Business
Tourist attractions to close in protest over tourism tax
WELSH tourist attractions will shut their doors for a day this week in protest against the Welsh Government’s proposed tourism tax. The Welsh Association of Visitor Attractions (WAVA), which represents over 100 major sites across the country, has announced a coordinated closure on Tuesday, December 10, following an emergency meeting.
Protest against tourism tax plans
The protest targets a proposed visitor levy that could be introduced in 2027. Under the plan, hotel, B&B, and self-catering guests would face a nightly charge of £1.25, with hostels and campsites paying a reduced rate of 75p. Local councils would have the option to implement the tax in their areas.
WAVA has warned the tax could severely damage the tourism sector. The group cited government-commissioned research suggesting the levy could lead to a £40 million loss in revenue and cost over 700 jobs in the industry, even with an estimated 1.6% drop in visitor numbers. Many industry leaders fear the actual impact could be far worse.
Industry leaders voice concerns
Anglesey Sea Zoo described the proposed tax as “one more blow” to an already struggling sector. “Welsh tourism hasn’t recovered since Covid,” she said. “People will go to England rather than pay a tax to holiday in Wales. This tax risks killing tourism.”
The Zoo’s management criticized rising operational costs such as minimum wage increases and VAT rates, which she compared unfavorably to European tourism markets. “Tourism tax works in Europe because they pay 8% VAT, not 20% like us,” she added.
Other WAVA members expressed similar concerns. One attraction owner estimated they would need an additional £25,000 annually to cover wage and national insurance increases. The sector has also reported a 23% drop in overnight visitors last year, with 60% of attractions experiencing fewer visitors than in 2023.
Calls for government action
In a statement, WAVA said: “Welsh tourism is the slowest to recover from Covid compared to other UK regions. All leading experts in Welsh tourism had advised the Welsh Government not to go ahead with a tourism tax.”
Tourism operators hope the closures will send a powerful message to policymakers, highlighting the challenges facing the industry and the potential consequences of the proposed levy.
Highlighting industry struggles
Tuesday’s closures aim to draw attention to the financial and operational pressures facing Welsh attractions. Rising costs, declining visitor numbers, and post-pandemic struggles have left the industry vulnerable, with leaders urging the Welsh Government to rethink the tourism tax and engage more closely with stakeholders.
Experts support the levy
Linda Osti, Senior Lecturer in Tourism Management at Bangor University, said: “The introduction of a visitor levy is a significant step forward for Wales. Drawing on our research, it’s clear that when implemented thoughtfully, such levies can not only enhance the visitor experience but also address some of the environmental and social challenges posed by tourism. Hypothecating the funds for tourism-related projects is particularly important, ensuring that both locals and tourists see tangible benefits.”
Rhys ap Gwilym, Senior Lecturer in Economics at Bangor University, added: “Opponents often argue that a levy could discourage visitors, but our findings suggest otherwise. In many destinations worldwide, tourism taxes have actually contributed to a more sustainable and attractive tourism offering. By carefully considering local nuances, such as including day visitors or tailoring rates seasonally, Wales has a chance to lead the way in innovative tourism management.”
Both experts emphasized the importance of collaboration and flexibility in the levy’s design. They noted that empowering local authorities to manage revenues effectively could ensure the funds are used strategically. “A well-monitored and adaptable levy could act as a model for other regions,” said Dr. Osti. “Regular evaluations will be essential to refine the system and maintain its effectiveness over time.”
Dr. ap Gwilym concluded: “This levy is not just a tax; it’s an investment in Wales’s future as a sustainable and competitive destination. By learning from global best practices and addressing local challenges, we can ensure long-term benefits for communities and the economy alike.”
Business
Herald expands sales team as Milford Haven growth drives demand
THE PEMBROKEHIRE HERALD is launching a recruitment drive to bring in two new sales executives as the newspaper continues to grow its commercial operations across the county.
The move comes as the Herald strengthens its position as the leading independent news platform in West Wales, with increasing demand from local businesses looking to advertise both in print and online.
The expansion is being driven in part by the rapid growth of Milford Haven and the wider energy sector, with major investment in green energy projects, port activity and associated industries creating new opportunities for local businesses.
As the area continues to develop as a key energy hub, more companies are seeking to reach customers, partners and the wider community through trusted local media.
The successful candidates will work directly with Pembrokeshire businesses, helping them promote their services to a growing audience through the Herald’s expanding digital reach and established print readership.
Editor Tom Sinclair said the recruitment reflects both the changing local economy and the Herald’s increasing audience.
He said: “Milford Haven is expanding rapidly, particularly with new energy and green projects coming forward, and that’s creating real opportunities for local businesses.
“At the same time, our audience continues to grow across both our website and social media platforms, meaning we can now offer advertisers a much bigger and more effective platform than ever before.”
The new roles will focus on building relationships with local firms, developing advertising campaigns, and identifying new opportunities across sectors including tourism, retail, trades, energy and professional services.
The Herald has continued to invest in its digital platforms, including Herald.Wales, alongside its well-established print edition, offering advertisers a multi-platform approach to reaching customers.
The recruitment drive also comes at a time when many local businesses are looking for cost-effective ways to promote themselves amid ongoing economic pressures.
Mr Sinclair added: “Local advertising matters. When businesses advertise locally, that money stays in the local economy. It helps create jobs, supports families and helps communities grow alongside the businesses within them.”
The roles are expected to appeal to motivated, target-driven individuals with strong communication skills and an interest in media, sales or marketing.
Both positions are based in Pembrokeshire, with opportunities for training and career progression within the Herald’s growing media group.
Anyone interested in applying is encouraged to email [email protected] with a CV and covering letter before Tuesday (Apr 1, 2026).
Business
Jobs fall in Pembrokeshire as payroll numbers drop over past year
Employment down by 124 year-on-year with further monthly decline recorded in February
EMPLOYMENT in Pembrokeshire has fallen over the past year, with new figures showing a drop of 124 jobs compared with the same period in 2025.
Data for February 2026 reveals that 47,801 people were on payroll across the county, representing a 0.3% decrease year-on-year.
The latest monthly figures also show continued pressure on local businesses, with payroll numbers falling by 82 compared to January — a 0.2% drop.
The data, based on analysis of Office for National Statistics payroll figures by employment app WageSight, paints a mixed picture for the county’s labour market.
Compared with other Welsh local authorities, Pembrokeshire ranks 12th out of 22 for employment change, placing it in the lower half of performers.
The Herald understands that while some parts of Wales have seen modest job growth, others — including Pembrokeshire — continue to experience a squeeze on employment levels.
Paul Hebden, Director at WageSight said: “The latest figures underline the continued pressure on employment in Pembrokeshire. Payroll remains down compared with last year, and recent month-on-month data suggests employers are still cutting back.”
Nationally, employment trends remain uncertain, with fluctuations across different regions and sectors creating an unpredictable backdrop for businesses.
It remains unclear whether the recent decline marks the beginning of a longer-term trend or simply a short-term dip, but the figures suggest that employers in Pembrokeshire are continuing to act cautiously in the current economic climate.
Business
Haverfordwest cinema one of six council properties for sale
SIX COUNCIL-owned properties in Pembrokeshire, including Haverfordwest’s Palace Cinema, a boatyard, and a former social services premises in Tenby, are to be put up for sale following a decision by senior councillors.
At the March 16 meeting of Pembrokeshire County Council’s Cabinet, members were asked to back the disposal of six properties in the county’s portfolio as well the earmarking of four properties for other purposes.
A report for members said: “The Property Department has recently undertaken a review of the council’s estate to identify underused or vacant properties that are no longer required for service delivery and could be transferred internally or disposed of to generate capital receipts.”
The report listed six assets which members were asked to declare surplus for disposal by freehold sale.
Those assets were: Iveston Farm, Maidenwells; land east of Cleddau Reach School, Llangwm; Palace Cinema, Haverfordwest; St Asaph, Trafalgar Road, Tenby – social services premises; land at East Llanion Marine, Pembroke Dock – boat yard area; and land at Maidenwells – development plot.
For those six properties, it said of Iveston Farm: “Farm homestead in need of extensive renovation. An approach to local agents will begin to market the homestead and surrounding land. The remainder of the land areas are to be re-let as part of the County Farm Estate.”
For the land east of Cleddau Reach School, it said: “Areas of land parcels that no longer form part of the school demise and offer no opportunity to the authority and is therefore to be declared surplus for disposal.”
For Palace Cinema, it said: “Freehold of property to be sold. The property is listed and requires significant investment.”
For St Asaph, Trafalgar Road, Tenby, it said: “The property is not required or suitable for other internal services and is therefore to be declared surplus for disposal.”
For East Llanion Marine, it said: “Freehold of the property to be sold. This is an area of land (0.29 acres) adjacent to Port owned land. Both parcels are leased to East Llanion Marine. The property is not required or suitable for other internal services and is therefore to be declared surplus for disposal.”
For the land at Maidenwells, it said: “The property is not required or suitable for other internal services and is therefore to be declared surplus for disposal.”
It also listed three assets in which cabinet was asked to declared surplus to the requirements of one council department and appropriated to another use within the council.
Those were: Portfield Social Activity Centre, Haverfordwest – for future education project; Eastgate Centre, Pembroke – for future re-development project; and land west of Cleddau Reach School, Llangwm – for future education project.
Members were also asked to remove one property declared surplus to council requirements, appropriated for a particular use within the council: Pembroke Dock Watersports Centre – Watersports centre in occupation.
Members backed the 10 recommendations.
-
Health6 days agoWelsh Ambulance Service to host bi-monthly Board meeting
-
News5 days agoRayner and Lammy visit Wales to discuss justice and community safety
-
News4 days agoFishguard linked to allegations in Many Tears Animal Rescue investigation
-
News2 days agoEmergency services flood Haverfordwest after reports of person in river
-
Charity7 days agoMany Tears Animal Rescue visited by inspectors as police attend in support role
-
Local Government5 days agoInvestigation confirmed after inspectors visit Many Tears Animal Rescue
-
Community6 days agoLocal charity hosts cancer awareness event in Cardigan
-
Farming7 days agoPlea to remove decades old ‘unviable’ planning conditions from property











