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Rollockings in Welsh put wellbeing tea company in with shout for top award

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STAFF at a health-giving wellbeing tea company in Carmarthenshire will be shouting at their mushrooms in Welsh to shock them into growing more quickly.

The team at Tetrim Teas, in Trimsaran, which launched its range of green teas last year, are looking forward to having a “bawl” with the novel approach.

The not-for-profit business has been shortlisted  for an award at the Gwobrau Mwyaf Cymraeg yn y Byd (Most Welsh in the World Awards) organised as part of the Bwrlwm ARFOR scheme that’s run by Anglesey-based consultancy firm Lafan.

The aim of the competition is to celebrate all things Welsh in business across the four counties with the highest percentage of Welsh speakers, Ceredigion, Carmarthenshire, Gwynedd and Anglesey.

The winners will be announced at an awards ceremony in Aberystwyth on June 20 and the Tetrim team are thrilled to have been shortlisted in the category for the Most Welsh Staff.

It’s fair to say the competition organisers didn’t expect that giving Lion’s Mane mushrooms a rollocking in Welsh – they also play them loud rock music – would be part of their commitment to the language.

Kelly Stockwell, business manager for Tetrim which was set up by Mari Arthur three years ago, said: “All of us in the company speak Welsh and we always use the language as the first option in speaking to customers and suppliers but if they’re not comfortable with that then of course we’re happy to switch to English.

“We use green teas from the Dartmoor Estate in Devon as a base and then use rhubarb from a farm on Ynys Mon to make our Rhubarb Root Tea, our first product, which came out last year.

“We have since added our Lion’s Mane Tea, made with mushrooms from Gwynedd-based Madarch Cymru and launched on St David’s Day, is made with Lion’s Mane mushrooms.

“As part of our training we have discovered that the mushrooms respond to shocks such as shouting at them or playing loud music by growing more quickly so we will use that as a stimulus so of course we shout at them in Welsh.

“Sustainability is at the heart of our business and we would like to source all our ingredients in Wales as much as we can to lower our food miles.

“We would like to work with farmers and growers to develop a regular green tea supplier here because they could grow tea plants in polytunnels but for the moment we use the Dartmoor Estate in Devon.

“Our wellbeing tea collection is the main focus of the company and our three mushroom units funded by ARFOR should be at full capacity by the end of the summer, growing the Lion’s Mane Mushrooms, Shiitake and Wood Oyster varieties.” 

Mari became convinced of the benefits of green tea when she ran a health spa and that inspired her to launch the business and Tetrim Teas has worked with scientists and students at Aberystwyth University on clinical trials which suggest their teas had a positive effect on the health of those taking part.

Mari said: “We are also a not-for-profit family business and enjoy giving back to our community.

“We do projects with local schools, growing tea plants with the children of the eco-committee and also have a weekly Tŷ Tê – Tea Hub where we encourage social gathering of people to drink tea, chat about wellbeing and health and practice speaking Welsh. 

“The fact we have been shortlisted for the Staff Mwyaf Cymraeg award is important to us as we value our team and encourage them in decision-making along with championing the Welsh language and being a living wage accredited employer.  

Tetrim Teas, which is based in Trimsaran, use the village community centre as their blending house where head blender and Mari’s nephew Steffan McAllister creates the teas.

There once a week they run their Tŷ Te Community Group where locals get together over a cuppa to talk about health and well-being and run the rule over Steffan’s latest blends.

The purpose of the competition is to encourage businesses to use Welsh to boost their bottom line – and put a smile on people’s faces at the same time.

It certainly seems to have succeeded with dozens of entries finally whittled down to 30 finalists in seven different categories.

A spokesperson for ARFOR said: “Our aim is to create a buzz around the use of Welsh in a business or commercial environment and how it can help businesses thrive and provide careers for our young people so they don’t feel they have to move away.

“We have received dozens of nominations from a variety of businesses across the four counties of Ynys Môn, Gwynedd, Ceredigion and Carmarthenshire and those shortlisted for an award are those the judges feel are doing their utmost to use and promote the Welsh language on their premises, their marketing and their social media channels.

“We have 30 finalists and we are conducting a public vote on social media.

“We wish all of them the very best of luck at the forthcoming award ceremony and hope the other nominees continue their good work in using and promoting our language.”

The Bwrlwm ARFOR campaign is part of the ARFOR Two scheme that was launched in 2022 in succession to the 2019 ARFOR programme to continue to strengthen and promote the economic resilience of the Welsh language in the four counties.

ARFOR Two is intended to provide economic support to communities that are strongholds of the Welsh language, increase opportunities to see and use the Welsh language on a daily basis and help young people under the age of 35 to stay in or return to their communities.

Business

Welsh Water slammed after thousands were left without water

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DWR CYMRU has been slammed by a councillor who warned people “could have died” after thousands were left without water.

Tens of thousands of residents across the county were left without water after a mains burst at a treatment plant in Dolgarrog last week.

Welsh Water said supplies were restored to homes and businesses on Monday morning.

The chairwoman of Conwy’s finance committee slammed Dwr Cymru during a meeting at the council’s Bodlondeb HQ on Monday.

Old Colwyn councillor Cheryl Carlisle thanked volunteers and council staff for pulling together before calling for a public inquiry into the crisis.

Security guards

Cllr Carlisle claimed those in poor health had been left without water and said security guards at water stations had turned people away with small children.

“I’d like to take the time to thank everyone that’s being involved in the crisis in Conwy over the last six days, the selfless volunteers, everyone that provided water and help to the elderly and vulnerable, and also the engineers for fixing the problem and our social care staff and the other staff who have helped keep our nursing homes going, our care homes, and (looked after) the most vulnerable,” she said.

“On a different note, there will need to be an inquiry, won’t there, into the crisis response from Dwr Cymru.

“You cannot fault the engineers, but the delays in basic organisation, like setting up the water stations.

“It was 48 hours in my particular community. Without the volunteers, it would have been very, very serious, indeed, for those with health conditions.”

She added: “The priority lists of Dwr Cymru did not work.

“There were people on it that were still undelivered (not had water delivered) as was last night [Sunday], cancer patients, dialysis patients. This is completely unacceptable.

“Security guards turned away members (of the public) with little children. That was absolutely unacceptable as well.

“I think this has brought out the very best in people and, in just a few, the very worst. There needs to be a clear disaster plan going forward.”

Cllr Carlisle then insisted an inquiry was needed after Cllr Goronwy Edwards suggested a review.

She added: “I think it needs to be something more than a review, given the seriousness.

“People could have died, those with (serious health conditions). I don’t think we should downplay anything until everyone has come through this intact.”

Conwy Council leader Cllr Charlie McCoubrey also thanked those councillors and members of the public “who had gone above and beyond to look after their communities”.

He added the authority was now in a recovery phase with some households still without water and some schools affected.

“Clearly, with any major incident, questions need to be asked about could this have been prevented, was the response adequate, and what happens in the future in terms of how we coordinate things and prevent incidents like that happening again?”

Cllr McCoubrey said he was working with Welsh Government to get answers from Dwr Cymru.

Report by Richard Evans, Local Democracy Reporter

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Business

Decision due on development of buildings at Trewern Farm

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A CALL to let a 950-herd north Pembrokeshire dairy farm keep a farm shed built without permission over a decade ago is expected to be approved later this month.

In an application recommended for conditional approval at Pembrokeshire Coast National Park’s development management committee meeting of January 29, Trewern Farms Ltd is seeking permission for the retention of the agricultural building and lay down area at Trewern Farm, Felindre Farchog.

The application is part of a wider complex planning history associated with the site.

A report for Park planners says: “Trewern Farm is operated as a zero grazing style dairy farm with 304 hectares located on two separate parcels of land, one at Trewern with the remainder being at Penpedwast, adjacent to Castell Henllys. The farm has a dairy herd of approximately 950 cows.

“Trewern Farm has expanded significantly over recent years with many of the buildings and structures on site having been erected without the prior benefit of planning permission, and having since been regularised through a combination of retrospective applications and certificates of lawfulness.

“The building subject of this application is believed to have been constructed in 2014. The site currently comprises an agricultural shed immediately adjoining another shed and is used for cubicle housing.

“A slurry lagoon, silage clamps and 12 of the newer agricultural buildings are now lawful as Certificates of Lawfulness were granted for these whilst the Authority was awaiting an Environmental Impact Assessment to be submitted by the applicants for the 2015 planning application to regularise the unauthorised buildings.

“However, this is the last of the outstanding agricultural buildings which are not lawful, and an enforcement notice was served in May 2018 requiring its removal. This notice was appealed in November 2019 and is currently being held in abeyance by the Planning Inspectorate.”

It says the building referred to in the application “is described as being designed to house cattle in a series of cubicles, and forms part of a longer set of buildings running along the southern section of the farming complex,” adding: “The livestock numbers are not proposed for increase as a result of this application but will be as secured [by a planning consent] restricted to no more than 960 milking cows with 1020 maximum excluding calves.”

Local community council Nevern has previously said it has “grave concerns” about the application, asking, amongst other things, how the 960 cattle limit will be policed and important nearby woodland will be protected.

The application was previously recommended for approval at the park’s December meeting, but was deferred as not all received documentation had been published on the national park’s planning website.

The application is now returning to the January meeting, again recommended for conditional approval.

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Business

Castell Howell launches new Food Show at Welsh International Culinary Championships

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CASTELL HOWELL has launched a new Food Show, showcasing the food trends and innovations that the hospitality industry can expect to see in 2025 and giving visitors a preview of its growing range of Welsh food and drink products. 

The new industry event is taking place alongside the 2025 Welsh International Culinary Championships (WICC) at the International Conference Centre in Newport from 20-22 January.

Castell Howell managing director Matt Lewis said: “The Castell Howell Food Show will be a new highlight in this three-day celebration of Welsh culinary excellence, hospitality skills, and innovation. As the largest wholesale supplier of Welsh Food & Drink, it gives us the opportunity to champion our excellent Welsh producers, to support hospitality customers in developing their businesses and, ultimately, to help our communities and local economies throughout Wales to thrive.

“Visitors will have the unique opportunity to engage directly with Castell Howell specialists representing every aspect of our business from insights into the latest trends, to discovering what’s in the pipeline for Welsh food and drink producers in 2025,” he said.

The Castell Howell Food Show will be a new annual event in the calendar at the start of the year, serving as a preview for its larger established trade shows, hosted at Parc y Scarlets in Llanelli and Parc Eirias in Conwy. 

The Welsh International Culinary Championships, organised by the Culinary Association of Wales, bring together the nation’s most talented craft chefs, butchers, and front-of-house professionals for three days of demanding competition. The 2025 WICC also hosts the Skills Competition Wales hospitality finals, showcasing the country’s top apprentices.

Deputy First Minister, with responsibility for Climate Change and Rural Affairs, Huw Irranca-Davies, said: 

“These two events promise to be a fantastic showcase for Wales’ food and drink industry. It’s an opportunity to celebrate Wales’ culinary excellence and the strength of our hospitality sector. Castell Howell plays an important role in supporting Welsh farmers, producers and the hospitality sector – and I wish them well with this new event.” 

Further information about the event is at foodshow.wales

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