Community

Pure West Radio gears up for DAB launch

Published

2 years ago

September 19, 2024

PURE West Radio is poised to enter a new era in its six-year history as it counts down to the launch of Digital Audio Broadcasting (DAB) later this autumn. The station is awaiting the activation of five transmitters, which will enable DAB to broadcast extensively across Pembrokeshire and Carmarthenshire. This move is set to significantly enhance Pure West Radio’s listener base and deliver an exceptional radio sound quality.

Toby Ellis, Pure West’s director, expressed his excitement about this milestone. “This is a very exciting time for Pure West Radio as it means we’re now going to be able to continue to expand in so many different directions,” he said. “Our biggest focus has always been the people who listen to us and who’ve grown with us since we first launched back in April 2018. The way in which we’re now moving forward is due to the hard work and commitment that this dedicated team has shown.”

***PWR Director Toby Ellis (Image: Facebook)***

The station, which has been a key part of the Pembrokeshire community since its inception, boasts a workforce of 13 people, including presenters, producers, journalists, and sales personnel. Additionally, it benefits from a strong voluntary sector comprising over 100 members, contributing to its hybrid working model. This approach allows the station to maintain a strong community commitment while ensuring commercial viability.

“Our move to DAB will enable more people to remain connected to our platform as we continue delivering interviews, local news, information, and of course, a whole load of quality music,” Ellis added. Pure West Radio has grown rapidly, and claims to be reaching over 3m people across its platforms each month. During the COVID-19 crisis, it played a crucial role in providing up-to-date information in collaboration with Pembrokeshire County Council.

The station, which celebrated its third birthday recently, has seen two million listens since its start, with an average of 40,000 listens per week. This audience engagement is approaching nearly half of the population of Pembrokeshire. The upcoming DAB launch marks a significant development for the station, allowing it to reach a wider audience and continue its mission of delivering local news, community events, and music to its listeners.

Pure West Radio has close links to the Herald, with its Director, Toby Ellis, General Manager Mathew Rickard and its Head of News, Sarah Jane-Absalom all having previously worked at The Pembrokeshire Herald or Herald Radio.

Herald Editor Tom Sinclair said: “Everyone at The Herald wishes Toby and the team the best of luck with this important milestone.

“Getting on the airwaves is what Pure West Radio needs to take it to the next level and we are very proud of what the PWR team have achieved over the last few years.”

Those interested in becoming part of the radio station can get more information by emailing [email protected].

The official DAB launch date will be announced in the near future, Pure West Radio said.

Community

Loose horse sparks police response in Pembroke

Published

2 hours ago

March 21, 2026

Tom Sinclair

Animal seen galloping through residential streets and towards main road

POLICE are reportedly tracking a loose horse which strayed into a residential area of Pembroke.

The animal was first spotted in Gatehouse View before making its way onto a nearby main road.

A post on the Pembroke and Pembroke Dock Citizens’ Forum said the horse had left Gatehouse View and was seen heading towards the road by Pembroke Leisure Centre.

The resident wrote: “Anyone recognise it? Police following it.”

The horse was later reported to be galloping down Buttermilk Lane in the direction of Martha’s.

Stray horses are not uncommon in the area. In January, several animals were reported loose around Pembroke and along the A477, particularly near Buttermilk Close and the Cleddau Bridge.

Those incidents created a hazard for motorists, prompting Pembrokeshire County Council to step in and return the animals. Drivers were advised to take extra care and avoid startling them.

Community

Charlie the ventriloquist doll returns to Pembroke Dock after 100 years

Published

10 hours ago

March 21, 2026

Tom Sinclair

Beloved character to greet visitors as Heritage Centre reopens for new season

CHARLIE the 100-year-old ventriloquist’s doll is coming out of retirement — and back to where it all began.

Visitors to Pembroke Dock Heritage Centre will be greeted by the much-loved character when the attraction reopens for the new season on Monday (March 30).

It marks a nostalgic return for Charlie, who once performed in the very same building — then the Royal Dockyard Chapel — alongside his original owner, Ernie James, a Pembroke Dock bus company proprietor. Over the years, the duo became a familiar and popular act on the Pembrokeshire variety circuit.

Today, Charlie is cared for by Paul Elliott, of Llanreath, who inherited the doll from his father, Fred Elliott — better known locally as magician ‘Mr E’, whose shows delighted audiences for decades.

Charlie has also recently enjoyed a brush with national attention, appearing alongside Paul at a BBC Antiques Roadshow event in Swansea.

The Heritage Centre will offer free entry on opening day, with Charlie and Paul on hand to meet visitors and share stories from a century of entertainment.

Community

First person of colour to be elected mayor of Haverfordwest

Published

19 hours ago

March 21, 2026

Bruce Sinclair - Local Democracy Reporter

A PEMBROKESHIRE town council will soon have its first-ever person of colour as mayor, and its youngest mayor in a century.

Haverfordwest Town Councillor Randell Iziah Thomas-Turner, aged 37, is to become mayor this May.

Cllr Turner said: “Tonight [March 19], I had the honour of accepting the nomination as mayor-elect — a moment that will forever stay with me.

“In doing so, I am humbled to be making history as the first mayor of colour in Haverfordwest and the youngest mayor in a century. This is not just my achievement, it belongs to every person who believes in progress, representation, and the power of community. This is a new chapter for our town — one built on unity, opportunity, and hope.

“My mayor-making will take place this May, and I cannot wait to officially step into the role and begin serving the people of Haverfordwest with pride, passion, and purpose. Haverfordwest is the best in the West — and together, we are just getting started.

“Diversity is not a challenge to overcome, but a strength to embrace. When people from different backgrounds, experiences, and perspectives come together with respect and openness, we unlock new ideas, stronger solutions, and deeper understanding.”

It’s a double celebration for the Thomas-Turner family.

Wife, and fellow town councillor, Dani, has been voted as sheriff of the town for the second-year-running, the first woman to serve as sheriff for two consecutive years.

“The coming civic year will be one to watch as my husband Councillor Randell Izaiah Thomas-Turner is becoming the first mayor of colour in Haverfordwest’s history,” said Cllr Dani Thomas-Turner, adding: “It’s going to be a year of history and memory making for sure.”