Business
Tourist attractions to close in protest over tourism tax
WELSH tourist attractions will shut their doors for a day this week in protest against the Welsh Government’s proposed tourism tax. The Welsh Association of Visitor Attractions (WAVA), which represents over 100 major sites across the country, has announced a coordinated closure on Tuesday, December 10, following an emergency meeting.
Protest against tourism tax plans
The protest targets a proposed visitor levy that could be introduced in 2027. Under the plan, hotel, B&B, and self-catering guests would face a nightly charge of £1.25, with hostels and campsites paying a reduced rate of 75p. Local councils would have the option to implement the tax in their areas.
WAVA has warned the tax could severely damage the tourism sector. The group cited government-commissioned research suggesting the levy could lead to a £40 million loss in revenue and cost over 700 jobs in the industry, even with an estimated 1.6% drop in visitor numbers. Many industry leaders fear the actual impact could be far worse.
Industry leaders voice concerns
Anglesey Sea Zoo described the proposed tax as “one more blow” to an already struggling sector. “Welsh tourism hasn’t recovered since Covid,” she said. “People will go to England rather than pay a tax to holiday in Wales. This tax risks killing tourism.”
The Zoo’s management criticized rising operational costs such as minimum wage increases and VAT rates, which she compared unfavorably to European tourism markets. “Tourism tax works in Europe because they pay 8% VAT, not 20% like us,” she added.
Other WAVA members expressed similar concerns. One attraction owner estimated they would need an additional £25,000 annually to cover wage and national insurance increases. The sector has also reported a 23% drop in overnight visitors last year, with 60% of attractions experiencing fewer visitors than in 2023.
Calls for government action
In a statement, WAVA said: “Welsh tourism is the slowest to recover from Covid compared to other UK regions. All leading experts in Welsh tourism had advised the Welsh Government not to go ahead with a tourism tax.”
Tourism operators hope the closures will send a powerful message to policymakers, highlighting the challenges facing the industry and the potential consequences of the proposed levy.
Highlighting industry struggles
Tuesday’s closures aim to draw attention to the financial and operational pressures facing Welsh attractions. Rising costs, declining visitor numbers, and post-pandemic struggles have left the industry vulnerable, with leaders urging the Welsh Government to rethink the tourism tax and engage more closely with stakeholders.
Experts support the levy
Linda Osti, Senior Lecturer in Tourism Management at Bangor University, said: “The introduction of a visitor levy is a significant step forward for Wales. Drawing on our research, it’s clear that when implemented thoughtfully, such levies can not only enhance the visitor experience but also address some of the environmental and social challenges posed by tourism. Hypothecating the funds for tourism-related projects is particularly important, ensuring that both locals and tourists see tangible benefits.”
Rhys ap Gwilym, Senior Lecturer in Economics at Bangor University, added: “Opponents often argue that a levy could discourage visitors, but our findings suggest otherwise. In many destinations worldwide, tourism taxes have actually contributed to a more sustainable and attractive tourism offering. By carefully considering local nuances, such as including day visitors or tailoring rates seasonally, Wales has a chance to lead the way in innovative tourism management.”
Both experts emphasized the importance of collaboration and flexibility in the levy’s design. They noted that empowering local authorities to manage revenues effectively could ensure the funds are used strategically. “A well-monitored and adaptable levy could act as a model for other regions,” said Dr. Osti. “Regular evaluations will be essential to refine the system and maintain its effectiveness over time.”
Dr. ap Gwilym concluded: “This levy is not just a tax; it’s an investment in Wales’s future as a sustainable and competitive destination. By learning from global best practices and addressing local challenges, we can ensure long-term benefits for communities and the economy alike.”
Business
New showroom for car dealership approved by county planners
PLANS for a new showroom for a Pembrokeshire car dealership which has recently acquired a new Isuzu vehicle franchise, have been given the go-ahead.
In an application to Pembrokeshire County Council, Gareth Hughes Motors of 25 Burton Road, Sardis, through agent Hayston Developments & Planning Ltd, sought permission to replace a temporary canopy with fixed permanent mini-showroom.

A supporting statement said: “Gareth Hughes Motors is a family run enterprise, established in 1982. In order for the business to respond to the latest technological advancements, especially those related to the transition to hybrid and electric vehicles, additional space and different resources will be required.
“Approval of this application will assist in the delivery of these required resources, associated staff training and recruitment for the servicing of electric vehicles will also lead to the retention and provision of skilled employment.”
It says the extension will be designed to allow sufficient space to display Isuzu vehicles, an additional motor franchise recently acquired by the dealership, with no changes proposed to the existing access from the C3007 as the mini-showroom would take place to the rear of the site and replace an existing canopy structure.

It added: “The environmental impacts from the proposal are minimal as the replacement structure takes place on a concreted/bitumac surface which is currently used for the parking of cars. In addition, the design and use of materials complements that of the current showroom and repair shop and by the addition of a bird and bat box on the south-east of the proposed extension.
“The proposed new mini-showroom will accommodate a maximum of two vehicles and would take place to the rear/side of the site and would be constructed in materials which complement those of the existing showroom and service bays.
“Although Gareth Hughes Motors is located within a group of residential properties it is considered that there will be no significant negative impacts on those neighbouring properties because of their distance from the application site, the orientation of the buildings.
“The securing of an additional franchise at this Sardis site will both help secure the future of the existing staff and create opportunities for additional employment in the motor trade.”
The application was conditionally approved by county planners.
Business
The Cheesecake Guy Ltd plans withdrawn following community council objections
PLANS for what could have been the third store in the country for Welsh cheesecake business The Cheesecake Guy Ltd at Saundersfoot’s Coal Building interpretation centre have been withdrawn.
In an application to Pembrokeshire Coast National Park, Craig Taylor of Merthyr Tydfil-based The Cheesecake Guy Ltd sought a change of use of part of Saundersfoot’s Cambrian Terrace Coal Building interpretation centre to create a small retail unit.
On its website, The Cheesecake Guy says of its business and products: “Established in 2019, The Cheesecake Guy is all about delivering indulgent, handcrafted cheesecake desserts with a twist. While we offer a range of sweet treats, our specialty — and customer favourite — is the signature cheesecake jar.
“Made with quality ingredients and packed with rich, creamy layers, our jars are the perfect dessert for any occasion. Whether you’re treating yourself or sharing with others, The Cheesecake Guy brings a spoonful of happiness to every bite.”
While no supporting statement was published for the Saundersfoot proposal, the application said the scheme, if approved, would employ two full-time members of staff, operating 10am-6pm Mon-Sat, and 10-5 on Sundays and bank holidays.
Of the scheme itself it said it would involve “retail sales of pre-prepared desserts and merchandise,” adding there will be “no on-site manufacturing or heavy processing,” with “equipment limited to display fridges and freezers”.
If approved, the Saundersfoot site would have been the third outlet for The Cheesecake Guy, with sites in Merthyr, and, more recently, Newport Market.
For its Newport site, The Cheesecake Guy says: “We specialise in creating a wide variety of cheesecake desserts that cater to all tastes. Our menu features popular favourites that have won the hearts of many, alongside exciting new creations designed to keep your taste buds satisfied.
“Whether you’re a classic cheesecake lover or an adventurous foodie, we promise a cheesecake experience like no other. Each cheesecake is made with the utmost care, ensuring a rich, creamy texture and a burst of flavour in every slice (or jar!).”
Since the application was submitted, Saundersfoot Community Council objected “on the basis that the harbour is diluting the original intention of this area, which was designed to be an educational section of the development”.
The application is now, as of June 19, marked as withdrawn.
Business
Amended Fishguard children’s home scheme approved
AN AMENDED scheme for a children’s care home on the edge of Fishguard has been approved after a previous call was refused.
In an application to Pembrokeshire County Council, Martin Leahy of Ty Caredig Ltd sought a certificate of lawfulness permission for the use of a dwellinghouse to a residential care home for up to two children at Bryn Delyn, Y Fraich, Fishguard.
Last November, a similar call to allow Bryn Delyn to be used as a children’s home, which raised fears from local objectors the scheme was being ‘rubber stamped’ by the council, was refused.
In that application to the council, Cardiff-based Ty Caredig Ltd sought permission for a Certificate of Lawfulness on the basis the use was not materially different from the property’s existing lawful use.
Residents had accused the council of “pushing through a highly controversial children’s home application behind closed doors”.
A supporting statement for that scheme, with many redacted parts, said the four-bed property had a lawful use as a dwelling house; saying the use as a care home did not require planning permission through a change of use.
However, planners said the use of the dwelling as a care home “would represent a material change of use requiring the benefit of planning permission”.
Since then, amendment to the scheme, for a lawful change of use was submitted, a supporting statement saying Ty Caredig Ltd operates homes throughout Wales that provide specialist care for children, the latest scheme “seeks formal confirmation that the proposed use of Bryn Delyn as a children’s care home for up to two children (plus care staff) would not require planning permission”.
Fishguard Town Council objected, on the grounds of highway safety and parking issues.
It also raised points of “apparent discrepancies between the planning application and the information available on the website,” but stressed it did support provision of suitable accommodation for vulnerable young people and children “with the correct infrastructure in place”.
Local county councillor Cllr Par Davies has said the scheme has her “full support,” as did the certificate call, adding: “Rumours abound regarding this application with objections concerning the usage of the property as a care home for young people. The application states that only two young people would be cared for in the property.
“This type of property is needed as we often talk as councillors for the need for Pembrokeshire children in care to remain in Pembrokeshire instead of the alternative of moving them to other areas in the country and this application fulfils that need.”
The application was approved by planners, the approval stating “Based on the information submitted and on the balance of probability it is considered that the use of the property as a residential care home for up to two children would not result in a material change of use from the lawful use of the property as a dwellinghouse and as a result a certificate of lawfulness for a proposed use should be granted.”
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