Business
Pembrokeshire Chilli Farm’s sales boost following feature on ITV
- Wales-based Pembrokeshire Chilli Farm featured on Prue Leith’s Cotswold Kitchen earlier this month
- The chilli sauce company has since experienced a remarkable increase in consumer interest, witnessing a 165% increase in sales year-on-year in the weeks after the programme aired
- The episode focused on the farm’s sustainable growing practices that ensure all products are made locally in Wales
THE TEAM at www.pembrokeshirechillifarm.com, renowned for its fiery range of chilli-based products, have experienced a significant surge in sales and enquiries.
The upturn is following an appearance on Prue Leith’s Cotswold Kitchen on March 9. This surge underscores the farm’s expanding influence in the hot sauce market and its dedication to high-quality, locally produced ingredients.
In the weeks after being featured on Prue Leith’s Cotswold Kitchen, a weekly cooking program that shines a light on the finest British ingredients, the Welsh business has reported a 165% increase in online sales for their hot sauces compared to the same period the previous year. Furthermore, the business has received a notable 64% increase in wholesale requests from gourmet food retailers compared to the same period in 2023.
Beyond these impressive figures, the farm also saw a 75% rise in social media engagement, with new followers and interactions highlighting a growing community of chilli sauce enthusiasts eager to learn more about their products and the ways in which they can spice up their own dishes at home, from the comfort of their own kitchen.
Pembrokeshire Chilli Farm was launched by husband-and-wife duo Owen and Michelle Rosser back in 2017, following the pair realising there was a big market for chilli-based sauced and products after growing their own chillies in their own back garden. The business now produces more than 10,000kgs of chillies each year and grows crops specifically for wholesale customers and other commercial food producers.
The couple also own Welsh Sauce Kitchen, an alternative sauce brand that offers a range of non-chilli-infused kitchen condiments and products. In 2023, they released their very own Black Garlic Ketchup made from fermented black garlic, a sauce that takes more than 12 days to create due to the black garlic needing to ferment for 288 hours. More than 250 bottles were made in the first batch, which sold out within the initial 24 hours of launching.
Michelle Rosser, co-founder and Managing Director told The Pembrokeshire Herald: “Being part of Pure Leith’s Cotswold Kitchen was an incredible opportunity for us; to share our love for chillies with a well-known household name, as well as with a wider audience who have a love for all things food. We were thrilled to showcase our farm and products, and the response has been overwhelmingly positive. The numbers speak for themselves – they’re a true testament to the high-quality products we produce from our home-grown chillies.”
Business
Ferry Terminal ‘extremely busy’ due to ongoing Holyhead closure
PEMBROKE DOCK Ferry Terminal has been experiencing significant congestion today as ferry services remain under immense pressure following the closure of Holyhead Port earlier this month.
The disruption, caused by storm damage, has rerouted ferry traffic through Pembrokeshire, leading to long queues and crowded facilities at the terminal.
The Herald can confirm that it has been very busy today with cars, lorries, and foot passengers queuing in large numbers. Staff are working tirelessly to manage the influx, directing vehicles and assisting passengers as they prepare to board the heavily booked ferries.
A spokesperson for the Port of Milford Haven said: “We are working closely with ferry operators and local authorities to ensure traffic flows as smoothly as possible, but the sheer volume of vehicles is causing unavoidable delays.”
Travelers are being urged to arrive early for their sailings and to remain patient as the terminal operates at full capacity.
Both Stena Line and Irish Ferries have increased capacity on their Pembrokeshire routes, deploying larger vessels, including the Stena Adventurer and the MV James Joyce, to handle the surge in demand.
From our position at the terminal, our photographer has captured photos showing long lines of vehicles, groups of foot passengers carrying luggage, and port staff coordinating efforts to ease congestion.
Authorities are advising non-essential travelers to consider rescheduling their journeys where possible and to monitor updates from ferry operators closely.
(Photos: Martin Cavaney/Herald)
Business
52 homes to be built in Roch as scheme gets final sign-off
THE FINAL stage of approval for a near-£10m Pembrokeshire residential development of 52 homes has been given the go-ahead.
Back in April, members of Pembrokeshire County Council’s planning committee backed an application by Wakefield Pembrokeshire Ltd for the development, which includes four one-bed affordable housing units, on land near Pilgrims Way, Roch.
18 objections to the scheme were received, raising concerns including an “inadequate” affordable housing level, it being a high density development for a rural area, a loss of green space, the size of some of the homes, and pressures on existing services and facilities, and fears it may lead to an increase in second homes.
Nolton & Roch Community Land Trust (N&RCLT) has raised its concerns about a lack of affordable homes at the development, calling for a 20 per cent affordable homes element, as recommended by policy.
An officer report for members, recommending conditional approval, said: “It is apparent that the proposed development is not fully policy compliant, insofar as it cannot deliver the indicative 20 per cent affordable housing sought [by policy].
“However, a substantial positive social impact will arise through the provision of housing, including four one-bed affordable housing units, in meeting identified needs for both market and affordable housing.
“Financial obligations identified to mitigate adverse impacts arising from the proposed development cannot be met in full. However, [policy] acknowledges that in such circumstances contributions may be prioritised on the basis of the individual circumstances of each case.”
Speaking at the meeting, agent Gethin Beynon said the project had a “significant economic value” of around £10m, and the local applicant had “a sense of stewardship to the local community,” offering affordable housing and community infrastructure towards highways and education.
Approval was delegated to the council’s head of planning to approve the application, subject to the completion of a Section 106 planning obligation, making community financial contributions.
The Section 106 agreement was recently agreed, with the application now formally approved.
Business
World of engineering and welding SPARCs interest in Ysgol Harri Tudur’s female learners
AN EVENT hosted by Ledwood Engineering gave girls from Year 8 and 9 at Ysgol Harri Tudur first-hand experience of the world of engineering recently.
Engineering is a booming sector in Pembrokeshire with a high demand for skilled workers in exciting career pathways associated with the development of low carbon and renewable energy industry and the Celtic Freeport.
The young women heard from industry experts on the importance of engineering in Pembrokeshire, and had hands on experience using a welding simulator, at the company’s Pembroke Dock site.
The learners are part of the County’s SPARC (Sustainable Power and Renewable Construction) initiative aimed as inspiring and empowering young females to consider careers in science, technology, engineering and mathematics (STEM) pathways where females are under-represented in the workforce.
SPARC is funded through an alliance comprising Blue Gem Wind, Ledwood Engineering, Port of Milford Haven, RWE Renewables, Pembrokeshire County Council, Pembrokeshire College and the Swansea Bay City Deal.
Mrs Laura Buckingham, SPARC practitioner at Ysgol Harri Tudur said: “Our learners had a fantastic experience at Ledwood Engineering. They were given lots of advice by industry experts on the different career options and pathways within the engineering sector.
“They appreciated the opportunity to ask their questions and found the session very informative. Having the chance to trial their welding skills on the simulator was an experience they continue to talk about and has definitely piqued their interest.”
Poppy Sawyer, Year 8 SPARC learner added: ‘It was a really good trip. Talking to the different people there has helped me know more about the jobs we could get which will be very useful when making choices for my future.”
“They helped us a lot by giving us lots of information. We were able to look around and try welding. It was really fun,” added Tianna Marshall, Year 8 SPARC learner.
The Regional Learning and Skills Partnership also launched its Explore Engineering interactive website at the event.
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