club, HM Coast Guard, and the RNLI for providing water safety cover. Special recognition was also given to St John’s Ambulance, Tenby Fire Brigade, and the police for their emergency support.
As a gesture of appreciation, Williams thanked sponsors and local businesses, expressing gratitude for their overwhelming support. He singled out individuals and organisations such as Richard Merriman, Salt On The Strand, Dan Roach & Partners, Hean Castle Estate, Saundersfoot Harbour Commission, and others for going above and beyond expectations.
Williams concluded with an invitation for participants to submit their sponsor forms to Salt On The Strand after collecting their sponsorship. He assured swimmers that details about photo uploads and the amount raised for charities would follow by the end of January.
For those seeking more information on the swim, including photos and updates, visit www.saundersfootfestivities.co.uk/nyds. Follow the swim mascot, Charlie Shivers, on Facebook, X, and Instagram @CharlieShivers. Photographer Gareth Davies captured the essence of the event, and swim photos can be obtained from Gareth Davies Photography at Tel: 07836 334436.
Crime
Man charged with attempted murder after A44 collision near Aberystwyth
A 24-YEAR-OLD man has been charged following a single-vehicle collision on the A44 near Capel Bangor, Aberystwyth.
Dyfed-Powys Police said the incident happened on Tuesday, June 30.
Owen Rhys-Jones, of Dol-y-Bont, Aberystwyth, has been charged with attempted murder, dangerous driving, and controlling and coercive behaviour.
He has been remanded in custody and is due to appear before court.
Police are continuing to appeal for witnesses and are asking anyone who was in the Capel Bangor area at around 8.50pm on Tuesday, June 30, to come forward.
Officers are particularly keen to hear from anyone who witnessed a disturbance in or around Capel Bangor, or who may have phone, video or dashcam footage of the incident.
Anyone with information can contact Dyfed-Powys Police through the force’s dedicated online portal.
The force said: “We would like to thank the local community for their support while officers have carried out extensive enquiries, and to those who have supported our investigation so far.”
News
A40 closed near Llandeilo following collision
A SECTION of the A40 in Carmarthenshire has been closed in both directions following a collision.
The road is currently shut between Llandeilo and Nantgaredig, with traffic queuing in the area and emergency services attending.
Drivers are being urged to avoid the route where possible, allow extra time for their journeys and follow the diversions in place.
The closure is affecting traffic on the A40 between Carmarthen and Llandeilo, including the area around Pentrefelin and the Castle Dryslwyn turn-off.
This is a developing incident and further updates will be provided as more information becomes available.
Local Government
Award-winning Saundersfoot sauna faces refusal over location concerns
PLANS to allow an award-winning outdoor sauna to remain permanently at Saundersfoot Harbour have been recommended for refusal by Pembrokeshire Coast National Park planners.
Hwyl Outdoor Sauna, run by Kerry Evans, was granted temporary two-year permission in June 2024 for a mobile wood-fired sauna at the harbour.
The business has since become a popular feature with residents, visitors and cold-water swimmers, and was named Sauna of the Year 2026/27 at the Wales Prestige Awards earlier this year.


Ms Evans has now applied to make the siting permanent, but officers are recommending refusal when the application goes before the National Park Authority’s development management committee on Tuesday, July 15.
A supporting statement submitted with the application said the sauna had “become a popular and valued amenity for both residents and visitors, offering a space focused on health, wellbeing and community connection”.
It added: “The overall sentiment within the village has been strongly supportive, with many residents recognising the sauna as a valuable asset that enhances the amenities in Saundersfoot.
“Hwyl Outdoor Sauna has received positive attention in regional and national press, helping to promote Saundersfoot as a destination for coastal wellbeing and outdoor experiences.
“Media coverage has highlighted the sauna as an example of the increasing popularity of sea swimming and sauna culture around the UK coastline.”
Saundersfoot Community Council has raised no objection to the application, and most of the 19 letters submitted by members of the public support the proposal.
Supporters have described the sauna as “a major asset to the village,” “a wellness landmark for Saundersfoot,” and “a unique offering that attracts visitors to the beach and harbour”.
However, some objectors have said that while they support permanent consent in principle, they do not believe the sauna should remain in its current position because it “obstructs the view of the beach from the promenade”.
In their report to committee members, National Park officers say the proposal, in its current form and location, would harm the setting of the Saundersfoot Conservation Area.
The report states: “The application, in its current form and with the proposed location of the sauna, is considered to result in a landscape impact that harms the setting of the Saundersfoot Conservation Area.
“The sauna is also located in a position which reduces public access along the existing promenade route, which is considered to prevent appropriate access from being achieved.
“In addition, since the temporary permission was granted, planning advice has been updated and there is now a requirement for a Flood Consequences Assessment in this location. The lack of a suitable Flood Consequences Assessment results in insufficient information to support the current application.”
Officers also note that the latest application includes additional development, including a booking office which has already been installed, meaning the overall scale of the proposal is greater than the scheme approved on a temporary basis in 2024.
The report adds: “Following consideration of the implementation of the temporary permission and given the greater extent of the current proposal, it is considered that the visual impact of the sauna and related booking office has now increased and could be reduced by locating the sauna further back in the car park.
“This would also have the benefit of the sauna not requiring relocation during severe weather and increased flood risk.”
The application is recommended for refusal on the grounds of visual impact, impact on the conservation area, reduced public access along the promenade, and the absence of a suitable Flood Consequences Assessment.
Committee members will make the final decision at the July 15 meeting.
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