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Pure West Radio gears up for DAB launch

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PURE West Radio is poised to enter a new era in its six-year history as it counts down to the launch of Digital Audio Broadcasting (DAB) later this autumn. The station is awaiting the activation of five transmitters, which will enable DAB to broadcast extensively across Pembrokeshire and Carmarthenshire. This move is set to significantly enhance Pure West Radio’s listener base and deliver an exceptional radio sound quality.

Toby Ellis, Pure West’s director, expressed his excitement about this milestone. “This is a very exciting time for Pure West Radio as it means we’re now going to be able to continue to expand in so many different directions,” he said. “Our biggest focus has always been the people who listen to us and who’ve grown with us since we first launched back in April 2018. The way in which we’re now moving forward is due to the hard work and commitment that this dedicated team has shown.”

PWR Director Toby Ellis (Image: Facebook)

The station, which has been a key part of the Pembrokeshire community since its inception, boasts a workforce of 13 people, including presenters, producers, journalists, and sales personnel. Additionally, it benefits from a strong voluntary sector comprising over 100 members, contributing to its hybrid working model. This approach allows the station to maintain a strong community commitment while ensuring commercial viability.

“Our move to DAB will enable more people to remain connected to our platform as we continue delivering interviews, local news, information, and of course, a whole load of quality music,” Ellis added. Pure West Radio has grown rapidly, and claims to be reaching over 3m people across its platforms each month. During the COVID-19 crisis, it played a crucial role in providing up-to-date information in collaboration with Pembrokeshire County Council.

On Air: PWR DJ, Tom Dyer

The station, which celebrated its third birthday recently, has seen two million listens since its start, with an average of 40,000 listens per week. This audience engagement is approaching nearly half of the population of Pembrokeshire. The upcoming DAB launch marks a significant development for the station, allowing it to reach a wider audience and continue its mission of delivering local news, community events, and music to its listeners.

Pure West Radio has close links to the Herald, with its Director, Toby Ellis, General Manager Mathew Rickard and its Head of News, Sarah Jane-Absalom all having previously worked at The Pembrokeshire Herald or Herald Radio.

Herald Editor Tom Sinclair said: “Everyone at The Herald wishes Toby and the team the best of luck with this important milestone.

“Getting on the airwaves is what Pure West Radio needs to take it to the next level and we are very proud of what the PWR team have achieved over the last few years.”

Those interested in becoming part of the radio station can get more information by emailing [email protected].

The official DAB launch date will be announced in the near future, Pure West Radio said.

Community

Lord Nelson Hotel refunds lucky couple the full cost of their wedding day

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WHAT an amazing Christmas present!

In an extraordinary gesture of generosity, the Lord Nelson Hotel delighted one lucky couple by refunding the full cost of their 2024 wedding. Abby and Simon Hooper, who tied the knot at the historic venue on August 3, were thrilled to learn they were the winners of this year’s giveaway.

The initiative was part of a special promotion open to all couples who celebrated their weddings at the Lord Nelson in 2024. The winners were selected through a random draw using a fair generator system, with the Hoopers emerging as the fortunate recipients.

The hotel has announced plans to continue the tradition in 2025, offering next year’s couples the same opportunity to win their wedding costs back.

A spokesperson for the Lord Nelson Hotel said: “If you’re planning to get married in 2025, it’s not too late to book with us and secure your spot in next year’s draw.

“We are thrilled to celebrate love and create moments to cherish, and this is just one of the ways we give back to our incredible couples.”

Known for its elegant venue spaces and exceptional wedding team, the Lord Nelson Hotel remains a top choice for couples seeking a perfect wedding day. This annual giveaway further cements their commitment to delivering unforgettable experiences.

Abby and Simon Hooper shared their gratitude after their special day: “From start to finish, the team at the Lord Nelson Hotel was incredibly helpful, and nothing was too much to ask.

“The day went smoothly, the food was fantastic, and the staff were polite, hardworking, and attentive. Mia and Jenna, in particular, stood out for their thoughtfulness and attention to detail.

“We couldn’t have asked for a better experience.”

What a pleasant surprise: The fantastic news is delivered (Pic: Lord Nelson Hotel)
The Lord Nelson Hotel in Milford Haven on carnival day
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Business

Derelict Cilgerran house to be transformed into cafe

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PLANS by a village shop owner to convert a house “in a state of disrepair” to a café to “improve the variety of community facilities” locally have been given the go-ahead.

Mrs Morris, through agent Harries Planning Design Management, sought permission from Pembrokeshire County Council to convert The Old Post House, High Street, Cilgerran, currently a four-bed dwelling, to a ground floor café, along with a first-floor flat.

The application received five letters of support, saying it would provide local jobs, support the community, promote Welsh and local food, and provide a local community hub, with three letters of objection, raising concerns about parking and traffic, and potential odours from the premises.

A supporting statement, through the agent, said: “The proposed site is currently a dwellinghouse, in current need of modernisations and renovations throughout. The site is under the same ownership as the neighbouring village stores Siop Y Pentre,” saying the proposal “can be read as an extension to the existing Siop Y Pentre”.

“Siop Y Pentre is a thriving local community village shop which acts as a village hub. The shop provides local residents with day-to-day necessities, with a focus on local, sustainable and minimal waste products,” the statement says, adding the dwelling it seeks to convert “is in disrepair and in need of internal works to make suitable for modern living”.

It went on to say: “The proposed café seeks to retain its focus on local and seasonal produce with minimal waste and would provide a welcomed opportunity for socialising, especially during the daytime. The café will also seek to employ local staff retaining a community feel throughout. As such, the principle of the café adjacent to the existing village store is considered acceptable. The site seeks to encourage a sustainable community, with development of an appropriate scale and nature.

“Further to this, the location of the development is within the settlement boundary and seeks to fulfil a need for day-time socialising environments currently lacking within Cilgerran.”

The application was conditionally approved by county planners.

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Community

Emergency call outage affected Ceredigion and Pembrokeshire

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RESIDENTS in parts of Ceredigion and Pembrokeshire faced difficulties contacting emergency services via the 999 landline number on Sunday (Dec 17) due to a temporary outage.

Dyfed-Powys Police issued alerts on social media, warning residents of potential issues when trying to dial 999 from landlines in affected areas. Locations impacted included Pembroke, Manorbier, Carew, and surrounding areas.

In a statement, police advised: “You may have faced problems calling 999 from a landline in the Ceredigion and Pembrokeshire area. Places likely to have been affected were Pembroke, Manorbier, Carew. Please try calling from a mobile phone as mobile networks may have been working normally. Normal service will be restored as soon as possible. Non-emergencies can be reported online. Please look out for further updates.”

Later in the day, an update confirmed that the 999 landline service had been restored in the Llangrannog and Llanteg areas.

The temporary disruption raised concerns about access to emergency services in rural areas, where mobile coverage can sometimes be unreliable.

Authorities urged residents to remain vigilant and use alternative communication methods in the event of future disruptions. Further updates are expected as investigations into the cause of the outage continue.

For non-emergency issues, residents can continue to report incidents via the Dyfed-Powys Police website or contact their local police station directly.

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