Business
£8.2 million for Port Talbot regeneration—what it means for West Wales
THE FIRST of Port Talbot’s growth and regeneration projects is set to receive £8.2 million from the Tata Steel / Port Talbot Transition Board, marking a significant step towards revitalizing the local economy.
This investment is expected to support over 100 jobs and ultimately contribute more than £87 million to the South Wales economy. To date, the Tata Steel / Port Talbot Transition Board has allocated £51 million into the local community, with further projects anticipated.
Welsh Secretary Jo Stevens, chairing the latest Transition Board meeting today (February 6), will announce that £8.2 million will be directed to the South Wales Industrial Transition from Carbon Hub (SWITCH). This initiative will redevelop a four-acre site at Harbourside, Port Talbot, incorporating new shared space, flood mitigation measures, and specialist equipment. The investment aims to establish an Innovation District that will assist the steel and metal industry in reducing carbon emissions. The facility is projected to generate and sustain over 100 jobs while bolstering the South Wales economy by £87 million.

This funding is part of the UK Government’s £80 million Tata Steel / Port Talbot Transition Board fund, which has already allocated £51 million since July. The latest announcement is the first targeted at regional growth and regeneration, with up to £30 million more expected to be invested in similar projects in the coming months.
Welsh Secretary Jo Stevens emphasized the government’s commitment to supporting Port Talbot’s community through Tata Steel’s transition.
“We said we would back the community of Port Talbot through Tata Steel’s transition, and we continue to do exactly that,” she said. “In just six months, over £50 million has been announced to support individual steelworkers, their families, and businesses in the supply chain. Now, we are investing in a major regeneration project for the town.”
She added that millions more in funding will follow, ensuring continued support for steel communities amid ongoing industrial changes.
The Secretary of State also confirmed efforts to enhance mental health and well-being services, with funding details to be announced at the next Transition Board meeting. The initiative will focus on community cohesion, well-being programs, and peer support networks, including partnerships with local organizations.
Cabinet Secretary for Economy, Energy, and Planning Rebecca Evans welcomed the funding, stating, “This announcement builds on investments unlocked through the recent Celtic Freeport and other initiatives we are supporting in and around Port Talbot. Working alongside our Transition Board partners, we will continue to provide opportunities for growth while ensuring support for those impacted by Tata Steel’s changes.”
Neath Port Talbot Council Leader, Cllr Steve Hunt, also praised the investment, noting its role in attracting jobs and industry to the region: “The SWITCH project will build on our area’s longstanding expertise in the steel and metals industries, helping to address modern challenges and secure future employment.”
Professor Helen Griffiths, Pro Vice-Chancellor for Research and Innovation at Swansea University, highlighted the importance of collaboration, stating, “SWITCH will strengthen Swansea University’s role in uniting academia, industry, and government. This investment will make Welsh research and innovation more accessible to businesses and help stimulate long-term economic growth.”
The SWITCH project, dedicated to industrial decarbonization, will establish a permanent base at Harbourside, adding to its existing £20 million funding from the Swansea Bay City Deal, which also benefits from UK Government support.
What this means for West Wales
This initiative aligns with broader regional development strategies, including the Celtic Freeport, which links Port Talbot and Milford Haven in Pembrokeshire. The Celtic Freeport, which received approval for its full business case in October 2024, aims to attract investment into low-carbon energy projects, create jobs, and contribute significantly to South Wales’ economic transition.
Key connections between the initiatives include:
- Regional economic impact: The Celtic Freeport is projected to generate £900 million in Gross Value Added (GVA) by 2030 and £13 billion by 2050, complementing the Port Talbot project’s goal of injecting £87 million into the South Wales economy.
- Decarbonization focus: The SWITCH project will support the steel and metal industry in reducing carbon emissions, aligning with the Celtic Freeport’s emphasis on low-carbon technologies, including floating offshore wind, hydrogen, and carbon capture.
- Investment and innovation: The Celtic Freeport aims to attract £3.5 billion in investment for the hydrogen sector, while the Port Talbot Innovation District will serve as a hub for industrial research and development.
- Government backing: Both projects receive support from the UK and Welsh governments, reflecting a coordinated effort to foster economic regeneration.
- Energy transition: With Milford Haven already processing around 20% of the UK’s energy needs, both initiatives contribute to the country’s broader shift towards sustainable energy solutions.
By linking these initiatives, stakeholders can emphasize a holistic approach to economic regeneration, decarbonization, and job creation across South Wales, ensuring a sustainable future for communities from Port Talbot to Milford Haven.
Business
New showroom for car dealership approved by county planners
PLANS for a new showroom for a Pembrokeshire car dealership which has recently acquired a new Isuzu vehicle franchise, have been given the go-ahead.
In an application to Pembrokeshire County Council, Gareth Hughes Motors of 25 Burton Road, Sardis, through agent Hayston Developments & Planning Ltd, sought permission to replace a temporary canopy with fixed permanent mini-showroom.

A supporting statement said: “Gareth Hughes Motors is a family run enterprise, established in 1982. In order for the business to respond to the latest technological advancements, especially those related to the transition to hybrid and electric vehicles, additional space and different resources will be required.
“Approval of this application will assist in the delivery of these required resources, associated staff training and recruitment for the servicing of electric vehicles will also lead to the retention and provision of skilled employment.”
It says the extension will be designed to allow sufficient space to display Isuzu vehicles, an additional motor franchise recently acquired by the dealership, with no changes proposed to the existing access from the C3007 as the mini-showroom would take place to the rear of the site and replace an existing canopy structure.

It added: “The environmental impacts from the proposal are minimal as the replacement structure takes place on a concreted/bitumac surface which is currently used for the parking of cars. In addition, the design and use of materials complements that of the current showroom and repair shop and by the addition of a bird and bat box on the south-east of the proposed extension.
“The proposed new mini-showroom will accommodate a maximum of two vehicles and would take place to the rear/side of the site and would be constructed in materials which complement those of the existing showroom and service bays.
“Although Gareth Hughes Motors is located within a group of residential properties it is considered that there will be no significant negative impacts on those neighbouring properties because of their distance from the application site, the orientation of the buildings.
“The securing of an additional franchise at this Sardis site will both help secure the future of the existing staff and create opportunities for additional employment in the motor trade.”
The application was conditionally approved by county planners.
Business
The Cheesecake Guy Ltd plans withdrawn following community council objections
PLANS for what could have been the third store in the country for Welsh cheesecake business The Cheesecake Guy Ltd at Saundersfoot’s Coal Building interpretation centre have been withdrawn.
In an application to Pembrokeshire Coast National Park, Craig Taylor of Merthyr Tydfil-based The Cheesecake Guy Ltd sought a change of use of part of Saundersfoot’s Cambrian Terrace Coal Building interpretation centre to create a small retail unit.
On its website, The Cheesecake Guy says of its business and products: “Established in 2019, The Cheesecake Guy is all about delivering indulgent, handcrafted cheesecake desserts with a twist. While we offer a range of sweet treats, our specialty — and customer favourite — is the signature cheesecake jar.
“Made with quality ingredients and packed with rich, creamy layers, our jars are the perfect dessert for any occasion. Whether you’re treating yourself or sharing with others, The Cheesecake Guy brings a spoonful of happiness to every bite.”
While no supporting statement was published for the Saundersfoot proposal, the application said the scheme, if approved, would employ two full-time members of staff, operating 10am-6pm Mon-Sat, and 10-5 on Sundays and bank holidays.
Of the scheme itself it said it would involve “retail sales of pre-prepared desserts and merchandise,” adding there will be “no on-site manufacturing or heavy processing,” with “equipment limited to display fridges and freezers”.
If approved, the Saundersfoot site would have been the third outlet for The Cheesecake Guy, with sites in Merthyr, and, more recently, Newport Market.
For its Newport site, The Cheesecake Guy says: “We specialise in creating a wide variety of cheesecake desserts that cater to all tastes. Our menu features popular favourites that have won the hearts of many, alongside exciting new creations designed to keep your taste buds satisfied.
“Whether you’re a classic cheesecake lover or an adventurous foodie, we promise a cheesecake experience like no other. Each cheesecake is made with the utmost care, ensuring a rich, creamy texture and a burst of flavour in every slice (or jar!).”
Since the application was submitted, Saundersfoot Community Council objected “on the basis that the harbour is diluting the original intention of this area, which was designed to be an educational section of the development”.
The application is now, as of June 19, marked as withdrawn.
Business
Amended Fishguard children’s home scheme approved
AN AMENDED scheme for a children’s care home on the edge of Fishguard has been approved after a previous call was refused.
In an application to Pembrokeshire County Council, Martin Leahy of Ty Caredig Ltd sought a certificate of lawfulness permission for the use of a dwellinghouse to a residential care home for up to two children at Bryn Delyn, Y Fraich, Fishguard.
Last November, a similar call to allow Bryn Delyn to be used as a children’s home, which raised fears from local objectors the scheme was being ‘rubber stamped’ by the council, was refused.
In that application to the council, Cardiff-based Ty Caredig Ltd sought permission for a Certificate of Lawfulness on the basis the use was not materially different from the property’s existing lawful use.
Residents had accused the council of “pushing through a highly controversial children’s home application behind closed doors”.
A supporting statement for that scheme, with many redacted parts, said the four-bed property had a lawful use as a dwelling house; saying the use as a care home did not require planning permission through a change of use.
However, planners said the use of the dwelling as a care home “would represent a material change of use requiring the benefit of planning permission”.
Since then, amendment to the scheme, for a lawful change of use was submitted, a supporting statement saying Ty Caredig Ltd operates homes throughout Wales that provide specialist care for children, the latest scheme “seeks formal confirmation that the proposed use of Bryn Delyn as a children’s care home for up to two children (plus care staff) would not require planning permission”.
Fishguard Town Council objected, on the grounds of highway safety and parking issues.
It also raised points of “apparent discrepancies between the planning application and the information available on the website,” but stressed it did support provision of suitable accommodation for vulnerable young people and children “with the correct infrastructure in place”.
Local county councillor Cllr Par Davies has said the scheme has her “full support,” as did the certificate call, adding: “Rumours abound regarding this application with objections concerning the usage of the property as a care home for young people. The application states that only two young people would be cared for in the property.
“This type of property is needed as we often talk as councillors for the need for Pembrokeshire children in care to remain in Pembrokeshire instead of the alternative of moving them to other areas in the country and this application fulfils that need.”
The application was approved by planners, the approval stating “Based on the information submitted and on the balance of probability it is considered that the use of the property as a residential care home for up to two children would not result in a material change of use from the lawful use of the property as a dwellinghouse and as a result a certificate of lawfulness for a proposed use should be granted.”
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