Business
Successful Pembrokeshire entrepreneur Lucie Macleod stirs Up Dragons’ Den with viral hair syrup
A Pembrokeshire-based haircare brand that has taken social media by storm recently appeared on BBC’s Dragons’ Den. Hair Syrup, founded by Lucie Macleod, has gone from a viral TikTok sensation to being stocked in major retailers such as Boots, BeautyBay, Lookfantastic, and ASOS—all within just four years.
The Dragons’ Den Experience
Lucie Macleod took to the Dragons’ Den stage hoping to secure investment to propel Hair Syrup even further. While she didn’t secure a deal with the Dragons, she received invaluable advice on how to elevate her brand to the next level. The expert insights and feedback from the Dragons have provided her with a roadmap for future growth, ensuring Hair Syrup continues to thrive in the competitive natural haircare market.
Before appearing on the show, Lucie shared her thoughts on the experience: “The split decision of agreeing to appear on the show pretty last minute has proven to be nothing short of life-changing – but perhaps not in the way you’d initially imagine… As you guys know, I never meant to start a business when I launched Hair Syrup – I started with no experience or any idea what I was getting myself into. The last four years of entrepreneurship have been indescribably crazy.”
She continued: “We all know what a fantastic opportunity it is for any brand to be featured on prime-time TV, but I was TERRIFIED nonetheless. The Dragons have been my idols since I was a kid (knowing I would one day go down the path of entrepreneurship) – I wasn’t quite prepared to be grilled by some of my favourite celebrities. Very grateful I had this opportunity to challenge myself, move out of a comfort zone & learn so much about business!”
However, Lucie’s pitch took an unexpected turn when Dragon Touker Suleyman made an unconventional offer. He was willing to invest the £190,000 she asked for in exchange for a 3% stake—on the condition that he recouped his investment within three months and retained his stake indefinitely as a mentor. The proposal caught the attention of the other Dragons, with Steven Bartlett reacting in disbelief and Deborah Meaden warning Lucie to consider the long-term implications.
Initially overwhelmed, Lucie accepted the offer, but the visible concern from the other Dragons made her reconsider. She admitted she felt “nervous” about the decision, leading to heated discussions among the panel. Viewers at home also reacted strongly, with many taking to social media to call the offer “shady” and “uncomfortable.”
As the tension grew, Touker ultimately withdrew his proposal, stating he did not want Lucie to feel as though he was taking advantage of her. Fellow Dragon Peter Jones later commended him for doing “the honourable thing.” The dramatic turn of events left both the Dragons and viewers relieved that Lucie had avoided what many perceived as an unfair deal.

The Rise of Hair Syrup
Hair Syrup was established in 2020 after Lucie Macleod posted a TikTok video showcasing her own hair transformation. The overwhelming response saw people clamouring to get their hands on what she dubbed her “magic syrup.” This led to the creation of a range of natural pre-wash hair and scalp oil treatments designed to nourish, gloss, and hydrate hair.
The company has since expanded its offerings to include pre-wash oils, leave-in oils, hair care sets, buttercream treatments, and accessories such as brushes, clips, scrunchies, and satin pillowcases. Their mission is clear: “To transform the natural haircare market, one syrup at a time.”

The TikTok Hair Oiling Trend
The popularity of hair oiling has surged on TikTok, with over 87,000 videos using the #hairoiling hashtag. Hair Syrup has played a key role in this growing trend, offering products specifically designed to enhance hair health. Unlike many other rosemary-based oils that require dilution before application, Hair Syrup’s products can be applied directly, setting them apart from competitors.
Hair Syrup’s pre-wash oils, the foundation of its success, are tailored to different hair types, from bleached and dry hair to oily or knot-prone locks. Their leave-in oils provide a glossy post-wash finish, while their buttercream treatment offers deep moisture restoration.
Customer Praise and Reviews
The brand’s success is bolstered by glowing customer feedback. One shopper who purchased the Rapunzel Hair Syrup shared their experience: “I’ve been using this for a few weeks now and to say I could not live without it is the understatement of the year. My hair feels and looks so healthy, I’ve had so many compliments and I’ve fallen back in love with my hair!”
Another customer, who bought the Lemon-Aid Syrup, credited the product with transforming their hair-wash routine: “I’ve used this for a few months now and I can’t recommend it enough. Smells great and helps cleanse the scalp. Gone from washing my hair four times a week to two.”
Meanwhile, a buyer of the Mint Condition Syrup hailed it as a “scalp saviour,” stating: “I had tried everything on the market and this is the only product that worked. You only need the smallest bit. This will last you such a long time and is so affordable. I would have paid anything for a soothed scalp.”

What’s Next for Hair Syrup?
With a rapidly growing fan base, an expanding retail presence, and valuable guidance from the Dragons, Hair Syrup is poised for even greater success. While Lucie Macleod may not have secured an investment on Dragons’ Den, the experience has provided her with the tools and direction needed to take her brand to the next level.
With its unique formulations and passionate customer base, Hair Syrup is set to continue making waves in the natural haircare industry—one syrup at a time.
Business
Manorbier caravan park call refused by national park
A CALL to allow a Pembrokeshire caravan park to change part of its site from touring vans to static units without a formal planning application has been refused.
In an application to Pembrokeshire Coast National Park, Norfolk-based Park Farm Opco Ltd, through Chipping Norton-based agent Laister Planning Limited, sought a Lawful Development Certificate for the proposed stationing of static caravans in lieu of touring caravans, year-round, at Park Farm Holiday Park, Manorbier.
A supporting statement accompanying the application said: “The purpose of this application is to confirm that the touring caravans so permitted for year-round occupation on the western field at Park Farm, are capable of being replaced by static caravan pitches without effecting a material change of use. There is no specific number of touring or static caravans which is being sought at this juncture.”
It says Park Farm Holiday Park comprises of two areas, area A having some 61 owner-occupied static caravans, and area B used for touring caravan pitches and tents.
Planning permission was originally granted way back in 1956 for the caravan site, on a temporary basis, a Lawful Development Certificate for an existing use for the use of the site for up to 70 static caravans granted in December 1998, mainly covering area A.
The statement said the lawfulness of siting caravans year-round was previously confirmed by the park in 2024 “use as a campsite for touring caravans (not including twin-unit static caravans) and tents which shall be occupied for holiday use only and used as temporary, non-permanent units on a year-round basis”.
Of the proposals, it said: “The site is currently used for the stationing of touring caravans all year round. Most of the caravans on the site are stationed on what is called a ‘seasonal’ basis, where the owners leave them permanently stationed on the site and use them as holiday homes, paying an annual ‘seasonal’ fee.
“The proposed use of the site is to replace the permanently stationed touring caravans with permanently stationed static caravans. No specific number is provided, as no number is provided in any of the existing certificates, but it is anticipated that the total number of caravans in the application site will inevitably be reduced as the caravans are generally larger.
“There would be no other change in the way the site is operated, and the intention is to use the caravans for holiday purposes.”
An officer report recommending the certificate of lawfulness for the change be refused, saying it was “not satisfied that the evidence accompanying the application is sufficient to establish that the proposed use would be lawful”.
It said that while lawfulness certificates for tourers had been granted “it is considered that the siting of single-unit statics in lieu of those tourers, as now proposed, would be inconsistent with the lawful use of the site, and cannot be considered lawful in the same way,” adding “the changes proposed would result in a definable character change to the site of a magnitude that would be sufficient to amount to a material change of use requiring planning permission”.
The application for a certificate of lawfulness was refused on the grounds “the proposed use of the site would represent a material change of use requiring planning permission for which no permitted development rights exist, meaning a specific grant of planning permission is needed in order for the scheme to proceed”.
Business
Pembrokeshire Paddle West South Quay boat shed approved
A PADDLEBOARDING and canoeing company’s call for an extension to a boat shed at Pembroke’s South Quay, below its historic castle, has been given the go-ahead by county planners.
In an application to Pembrokeshire County Council, G Booth of Paddle West CIC, through agent James Dwyer Associates, sought permission for an extension to the stone-built boathouse, adjacent to the cliff on South Quay fronting the Mill Pond, Pembroke.
A supporting statement said: “It is intended to erect a single storey ‘lean-to’ building, or ‘shed’ for the storage of boats, such as canoes and kayaks, and related equipment, on a vacant space adjacent to the existing stone-built boathouse.”
It added: “The boathouse and the intended adjacent boat storage shed is located, as is to be expected, in close proximity to water, the Mill Pond. The Mill Pond is the main area of activity for Paddle West, a Community Interest Company, providing boating activities, kayaking, canoeing and paddle boarding, frequently for young people and families.”
It went on to say: “It is intended that the structure would be lightweight, erected on the exiting hard standing. The ‘shed’ would be used for the storage of boats and related equipment.”
With regard to the historic setting, it added: “Although the stone-built boathouse appears not to be listed, it is recognised that the walls above are listed and together they are a piece.
“Accordingly, through form and external materials proposed, timber cladding and profile sheet roofing, the aim is to ensure that the structure would be subservient and muted and not detract or compete with the visual aesthetic of the boathouse or historic walls. In effect the addition would blend into the background.”
The application, supported by Pembroke Town Council, was conditionally approved by county planners.
The boathouse is sited near to the new Henry Tudor Centre in South Quay, which is due to open in Spring 2027.
The centre, expected to receive around 30,000 visitors a year, will tell the story of Henry Tudor, son of Pembroke, his Welsh ancestry and his impact on our national story, Welsh culture and our wider British heritage.
The restored derelict South Quay buildings will also house a new library and community café, and a healthcare, social services and supported employment facility in the adjoining premises.
Business
Ty Bert Caribbean Kitchen brings taste of the Caribbean to Newport
A NEW café has opened in Newport, Pembrokeshire, bringing Caribbean flavours to the seaside town — with affordable bed and breakfast accommodation also planned for the near future.
Ty Bert Caribbean Kitchen has opened in the former youth hostel at the old school on Lower St Mary Street.
The venture is being run by Newport local Roberta James, who hopes to reopen the building’s five bedrooms as budget accommodation as soon as possible.

The café, which opened earlier this month, serves Caribbean dishes including jerk chicken, barbecue pork belly and goat curry, alongside more traditional options such as baked potatoes, tea, coffee, hot chocolate, cold drinks and cake.
Roberta said the idea began after she responded to a Facebook post by Newport Town Council asking what the hostel, which had been closed since Covid, could be used for.
Soon afterwards, she was putting together a business plan and submitting it to Pembrokeshire County Council, drawing on her family’s background in catering and hospitality.
“I wanted to bring it back as a hostel but also have a place for the community and somewhere to use for events and groups,” she said.

The Caribbean theme was inspired by a holiday to Antigua.
Roberta said: “I am a foodie and I loved the food there. It was simple and flavoursome.”
She is recreating those flavours with the help of her friend Jason, who is from the Caribbean.
Box meals are available to eat in or take away, with protein mains served with rice, potato, coleslaw and salad for £12.95.
“The menu is perfect for families or for people that like a bit of spice and something a bit different,” Roberta said.
Customers have already been taking meals down to the beach or Parrog, while those eating in can use the downstairs café seating or a large family-friendly room upstairs, complete with big tables and board games.
Roberta said: “The response has been really good. We have had a lot of the locals coming in. They have been really supportive.
“During the Easter holidays we had tourists coming in. They really enjoyed having something different and reasonably priced.”
Ty Bert Caribbean Kitchen is currently open from Friday to Monday, from 12:00pm to 8:00pm, with plans to open on Thursdays later in the season. Diners are also welcome to bring a bottle with their meal.
Roberta said she hopes to open the hostel as soon as possible. Painting parties have already been held to freshen up the two dormitory rooms, two double rooms and one family room.
She is now waiting for Pembrokeshire County Council, which is leasing the property to her, to repair the boiler.
Roberta said transforming the former hostel into boutique budget accommodation, while creating the café, had been a real community effort, with friends and local businesses pitching in.
“There have been lots of lovely people in the community offering to help,” she said. “They want us to succeed, which is really nice.”
More information is available on the Ty Bert Facebook page.
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