Charity
Community raises over £5,000 for Cardigan footballer with life-changing Injuries

A TIGHT-KNIT community has come together to raise more than £5,000 in support of a Cardigan football player who suffered life-changing injuries in a serious crash last week.
Sean White, a player for Maesglas FC, was a passenger in a car involved in a major road traffic collision on the night of Saturday, 21st September in the Bron-y-Dre area of Cardigan. The 17-year-old sustained critical injuries and was airlifted to the University Hospital of Wales, Cardiff, where he has since undergone extensive lifesaving reconstructive surgeries, including thoracic surgery and a tracheostomy.
Emergency services, including police, the Mid and West Wales Fire and Rescue Service, and the Wales Air Ambulance, attended the crash scene at around 11.30pm. Following the incident, five people were transported to hospital, one via air ambulance. Police confirmed that two individuals remained in stable condition in hospital, while the other three have been discharged.
An 18-year-old man was arrested in connection with the crash on suspicion of drink-driving, causing serious injury by dangerous driving, and failing to stop. He has since been released on bail as police continue their inquiries. The case was initially referred to the Independent Office for Police Conduct (IOPC) but has been passed back to the force for a local investigation.
Sean White, described by his aunt Rowena Reed as “an outgoing, sports-loving 17-year-old,” remains in the intensive care unit at the Heath hospital. He is facing a lengthy recovery period and may require additional surgeries in the future.
In light of the tragic incident, Sean’s friend and Maesglas FC teammate Emma James set up a GoFundMe campaign to support Sean’s family financially during this challenging time. “For those who know Sean, you will know him as a kind, funny, and caring boy who is friends with everyone,” she said. “He loves sports, especially football, and has recently started college.”
Emma’s fundraising effort aimed to raise £3,500 to help ease the financial burden on Sean’s family. However, the local community has rallied around the cause, with the total donations exceeding £5,000 in just a week.
“This will have a profound impact on Sean’s life for the foreseeable future,” said Emma, expressing gratitude for the overwhelming support. “He is facing months in hospital before being able to come home and start a long road to recovery.”
The community continues to show its support for Sean and his family. Donations can be made through the GoFundMe page at gofundme.com/f/seans-family-and-to-ease-the-pressure-financially.
Charity
Charity distances itself from viral post as £4,000 theft claim goes viral

A VIRAL Facebook post accusing a man of stealing £4,000 from a veterans’ charity has been described as “unauthorised and irresponsible” by a senior member of the organisation.
The post, shared more than 2,100 times, was made by campaigner Eddy Cooper and alleges that Darren Edmundson — also known locally as “Pembrokeshire Patriot” — took money raised for PTSD Camp Bath while entrusted with access to the charity’s accounts.
However, when contacted by The Herald, Steve, who identified himself as second in command at PTSD Camp Bath, strongly criticised the claims and distanced the organisation from the social media post.
He said: “The post put out by Eddy Cooper was done without authorisation from the camp. He did this of his own volition, and if he is going down to Pembrokeshire to find Darren, then he is doing that on his own.”
“It was very irresponsible of Eddy Cooper to have shared that post on Facebook. I am not on there myself, so I have not seen anything.”
Steve confirmed he remains in contact with Darren Edmundson, who has reportedly lost his phone but is still communicating by email.
“We understand that he is down in Pembrokeshire on welfare business, and we expect him to return.”
On the main allegation of financial wrongdoing, he said: “Darren has no access to money which is ringfenced, and as of yet the accusation is unsubstantiated — we haven’t even seen the account to determine if anything is missing.”
He also rejected one of the most serious claims in the post — that Mr Edmundson had taken money from a 73-year-old Royal Marine staying at the camp.
“That accusation is false,” he said. “Because that is me. I shall be having a word with Eddy Cooper.”
He added: “If we do find money is missing, then it becomes a police matter.”
The organisation, he said, is aware of the concerns raised and will be issuing a formal statement shortly.
The Herald also spoke to Jo Drayson, who runs PTSD Camp Bath with her husband Dion. Mrs Drayson confirmed she had contacted the police and was advised that the situation could be a civil matter, rather than criminal.
This is because Darren Edmundson is legally authorised to access the account as its registered holder.
Mrs Drayson said she had not yet contacted the account provider, SumUp, to verify whether any funds had been spent, but planned to do so shortly.
She also claimed that she had been removed as a signatory on the account and that Mr Edmundson had allegedly changed the passwords, which could make access difficult.
The Herald has approached Avon and Somerset Police for comment.
Charity
Businessman ‘honoured’ to become Wales Air Ambulance’s first business ambassador

Darren Briggs recognised for years of support for lifesaving charity
PEMBROKESHIRE businessman Darren Briggs has been named the first-ever Business Ambassador for the Wales Air Ambulance Charity, recognising his long-standing support and commitment to the lifesaving service.

The 54-year-old entrepreneur, who founded Ascona Group, one of the UK’s fastest-growing forecourt operators, said he was “totally honoured” to take on the new role.
Wales Air Ambulance Chief Executive, Dr Sue Barnes, said: “I am delighted to announce the appointment of Darren Briggs as the Wales Air Ambulance Charity’s first business ambassador. This role recognises Darren’s exceptional commitment to our lifesaving service.”

Ascona Group operates sixty-two forecourts across the UK, including twenty in Wales, and recently announced the acquisition of three more in Mid Wales. The business has supported the Charity for many years, raising more than £168,000 in the past three years alone.
Dr Barnes added: “Ascona Group has helped fundraise an extraordinary amount of money for our Charity over the years and continues to do so.
“We are hugely grateful for the incredible platform we have been given at forecourts across Wales, and to the generous customers who have donated to our lifesaving cause.
“Darren’s appointment comes at a significant time for our Charity as we prepare to mark our 25th anniversary in 2026. We hope to continue to draw upon his expertise in the years ahead.”
Darren acquired his first forecourt site in 2011. Between 2018 and 2022—during the Covid pandemic—he expanded rapidly from two sites to sixty-two. Now employing almost nine hundred people, the Ascona Group serves around 300,000 customers a week and dispenses 4.5 million litres of fuel weekly—equivalent to eighteen tankers per day.
He said: “It is incredibly special to be the Business Ambassador for Wales Air Ambulance. It’s particularly important that I can use my business skills and network to promote the service even more.
“I will always support Wales Air Ambulance. It is a key service for the people of Wales and has saved thousands of lives since 2001. It even came to the aid of one of my longest-serving employees, who is thankfully still with us.”
Darren has also teamed up with award-winning fintech charity Pennies, enabling customers to make micro-donations at checkouts when paying by card or digital wallet. Ascona Group matches each donation, and the scheme has already raised £68,000 in just over six months.
“We are offering our customers the opportunity to donate 30p each time they fill up or shop, and we will match fund up to £100,000,” Darren said.
“It costs £11.2 million every year to keep the Wales Air Ambulance helicopters and rapid response vehicles operating. We want to do all we can to help. It’s also important to give back because the service is there for everyone in the communities where we operate.
“We are only a successful business because of our customers, and this is our way of saying thank you.”
Ascona Group has sites across north, mid, west, and south Wales, and others as far afield as Scotland, Hastings and Dorking. Darren said the business plans to continue expanding over the next two years while maintaining strong support for the Charity.
Darren, who holds a pilot’s licence, has visited several of the Charity’s airbases and met the Wales Air Ambulance Royal Patron, His Royal Highness the Prince of Wales, during a visit to the Dafen site in September 2024.
“It was a great honour to meet His Royal Highness,” Darren said. “The Prince of Wales is so passionate about the work of the Charity and took time to talk with everyone.
“When you meet the clinicians and they tell you about the kind of scenarios they’ve been involved with, it is truly humbling.
“What they do, day-to-day, is unbelievable. It is fantastic that we have such a service available in Wales that can help those facing life or limb-threatening situations.
“That is why it is so important for Ascona Group to support the Wales Air Ambulance in the way we do. It’s deeply moving to know that each time we raise money, we are helping save lives.”
Lifesaving work across Wales
Wales Air Ambulance is a consultant-led service, bringing hospital-standard treatment to patients at the scene and, where needed, transferring them directly to the most appropriate hospital. It operates through a unique Third Sector and Public Sector partnership.
The Emergency Medical Retrieval and Transfer Service (EMRTS) supplies highly skilled NHS consultants and critical care practitioners who work on board the Charity’s helicopters and vehicles. They can administer anaesthesia, carry out blood transfusions, and perform minor surgical procedures on site.
As a pan-Wales service, the Charity’s crews travel the length and breadth of the country to deliver emergency care where it is most urgently needed.
The Charity needs to raise £11.2 million every year to maintain its operations. Darren Briggs’s new ambassadorial role is expected to play a significant part in supporting this vital mission.
Charity
Tenby’s popular Air Ambulance charity shop seeks volunteers

THE WALES AIR AMBULANCE charity shop in Tenby is calling for new volunteers to join its friendly and hardworking team ahead of a busy summer season.
Karen Ward, Assistant General Manager at the Upper Frog Street store, says volunteering has been one of the most rewarding decisions she’s made. Karen, 66, lives in Hundleton and makes the thirty-minute drive to Tenby five days a week.

“I haven’t looked back since joining the team two years ago,” she said. “Our shop is very popular – there’s always someone coming through the door!”
Originally from the Midlands, Karen previously worked in Birmingham’s Jewellery Quarter before moving to West Wales. She spent 22 years working at Kiln Park and returned to retail in 2023.

The grandmother of four added: “The shop is so much fun. We create a great atmosphere for our volunteers – we want everyone to enjoy being here. We love to celebrate birthdays with cake, silly hats, music and a good sing-song. We definitely go over the top!”
Karen says no two days are the same, and there’s always plenty to do. “There’s never a dull moment,” she said. “Some days you’re sorting through donations, other days you’re pricing stock or serving customers. Our manager, Kirsty Gardiner, and I do the back-of-house work, while our wonderful volunteers handle the shop floor.”
From tidying rails and cleaning to dressing windows and helping customers, there’s a job for everyone. “We want the shop to look great and be welcoming – it’s about creating a space people want to come back to,” said Karen.
The shop attracts a wide mix of customers. “We have regulars who visit every day and always find something to buy,” she said. “Holidaymakers pop in too – the kids head for the toys and books, mum browses the clothes, and dad makes a beeline for the furniture.”
The shop also plays an important social role. “Some of our older visitors come in just for a chat,” Karen added. “Sometimes we’re the only people they’ll talk to all day. That ten-minute conversation means the world.”
Window displays are a point of pride for the team. “People often poke their heads in and say, ‘Is this really a charity shop?’” Karen laughed. “Kirsty and I do the windows – we love getting creative with new themes. The volunteers always take the credit when people compliment the display, which is lovely – everyone feels proud.”
Upcoming displays include a colourful spring theme, followed by Easter decorations and then a ‘Glastonbury-style’ summer festival window.
The Wales Air Ambulance Charity relies on public donations of pre-loved items such as clothes, furniture, games, ornaments and music.
Karen said: “We’re a busy shop with a brilliant team, but we really do need more volunteers as we head into summer. There’s no age limit, and no experience is needed – we’ll train you. It’s a great way to gain confidence and new skills, and it looks fantastic on your CV.”
To find out more about volunteering, donating, or shopping at Wales Air Ambulance stores, visit: walesairambulance.com/shops
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