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Welsh Whisky producers urge restaurants to feature Welsh GI produce

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A GROUP of Welsh whisky producers have come together to launch a new campaign which encourages restaurants in Wales to feature more GI (Geographical Indication) protected products. 

The five Single Malt Welsh Whisky PGI producers – Penderyn, Aber Falls, Dà Mhìle, In the Welsh Wind and Coles collectively hold UK GI status, which recognises them nationally and internationally as producing a quality product with a distinctive style.

The new campaign is backed by Welsh Government research which highlights that nine out of ten hospitality guests believe it important for venues to have a good range of dishes with Welsh ingredients. Four out of ten would be prepared to pay more for dishes with Welsh ingredients and 25 percent of respondents would be discouraged from visiting venues with no Welsh food offer.

There are currently 20 GI products in Wales, and the GI Single Malt Welsh Whisky group is urging more chefs and hospitality venues to use and promote these examples of authentically Welsh produce on their menus.

The campaign has been launched with the help of three Welsh chefs who have partnered with the group to create a package of recipes which showcase ideas for using GI produce to others in the hospitality and tourism sector.

Chefs Osian Jones of Crwst and Chris Walker of Yr Hen Printworks, both based in Cardigan and Douglas Balish from the Grove of Narberth have created recipes, demonstration videos and food & drink pairing recommendations for the campaign.

Recipes include Welsh Beef PGI short rib with a Single Malt Welsh Whisky PGI pepper sauce and celeriac and a Single Malt Welsh Whisky PGI Crème Brûlée. The chefs have recommended food pairings for Welsh Single Malt Whisky PGI including a Traditional Welsh Caerphilly Cheese PGI souffle with Welsh Leeks PGI paired with Dà Mhìle Single Malt Whisky PGI.

Stephen Davies, chief executive of Penderyn Distillery said: “As we recently marked one year since Single Malt Welsh Whisky gained UK GI status, we all appreciate the international recognition and value of the GI brand as a mark of quality, authenticity and provenance. Coupled with the clear evidence that visitors and hospitality guests are actively seeking out Welsh produce on menus, there’s a win-win opportunity here for our great Welsh restaurants and producers,” he said.

Cabinet Secretary for Climate Change and Rural Affairs, Huw Irranca-Davies MS, told The Pembrokeshire Herald: “The GI process is a fantastic way for our high quality producers in Wales to tell their stories and showcase the expertise, sustainability and tradition that goes into these products. Welsh Government is actively encouraging and supporting more producers to apply for GI status as we build our national and international reputation as a distinct food and drink nation. We are delighted to support this new campaign and look forward to seeing more Welsh GI products on menus throughout the country”.

Ellen Wakelam, co-owner of In the Welsh Wind added: “Being part of the Single Malt Welsh Whisky PGI family has given the Welsh whisky producing distilleries the chance to collaborate at a deeper level, and has strengthened our individual and collective voices on the UK and International playing fields.

“This is a great opportunity to collaborate with established Welsh hospitality brands and bring the Welsh whisky story to a wider audience. We’ve all had a great experience working together as chefs and producers to create this campaign and we’d urge chefs and producers all over Wales to develop similar relationships to build a truly unique and distinctly Welsh menu offer,” she said.

The campaign is being promoted through Welsh Government’s Food & Drink Wales and Visit Wales networks. Hospitality venues can download recipes and information about Welsh GI producers, and watch the chefs’ recipe videos here.

The PGI Welsh chefs’ recipe collection is:

Douglas Balish, The Grove of Narberth:

Atlantic Edge Pembrokeshire Rock Oyster with Carmarthen Ham PGI and Single Malt Welsh Whisky PGI

Pairing: Aber Falls Single Malt Welsh Whisky PGI

Single Malt Welsh Whisky PGI chocolate tart with smoked Halen Môn salt PDO

Pairing: Penderyn rich oak Single Malt Welsh Whisky PGI 

Traditional Welsh Caerphilly cheese PGI souffle with Welsh Leeks PGI and Single Malt Welsh Whisky PGI

Pairing: Dà Mhìle Single Malt Welsh Whisky PGI

Douglas Balish, The Grove of Narberth

Osian Jones, Crwst, Cardigan:

Single Malt Welsh Whisky PGI Crème Brûlée

Chris Walker, Yr Hen Printworks, Cardigan:

Chocolate cremeux, malt ice cream and a Single Malt Welsh Whisky PGI & cherry caramel

PGI Welsh Beef short rib with a Single Malt Welsh Whisky PGI pepper sauce and celeriac

Three Single Malt Welsh Whisky PGI cocktails: 

  • Dà Mhìle Single Malt Welsh Whisky PGI Old Fashioned
  • Penderyn Portwood Single Malt Welsh Whisky PGI Manhattan
  • In the Welsh Wind Single Malt Welsh Whisky PGI Cherry Whisky Sour.

Chris and Rachel Welch with their son, George (Image: Yr Hen Printworks)
Catrin and Osian Jones (Image: Crwst)

Business

Salon plans for Haverfordwest car valet site approved

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RETROSPECTIVE plans to change a Pembrokeshire car sales/valet area to include a barber shop and tanning salon have been given the go-ahead.

In an application to Pembrokeshire County Council, Zizo Barbers & Affordable Cars, of Cambrian Place, Haverfordwest sought permission for the change of use of previously granted valet and car sales area, the works completed in 2024.

A supporting statement through agent Hayston Developments & Planning Ltd said the former commercial garage business has been operating in several guises from the premises for many years and has included petrol sales, motor servicing and repairs, MoTs, vehicle valeting, car sales and customer parking.

This followed on from a 2011 permission for the partial demolition of the original commercial garage, with a later approval for the site refurbishment to provide a workshop, valeting and offices for the existing car sales.

A supporting statement said: “The proposed update to a change of use involves the replacement of a car valeting service, which took place under a covered area at the rear of the site by a wash and valet operation – and restricting this service to those cars being sold at the Cambrian Place site. The use of a former office / store as a barber shop.

“The use of the former customer waiting area as a tanning salon including a new moveable timber shed for use as a meet and greet facility and as a car sales office. Provision of a communal parking area. Whilst retaining the principal use of the site for the sale of used cars.

“It is therefore suggested that the proposal will reduce both the elements of noise and the generation of dust whilst improving air quality as substantially fewer cars being power washed and valeted as well as the visual impact of these activities in this very public location – and with adjacent residential properties.”

Haverfordwest Town Council had objected to the scheme on highway safety grounds, but an officer report recommending approval said: “Highways colleagues have advised that the mixed use at the site is not likely to generate a significant number of trips that would lead to congestion and/or road safety issues due to the hours of operation are suggestive of visitors in the non-peak hours over the course of the day.

“In addition, highways colleagues have confirmed recorded accident history is negligible at the site, with one accident in 2023 at the nearby junction as a result of a rear shunt.”

It also said that, as the site lies adjacent to the A40(T) Welsh Government as a highway authority were consulted on the application, but has not not issued a direction in respect of this application.

One letter of objection had also raised issues of traffic and highway safety, chemical and detergent waste from the site and occasional activity after 5pm.

The report said the cessation of the valeting/washing use will reduce water usage at the site and any activity outside normal hours was an enforcement matter.

The application was conditionally approved by officers.

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Business

Community council objections to Tenby Lidl store scheme

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PLANS for a new store on the edge of Tenby by retail giant Lidl, which has seen objections from the local community council, are likely to be heard next year.

In an application recently lodged with Pembrokeshire County Council back in October, Lidl GB Ltd, through agent CarneySweeney, seeks permission for a new 1,969sqm store on land at Park House Court, Narberth Road, New Hedges/Tenby, to the north of the Park Court Nursing Home.

The proposals for the latest specification Lidl store, which includes 103 parking spaces, would create 40 jobs, the applicants say.

The application follows draft proposals submitted in 2024 and public consultations on the scheme, with a leaflet drop delivered to 8,605 local properties; an information website, with online feedback form; and a public exhibition, held last December at the De Valence Pavillion in Tenby, with a follow-up community event held at New Hedges Village Hall, close to the site, publicised through an additional postcard issued to 2,060 properties.

Some 1,365 responses have been received, with 89 per cent of respondents expressing support for the proposals, the applicants say.

A supporting statement says: “Lidl is now exceptionally well established in the UK with the Company operating c.980 stores from sites and premises both within and outside town centres. Its market share continues to increase substantially, and the company is expanding its store network considerably. The UK operational model is based firmly on the success of Lidl’s operations abroad with more than 10,800 stores trading across Europe.

It adds: “The granting of planning permission for the erection of a new Lidl food store would increase the retail offer and boost the local economy.  The new Lidl food store would create up to 40 employment opportunities for people of all ages and backgrounds, providing opportunities for training and career development.  This in turn will create an upward spiral of economic benefits.”

Local community council St Mary Out Liberty Community Council has formally objected to the scheme, saying that, while it supports the scheme for a Lidl store in principle, recognising “the economic benefits a new retail store could bring,” it says the proposed location “is unsuitable, conflicts with planning policy, and cannot be supported in its current form”.

Its objections add: “The A478 is heavily congested in peak tourist months. A supermarket would worsen congestion, increase turning movements, and heighten risks to pedestrians, cyclists, and emergency access.”

It also raises concerns on the potential impact through “noise, lighting, traffic disturbance, and loss of quiet amenity” on a neighbouring residential care home.

An initial assessment by Pembrokeshire County Council, highlighted concerns about the visual impact, with the authority’s landscape officer commenting that the store would introduce “an intense urban function into an otherwise rural context”.

The report added: “It is not considered to be compatible with the character of the site and the area within which it is located; and furthermore, will lead to a harmful visual impact on the setting of the National Park.”

The application will be considered by county planners at a later date.

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Business

Senedd approves £116m transitional relief for business rates

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BUSINESSES facing sharp hikes in tax bills after the 2026 revaluation will see increases phased in over two years after the Senedd backed a new transitional relief scheme.

Senedd Members unanimously approved regulations to help businesses which face significant rises in non-domestic rates bills after a revaluation taking effect in April 2026.

The Welsh Government estimates the transitional relief will support 25,000 ratepayers at a cost of £77m in 2026/27 and £39m in 2027/28. The partial relief covers 67% of the increase in the first year and 34% in the second.

Mark Drakeford, Wales’ finance secretary, stressed the £116m scheme comes on top of permanent rate reliefs which are currently worth £250m a year. He said ratepayers for two-thirds of properties will pay no bill at all or receive some level of relief.

The former First Minister told the Senedd: “In providing this transitional relief scheme, we are closely replicating the scheme of relief we provided following the 2023 revaluation – supporting all areas of the tax base in a consistent and straightforward manner.”

The Conservatives’ Sam Rowlands expressed his party’s support for the transitional relief scheme which will help ratepayers facing sharp increases after the 2026 revaluation.

Conservative MS Sam Rowlands
Conservative MS Sam Rowlands

He said: “We are grateful that the Welsh Government has at least brought forward a scheme that will soften the immediate impact for thousands of Welsh businesses.

“We also understand that if these regulations are not approved or supported… this relief scheme will not be in existence. Many businesses across Wales would face steep increases with no protection at all and that is certainly not an outcome we would want.”

But the shadow finance secretary warned businesses up and down Wales are worried about the increase in rates that they are liable to pay.

Advocating scrapping rates for all small businesses in Wales, Mr Rowlands said: “We’ve heard first-hand from many of those in the hospitality and leisure sector, some of whom are facing increases of over 100% in the tax rates they are expected to pay.”

Responding as the Senedd signed off on the scheme on December 16, Prof Drakeford said the Welsh Government had to wait for the UK budget to know if funding was available. As a result of the time constraints, the regulations were not subject to formal consultation.

Prof Drakeford agreed with Mr Rowlands that voting against the regulations would not improve support, only eliminate the transitional relief package before the Senedd.

Finance secretary Mark Drakeford
Finance secretary Mark Drakeford

Earlier in Tuesday’s Senedd proceedings, former Tory group leader Paul Davies warned Welsh businesses have already been hit with some of the highest business rates in the UK.

He said: “The latest business rates revaluation has meant that some businesses are now facing rises of several hundred per cent compared with previous assessments…

“Whilst I appreciate that a transitional relief scheme will help some businesses manage these changes, the reality is that for many businesses it’s not enough and some businesses will be forced into a position where they will have to close.”

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