Business
Welsh trailer firm hooks up with Celtic cousin
A WELSH trailer maker has hooked up with a Celtic cousin to form a new partnership.
Cornwall Farm Machinery has been appointed as a distributor for Ifor Williams Trailers (IWT) which has a global reach through its market-leading products.
Rob Hattam, the general manager of Cornwall Farm Machinery, said the tie-up makes great business sense because of the shared interests and overlapping customer base of the two companies.
Formed in 2010 and about to mark its 15th anniversary next year, Cornwall Farm Machinery has become a ‘go-to’ dealership for the agricultural community right across the county.
It has built a solid reputation for supplying tractors, walk-behind mowers, balers, fertiliser-spreaders, rakes, quadbikes and other top brand farm accessories.
Rob said: “We offer the best machines in the business. Farmers’ livelihoods depend on the reliability of the machines we supply so it’s important that we provide them with the names they know they can trust.
“The addition of Ifor Williams Trailers range to our repertoire can only reinforce that confidence. We’re very excited to be working together with the IWT team.”
The Ifor Williams Trailers products will be sold from Cornwall Farm Machinery’s main depot in Truro, conveniently located off a main road at Carland.
It will be the official supplier for the large central and southern areas of Cornwall.
The company also operates a parts outlet for agricultural machines based in Longrock, Penzance, and it has a Country Store at the Truro depot supplying equine, pet, clothing and footwear, tools and hardware, garden and Stihl products.
Like IWT it is an independent family-owned firm, employing a 19-strong workforce offering the complete package from initial inquiry to sales and after-sales support services.
It is a key business for the county in which recent figures revealed 33,000 people are employed in the agri-food sector, double the average rate for other counties in England.
Rob, who has been with Cornwall Farm Machinery for eight years, is delighted that they have joined Ifor Williams Trailers’ 50-strong network of distributors across the UK.
IWT has global reach with its market-leading products – made in its six factories in Denbighshire and Flintshire, in North Wales. They are sold in outlets across Europe and as far afield as Australia and New Zealand.
First established in 1958, it is Britain’s largest manufacturer of trailers up to 3500kg gross weight, delivering trailers for a wide variety of purposes.
It invests heavily in research and development to produce the most sought after trailers designed to meet the needs of real people doing real jobs.
The best-selling IWT range includes livestock, horsebox, general duty, tipper, plant, flatbed and box van trailers, as well as car transporters and pick-up canopies. Its customer base is also wide, encompassing farmers, show jumpers, tree surgeons, builders and plumbers.
Its products are used by market traders, community organisations and on occasions charitable causes and even hot air balloonists.
Its network of UK distributors is bolstered by a growing number of overseas distribution agents with exports now accounting for about a quarter of IWT sales.
Rob Hattam said the IWT brand is synonymous with quality and professionalism: “They are without doubt a market leader at home and abroad. You will see their trailers wherever you go in the world.
“Professionalism and product reliability are so important to us here at Cornwall Farm Machinery and that’s why it is mutually beneficial for us to work closely together.
“We’re delighted to hear that Ifor Williams Trailers have invested £10 million in creating a new Genuine Parts Hub which will have a huge impact in terms of the rapid delivery of genuine spare parts.
“The IWT range also fits seamlessly with other products we distribute like the internationally renowned Case IH tractors brand, also known for their robust quality.
“Becoming an official Ifor Williams Trailers distributor dovetails nicely with everything else we are about, our existing customer base is a perfect match for the IWT range and it is a big draw for new customers.
“We are really excited about this new partnership because there is so much potential to build on. Ultimately our aim is to provide the agricultural community in Cornwall with the machines which exactly meet all their needs.
“We will be supplying most customers from stock for the wide product range of trailers, so waiting times for all model variants will be minimal and we will have quick access to the Genuine Parts at competitive prices.
“The exceptionally high quality of their range is reflected in the unsurpassed high trade in values secured when customers part exchange their old Ifor Williams trailer for a new Ifor Williams trailer.
“The reliability of their trailers coupled with their attention to detail in design and manufacturing, has ensured that generations of families have chosen Ifor Williams Trailers as their preferred trailer brand, time and time again.”
Ifor Williams Trailers sales manager Lois Wynne is delighted that they have signed up Cornwall Farm Machinery as their newest distributor.
She said: “We’re delighted to be working with the progressive and positive sales team led by Rob Hattam at Cornwall Trailer Centre, the new subsidiary of Cornwall Farm Machinery.
“This is a flagship company in Cornwall, deservedly very successful and with an admirably professional approach to all that they do.
“From our perspective they’re well-known for the high standard of their customer service which gives us the confirmation and confidence that they will look after our customers exceptionally well.
“We already have a distributor in the north of Cornwall and now it is time to invigorate our presence in the mid to south areas. Cornwall Farm Machinery is ideal for helping us achieve that task, well located in Truro, with easy highly visible access.
“This is an exciting opportunity for both parties to grow sales and expand on our already enviable reputations for first class products and first class service.”
Business
Upgrades completed at Port of Milford Haven’s simulator suite
UPGRADES have been completed to state-of-the-art equipment within the Port of Milford Haven’s navigation simulator suite at Milford Waterfront enabling marine professionals to receive bespoke specialist training. The virtual reality simulation system can safely replicate a range of scenarios that seafarers may experience in real world situations such as extreme weather conditions, emergency situations and escort tug work.
The upgrades provided by Netherlands-based company MARIN contain the latest hardware in terms of processing power and graphics, as well as upgrades to MARIN’s ‘Dolphin’ software, increasing the capability to create scenarios. These are complemented with new 4k visuals on 75” screens which increase the depth and field of vision, adding to the realism.
Recently, a training day was led by Training Pilot Captain Mark Johnson, assisted by ex-Pilot Andy Hillier, involving members of the Svitzer team as well as Pilots Matt Roberts and Ian Coombes. As part of the scenario, they were faced with a loss of engine power and steering along with worsening weather and sea conditions. The Pilots had to communicate with Svitzer in order to successfully instruct them on how to tow and direct a drifting tanker. While scenarios like these are uncommon within port operations, it is important to rehearse procedures that would be implemented if they are required and enhances participants’ skill sets.
Marine Pilot and Simulator Instructor, Captain Ewan McNicoll, said “This simulator suite has future proofed our training capabilities, both internally for Pilots and marine staff, but also externally for clients wishing to use the facility, be it for training purposes or research and development. We can create any type of scenario with any type of ship, ranging from practicing ship handling manoeuvres to emergency situations, it really is game changing! Working with our partners at MARIN has been a complete success and I am very proud of our new facility.”
For more information about training at the navigation simulation suite please contact the Port of Milford Haven at [email protected] or 01646 696100.
Business
Thousands of homes in rural Wales gain from faster 4G boost
RURAL Wales is seeing a major upgrade in mobile connectivity, with faster 4G now live in several areas. Seven locations across North, South West, and West Wales are benefitting from new 4G mast upgrades funded by the UK Government’s Shared Rural Network (SRN), aimed at closing the digital gap between rural and urban areas.
The upgrades, which went live on Thursday (Nov 14), bring improved 4G coverage to communities including Bontddu, Llanelltyd, Llanarmon Dyffryn Ceiriog, Penmaenpool, Tabor, Snowdonia National Park, and Bontgoch. Local businesses, emergency services, and residents are expected to benefit from faster internet access, which supports daily communication, business opportunities, and economic growth.
Technology Secretary Peter Kyle said: “Fast, reliable connectivity is essential for modern life and should be available from Cardiff to the remotest parts of Wales. Today’s upgrades bring us closer to making this a reality.”
SUPPORTING DIGITAL INCLUSION
As part of the rollout, Peter Kyle and Telecoms Minister Sir Chris Bryant visited Ebbw Vale to discuss digital inclusion with charity and industry leaders. They met with representatives at BGfm, a digital inclusion hub in Blaenau Gwent, to learn about how connectivity impacts daily life in Welsh communities.
Telecoms Minister Bryant said: “We are working tirelessly to make sure rural communities aren’t left behind online.
“These upgrades mean businesses can now operate without connectivity limitations, 999 services are better equipped to respond, and residents and tourists can stay connected across the Welsh countryside.”
ADDRESSING CONNECTIVITY GAPS
An estimated 1.5 million homes across the UK remain without internet access, limiting people’s ability to access essential services such as banking and healthcare. In addition to the SRN upgrades, the Chancellor has allocated over £500 million in next year’s budget for digital infrastructure expansion, targeting these underserved areas.
Welsh Secretary Jo Stevens highlighted the importance of this investment, particularly for rural Wales, where fast, reliable internet can be transformative.
“Connectivity is critical for day-to-day life in rural areas – from supporting local businesses to ensuring emergency services are just a call away,” Stevens said.
The upgraded masts, previously limited to EE customers and emergency 999 calls, now serve a wider user base, bringing essential internet access to more people without requiring new infrastructure.
Ben Roome, CEO of Digital Mobile Spectrum Limited, said: “With the activation of five new SRN sites, Wales is seeing the tangible benefits of the Shared Rural Network, bringing crucial connectivity to rural communities.”
GOVERNMENT INVESTMENT IN REMOTE WALES
The improvements come alongside a £170 million agreement with Openreach to provide gigabit-capable broadband to 70,000 remote Welsh properties, helping future-proof digital access in even the most isolated locations.
The latest upgrades mark another step in the Government’s mission to improve mobile coverage and close the connectivity gap across Wales, creating opportunities and supporting economic growth across rural communities.
Business
Pembrokeshire Coast National Park Authority invites businesses to advertise in mag
As 2024 comes to a close, Pembrokeshire Coast National Park Authority is encouraging local businesses to prepare for the year ahead by reserving advertising space in Coast to Coast, Pembrokeshire’s highly regarded, award-winning visitor magazine.
Launching its 43rd edition in Easter 2025, Coast to Coast provides a prime opportunity for businesses to reach a wide audience, with a readership exceeding one million people.
The bilingual publication, distributed across Pembrokeshire’s busiest locations and parts of Carmarthenshire and Ceredigion during peak tourism months, is a valuable resource for both visitors and residents. From unique products and delicious offerings to exciting experiences, businesses of all types can benefit from the exposure Coast to Coast offers. The magazine is available in hundreds of outlets countywide and has become an essential guide for anyone looking to explore the best of Pembrokeshire.
“Over the years, Coast to Coast has established itself as the must-have summer guide, packed with inspiration for exploring the Park,” said Marie Parkin, Head of Marketing and Communications for the Authority. “In addition to showcasing our visitor attractions such as Carew Castle and Tidal Mill, Castell Henllys Iron Age Village and Oriel y Parc, National Park Discovery Centre, the magazine includes practical information like maps, bus schedules and tide tables.”
“From scenic walks and beach days to rich insights into the Park’s heritage, culture, and wildlife, Coast to Coast offers something for everyone. Our Activities and Events listings ensure families can enjoy a full calendar of experiences,” Marie Parkin added.
With advertising deadlines set for early January 2025, businesses are encouraged to act swiftly to secure their spot and avoid disappointment.
For more information about advertising in Coast to Coast, please contact [email protected] or call 01646 624895.
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