Business
Successful Pembrokeshire entrepreneur Lucie Macleod stirs Up Dragons’ Den with viral hair syrup
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A Pembrokeshire-based haircare brand that has taken social media by storm recently appeared on BBC’s Dragons’ Den. Hair Syrup, founded by Lucie Macleod, has gone from a viral TikTok sensation to being stocked in major retailers such as Boots, BeautyBay, Lookfantastic, and ASOS—all within just four years.
The Dragons’ Den Experience
Lucie Macleod took to the Dragons’ Den stage hoping to secure investment to propel Hair Syrup even further. While she didn’t secure a deal with the Dragons, she received invaluable advice on how to elevate her brand to the next level. The expert insights and feedback from the Dragons have provided her with a roadmap for future growth, ensuring Hair Syrup continues to thrive in the competitive natural haircare market.
Before appearing on the show, Lucie shared her thoughts on the experience: “The split decision of agreeing to appear on the show pretty last minute has proven to be nothing short of life-changing – but perhaps not in the way you’d initially imagine… As you guys know, I never meant to start a business when I launched Hair Syrup – I started with no experience or any idea what I was getting myself into. The last four years of entrepreneurship have been indescribably crazy.”
She continued: “We all know what a fantastic opportunity it is for any brand to be featured on prime-time TV, but I was TERRIFIED nonetheless. The Dragons have been my idols since I was a kid (knowing I would one day go down the path of entrepreneurship) – I wasn’t quite prepared to be grilled by some of my favourite celebrities. Very grateful I had this opportunity to challenge myself, move out of a comfort zone & learn so much about business!”
However, Lucie’s pitch took an unexpected turn when Dragon Touker Suleyman made an unconventional offer. He was willing to invest the £190,000 she asked for in exchange for a 3% stake—on the condition that he recouped his investment within three months and retained his stake indefinitely as a mentor. The proposal caught the attention of the other Dragons, with Steven Bartlett reacting in disbelief and Deborah Meaden warning Lucie to consider the long-term implications.
Initially overwhelmed, Lucie accepted the offer, but the visible concern from the other Dragons made her reconsider. She admitted she felt “nervous” about the decision, leading to heated discussions among the panel. Viewers at home also reacted strongly, with many taking to social media to call the offer “shady” and “uncomfortable.”
As the tension grew, Touker ultimately withdrew his proposal, stating he did not want Lucie to feel as though he was taking advantage of her. Fellow Dragon Peter Jones later commended him for doing “the honourable thing.” The dramatic turn of events left both the Dragons and viewers relieved that Lucie had avoided what many perceived as an unfair deal.
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The Rise of Hair Syrup
Hair Syrup was established in 2020 after Lucie Macleod posted a TikTok video showcasing her own hair transformation. The overwhelming response saw people clamouring to get their hands on what she dubbed her “magic syrup.” This led to the creation of a range of natural pre-wash hair and scalp oil treatments designed to nourish, gloss, and hydrate hair.
The company has since expanded its offerings to include pre-wash oils, leave-in oils, hair care sets, buttercream treatments, and accessories such as brushes, clips, scrunchies, and satin pillowcases. Their mission is clear: “To transform the natural haircare market, one syrup at a time.”
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The TikTok Hair Oiling Trend
The popularity of hair oiling has surged on TikTok, with over 87,000 videos using the #hairoiling hashtag. Hair Syrup has played a key role in this growing trend, offering products specifically designed to enhance hair health. Unlike many other rosemary-based oils that require dilution before application, Hair Syrup’s products can be applied directly, setting them apart from competitors.
Hair Syrup’s pre-wash oils, the foundation of its success, are tailored to different hair types, from bleached and dry hair to oily or knot-prone locks. Their leave-in oils provide a glossy post-wash finish, while their buttercream treatment offers deep moisture restoration.
Customer Praise and Reviews
The brand’s success is bolstered by glowing customer feedback. One shopper who purchased the Rapunzel Hair Syrup shared their experience: “I’ve been using this for a few weeks now and to say I could not live without it is the understatement of the year. My hair feels and looks so healthy, I’ve had so many compliments and I’ve fallen back in love with my hair!”
Another customer, who bought the Lemon-Aid Syrup, credited the product with transforming their hair-wash routine: “I’ve used this for a few months now and I can’t recommend it enough. Smells great and helps cleanse the scalp. Gone from washing my hair four times a week to two.”
Meanwhile, a buyer of the Mint Condition Syrup hailed it as a “scalp saviour,” stating: “I had tried everything on the market and this is the only product that worked. You only need the smallest bit. This will last you such a long time and is so affordable. I would have paid anything for a soothed scalp.”
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What’s Next for Hair Syrup?
With a rapidly growing fan base, an expanding retail presence, and valuable guidance from the Dragons, Hair Syrup is poised for even greater success. While Lucie Macleod may not have secured an investment on Dragons’ Den, the experience has provided her with the tools and direction needed to take her brand to the next level.
With its unique formulations and passionate customer base, Hair Syrup is set to continue making waves in the natural haircare industry—one syrup at a time.
Business
Overdue invoices in Wales reach 21-month high, new R3 research shows
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THE NUMBER of overdue invoices on the books of Welsh businesses reached a 21-month high in January, according to new research from R3, the UK’s insolvency and restructuring trade body.
R3’s analysis of data provided by Creditsafe shows that businesses in Wales had a total of 152,973 overdue invoices on their books last month. This was the highest number on record since April 2023’s figure of 153,837.
Overdue invoice numbers rose by 12.7% year-on-year from January 2024’s total of 135,773, and rose by 5.2% when compared to the previous month’s total of 145,366.
Bethan Evans, Chair of R3 in Wales, says: “The last couple of years have been incredibly challenging for Welsh businesses. While a decline in inflation levels in 2024 provided some relief by slowing the pace of rising costs, this was offset by a host of other mounting challenges.
“Ongoing supply chain disruptions throughout last year made it much harder for businesses to operate smoothly, while high and rising energy costs have continued to squeeze profit margins. These difficulties were further compounded by new pressures introduced in the Autumn Budget, with businesses now having to reassess their finances in the face of rising Employers’ National Insurance Contributions and an increase in the minimum wage.
“It’s clear from these statistics that many firms are now feeling the impact of these ongoing challenges, with businesses having to delay more and more payments.”
The total number of Welsh companies with overdue invoices on their books rose to 18,631 in January, the highest level since February 2023’s total of 18,648.
The number of companies with overdue invoices on their books rose by 6.4% year-on-year from January 2024’s total of 17,510.
Bethan, who is a partner at Menzies LLP continues: “Over the past couple of years, many businesses struggled to pay their bills on time, and as conditions have not improved enough, these debts have built up over time. This has placed immense pressure on Welsh businesses, with more and more now unable to meet their payment deadlines amidst ongoing financial challenges.
“If conditions don’t improve early this year, we could see more companies facing even greater pressures, with some turning to insolvency processes to address their financial issues.
“I would urge businesses in Wales to seek advice at the first signs of financial distress. Conversations around money can be extremely difficult, but by facing your problems early, you’ll have more time to think about your next steps and more potential options available to you for resolving your concerns.”
Business
Welsh business confidence rises in February
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BUSINESS confidence in Wales increased by three points to 24% in February, according to the latest Business Barometer from Lloyds Bank.
While optimism in firms’ own trading prospects fell by three points to 31%, confidence in the broader economy climbed by ten points to 18%. Taken together, this resulted in a headline confidence reading of 24%, up from 21% in January.
A net balance of 20% of businesses in Wales also indicated plans to expand their workforce over the next year, marking a 15-point rise from the previous month.
Looking ahead to the next six months, Welsh businesses highlighted key areas for growth. These included diversifying their offerings by launching new products or services (42%), investing in staff training and development (36%), and incorporating new technology such as automation or artificial intelligence (34%).
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UK confidence at six-month high
Across the UK, business confidence saw a significant increase of 12 points in February, reaching 49%—its highest level since August 2024.
Optimism in trading prospects rose by six points to 57%, while confidence in the wider economy surged by 18 points to 42%.
The North East emerged as the most confident region, recording 69%, followed by the North West and East of England, both at 61%.
Sector growth across the board
All four surveyed sectors reported double-digit increases in confidence. Manufacturing posted the largest improvement, rising by 13 points to 51%, while construction saw a 14-point increase to 50%. Retail confidence climbed by 11 points to 51%, and the services sector grew by 10 points to 48%.
Within the services sector, hospitality firms reported a particularly strong rebound, with sentiment reaching its highest level in several months. Confidence levels varied, with the services sector seeing its strongest position in four months, while manufacturing reached a seven-month high.
Expert insights
Dave Atkinson, regional director for Wales at Lloyds Bank, said: “It’s encouraging to see Welsh business confidence return to growth and more firms planning to hire—something that benefits both their operations and local communities.
“We’ll continue to support Welsh companies as they drive forward with their growth strategies and capitalise on new opportunities.”
Hann-Ju Ho, senior economist at Lloyds Commercial Banking, added: “The rise in business confidence demonstrates the resilience of UK businesses and their ability to navigate challenges such as rising costs and uncertainty.
“Increased optimism and improved trading prospects are encouraging businesses to invest in workforce growth and upskilling. This aligns with the expectations set at the beginning of the year, where 70% of businesses anticipated an increase in turnover for 2025.
“To maintain this positive momentum, businesses must continue to innovate and adapt, ensuring they remain competitive and resilient in the face of future challenges.”
Business
Grove of Narberth, one of UK’s best hotels, to expand
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An AWARD-winning Pembrokeshire restaurant/hotel whose buildings date back to the 18th century has been given permission for a three-storey extension by county planners.
In an application to Pembrokeshire County Council, Neil Kedward of Grove Hotel, Molleston, near Narberth sought permission for the extension, which includes staff facilities and additional bedrooms.
The Grade-II-listed boutique country house hotel/restaurant, isset in a 26-acre estate, with the main phases of the house from the 15th century, 18th and 19th (domestic Gothic by architect John Pollard Seddon) with sympathetic Arts and Crafts style extensions constructed in the 21st century.
The Grove has won many awards and recommendations; these include being listed in the 2024 Michelin Guide as an outstanding place to stay in Great Britain and gaining 13th spot in TripAdvisor’s ‘World’s Best Small and Boutique Hotel’ category in its ‘Best Places to Stay in the World for 2024’ awards.
A supporting statement accompanying the application for the extension, by agent Acanthus Holden Architects, said the earliest record of a house at The Grove dates to 1670, with the existing housing going back to the 1740s, extended in 1870-1874 by the architect John Pollard Seddon.
Ten years ago, the Grove was restored and opened as a luxury hotel, the statement says, adding: “A new west wing, sympathetic to Seddon’s design was built to accommodate a restaurant and additional bedrooms. The Coach House, Longhouse and Grove Cottages were also renovated as hotel suites.”
Detailing the extension, it says: “The extension has been designed so that it sits comfortably alongside the existing bedroom and restaurant extension, using the same materials for the wall and roof finishes, and a similar style of windows. However, the overall aesthetic of the new block has been designed to give a more stable block feel with the parapet walls and corbelling details to the gables which distinguishes it from the main hotel.”
An officer report recommending approval said: “The extension to the hotel would have positive social impacts through the offer of additional accommodation within the locality as well as improved facilities for the existing staff. There would be positive economic impacts through expenditure from guests as well as from labour and building materials in the construction phase.”
It adds: “The proposed extension is located on the southern (rear) elevation of the hotel and would appear as an enlargement of a recently constructed rear wing. The extension is of an acceptable form and scale and utilises careful arts and crafts inspiring detailing. The extension would not alter the principal North entrance front or the building setting within the site and surrounding area.”
The application was conditionally approved by planning officers.
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