News
Pembrokeshire council tax rise ‘highest in Wales in 20 years’

A UK campaign group is to target Pembrokeshire ahead of the county facing what the group says would be the largest council tax increase in England and Wales in more than a decade.
At the February meeting of the county council’s Cabinet, members backed a council tax increase in Pembrokeshire of 16.3 per cent.
The proposed increase, which will be decided by full council at its March 7 meeting, would see the basic council tax level – before town/community precepts and the police precept are included – rise by £219.02 for the average Band D property, taking it to £1,561.98.
It is expected to be the highest percentage rate in Wales, on top of previous Pembrokeshire increases of 12.5 per cent, 9.92 per cent, five per cent, 3.75 per cent, five per cent and 7.5 per cent.
The TaxPayers’ Alliance (TPA) has launched a campaign against the proposed increase, and will be in Milford Haven on Thursday, February 29, and Friday, March 1, delivering leaflets and speaking to residents about the proposed increase.
TPA research says that if the tax rise is agreed, it will be the largest in England and Wales since 2012-13, when referendum principles were agreed.
England differs from Wales in having a cap, needing a referendum for any rate above five per cent for the 2024-25 financial year.
Taxpayers Alliance says Pembrokeshire’s proposal would be the largest percentage increase in Wales since 2000-01 and the third largest since 1997-98.
The only larger rises were in 2000-01 and 1998-99, when Monmouthshire and Powys county councils increased their council tax by 23.15 per cent and 17.5 per cent respectively, the group says.
At the February meeting of Pembrokeshire’s Cabinet, potential rises of 18.94 per cent, and an eye-watering 20.98 were mooted, which would have placed the county in second place.
The TPA is calling on residents in Pembrokeshire to write to the leader of the council, Cllr David Simpson, expressing their opposition to the proposals.
Benjamin Elks, grassroots development manager of the TaxPayers’ Alliance, said: “This record-busting rate rise would deal a devastating blow to household finances in Pembrokeshire.
“Local taxpayers face being punished for the council’s failure to find efficiencies, cut down on waste and balance the books.
“Councillors should show some backbone, stand up for their residents and say no to this ruinous tax hike.”
Pembrokeshire, currently facing a projected funding gap of £31.9m, has historically had the lowest council tax in Wales.
For comparison, the current 2023-’24 average Band D base council tax – before police and town/community council parts of the overall bill are included – for Pembrokeshire is £1,342.86, compared to Ceredigion and Carmarthenshire at £1,553.60 and £1,490.97 respectively.
If the council had Ceredigion’s level of council tax for 2023-24, it would have had an additional £11.758m income and if it had Carmarthenshire’s it would have had an additional £8.264m.
Pembrokeshire Cabinet Member for Corporate Finance Cllr Alec Cormack said: “For 2024-25, Pembrokeshire County Council is facing additional demand pressures in statutory services (adult and children’s social care, homelessness and education).
“This means we need an extra £17m to provide these services next year – this alone is equivalent to an increase of over 26 per cent on council tax. Additionally, we face inflationary pressures of £22.8m.
“Our funding gap, after the AEF money we’ll receive from Welsh Government, is £31.9m.
“We are legally required to balance our budget – to match the amount of money coming in against what we spend to provide services. We are planning to make savings on our spending of £12.2m, as well as utilising some council tax premiums to enhance the sustainability of our communities.
“This has allowed us to limit the council tax rise to 16.31 per cent. This weighs up the need to limit council tax rises on residents against the need to preserve services used by many of the most vulnerable people in the county.
“The demand pressures, particularly in social care, are affecting all councils in Wales, but particularly Pembrokeshire, since we have had the lowest council tax in Wales for decades.
“Based on current information, we expect Pembrokeshire to still have one of the lowest council tax levels – probably 18th out of the 22 Welsh local authorities.”
Neighbouring Ceredigion is recommended to back an 11.1 per cent increase at its full council meeting of February 29.
Crime
Domestic abuse a ‘public health emergency’, say campaigners

Report finds NHS training ‘inconsistent’ as victims fall through the cracks
DOMESTIC abuse should be treated as a public health emergency, a leading charity has warned, after a new report exposed widespread failings by the NHS in identifying and supporting victims.
According to the latest Office for National Statistics figures, more than 12 million people in England and Wales—around one in four adults—have experienced domestic abuse. The charity Standing Together Against Domestic Abuse (Stada) says that, despite frequent contact with both victims and perpetrators, NHS staff are often ill-equipped to intervene.
Stada reviewed domestic homicide and suicide cases published during 2024 and found that in 9 out of 10 cases, the NHS had failed in its safeguarding duties. The most common failing was a lack of proper training for staff on recognising signs of abuse.
Although national guidance recommends mandatory training for frontline NHS staff, the report found that provision remains patchy and inconsistent across services. Failures to record risk properly, share information between agencies, and link victims with mental health or alcohol support services were also highlighted.
The warning comes as a separate study in The Lancet found that more than one in four women who died by suicide and were under secondary mental health care had previously suffered domestic abuse.
Cherryl Henry-Leach, chief executive of Stada, said: “Treating domestic abuse purely as a criminal justice issue costs lives. The NHS is uniquely placed to help, but it must be properly resourced and trained to do so.”
The report urges the government to fund standardised training and improve data sharing. Without urgent reforms, Stada warns that the government’s stated aim of halving violence against women and girls by 2034 will not be met.
Tim Woodhouse, a suicide prevention expert, said as many as 1,800 suicides a year may be linked to domestic abuse, calling it “a national scandal”.
Andrea Simon, from the End Violence Against Women Coalition, said healthcare workers are often the only professionals victims may encounter: “They must be trained to spot the signs and know what to do. Inaction can lead to serious harm or even death.”
Professor Kamila Hawthorne, chair of the Royal College of General Practitioners, added: “Given the trusted relationships GPs have with patients, it is deeply worrying that chances to help might be missed.”
In response, an NHS spokesperson said: “All NHS staff must complete safeguarding training which includes domestic abuse, and this training is currently being reviewed and updated.”
A UK Government spokesperson said a new strategy to prevent domestic abuse is due later this year. “We remain committed to protecting victims, holding perpetrators accountable, and ensuring healthcare professionals have the tools to support survivors,” they said.
Help is available for domestic abuse victims in Pembrokeshire
Support services offer confidential advice, refuge and counselling
Anyone experiencing domestic abuse in Pembrokeshire is urged to seek help. Support is available 24 hours a day, and no one should suffer in silence.
If you are in immediate danger, call 999.
There are several local and national organisations offering confidential support, practical advice and emergency accommodation:
Key Helplines
- Live Fear Free Helpline (24/7, confidential):
📞 0808 80 10 800
📱 Text: 07860 077333
📧 Email: [email protected] - Victim Support (for anyone affected by crime):
📞 0808 16 89 111 - Refuge National Helpline (for women and children):
📞 0808 2000 247
Local Services in Pembrokeshire
- Pembrokeshire Domestic Abuse Services (PDAS)
Offers outreach, one-to-one support, refuge, counselling, and children’s programmes.
📞 01554 752 422 - Stori (formerly Hafan Cymru)
Provides housing support, drop-in advice and specialist help for women, men and families.
📍 8 High Street, Haverfordwest, SA61 2DA
🕘 Open Monday to Friday, 9:00am – 5:00pm
📞 01437 768 761
📧 Email: [email protected] - Welsh Women’s Aid
A national organisation working with local providers to ensure survivors get the help they need.
Contact via the Live Fear Free Helpline above.
You are not alone.
Whether you need immediate safety, someone to talk to, or long-term support, these services are here to help. All calls are confidential and support is available for women, men and children.
Business
Mayor welcomes Eyemazy to Tenby with official opening

TENBY Mayor Cllr Dai Morgan officially welcomed a unique new business to the town on Sunday (June 23) with the opening of Eyemazy, a creative studio specialising in transforming photographs of the human iris into striking pieces of personalised art.
Speaking at the launch, the Mayor said: “Tenby has always been a place of breathtaking beauty, creativity, and warm community spirit. Today, we celebrate something new that captures all of that—and more.”
Eyemazy, which offers cutting-edge imaging and custom artwork services, allows visitors to turn a close-up image of their eye into a one-of-a-kind visual display. The studio adds to Tenby’s growing reputation as a hub of artistic innovation and tourism.
“This innovative studio transforms something truly personal—your iris—into a unique work of art,” added the Mayor. “It’s a celebration of individuality, creativity, and the beauty within each of us. Eyemazy not only brings artistic flair to Tenby but also strengthens our local economy and continues our proud tradition of blending creativity with commerce.”
Cllr Morgan concluded by offering a warm welcome to the Eyemazy team and said he looked forward to the studio becoming a popular destination for both residents and tourists.
News
Tenby station rebranded as ‘Home of Long Course Weekend’ in sustainable travel push

Sporting event teams up with Transport for Wales to promote greener travel and boost local economy
TENBY Railway Station has been officially rebranded as The Home of Long Course Weekend in a new partnership between Transport for Wales (TfW) and the internationally renowned endurance festival.
The move is part of Long Course Weekend’s wider Sustainability Strategy, aimed at encouraging athletes, families and spectators to travel to Tenby by train—not only for the event itself but also for training breaks and year-round holidays in one of the UK’s most picturesque regions.
Launched in Tenby in 2010, Long Course Weekend has grown into a global phenomenon with editions in New Zealand, Australia, Belgium, the Netherlands, Mallorca and Yorkshire. Despite its international expansion, the event’s roots remain firmly in Wales, drawing over 50,000 visitors to Pembrokeshire each year and generating more than 160,000 bed nights annually—contributing millions to the local economy.

Now in its 15th year, the event is reaffirming its local commitment by transforming Tenby’s railway station into a branded celebration of sport, sustainability and community pride. The initiative comes as Transport for Wales increases services to the coastal town for the summer season.
Matthew Evans, founder of Long Course Weekend, said: “It’s incredible to see how far LCW has come, but Tenby is—and always will be—our first home. Partnering with TfW helps us open the door to a more sustainable future, inviting athletes, families and visitors to arrive in style while reducing their environmental impact. The increased train services this summer are fantastic for Tenby and for Pembrokeshire’s ambition to be a global leader in sustainable tourism.”
Victoria Leyshon, Partnership Marketing Manager at Transport for Wales, added:
“We’re thrilled to work with LCW to celebrate what makes Wales special—from world-class sporting events to stunning destinations like Tenby. By encouraging rail travel, we’re supporting a cleaner, greener Wales and welcoming thousands to an iconic coastal location.”
Tenby Mayor David Morgan welcomed the initiative, saying: “It’s great to see the strides made by Long Course Weekend and Transport for Wales—from the new station branding to the real improvements in local transport. Most importantly, the increased train services over the summer will benefit both visitors and the people who live here. We’re looking forward to another brilliant event.”
Cllr Sam Skyrme-Blackhall added: “We are delighted to see LCW and TfW promoting sustainable travel for athletes year-round. It’s exactly the kind of forward-thinking partnership we should be celebrating.”
More than a station makeover, the project represents a gateway to Wales and a call to explore its landscapes—anchored in community, sport and sustainability.
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