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Rollockings in Welsh put wellbeing tea company in with shout for top award

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STAFF at a health-giving wellbeing tea company in Carmarthenshire will be shouting at their mushrooms in Welsh to shock them into growing more quickly.

The team at Tetrim Teas, in Trimsaran, which launched its range of green teas last year, are looking forward to having a “bawl” with the novel approach.

The not-for-profit business has been shortlisted  for an award at the Gwobrau Mwyaf Cymraeg yn y Byd (Most Welsh in the World Awards) organised as part of the Bwrlwm ARFOR scheme that’s run by Anglesey-based consultancy firm Lafan.

The aim of the competition is to celebrate all things Welsh in business across the four counties with the highest percentage of Welsh speakers, Ceredigion, Carmarthenshire, Gwynedd and Anglesey.

The winners will be announced at an awards ceremony in Aberystwyth on June 20 and the Tetrim team are thrilled to have been shortlisted in the category for the Most Welsh Staff.

It’s fair to say the competition organisers didn’t expect that giving Lion’s Mane mushrooms a rollocking in Welsh – they also play them loud rock music – would be part of their commitment to the language.

Kelly Stockwell, business manager for Tetrim which was set up by Mari Arthur three years ago, said: “All of us in the company speak Welsh and we always use the language as the first option in speaking to customers and suppliers but if they’re not comfortable with that then of course we’re happy to switch to English.

“We use green teas from the Dartmoor Estate in Devon as a base and then use rhubarb from a farm on Ynys Mon to make our Rhubarb Root Tea, our first product, which came out last year.

“We have since added our Lion’s Mane Tea, made with mushrooms from Gwynedd-based Madarch Cymru and launched on St David’s Day, is made with Lion’s Mane mushrooms.

“As part of our training we have discovered that the mushrooms respond to shocks such as shouting at them or playing loud music by growing more quickly so we will use that as a stimulus so of course we shout at them in Welsh.

“Sustainability is at the heart of our business and we would like to source all our ingredients in Wales as much as we can to lower our food miles.

“We would like to work with farmers and growers to develop a regular green tea supplier here because they could grow tea plants in polytunnels but for the moment we use the Dartmoor Estate in Devon.

“Our wellbeing tea collection is the main focus of the company and our three mushroom units funded by ARFOR should be at full capacity by the end of the summer, growing the Lion’s Mane Mushrooms, Shiitake and Wood Oyster varieties.” 

Mari became convinced of the benefits of green tea when she ran a health spa and that inspired her to launch the business and Tetrim Teas has worked with scientists and students at Aberystwyth University on clinical trials which suggest their teas had a positive effect on the health of those taking part.

Mari said: “We are also a not-for-profit family business and enjoy giving back to our community.

“We do projects with local schools, growing tea plants with the children of the eco-committee and also have a weekly Tŷ Tê – Tea Hub where we encourage social gathering of people to drink tea, chat about wellbeing and health and practice speaking Welsh. 

“The fact we have been shortlisted for the Staff Mwyaf Cymraeg award is important to us as we value our team and encourage them in decision-making along with championing the Welsh language and being a living wage accredited employer.  

Tetrim Teas, which is based in Trimsaran, use the village community centre as their blending house where head blender and Mari’s nephew Steffan McAllister creates the teas.

There once a week they run their Tŷ Te Community Group where locals get together over a cuppa to talk about health and well-being and run the rule over Steffan’s latest blends.

The purpose of the competition is to encourage businesses to use Welsh to boost their bottom line – and put a smile on people’s faces at the same time.

It certainly seems to have succeeded with dozens of entries finally whittled down to 30 finalists in seven different categories.

A spokesperson for ARFOR said: “Our aim is to create a buzz around the use of Welsh in a business or commercial environment and how it can help businesses thrive and provide careers for our young people so they don’t feel they have to move away.

“We have received dozens of nominations from a variety of businesses across the four counties of Ynys Môn, Gwynedd, Ceredigion and Carmarthenshire and those shortlisted for an award are those the judges feel are doing their utmost to use and promote the Welsh language on their premises, their marketing and their social media channels.

“We have 30 finalists and we are conducting a public vote on social media.

“We wish all of them the very best of luck at the forthcoming award ceremony and hope the other nominees continue their good work in using and promoting our language.”

The Bwrlwm ARFOR campaign is part of the ARFOR Two scheme that was launched in 2022 in succession to the 2019 ARFOR programme to continue to strengthen and promote the economic resilience of the Welsh language in the four counties.

ARFOR Two is intended to provide economic support to communities that are strongholds of the Welsh language, increase opportunities to see and use the Welsh language on a daily basis and help young people under the age of 35 to stay in or return to their communities.

Business

Upgrades completed at Port of Milford Haven’s simulator suite

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UPGRADES have been completed to state-of-the-art equipment within the Port of Milford Haven’s navigation simulator suite at Milford Waterfront enabling marine professionals to receive bespoke specialist training. The virtual reality simulation system can safely replicate a range of scenarios that seafarers may experience in real world situations such as extreme weather conditions, emergency situations and escort tug work.


The upgrades provided by Netherlands-based company MARIN contain the latest hardware in terms of processing power and graphics, as well as upgrades to MARIN’s ‘Dolphin’ software, increasing the capability to create scenarios. These are complemented with new 4k visuals on 75” screens which increase the depth and field of vision, adding to the realism.

Recently, a training day was led by Training Pilot Captain Mark Johnson, assisted by ex-Pilot Andy Hillier, involving members of the Svitzer team as well as Pilots Matt Roberts and Ian Coombes. As part of the scenario, they were faced with a loss of engine power and steering along with worsening weather and sea conditions. The Pilots had to communicate with Svitzer in order to successfully instruct them on how to tow and direct a drifting tanker. While scenarios like these are uncommon within port operations, it is important to rehearse procedures that would be implemented if they are required and enhances participants’ skill sets.

Marine Pilot and Simulator Instructor, Captain Ewan McNicoll, said “This simulator suite has future proofed our training capabilities, both internally for Pilots and marine staff, but also externally for clients wishing to use the facility, be it for training purposes or research and development. We can create any type of scenario with any type of ship, ranging from practicing ship handling manoeuvres to emergency situations, it really is game changing! Working with our partners at MARIN has been a complete success and I am very proud of our new facility.”

For more information about training at the navigation simulation suite please contact the Port of Milford Haven at [email protected] or 01646 696100.

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Business

Thousands of homes in rural Wales gain from faster 4G boost

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RURAL Wales is seeing a major upgrade in mobile connectivity, with faster 4G now live in several areas. Seven locations across North, South West, and West Wales are benefitting from new 4G mast upgrades funded by the UK Government’s Shared Rural Network (SRN), aimed at closing the digital gap between rural and urban areas.

The upgrades, which went live on Thursday (Nov 14), bring improved 4G coverage to communities including Bontddu, Llanelltyd, Llanarmon Dyffryn Ceiriog, Penmaenpool, Tabor, Snowdonia National Park, and Bontgoch. Local businesses, emergency services, and residents are expected to benefit from faster internet access, which supports daily communication, business opportunities, and economic growth.

There is a £170 million agreement with Openreach to provide gigabit-capable broadband to 70,000 remote Welsh properties

Technology Secretary Peter Kyle said: “Fast, reliable connectivity is essential for modern life and should be available from Cardiff to the remotest parts of Wales. Today’s upgrades bring us closer to making this a reality.”

SUPPORTING DIGITAL INCLUSION

As part of the rollout, Peter Kyle and Telecoms Minister Sir Chris Bryant visited Ebbw Vale to discuss digital inclusion with charity and industry leaders. They met with representatives at BGfm, a digital inclusion hub in Blaenau Gwent, to learn about how connectivity impacts daily life in Welsh communities.

Telecoms Minister Bryant said: “We are working tirelessly to make sure rural communities aren’t left behind online.

“These upgrades mean businesses can now operate without connectivity limitations, 999 services are better equipped to respond, and residents and tourists can stay connected across the Welsh countryside.”

ADDRESSING CONNECTIVITY GAPS

An estimated 1.5 million homes across the UK remain without internet access, limiting people’s ability to access essential services such as banking and healthcare. In addition to the SRN upgrades, the Chancellor has allocated over £500 million in next year’s budget for digital infrastructure expansion, targeting these underserved areas.

Welsh Secretary Jo Stevens highlighted the importance of this investment, particularly for rural Wales, where fast, reliable internet can be transformative.

“Connectivity is critical for day-to-day life in rural areas – from supporting local businesses to ensuring emergency services are just a call away,” Stevens said.

The upgraded masts, previously limited to EE customers and emergency 999 calls, now serve a wider user base, bringing essential internet access to more people without requiring new infrastructure.

Ben Roome, CEO of Digital Mobile Spectrum Limited, said: “With the activation of five new SRN sites, Wales is seeing the tangible benefits of the Shared Rural Network, bringing crucial connectivity to rural communities.”

GOVERNMENT INVESTMENT IN REMOTE WALES

The improvements come alongside a £170 million agreement with Openreach to provide gigabit-capable broadband to 70,000 remote Welsh properties, helping future-proof digital access in even the most isolated locations.

The latest upgrades mark another step in the Government’s mission to improve mobile coverage and close the connectivity gap across Wales, creating opportunities and supporting economic growth across rural communities.

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Business

Pembrokeshire Coast National Park Authority invites businesses to advertise in mag

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As 2024 comes to a close, Pembrokeshire Coast National Park Authority is encouraging local businesses to prepare for the year ahead by reserving advertising space in Coast to Coast, Pembrokeshire’s highly regarded, award-winning visitor magazine.

Launching its 43rd edition in Easter 2025, Coast to Coast provides a prime opportunity for businesses to reach a wide audience, with a readership exceeding one million people.

The bilingual publication, distributed across Pembrokeshire’s busiest locations and parts of Carmarthenshire and Ceredigion during peak tourism months, is a valuable resource for both visitors and residents. From unique products and delicious offerings to exciting experiences, businesses of all types can benefit from the exposure Coast to Coast offers. The magazine is available in hundreds of outlets countywide and has become an essential guide for anyone looking to explore the best of Pembrokeshire.

“Over the years, Coast to Coast has established itself as the must-have summer guide, packed with inspiration for exploring the Park,” said Marie Parkin, Head of Marketing and Communications for the Authority. “In addition to showcasing our visitor attractions such as Carew Castle and Tidal Mill, Castell Henllys Iron Age Village and Oriel y Parc, National Park Discovery Centre, the magazine includes practical information like maps, bus schedules and tide tables.”

“From scenic walks and beach days to rich insights into the Park’s heritage, culture, and wildlife, Coast to Coast offers something for everyone. Our Activities and Events listings ensure families can enjoy a full calendar of experiences,” Marie Parkin added.

With advertising deadlines set for early January 2025, businesses are encouraged to act swiftly to secure their spot and avoid disappointment.

For more information about advertising in Coast to Coast, please contact [email protected] or call 01646 624895.

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