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Plaid Cymru’s Cefin Campbell says rural Wales ‘in trouble’

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A PLAID CYMRU MS called for a rural poverty strategy, raising an economist’s warning that rural Wales is probably in more trouble than at any point in living memory.

Cefin Campbell, who lives in the Tywi Valley, described rural Wales as a picture of decline, with banks, schools, post offices and pubs all closing.

The Plaid Cymru politician told the Senedd young people are leaving to seek work, affordable housing, a better life or leisure facilities.

Mr Campbell said an external view of relative wealth can hide poverty under the surface, warning significant poverty is hiding in the shadows in rural Wales.

He raised the example of Ceredigion, which has among the highest house prices in Wales, yet 30% of children living in poverty – the second highest rate in the country.

Mr Campbell, who represents Mid and West Wales, said rural areas face the triple pressures of high costs, low incomes and poor access to public services.

He quoted Calvin Jones, a professor of economics at Cardiff University, as warning rural Wales is in trouble – “probably more trouble than in living memory”.

“Economic dysfunction is old hat here of course,” said Prof Jones.

“The social problems consequent on poor wages, low value added, and a lack of economic opportunity and market income are many and longstanding.

“These include poverty, the hollowing out of towns, poor service provision for rural areas, and the out-migration of the young.”

Mr Campbell advocated following the example of Northern Ireland’s Rural Needs Act which places a legal duty on public bodies to carry out a rural-proofing test

The former lecturer urged the Welsh Government to adopt a specific strategy, arguing urban and rural poverty must be addressed differently.

He told the chamber he has commissioned research and developed a strategy, which will be published shortly, due to the lack of response from the Welsh Government.

His Plaid Cymru colleague Mabon ap Gwynfor said: “There’s one thing that’s certain, which is that there is less investment in our rural areas, in the infrastructure.”

The Dwyfor Meirionnydd MS called for fair funding from Westminster, saying Crown Estate and HS2 money could transform rural Wales.

Siân Gwenllian highlighted a Bevan Foundation report on poverty in her Arfon constituency, warning of a cost-of-living premium in rural areas.

She raised concerns about food deserts in communities such as Dyffryn Nantlle and Deiniole where there is no supermarket and public transport infrastructure is poor.

Samuel Kurtz, who chairs the cross-party group on rural growth, raised a report on rural productivity which made 19 recommendations following an inquiry.

The Conservative said: “There are genuine opportunities within this report that do not require big money bags being spent to improve productivity in rural Wales.

“These are some small changes that can be implemented that can deliver real change in rural Wales, that would benefit people that we represent across Wales.”

Responding to the short debate on May 15, Huw Irranca-Davies agreed it is a crucial issue, with 80% of Wales classified as rural and one in three people living in rural areas.

The new rural affairs secretary told the chamber the Welsh Government’s goal is to ensure equal access to support whether you live in a rural or urban area, or between the two.

Mr Irranca-Davies said ministers firmly believe a strategic all-Wales approach is the best way forward while recognising the challenges in different communities, including rural areas.

“I’m not convinced that a rural poverty strategy on its own is the right approach,” said the former MP, who was environment minister in Gordon Brown’s UK Government.

He battled away calls for legislation, saying rural proofing should form part of existing impact assessments and he will hammer this point home with cabinet colleagues.

Community

Grieving family’s aim to protect young drivers in memory of daughter

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PEMBROKESHIRE COUNTY COUNCIL Road Safety Team have worked in partnership with the family of a young woman killed in a road traffic collision to launch an intervention for young drivers in our County and beyond.

Ella Bee’s Story aims to prevent further deaths on the road, particularly among the 17 to 25-year-old age group, and concentrates on the Fatal 5, peer pressure, driver behaviour and how to reduce the risks both as a driver and passenger.

Twenty-one year-old Ella Smith was killed in a road traffic collision on the Broad Haven road in 2021 and her family are bravely telling their story of the night it happened and the aftermath of losing Ella.

Two drivers involved in the collision were jailed for ten years each having been convicted of causing death by dangerous driving and causing serious injury by dangerous driving.

The intervention was launched recently and will be available to all schools and young peoples’ groups in the County, along with Pembrokeshire College.

The Road Safety Team worked closely with the family to put together the intervention which includes the production of two videos that can help educate all young drivers, and any adults with young drivers in the family.

Following the launch Ella’s mother Maria said: “We as a family and Ella’s best friends have worked tirelessly with Pembrokeshire County Council to produce a presentation on road safety to be delivered to schools, colleges and youth groups to educate young drivers on the devastating impact that losing Ella has had on us all.

“Ella your legacy will live on and you will forever be remembered for helping others even now.”

Cabinet Member for Residents’ Services Cllr Rhys Sinnett added: “The launch of Ella Bee’s Story was incredible moving. Ella’s family has been incredibly brave in their determination to ensure her tragic death is not in vain and this project will help other young drivers stay safe on our roads.”

For further information about how your school or youth group can access Ella Bee’s Story please email [email protected]

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Storm Éowyn upgraded to ‘danger to life’ amber warning for Wales

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THE MET OFFICE has upgraded its weather alert for Storm Éowyn to an amber warning, signifying a “danger to life” as strong winds and heavy rain approach Wales and other parts of the UK. The warning is in effect from 6:00am to 9:00pm on Friday, covering northern Wales, Northern Ireland, northern England, and southern Scotland.

Strong winds and widespread disruption

The amber alert warns of winds reaching 60-70 mph inland and up to 90 mph in exposed coastal areas and high ground. The Met Office advises that flying debris poses a risk to life, while power cuts, travel disruption, and property damage are highly likely.

Road, rail, air, and ferry services are expected to face delays and cancellations. Homes and businesses may also sustain structural damage as the storm progresses.

Areas in Wales under amber warning:

  • Conwy
  • Denbighshire
  • Flintshire
  • Gwynedd
  • Isle of Anglesey

Alongside the amber alert, two yellow warnings for wind cover all of Wales on Friday, lasting from midnight Thursday to midnight Friday. A separate yellow warning for rain is also in effect from midnight to 9:00am on Friday, predicting 15-25 mm of rain across much of Wales and 40-60 mm in higher elevations. The heavy rainfall may lead to surface water flooding in some areas.

A Met Office spokesperson said: “Storm Éowyn will move across the northwest of the UK on Friday, clearing northeast by Friday night. This will bring a spell of very strong west to southwesterly winds, with a brief reduction in wind strength as the storm’s centre passes over certain areas. Winds will then increase rapidly before gradually easing later on Friday.”

Residents are urged to secure loose outdoor items, avoid unnecessary travel, and monitor updates as the storm approaches.

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Community

Mid and West Wales Fire Service backs Register My Appliance Week

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MID and West Wales Fire and Rescue Service (MAWWFRS) is supporting Register My Appliance Week (January 20–26) to help households stay informed about appliance safety and product recalls.

Millions of UK households are unaware of critical safety updates for their appliances, with over 40 million large appliances still unregistered. From brand-new purchases to second-hand machines, registering appliances ensures owners are alerted to any safety issues, extending their safe usage.

In the past year, MAWWFRS responded to 163 incidents involving white goods. Home Fire Safety Manager Wayne Thomas said:

“We all value how appliances have transformed our lives, but it’s essential to register them. Doing so is quick, free, and ensures you’re informed if a safety repair is needed. Just a few minutes spent registering can help you enjoy your appliances safely.”

The Register My Appliance portal, run by AMDEA, connects users with over 70 leading brands and accepts registrations for both new and older appliances.

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