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Ascona hits £100k fundraising target for Wales Air Ambulance

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PEMBROKESHIRE based Ascona Group, the 7th largest UK independent forecourt operator and one of the fastest growing companies in Wales for the last three years, is delighted to announce that it has made another £50,000 donation to its charity partner, the Wales Air Ambulance, as it hits its ambitious fundraising target of £100,000 in the 2023/24 financial year. 

After Ascona made initial donations of £10,000 in March 2023 and £40,000 in November 2023, the Group has made this additional donation following the success of its fundraising activities across its portfolio of first-class roadside retail destinations over the last few months.

Following this donation, Ascona has now hit its target of raising over £100,000 for the Wales Air Ambulance over the course of the year-long partnership.

Ascona is also delighted to announce that it has renewed its charity partnership with the Wales Air Ambulance, and has committed to raising over £100,000 in the next financial year once again.

The partnership with the Wales Air Ambulance helps to support their vital mission to deliver lifesaving medical care to people across Wales, whenever and wherever they need it. The service relies entirely on charitable donations as the organisation seeks to raise £11.2 million in funds every year to keep the helicopters in the air and rapid response vehicles on the roads across Wales.

Darren Briggs, Founder and CEO of Ascona Group, commented: “I am thrilled that we were able to make another significant donation to this vital charity. Over the last 12 months, we have been able to hit our ambitious fundraising target and we’re delighted to renew our partnership with the Wales Air Ambulance for the 2024/25 financial year.

“This time, we expect to raise a further £100,000 for the Wales Air Ambulance, which will help to ensure this brilliant charity can continue to deliver lifesaving medical care to people across Wales.” 

“Since we launched Ascona in 2011, supporting our local communities has been at the heart of everything we do so I am very proud that we continue to play such an active role in supporting charities like Wales Air Ambulance who make such a difference to communities across Wales.

Dr Sue Barnes, Chief Executive, Wales Air Ambulance Charity commented: “We are all deeply grateful for the level of support we’ve received from Ascona this year. Working with Ascona on our partnership over the last year has been a positive and rewarding experience, and we are delighted to be able to continue this relationship for the next 12 months.

“On behalf of all crew, staff and patients, I’d like to thank the entire Ascona team for their hard work over the last 12 months, as well as everyone who made donations. Without the help of organisations like Ascona, it would not be possible to do what we do at the Wales Air Ambulance.”

Crime

Man jailed for Pembroke Dock cannabis farm involvement

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AN ALBANIAN man, Armando Beti, 37, was sentenced to two years and eight months in prison at Swansea Crown Court on Friday (Nov 15) for his role in producing class B drugs.

Beti, who has prior convictions in 2022 and 2023, was arrested on October 3, 2024, at 10:00am after police found him hiding in a neighbouring building’s attic. The arrest followed a raid on the former Woolworths building on Dimond Street, Pembroke Dock, where officers discovered three rooms containing 594 cannabis plants. The crop was described as part of a wholesale operation, with an estimated street value of between £64,000 and £196,000, depending on yield.

Using an aerial drone, police tracked Beti as he attempted to escape by crossing two rooftops. He pleaded guilty immediately after his capture, claiming the cannabis farm was already operational when he arrived 10 days earlier. Beti described himself as merely the gardener, tasked with watering the plants, and alleged he was coerced into the role by individuals he met at an immigration detention centre to repay a debt.

Beti’s defence counsel stated: “He is under no illusion regarding the seriousness of his offending. He is eager to start his prison sentence so he can ultimately reunite with his wife in Albania.”

However, Judge Geraint Walters rejected Beti’s claims, citing a pattern of similar excuses in previous cases. The judge noted that Beti had been convicted in Cardiff in 2022 for cultivating over 600 cannabis plants, during which he also claimed to be a coerced gardener with little knowledge of the operation.

In delivering the sentence, Judge Walters said: “People like you need to understand that judges are not completely naive. We know what is going on. We are well aware of the activities of criminal Albanian gangs in this country, as are you.”

Police believe the operation uncovered in Pembroke Dock is linked to a wider network of organised crime targeting rural locations for cannabis cultivation.

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Community

Pembs Agricultural Society’s Christmas Fair expands to an all-weekend event

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PEMBROKESHIRE AGRICULTURAL SOCIETY’S Christmas Fair will be an all-weekend event next month. The Christmas shopping extravaganza is all set to take place on Saturday, 14 December as well as Sunday, 15 December.

The Parkhouse building on the Haverfordwest Showground will be transformed into a Christmas paradise. There will be even more stalls this year with a wide variety of quality local businesses exhibiting as well as festive music, Santa in his Grotto and an outdoor food court.

Judith Roach and Emma Thomas, the event organisers, said, “We are excited to be able to announce that our Christmas Fair will be on for two days rather than just one this year. We continue to build on the success of last year’s event with twice the opportunities to attend and even more stallholders. It will be the perfect start to the festive season as the Parkhouse Building will be transformed into a one-stop-shop for those preparing for Christmas.”

The Fair will be open from 10am until 4pm and admission is free. Visitors will find unique gifts, handmade decorations, art and beautiful homeware.  Some of the county’s very best food and drink producers will also have stalls to give visitors the opportunity to stock up on all their festive treats. From decadent chocolate brownies, fudge, festive spirits to Welsh cheeses, there’s something to tantalise everyone’s tastebuds. There will also be a range of outlets for ‘on the go’ eating and drinking.

One special guest at the event will be everyone’s favourite bearded gentleman in red – Santa will be taking time out from his busy schedule to attend the event. There will be a charge of £3 per child to visit Santa and all proceeds will go directly to Sandy Bear charity to support their work. Each child will receive a small gift from Santa as part of their visit. Parents can book in advance via the website: www.sandybear.co.uk/santa

Adam Thorne, Pembrokeshire Agricultural Society’s President is looking forward to the festive event. He said, “The Society would like to thank Judith and Emma for all the hours they have put in, voluntarily, to organise the two-day Christmas event. We’re delighted to be able to offer visitors the opportunity to do all their Christmas shopping whilst enjoying the festive atmosphere.”

Follow Pembrokeshire County Show’s Christmas Fair event page on Facebook for a full list of stallholders in the run up to the event.

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Community

Officials announced for 2026 Eisteddfod in Pembrokeshire

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THE NATIONAL EISTEDDFOD returns to Pembrokeshire in 2026, and organisers have named the officials who will steer this major cultural event over the next year and a half.

With the artistic and local committees already established, meetings to finalise competitions and adjudicators are underway to ensure the List of Competitions is ready by spring. Committee members have also been voting over the past weeks to elect key officials for the Executive Committee.

John Davies, former leader of Pembrokeshire County Council, has been appointed Chair of the Executive Committee. Known for his deep connection to Pembrokeshire and extensive experience with national organisations, Davies aims to make the Eisteddfod a true community event, welcoming involvement from all corners of the region.

Tegryn Jones, Chief Executive of Pembrokeshire Coast National Park, takes on the role of Deputy Chair (Strategy). With a strong passion for Welsh culture and language, Jones brings a wealth of experience working with local communities, visitors, and volunteers across three counties.

Deputy Chair (Culture) is Carys Ifan, Director of Canolfan Egin and a seasoned cultural organiser. Based in Llangrannog and originally from Llandudoch, Ifan has led numerous artistic and community projects across the region.

Cris Tomos, a community development veteran with over 30 years of experience, will lead the 2026 Eisteddfod Local Fund. Working with PLANED, a community development charity, Tomos has supported countless community enterprises and co-operatives in Pembrokeshire, Ceredigion, and Carmarthenshire.

Non Davies, recently elected as Executive Committee Secretary, brings extensive cultural management expertise as Ceredigion County Council’s Corporate Manager for Culture. Having chaired the Cardigan Local Fund Committee for the 2022 Ceredigion Eisteddfod, Davies is well-versed in managing cultural projects.

National Eisteddfod Chief Executive, Betsan Moses, said: “We’re looking forward to working with John and the team over the next few months as we prepare for the 2026 Eisteddfod.

“There’s almost a quarter of a century since the Eisteddfod was last held in Pembrokeshire, and we’re very much looking forward to returning to the area. 2026 is an important year for us as we celebrate 850 years since the first Eisteddfod was held in Cardigan Castle in 1176.

“We’re looking forward to working in a new way within a catchment area which includes parts of another two counties, which is, of course, a chance to work with local people in Ceredigion and Carmarthenshire again.”

Further announcements are expected in the coming weeks, including the sale of competition prizes and opportunities to donate the Crown and the Chair.

The National Eisteddfod will be held in Llantood from August 1–8, 2026.

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