News
Celebrating Your Book’s Completion: Tips for a Successful Book Launch
Writing a book is a remarkable achievement, and completing it is an even greater feat. It’s a journey that involves countless hours of writing, editing, and rewriting, not to mention the emotional rollercoaster that comes with pouring your heart and soul into your work.
So, when you’ve finally completed your book with the help of a storybook maker, it’s time to celebrate and share your literary creation with the world through a successful book launch. In this blog post, we’ll explore some tips to help you make your book launch a memorable and fruitful event.
1. Plan Ahead
The key to a successful book launch is meticulous planning. Start planning your launch well in advance of its completion. This will give you enough time to create a comprehensive strategy that covers every aspect of the launch, from the event itself to the marketing and promotion leading up to it.
Begin by setting a launch date. Consider factors such as holidays, other major releases, and your target audience’s availability when selecting a date. Once you have a date in mind, work backward to create a timeline for all the tasks that need to be completed before the launch.
2. Identify Your Target Audience
Understanding your target audience is crucial for a successful launch. Your book won’t appeal to everyone, so it’s essential to identify the people who are most likely to resonate with your work. Research their preferences, interests, and reading habits. This information will help you tailor your marketing efforts and reach your ideal readers.
3. Build an Online Presence
Before your book launches, make sure you have a strong online presence. This includes having an author website, active social media profiles, and an email list. Your website should provide information about your book, an author bio, and links to purchase your book. Engage with your audience on social media platforms and use your email list to keep your subscribers informed about your book’s progress and launch details.
4. Create Compelling Marketing Materials
To generate buzz and excitement around the launch, you need eye-catching marketing materials. This includes a striking cover, engaging descriptions, and promotional graphics. Invest in professional design services to ensure that your book and marketing materials stand out in a crowded marketplace.
5. Leverage Pre-Orders
Offering pre-orders for your book can be an effective way to build anticipation and secure early sales. Many online retailers and self-publishing platforms allow authors to set up pre-order listings. Promote these pre-orders on your website and social media channels to encourage readers to reserve a copy before the official launch.
6. Plan a Virtual or In-Person Launch Event
Whether you’re launching your book in person or virtually, hosting an event can be a powerful way to connect with your audience. Virtual events have become more popular in recent years, offering authors the opportunity to reach a global audience from the comfort of their homes. If you opt for an in-person event, consider venues, logistics, and any COVID-19 safety precautions that may be necessary.
For virtual events, platforms like Zoom, Facebook Live, or YouTube can be great choices. Plan engaging content for your event, such as readings from your book, Q&A sessions, or guest speakers who can add value to the event. Make sure to promote your event well in advance to ensure a good turnout.
7. Generate Book Reviews
Positive reviews can significantly impact your success. Reach out to bloggers, reviewers, and book clubs in your genre and offer them free copies of your book in exchange for an honest review. These reviews can help build credibility and trust among potential readers.
8. Engage with Your Audience
Leading up to the launch, engage with your audience on social media and through your email list. Share behind-the-scenes glimpses of your writing process, teasers from your book, and updates on your launch preparations. Encourage your readers to share their excitement about your upcoming release.
9. Offer Special Launch Promotions
To entice readers to purchase your book during the launch period, consider offering limited-time promotions. This could include discounted eBook prices, bundle deals with other books or merchandise, or exclusive access to bonus content.
10. Monitor and Adjust Your Marketing Strategy
Throughout the launch process, monitor the effectiveness of your marketing efforts. Track sales, website traffic, social media engagement, and email open rates. Use this data to make informed adjustments to your marketing strategy as needed. Experiment with different tactics to see what works best for reaching your target audience.
11. Stay Persistent and Resilient
Book launches can be emotionally taxing, and not every launch will meet your expectations. It’s important to stay persistent and resilient in the face of challenges or setbacks. Keep promoting your book even after the initial launch period, and don’t be discouraged if sales are slow at first. Building a readership takes time, and every effort you put into marketing your book contributes to your long-term success as an author.
12. Express Gratitude
Lastly, don’t forget to express gratitude to your readers, supporters, and everyone who helped you along the way. A heartfelt thank-you message can go a long way in strengthening your connection with your audience.
In conclusion, celebrating the completion of your book with a successful launch is a rewarding experience that requires careful planning and dedication. By following these tips and staying committed to your goals, you can increase your chances of a successful book launch and make your literary journey even more fulfilling. Remember, your book is a labor of love, and sharing it with the world is a celebration of your creativity and passion. Enjoy the journey, and best of luck with your book launch!
Community
New parking rules spark concern at Dew Street site
Residents question phone-only payments, rising permit costs and future of former library building
RESIDENTS in Haverfordwest’s upper town say new parking rules behind the former County Library on Dew Street risk excluding older and less tech-savvy drivers, as concerns grow over both rising permit prices and the uncertain future of the prominent community building.
The car park is owned by Ateb Group, which allowed free public use over Christmas. However, signs installed this week state that drivers must pay either by phone or online.
Campaigners say both options effectively require a smartphone or internet access, leaving some motorists without a practical way to pay.
Mike Daffern, acting secretary of the Dew Street Campaign, told The Herald: “Realistically these are the same method. Both depend on a phone. For many older people, or anyone without mobile data, that simply isn’t accessible.
“Government guidance says there should be more than one way to pay. Most car parks still offer cash or card. We feel this discriminates against some of the very people who rely most on town centre parking.”

Permit prices questioned
Residents also say they were previously informed that Ateb intended to mirror the charging structure used by Pembrokeshire County Council.
They expected this would reduce the cost of residential permits. Instead, several have reported being quoted figures more than four times higher than equivalent council permits, alongside what they describe as a 30 per cent rise on last year.
One nearby resident, who did not wish to be named, said: “We were told it would be in line with the council. When the price came through it was nowhere near. For some households it just isn’t affordable.”
The Herald has approached Ateb for clarification on its pricing structure and the choice of payment systems.
Building left in limbo

Beyond parking, frustration is mounting about the long-term future of the former library itself.
Planning permission to refurbish the site was granted in 2023, but residents say little visible progress has been made. There is speculation the housing association may instead base operations in Milford Haven following the closure of Meyler House.
Campaigners argue that if the building is no longer required for offices, alternative community uses should be explored rather than allowing further deterioration.
A petition signed by ninety-five locals has been submitted to Cadw requesting the structure be considered for listing.
The request is backed by Royal Commission on the Ancient and Historical Monuments of Wales and The Twentieth Century Society, both of which recognise its architectural significance as an example of late 20th-century civic design. The building also features in Simon Phipps’ book Brutal Wales / Cymru Friwtalaidd, which celebrates modernist architecture across Wales.
Mr Daffern said: “It’s part of Haverfordwest’s story. Even people who don’t love the look of it accept it’s an important public building. Leaving it empty helps no one.”

Temporary arrangement
Public use of the car park may only ever be short-term. The 3.5-acre site, including the former library, was sold by the council for £250,000 in 2022.
A consultation held in early 2024 on potential redevelopment proposals drew criticism, with some residents describing suggested housing plans as “cut-price” and out of keeping with the conservation area surrounding the historic upper town.
No formal planning application has yet been submitted.
Residents say clearer communication is needed on both the future of the land and day-to-day parking arrangements.
Mr Daffern added: “People understand the site will change one day. But while it’s open, it should be fair and accessible. All we’re asking for is common sense and proper engagement with the community.”
international news
Mandelson quits Labour over Epstein controversy
Former cabinet minister says stepping down is ‘in best interests of the party’ as questions raised over historic payments
LORD MANDLESON has resigned his membership of the Labour Party, saying he does not want to cause “further embarrassment” following renewed controversy over his past links to convicted sex offender Jeffrey Epstein.
The former cabinet minister and one-time UK ambassador to the United States confirmed his decision in a letter to Labour’s general secretary after fresh documents released by the US Department of Justice appeared to reference him in connection with Epstein’s finances.
The files suggest that three payments of $25,000 — totalling $75,000, about £55,000 at today’s exchange rates — were allegedly made to Peter Mandelson in 2003 and 2004.
Lord Mandelson said he had “no record or recollection” of the transactions and believes the allegations may be false, but intends to investigate the matter himself.
In his resignation letter, he wrote that he felt “regretful and sorry” to be linked again to what he described as the “understandable furore” surrounding Epstein.
He added that stepping down from party membership was the responsible course of action while he reviewed the claims.
“I do not wish to cause further embarrassment to the Labour Party,” he said. “I have dedicated my life to the values and success of the party and believe I am acting in its best interests.”
Ambassador role ended
Lord Mandelson had been appointed the UK’s ambassador to Washington by Prime Minister Keir Starmer in December 2024.
However, he was removed from the post last year after earlier revelations about his past friendship and contact with Epstein, including emails showing communication after the financier’s 2008 conviction.
The latest release of files has also included photographs said to show Lord Mandelson alongside an unidentified woman. He said he could not place the location or circumstances of the images.
There is no suggestion that appearing in the documents or photographs indicates criminal wrongdoing.
‘Deep regret’
Earlier this weekend, Lord Mandelson reiterated his regret for ever having known Epstein and apologised “unequivocally” to the women and girls who suffered abuse.
“I want to repeat my apology to the women and girls whose voices should have been heard long before now,” he said.
Epstein died in prison in 2019 while awaiting trial on sex trafficking charges, but investigations into his network of associates continue to generate political fallout on both sides of the Atlantic.
Labour has not yet issued a detailed statement beyond confirming it had received Lord Mandelson’s resignation.

Health
Doctor struck off after sexual misconduct findings at Withybush Hospital
Hospital medic erased from register for second time after tribunal finds abuse of trust and repeated inappropriate behaviour
A DOCTOR who worked at Withybush Hospital has been struck off the medical register after a tribunal found he sexually harassed junior colleagues and abused his position of trust.
Dr Velmurugan Kuppuswamy was erased from the register by a panel convened by the General Medical Council following findings that he made inappropriate sexual comments, engaged in unwanted physical contact, and displayed what was described as a pattern of sexually motivated behaviour towards more junior members of staff.
The Medical Practitioners Tribunal Service heard the misconduct occurred over several weeks between August and September 2021 while he was working at the Haverfordwest hospital.
The panel concluded he made inappropriate remarks to female colleagues at a social event and touched staff without their consent. His conduct was described as repeated, targeted, and exploitative of the power imbalance between senior and junior medics.
Catherine Moxon, chairing the tribunal, said the behaviour represented a clear abuse of his professional position and a serious failure to maintain appropriate boundaries.
The tribunal found his actions undermined colleagues’ dignity and confidence and risked damaging public trust in the medical profession.
Although Dr Kuppuswamy denied the allegations and pointed to his clinical competence, the panel ruled the misconduct was serious, persistent, and not easily remediable. Erasure, it said, was necessary to protect the public and maintain confidence in doctors.
His name has now been removed from the medical register with immediate effect.
Troubled history
This is not the first time Dr Kuppuswamy’s fitness to practise has been called into question.
Tribunal records show he was previously struck off in 2012 after being found dishonest during an application and interview for a postgraduate cardiology training post at an NHS deanery in England.
The earlier hearing found he falsely claimed to have submitted a Doctor of Medicine thesis, said he was a member of the Royal College of Physicians, and stated he had passed a practical clinical skills assessment.
He initially admitted the deception before retracting parts of his account. The tribunal concluded he had maintained dishonest accounts and wrongly accused another witness of misleading evidence.
He was erased from the register and returned to India, where he later worked at a cardiac hospital.
Return and fresh concerns
In 2020, he successfully applied to be restored to the UK register despite opposition from the GMC, which raised concerns about the timing of his remorse and the lack of independent evidence about his overseas work. The regulator also noted he had not undertaken ethics training.
At the time, a tribunal accepted his assurances that he had changed, describing his evidence as “compelling, heartfelt and genuine,” and concluded that a well-informed member of the public would not be concerned about his return.
Shortly after being reinstated, he began working shifts at Withybush Hospital, part of Hywel Dda University Health Board.
Within months, the fresh allegations that have now led to his second erasure emerged.
The health board has not publicly commented on the outcome of the hearing.
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