News
Celebrating Your Book’s Completion: Tips for a Successful Book Launch

Writing a book is a remarkable achievement, and completing it is an even greater feat. It’s a journey that involves countless hours of writing, editing, and rewriting, not to mention the emotional rollercoaster that comes with pouring your heart and soul into your work.
So, when you’ve finally completed your book with the help of a storybook maker, it’s time to celebrate and share your literary creation with the world through a successful book launch. In this blog post, we’ll explore some tips to help you make your book launch a memorable and fruitful event.
1. Plan Ahead
The key to a successful book launch is meticulous planning. Start planning your launch well in advance of its completion. This will give you enough time to create a comprehensive strategy that covers every aspect of the launch, from the event itself to the marketing and promotion leading up to it.
Begin by setting a launch date. Consider factors such as holidays, other major releases, and your target audience’s availability when selecting a date. Once you have a date in mind, work backward to create a timeline for all the tasks that need to be completed before the launch.
2. Identify Your Target Audience
Understanding your target audience is crucial for a successful launch. Your book won’t appeal to everyone, so it’s essential to identify the people who are most likely to resonate with your work. Research their preferences, interests, and reading habits. This information will help you tailor your marketing efforts and reach your ideal readers.
3. Build an Online Presence
Before your book launches, make sure you have a strong online presence. This includes having an author website, active social media profiles, and an email list. Your website should provide information about your book, an author bio, and links to purchase your book. Engage with your audience on social media platforms and use your email list to keep your subscribers informed about your book’s progress and launch details.
4. Create Compelling Marketing Materials
To generate buzz and excitement around the launch, you need eye-catching marketing materials. This includes a striking cover, engaging descriptions, and promotional graphics. Invest in professional design services to ensure that your book and marketing materials stand out in a crowded marketplace.
5. Leverage Pre-Orders
Offering pre-orders for your book can be an effective way to build anticipation and secure early sales. Many online retailers and self-publishing platforms allow authors to set up pre-order listings. Promote these pre-orders on your website and social media channels to encourage readers to reserve a copy before the official launch.
6. Plan a Virtual or In-Person Launch Event
Whether you’re launching your book in person or virtually, hosting an event can be a powerful way to connect with your audience. Virtual events have become more popular in recent years, offering authors the opportunity to reach a global audience from the comfort of their homes. If you opt for an in-person event, consider venues, logistics, and any COVID-19 safety precautions that may be necessary.
For virtual events, platforms like Zoom, Facebook Live, or YouTube can be great choices. Plan engaging content for your event, such as readings from your book, Q&A sessions, or guest speakers who can add value to the event. Make sure to promote your event well in advance to ensure a good turnout.
7. Generate Book Reviews
Positive reviews can significantly impact your success. Reach out to bloggers, reviewers, and book clubs in your genre and offer them free copies of your book in exchange for an honest review. These reviews can help build credibility and trust among potential readers.
8. Engage with Your Audience
Leading up to the launch, engage with your audience on social media and through your email list. Share behind-the-scenes glimpses of your writing process, teasers from your book, and updates on your launch preparations. Encourage your readers to share their excitement about your upcoming release.
9. Offer Special Launch Promotions
To entice readers to purchase your book during the launch period, consider offering limited-time promotions. This could include discounted eBook prices, bundle deals with other books or merchandise, or exclusive access to bonus content.
10. Monitor and Adjust Your Marketing Strategy
Throughout the launch process, monitor the effectiveness of your marketing efforts. Track sales, website traffic, social media engagement, and email open rates. Use this data to make informed adjustments to your marketing strategy as needed. Experiment with different tactics to see what works best for reaching your target audience.
11. Stay Persistent and Resilient
Book launches can be emotionally taxing, and not every launch will meet your expectations. It’s important to stay persistent and resilient in the face of challenges or setbacks. Keep promoting your book even after the initial launch period, and don’t be discouraged if sales are slow at first. Building a readership takes time, and every effort you put into marketing your book contributes to your long-term success as an author.
12. Express Gratitude
Lastly, don’t forget to express gratitude to your readers, supporters, and everyone who helped you along the way. A heartfelt thank-you message can go a long way in strengthening your connection with your audience.
In conclusion, celebrating the completion of your book with a successful launch is a rewarding experience that requires careful planning and dedication. By following these tips and staying committed to your goals, you can increase your chances of a successful book launch and make your literary journey even more fulfilling. Remember, your book is a labor of love, and sharing it with the world is a celebration of your creativity and passion. Enjoy the journey, and best of luck with your book launch!
Business
Beggars Reach Hotel sold to local business family for £950,000

A WELL KNOWN countryside hotel and event venue has been sold to local operators in a deal brokered by specialist business property adviser Christie & Co.
Beggars Reach Hotel, located in the village of Burton and set within seven acres of landscaped gardens, has been acquired by a local business family with a strong track record in hospitality and retail. The family also owns an established fish and chip restaurant in the seaside town of Tenby, as well as other commercial property interests in the region.
The popular hotel features 30 en-suite bedrooms, a restaurant, bistro-style breakfast room, and several function and event spaces – including a light-filled Orangery. With its sweeping views of the surrounding South West Wales countryside, Beggars Reach has become a sought-after venue for weddings, leisure breaks, and corporate events.
The property also holds planning permission for twenty additional guest rooms and a spa facility, offering the new owners scope for further development.
The transaction was supported by Christie Finance, who secured funding for the buyers within weeks of the sale being agreed.
Sam Roberts, Senior Broker at Christie & Co, said: “After the previous owner acquired the business through us early last year, unforeseen personal circumstances led to the need for a resale. We launched a full marketing campaign, which attracted strong interest, and we were able to secure a suitable buyer quickly. It has been a pleasure to assist with the sale of Beggars Reach for a second time, and we wish the new owners every success in taking the hotel forward.”
Tamara Ryan, Finance Consultant at Christie Finance, added: “It was an absolute pleasure to support our client with this acquisition. As an experienced and ambitious local business partnership, they have exciting plans for the hotel. We secured highly competitive funding within a few weeks of the offer being accepted, reflecting the strong appetite in the market for hotel investment.”
The hotel was sold off an asking price of £950,000.
Crime
Man avoids jail despite possessing child abuse images

A PEMBROKE DOCK man has been spared immediate custody after police found almost 70 indecent images of children on his mobile phone — including one image of a child aged around three whose hands and ankles were bound.
Andrew Davies, aged 36, was sentenced at Swansea Crown Court on Tuesday (Apr 1), having earlier pleaded guilty to three counts of possessing indecent photographs of children.
The court heard that officers from Dyfed-Powys Police executed a search warrant at Davies’ home on Brewery Street in November 2022. Davies was present at the property and handed over a mobile phone along with the PIN code to unlock it.
Upon examination of the device, officers discovered 67 illegal images. These included nine category A images — the most serious classification — 14 category B images, and 44 category C images. The images had been downloaded and stored in a password-protected application.
Prosecuting, Sian Cutter said one of the images showed a child estimated to be three years old with their limbs restrained. She told the court that all of the material was accessible on the device and had been intentionally downloaded.
In mitigation, defence barrister Ryan Bowen said Davies was “under no illusion as to the seriousness of his offending”. He said the offences dated back to 2019, and that the matter had been hanging over Davies for several years.
Mr Bowen added: “He has no previous convictions and is of otherwise good character. He accepts responsibility for his actions and has shown insight and a willingness to address his behaviour. There is a realistic prospect of rehabilitation.”
Sentencing, Her Honour Judge Catherine Richards told Davies: “The possession and viewing of child sexual abuse images causes direct harm to real children. It is a very serious aggravating factor that some of the images involve children as young as three.”
Davies was handed three prison terms of eight, four and two months, to run concurrently, making a total of eight months. The sentence was suspended for two years.
He must complete 200 hours of unpaid work and attend 25 rehabilitation activity days. He was also ordered to sign the Sex Offenders’ Register for 10 years.
Business
Valero refinery escapes Trump’s new tariffs

Fuel imports spared as US tries to avoid price hikes
THE VALERO oil refinery in Pembroke has escaped the impact of Donald Trump’s sweeping new tariffs on UK and EU goods, following confirmation from the White House that all oil, gas and refined fuel imports will be exempt from the new trade restrictions.

On Wednesday (Apr 2), Trump announced a 10% baseline tariff on all imports into the United States, with higher duties targeting key trading partners including Britain and the European Union. The move has sparked fears of a deepening global trade war, with UK manufacturers, farmers, and exporters among those facing fresh barriers to the American market.
However, a White House official told Reuters that energy imports would be excluded entirely from the tariff measures. The exemption, which applies to crude oil, natural gas, petrol, diesel and jet fuel, is designed to prevent supply disruptions and price spikes in the United States, particularly on the East Coast, where fuel imports from Europe play a vital role.
Relief for Pembrokeshire
The announcement is a major relief for Pembrokeshire, where the Valero refinery at Rhoscrowther remains one of the area’s largest employers. Hundreds of local jobs depend directly on the refinery, with many more supported through contractors, hauliers, suppliers and businesses tied to the energy sector.
A local business owner in Pembroke Dock said: “This is brilliant news for the area. Valero keeps a lot of people in work around here, and the last thing we needed was more uncertainty from across the Atlantic.”
While other Welsh exports—including lamb, steel and whisky—face an uphill battle under the new tariffs, Pembroke’s key fuel production facility has been spared thanks to a combination of its strategic importance and ownership.
American-owned, Atlantic-focused
Valero Energy Corporation, which owns the Pembroke site, is a US-based multinational headquartered in San Antonio, Texas. The company is one of the largest independent refiners in the world, and acquired the Pembroke refinery in 2011 from Chevron for $730 million.
The deal also included a vast logistics and retail network across the UK and Ireland, including four product pipelines, 11 fuel terminals, a 14,000-barrel-per-day aviation fuels business, and more than 1,000 Texaco-branded forecourts—making it the largest branded dealer network in the UK.
At the time of the acquisition, Valero’s Chairman and CEO Bill Klesse said the move would allow the company to supply the US East Coast market more competitively, particularly after exiting US East Coast refining operations in 2010. “The Pembroke refinery remained profitable even during the depths of the economic downturn,” Klesse said. “We expect that it will be immediately accretive to earnings per share.”
Fuel to flow when economics align
The Pembroke refinery has a processing capacity of 270,000 barrels per day, making it one of the most complex and flexible in Europe. It produces around 3.6 million gallons of petrol and 2.2 million gallons of diesel daily and can process more than 60 different types of crude oil.
While exact export volumes to the United States are not publicly disclosed, the site is considered a key part of Valero’s Atlantic Basin margin optimisation strategy—designed to move fuel between Europe and the US when market conditions are favourable. Europe remains a major supplier of refined fuel to the US East Coast, where refining capacity has declined.
An energy analyst told The Herald: “Even if Pembroke isn’t exporting to the US every day, it’s a crucial part of Valero’s strategy. When the economics make sense, diesel or jet fuel from Wales can and does flow to the US. That’s why the White House exemption matters—it keeps those channels open.”
Wider Welsh economy still exposed
While Valero and the Pembroke refinery are protected under the exemption, other Welsh sectors are now facing harsh realities. Exports such as Welsh lamb, whisky, steel and car components are now subject to tariffs that could reduce competitiveness in one of Wales’ most important markets.
Welsh Liberal Democrat MP David Chadwick said: “Donald Trump has launched a destructive trade war that threatens the jobs and living standards of people right across Wales. This needs to be brought to an end quickly, and the Prime Minister should be forming a coalition of allies—Canada, Australia, the EU—to stand against this. If the Government gives in to Trump’s threats, it will only encourage more bullying tactics in future.”
Looking ahead: volatile politics, stable demand
Although energy has been exempted for now, industry insiders warn that volatility remains high.
“The US exemption is about fuel supply and domestic prices,” the analyst added. “If demand or political calculations shift, exemptions could change too. Wales can’t afford to be complacent.”
One refinery worker put it more bluntly: “We’ve dodged this bullet, but with Trump, the safety’s always off.”

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