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How local rum inspired by legendary pirate has exploded into national sensation

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When Jonathan Williams left his desk job in Swindon way back in 2010, his mission, to many, was impossible.

This is the man who hot-footed it back to Pembrokeshire to harvest seaweed from Freshwater West which he then used to create his multi award-winning ‘Pembrokeshire Beach Food Company.’

Using only choice produce sourced from the seas around Pembrokeshire, Jonathan’s innovative (and many would say courageous) idea began tickling the taste buds of some of the UK’s top chefs and food critics including James Martin who christened Williams as ‘the crazy seaweed man’.

Fast-forward seven years and once again Jonathan began honing yet another brain-storming idea, this time inspired by the mighty Bartholomew Roberts – otherwise known as Black Bart. After setting sail from his home in Little Newcastle at the age of 13, Bart gained notoriety as the most successful pirate in the ‘golden age of piracy’ who went on to raid 400 prize ships off the Americas and the West African coast between 1719 until his death from a wound to his throat, in 1722.

And so began Barti Spiced Rum.

“Everything was ticking along nicely at the Pembrokeshire Beach Food Company, and then in January 2017, Jonathan went off on paternity leave,” explained Barti Rum’s managing director, Fran Barnikel.

“Any normal person would have been busy changing nappies, but Jonathan, being the incredible entrepreneurial person that he is, came back to work saying, ‘Ok, I’m going to start a new company’.

“He’d read about Barti Ddu the pirate, and had always wanted to bring out a spiced rum in his honour.  So he’d spent his paternity leave investigating different distilleries and bottlers and slowly but surely, Barti Spiced Rum started to come to fruition.”

Because of Jonathan’s strong allegiance with Pembrokeshire seaweed, he knew from the outset that the natural product would be used in his rum.

“Jonathan wanted his rum to be vibrant in flavour, so the seaweed is infused, giving it a real depth of flavour and enhancing the other ingredients which include vanilla, cloves, cinnamon, orange and lemon,” said Fran.

The rum is distilled in the Caribbean and then exported to Cardiff where the Pembrokeshire seaweed along with the remaining ingredients are infused.

“Out first batch arrived in late summer and initially we sold only to people we knew,” continued Fran.

“But as time went on, we could see that there was definitely a market out there for expansion.

“Obviously there was a lot less niche for the rum as there had been for the seaweed, plus the gin market was picking up at the time.  But we could also see that the rum market was on the increase.  In many ways, it was perfect timing.  So we continued riding the wave.”

Jonathan and his team shun the rum purists who cite mixing it with coke or pepsi as sacrilege.

“All we want is for people to enjoy it,” said Fran.  “And this means drinking it exactly as they want.  If you want to add cola or ginger beer, that’s great.  But it’s also really good with cloudy apple juice and particularly now as we’re getting closer to Christmas, hot apple juice.”

Fran

The cream liqueur is also extremely versatile for cocktails, including the Manhattan, Mojito and Daiquiri.

Jonathan has steadfastly refused to add flavour varieties to his brand, adhering rigidly to the Barti Spiced.

“From the beginning, he wanted to create a strong product that would continue to do well, rather than dilute its vibrant flavour with other ingredients.”

But in Christmas 2023, Jonathan broke away from his rule by introducing a Barti Cream Liqueur.

“This was the first addition he’d ever introduced to the range and it was only supposed to last for the Christmas period.  But once again, because of the feedback we’ve received from our customers, we’ve kept it going and we’re now fully stocked for Christmas 2024.”

The Herald caught up with Fran as she travelled back to Pembrokeshire from Tesco’s headquarters in Welwyn Garden City, London.  Six weeks ago the company began selling their rum at a total of 58 Tesco stores throughout Wales, but the supermarket giant is now considering stocking Barti Spiced Rum throughout the whole of the UK.

Earlier this year, Barti Spiced Rum was named the best rum in the Great British Food Awards while the Barti Cream Liqueur has won eight separate awards in the World Drinks Awards including best in country, best new launch, and three golds awards in both the taste and design categories. 

One can’t help wondering, given the fact that eight years ago Barti Spiced Rum had yet to be given its first pouring, whether its success has come as a surprise.

““At the end of the day, Jonathan has that incredible ability to make everything work,” chuckled Fran.  “Everything that he captures tends to turn to gold.

“But we know that Barti Spiced Rum is a really strong product and something that’s very ‘Pembrokeshire-sentric’.  And the support we continue to get from the local cafes and pubs has been incredible and has really helped us to move forward.  The staff reach out, time and time again, with tasters and samples, and we know that they’re genuinely behind our brand.  And this is so important.  We are so grateful for everything they continue to do to support us.”

 

Climate

Chris Packham backs Carmarthen ‘nature crisis’ climate screening

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BROADCASTER and environmental campaigner Chris Packham has backed a free public screening in Carmarthen aimed at encouraging local discussion about the climate and nature crisis.

The People’s Emergency Briefing will be shown at St Peters Civic Hall, Carmarthen, on Friday, May 22, at 7:00pm.

The screening will be followed by a facilitated community discussion involving residents, local leaders and invited decision-makers.

The event forms part of a UK-wide programme intended to help the public and policymakers better understand the risks posed by climate change and biodiversity loss.

The film follows the National Emergency Briefing held at Westminster Central Hall in November 2025, where more than 1,200 MPs, peers and leaders from business, culture, faith, sport and the media gathered to hear evidence from leading experts.

The briefing, introduced by Chris Packham CBE, examined the impact of climate and nature breakdown on food security, public health, infrastructure, the economy and national security.

It has since been adapted into a 50-minute public film, which launched nationally in April and is now being screened in communities across the UK.

Chris Packham said: “I’d encourage people everywhere to attend a screening of The People’s Emergency Briefing.

“It creates exactly the kind of honest local conversation we now urgently need, both about what these changes mean where we live, and about what we can do together to address them.”

Organisers say the Carmarthen event comes at a time of growing local concern over flooding on the rivers Towy and Gwili, as well as biodiversity loss linked to pollution incidents.

After the film, those attending will be invited to take part in a structured discussion about the issues raised and what they may mean locally.

Local MPs, councillors and other influential figures have also been invited.

Philip Hughes, one of the organisers, said: “This is about creating space for people to come together, look at the evidence, and begin a more open and informed conversation about what it means for our community.

“It is also about how we can support the bolder action now called for by the science, which will also do so much to improve lives, as the film explains.”

Tickets for the Carmarthen screening are free, but advance registration is encouraged.

 

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News

Bishop’s report reveals major renewal challenge at St Davids Cathedral

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Formal Visitation highlights financial, structural, leadership and spiritual pressures at one of Wales’ most important religious sites

ST DAVIDS CATHEDRAL is facing a period of major renewal after a formal Bishop’s Visitation identified financial, structural, leadership and spiritual challenges at one of Wales’ most important religious and historic landmarks.

The report, published by the Diocese of St Davids on Friday (May 1), marks a significant moment for the cathedral, which is both the mother church of the diocese and one of Wales’ most recognisable places of pilgrimage.

The Bishop of St Davids, the Right Reverend Dorrien Davies, said the Visitation had been carried out as a “pastoral and constructive act” intended to support the Dean, Chapter, staff and wider cathedral community.

But the wording of the report makes clear that the cathedral is facing serious and practical pressures, including the need to strengthen its finances, protect the fabric of the ancient building, improve leadership structures, and renew its mission.

The Bishop said the purpose of the Visitation was to “direct and encourage ministry” and to enable a “faithful, practical response to the very real needs of the Cathedral — financial, structural, missional, and spiritual.”

Executive committee created

One of the most significant developments is the creation of a new Executive Committee, which has already been put in place following the Visitation process.

The Bishop said this was intended to support leadership, improve focus, and maintain momentum in dealing with urgent priorities.

He said the move showed “a willingness to engage seriously with the issues raised and to respond in a practical and timely way.”

The report adds that it is important this momentum is sustained, and that the recommendations are progressed with “clarity, purpose and due urgency.”

Although the Bishop stresses that the report was not written to criticise for its own sake, the language points to a cathedral at a crossroads, with governance and long-term planning now central to its future.

Ancient building

St Davids Cathedral is one of the most important Christian sites in Wales. It is a centre of worship, a focus for pilgrimage, a major visitor attraction, and a building of deep historical and spiritual significance.

The Bishop describes it as a “physical and visible sign of the Christian presence in this land — locally, nationally, and internationally.”

But ancient cathedrals are costly to maintain, and the report makes clear that the preservation of the building is now a major concern.

The Bishop refers to a detailed presentation by architect Andrew Faulkner and archaeologist Ross Cook, setting out a long-term vision for repair and preservation of the cathedral fabric.

He described that presentation as “both inspiring and reassuring”, saying it showed that careful and hopeful planning for the future was already underway.

The reference to fabric repairs is likely to raise questions about the scale of work needed, the likely cost, and whether further fundraising will be required.

Wider church pressures

The Visitation also sits within the wider context of the Diocese of St Davids’ “Pruning for Growth” strategy.

The Bishop said the cathedral, despite its historic status and national importance, had rightly been invited to undergo the same prayerful scrutiny as every other part of the diocese.

He said such scrutiny was “not a sign of failure, but of care and hope for the future.”

That wording suggests the cathedral is not being treated as exempt from wider pressures facing the Church in Wales, including falling attendance, financial strain, ageing buildings and the need to rethink ministry for the future.

Praise for staff

The report also contains strong praise for cathedral staff and departments.

Praised by Bishop: Dean’s Verger Chris Cooks

The Bishop singled out Chris Crooks, the Dean’s Verger, and the vergers’ team, describing their work as “exemplary” and praising their role in worship, safety, and the care of the building.

He also praised the cathedral’s music, led by Simon Pearce and Laurence John, describing it as “one of its most powerful forms of proclamation.”

The Education and Pilgrimage department was also recognised, with particular thanks given to Janet Ingram for her work at Ty’r Pererin and her contribution to education at the cathedral as she enters retirement.

The Bishop also thanked librarian Mari James, the Friends of St Davids Cathedral, and advisers Arwel Davies and Medwin Hughes for their contributions.

Powerful form of proclamation says Bishop: Cathedral’s music, led by Simon Pearce and Laurence John

Dean backed

The Bishop said he was especially grateful to the Dean for her cooperation throughout the process.

He said he wished to affirm her continuing leadership and her commitment to guiding the life and mission of the cathedral.

He added that he was confident in her resolve to lead with “openness, collaboration and faithful service.”

However, the creation of new leadership structures and the call for greater urgency suggest that the cathedral is now entering a period of closer oversight and reform.

The Bishop said the Visitation should be seen as an invitation to renewal, deeper collaboration and faithful courage.

He said: “Failure to recognise the positive developments emerging from this Visitation — or to read between the lines the appreciation of what is already being undertaken — would be to misunderstand why this Visitation was called.”

The Herald has asked the Diocese of St Davids whether the full financial position of the cathedral will be made public, what repair work has been identified, and what specific recommendations will now be taken forward.

 

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Crime

Police tip-off leads to driving ban for Milford motorist

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A Pembrokeshire motorist has lost his licence after police received information that the 40-year-old male may have been driving under the influence of drugs.

This week Haverfordwest Magistrates court was told that at around 8.30pm on November 22 officers received a call informing them that Michael Miles was suspected of driving his Peugeot Bipper through Milford Haven after consuming drugs.

Miles was subsequently stopped on Marble Hall Road and when spoken to by the officers, he informed them that he was a drug user.  A saliva sample tested positive for cocaine while further tests carried out at the police station showed that Miles had 760 mcg of the cocaine metabolite benzoylecgonine in his system, the legal limit being 50.

Miles, of Milford Road, Steynton, chose to be legally unrepresented in court and pleaded guilty to the drug-driving charge.

The probation service said he was very remorseful for the offence and has since had appointments with the Dyfed Drugs and Alcohol Service to help him deal with his drug usage. Miles was served with an interim driving disqualification however as a result of his previous non-payment of fines, his punitive sentencing was adjourned to Thursday, May 7.

“If you pay your outstanding fines before Thursday, you will be fined for this offence,” warned District Judge Mark Layton.  “But if you don’t pay, you will be given a custodial sentence.”

 

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