Business
Banksy or Bartsky? The great Pembrokeshire puffin prank that fooled half a million!
RESIDENTS of Saundersfoot awoke to a peculiar sight this Wednesday morning—a wall by the seaside adorned with puffins, not just any puffins, mind you, but those seemingly inebriated by local tipple, Barti Rum. Naturally, the rumour mill kicked into overdrive. Could the elusive Banksy have popped down to Pembrokeshire for a cheeky pint and some puffin-painting?
Social media was soon ablaze with speculation. Thousands of eager netizens were convinced that Banksy, the enigmatic street artist who had recently unleashed an animal art trail across London, had decided to take a holiday in sunny Saundersfoot. After all, after painting piranhas, monkeys, and even a rhino, why not switch to the much-beloved puffin, especially if they’re in the throes of a boozy shower?
The mural in question appeared on the seaward wall of the temporarily closed Beachside Barbecue. It depicted a troupe of puffins gleefully frolicking in a cascade of Barti Rum—a scene so delightfully cheeky that many couldn’t resist grabbing their cameras and dashing down to the beach to witness it firsthand.
However, as it turns out, Banksy hadn’t swapped his London digs for a Welsh hideaway. The mural wasn’t the work of the world’s most famous street artist but rather the creation of a Photoshop wizard with a wicked sense of humour—none other than Barti Rum’s managing director, Fran Barnikel.
In a post that quickly went viral, Barti Rum dropped the bombshell: “BREAKING: Banksy continues their animal series in West Wales. A whirl of puffins has appeared overnight in Saundersfoot, the birds are depicted frolicking in showers of Barti, the local spiced rum.” The cheeky hashtag #onlyjoking was the only clue that perhaps all was not as it seemed.
The brains behind the operation, Neyland-based company founder Jonathan Williams and his co-conspirator Fran, had a simple idea. With Banksy busy in London, why not hitch their wagon to the hype with a little puffin prank? Armed with photos of blank walls and a pinch of creativity, Fran whipped up the now-infamous ‘Bartsky’ mural.
“Bizarrely, I had pictures of blank walls on my phone,” Fran confessed. “When this one in Saundersfoot popped up, I saw the rum-coloured rust marks on the wall and thought it would be the absolute winner for a background.”
And the result? Half a million views, 2,400 likes, and one very entertained county. Although some critics sniffed at the stunt, labelling it a “cheap form of publicity,” the Barti team couldn’t be happier. “We’re just thrilled with the response,” Fran said with a grin. “It’s made a lot of people smile—us included!”
So, while Banksy may not have set foot in Pembrokeshire this time, the prank has left a lasting impression. And if you find yourself in Saundersfoot, don’t be surprised if you catch a few curious visitors squinting at the seaward wall, still hoping for a glimpse of those rum-loving puffins.
In the end, perhaps the real artist here isn’t Banksy, but the merry band at Barti Rum, proving that with a little wit and a lot of Photoshop, you can make an entire county—and beyond—believe in puffins that drink rum. Cheers to that!
Business
Pembrokeshire lands £98m share of Wales marine energy boom
New industry report says county has received the second highest level of marine energy investment in Wales, supporting more than 500 jobs
PEMBROKESHIRE has emerged as one of Wales’ key marine energy hubs, with almost £98 million invested locally and more than 500 jobs supported, according to a new industry report.
Marine Energy Wales’ State of the Sector Report 2026 says £97.6 million has been invested in Pembrokeshire since 2015, the second highest figure of any Welsh local authority area after Anglesey.
The report says the county’s role is centred on port operations, marine services and the practical work needed to support renewable energy devices at sea.
It also highlights the Port of Milford Haven’s plans for a gigawatt-scale offshore wind operations and maintenance base at Pembroke Port, building on existing investment.
Across Wales, the marine energy and offshore wind sector has attracted an estimated £364.8 million since 2015, supporting 1,947 jobs.

Marine Energy Wales says much of the investment has gone into strengthening Wales’ supply chain, tidal stream projects, port infrastructure and manufacturing facilities.
Of the total invested, 40% relates to supply chain development, including port infrastructure and manufacturing facilities. Tidal stream technology and site development accounts for 33%, while research spending across Welsh universities, test facilities and collaborative programmes accounts for 12%.
Pembrokeshire forms part of the south west Wales cluster, alongside Carmarthenshire and Ceredigion, which together recorded £98.9 million of investment and 511 jobs.
Anglesey recorded the highest level of investment, with £114.5 million, driven largely by the Morlais tidal demonstration zone.
South Wales currently accounts for more than half of the sector’s Welsh employment, with the largest concentration of jobs in Cardiff. However, Pembrokeshire remains one of the most significant local authority areas for both jobs and investment.
The report says Wales’ marine energy and offshore wind sector is now moving from early-stage innovation towards commercial-scale deployment.
It says future growth prospects remain substantial, with offshore wind projects progressing in both the Irish Sea and Celtic Sea, while the first commercial tidal stream deployments at Morlais in North Wales are expected in 2027.
The figures underline Pembrokeshire’s growing importance in the Celtic Sea floating offshore wind sector, but the report warns that future growth will depend on continued investment, grid upgrades, supportive policy and the ability of Welsh industry to secure work as projects move from planning to delivery.
Tam Bardell, Chair of Marine Energy Wales, said Wales was beginning to realise its potential.
He said: “Wales is proving to be a credible and competitive location for both tidal stream and offshore wind, and against a backdrop of continuing global energy shocks, the sector is moving towards delivery.
“Projects like Morlais tidal demonstration zone are moving toward first power, while offshore wind in North Wales is accelerating and the Celtic Sea is progressing from test and demonstration to gigawatt-scale development.
“These are not incremental steps; they represent a step change in ambition, scale and impact.
“At Marine Energy Wales, we act as both facilitator and advocate, bringing together the organisations that make this sector work, ensuring Welsh voices are heard in national decision-making, and helping translate opportunity into delivery.
“There is still much to do. But for the first time, Wales is not just discussing its marine energy potential; we are beginning to realise it.”
The report says the next few years will determine whether Wales can capture the full economic and industrial value of the transition.
It says success will depend on continued investment, timely grid upgrades, supportive policy frameworks and the ability of Welsh industry to deliver at scale.
Business
Barclays urged to bring back branches to west Wales
BARCLAYS has been urged to reopen bank branches in west Wales after reports that the banking giant is preparing to rebuild its high street presence.
Paul Davies MS, Senedd Member for Ceredigion Penfro, has written to Vim Maru, Chief Executive of Barclays UK, calling on the bank to restore full branch services in Pembrokeshire and Ceredigion.
Mr Davies said Haverfordwest and Aberystwyth should be treated as priority locations, with Tenby and Cardigan also considered as part of any future review.
The call comes after reports that Barclays is looking again at its high street network, including opening new branches, expanding some existing sites and reviving the traditional role of local bank manager.
Mr Davies said west Wales should not be overlooked if Barclays is serious about returning to communities.
Barclays closed its Haverfordwest branch in May 2024, while branches in Aberystwyth and Cardigan also shut that year. The closures left many customers in Pembrokeshire and Ceredigion without access to a full Barclays branch.
Mr Davies said the loss of face-to-face banking had hit residents, small businesses and community organisations across two largely rural counties.

He said: “It’s extremely disappointing that Barclays Bank currently has no branches in either Pembrokeshire or Ceredigion. This represents a significant reduction in service provision for both personal and business customers across the two counties.
“However, I welcome the bank’s recent announcement and have written to the Chief Executive to encourage Barclays to take this opportunity to restore banking services in our area by reopening branches in Pembrokeshire and Ceredigion.
“Access to face-to-face banking services remains vital for many residents, businesses and community organisations, and I hope the bank will give serious consideration to reopening the high street branches in west Wales.”

The withdrawal of bank branches has become a growing concern in towns across Wales, particularly for older residents, people without reliable internet access, rural customers who depend on public transport, and businesses that need to deposit cash.
While some banking services are available through the Post Office, Barclays Local sites and banking hubs, campaigners have argued that these do not always provide the same service as a fully staffed branch.
Mr Davies said Barclays now had an opportunity to show that rural communities would not be left behind.
He is asking the bank to place Haverfordwest and Aberystwyth at the front of the queue if it proceeds with plans to expand its branch network.
The Herald has contacted Barclays for comment.
Business
St Davids micro-bakery scheme and alterations backed
A PLANNING application has been approved to convert an outbuilding into a micro-bakery and carry out upgrades to a Grade II-listed property in St Davids.
The proposal, submitted to the Pembrokeshire Coast National Park Authority by Richard Francis and Sue Benge through agent Pembroke Design Ltd, relates to Manor House at 19 High Street, located within the St Davids conservation area.
The application sought permission for the refurbishment and change of use of an existing outbuilding to form a small-scale bakery, as well as a series of alterations and extensions to the main listed building.
The applicants aim to develop a plant-based bed and breakfast and micro-bakery business that serves the St Davids community, with a commitment to sustainability at the core of the project.
A supporting statement said: “It is the client’s goal to improve and upgrade the listed building, to reduce the carbon impact of the building by the removal of fossil fuel energy, improving energy efficiency and insulation, installing solar and heat pumps, thereby creating a sustainable, plant based bed and breakfast and micro bakery business serving the community of St Davids.”
The proposed bakery will be operated on a limited basis by the occupants of the property, typically opening two days a week.
Sales will be available through online order and collection only.
Other works include a modest single-storey rear extension, new heritage-appropriate timber double-glazed windows and doors, internal alterations, and the installation of rooflights.
Plans also include reinstating a historic window opening, fitting an air source heat pump, and other energy efficiency upgrades.
Additional proposals include solar panels on the outbuilding, a greenhouse in the rear garden, and other external works.
St Davids City Council supported the application, noting that it is unlikely to have a detrimental visual or environmental impact on the surrounding area.
Planning officers recommended approval, noting that the scheme has been carefully designed to respect the character and heritage value of the listed property.
An officer report stated: “The proposed development has been carefully designed to respect the character, appearance and significance of the listed building and its setting.
“The proposed rear extension is modest and subservient in scale, whilst the alterations to the existing building have been designed to improve its functionality, energy efficiency and long-term viability without causing unacceptable harm to its special architectural or historic interest.”
The micro-bakery was described as a “beneficial re-use” of the outbuilding.
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