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Shoplifting crisis: National attention on Pembrokeshire’s favourite seaside town

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THE PICTURESQUE seaside town of Tenby, known for its golden beaches and bustling tourism industry, is now making headlines for an alarming rise in shoplifting. Once considered a safe haven for holidaymakers and retirees, the town has been grappling with a crime wave that has left local businesses reeling.

Surge in Retail Theft

Tenby business owners have reported a dramatic increase in thefts, with some estimating annual losses of up to £26,000 due to shoplifting. Fiona Malone, co-owner of Tenby Stores and Post Office, noted that the problem has escalated since the COVID-19 pandemic. “When we first moved here, crime was almost non-existent. Now, we’re facing theft on a daily basis, from teenagers to elderly individuals,” she said.

The town’s small independent retailers are among the hardest hit, as they lack the corporate security infrastructure of larger chains. Items such as alcohol, pet food, and high-value goods are frequently targeted. Business owners have been forced to lock away premium stock or remove certain products from shelves altogether to combat the issue.

Vince and Fiona Malone on Sky News
Vince and Fiona Malone on BBC’s Newsnight

National crisis reflected locally

According to data from the Office for National Statistics (ONS), shoplifting offences in England and Wales surged by 23% in the year leading up to September 2024, with over 492,000 cases recorded. Tenby has not been spared from this trend, with Dyfed-Powys Police reporting a 12% rise in shoplifting incidents, the highest figure in the region’s recorded history.

The issue has gained national media attention, with coverage from The Express, Wales Online, and The Times highlighting Tenby as a microcosm of a broader crisis gripping UK retailers. The British Retail Consortium recently declared that retail crime has reached “epidemic levels,” warning of the impact on small businesses struggling with theft-related losses.

Business owners fight back

In response, Tenby traders have launched a community-led initiative known as ‘Shop Watch,’ where local businesses share intelligence, photos of offenders, and security advice. Many retailers have also invested in AI-driven surveillance technology, such as x-hopper headsets and security cameras, which automatically detect potential theft and alert staff in real-time.

However, the situation has escalated beyond theft, with reports of shop workers being threatened and even assaulted when confronting criminals. “Vince challenged a thief, and he was punched in the face. The thief actually asked, ‘Why are you stopping me?’ as if it was his right to steal,” Fiona Malone recalled. “Many people think independent shops can absorb the losses like Tesco or Sainsbury’s, but that’s simply not true.”

Calls for stronger policing

Despite increased store security, business owners believe law enforcement needs to take stronger action. While Dyfed-Powys Police have stepped up patrols, retailers argue that shoplifting is not taken seriously enough by the justice system. The Welsh Retail Consortium has called for harsher penalties and a more proactive policing approach, pointing out that Welsh retailers alone lose an estimated £100 million a year to theft.

Sara Jones, head of the consortium, stressed the severity of the issue: “The latest figures show the shocking reality of retail crime and its impact on our communities. The recent UK Government funding of £3 million to tackle retail crime is a start, but much more needs to be done to protect both shop workers and customers.”

Future of retail in Tenby

As the town enters another busy tourist season, business owners remain hopeful but cautious. “We love Tenby. It’s our home, and we want it to be a welcoming place,” said Fiona Malone. “But we also need to protect our livelihoods. Without proper intervention, small businesses will continue to suffer.”

The shoplifting crisis in Tenby reflects a nationwide issue that is forcing independent traders to adapt, invest in security, and call for more robust law enforcement. Whether these efforts will be enough to curb the rising tide of retail crime remains to be seen.

Business

Holiday lets allowed to stay at Narberth dairy farm

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A CALL for a Pembrokeshire dairy farm to keep two “alternative” holiday pods sited without permission as a way of diversifying in an uncertain industry has been given the go-ahead.

In an application recommended for approval at the December meeting of Pembrokeshire County Council’s planning committee, Vaynor Farm Ltd sought retrospective permission for the siting of two self-catering holiday accommodation pods at The Cart House, Vaynor Farm, Bethesda, near Narberth as part of a farm diversification enterprise.

It was before committee members as it was recommended for delegated conditional approval by senior officers despite being against the development plan.

Previous retrospective schemes, for two self-catering pods along with an application to retain a shepherd hut accommodation pod at another farm, a part of the Vaynor Farm farm enterprise, were refused in 2023 and 2025, the latter due to “an unjustified and harmful impact on the character and appearance of the open countryside”.

Detailing the current application, an officer report for members said the pods: Vaynor Farm Pod within the garden of The Cart House, and The Paddock Pod, on the edge of a small paddock, were constructed off-site and have been transported to their current locations, with external decking, hot tubs, a barbecue area and car parking provided for each pod.

It added: “A business plan has been submitted with the application, which explains that due to uncertainties associated with dairy farming, the applicant has sought to diversify the farm enterprise to incorporate tourism accommodation.

“The application makes the case that the proposed development represents farm diversification. It is acknowledged that the development has resulted in the provision of an alternative type of holiday accommodation for which it has been demonstrated there is a demand, contributing to the diversity and quality of accommodation available within the county and supporting an existing farm business, with consequent economic and social benefits.

“Evidence has been provided that demonstrates the extent to which the pods have provided income which has been used to support the farm business.

“However, officers consider that should planning permission be granted, a [planning obligation] will be necessary to ensure that the accommodation pods continue to support the farm business and are not separated from it at some future point in time.”

Delegated conditional approval limiting the use and occupation of the self-catering accommodation pods to short term holiday use only was moved by Cllr Brian Hall and unanimously backed by committee members.

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First wind turbine components arrive as LNG project moves ahead

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THE FIRST ship carrying major components for Dragon LNG’s new onshore wind turbines docked at Pembroke Port last week, marking the start of physical deliveries for the multi-million-pound renewable energy project.

The Maltese-registered general cargo vessel Peak Bergen berthed at Pembroke Dock on Wednesday 26th November, bringing tower sections and other heavy components for the three Enercon turbines that will eventually stand on land adjacent to the existing gas terminal at Waterston.

A second vessel, the Irish-flagged Wilson Flex IV, has arrived in Pembroke Port today  (Thursday) carrying the giant rotor blades.

The deliveries follow a successful trial convoy on 25 November, when police-escorted low-loader trailers carried dummy loads along the planned route from the port through Pembroke, past Waterloo roundabout and up the A477 to the Dragon LNG site.

Dragon LNG’s Community and Social Performance Officer, Lynette Round, confirmed the latest movements in emails to the Herald.

“The Peak Bergen arrived last week with the first components,” she said. “We are expecting another delivery tomorrow (Thursday) onboard the Wilson Flex IV. This will be blades and is currently showing an ETA of approximately 03:30.”

The £14.3 million project, approved by Welsh Ministers last year, will see three turbines with a combined capacity of up to 13.5 MW erected on company-owned land next to the LNG terminal. Once operational – expected in late 2026 – they will generate enough electricity to power the entire site, significantly reducing its carbon footprint.

The Weather conditions were favourable for the arrival of the Wilson Flex IV, which was tracking south of the Smalls at midnight.

The abnormal-load convoys carrying the components from the port to Waterston are expected to begin early next year, subject to final police and highway approvals.

A community benefit fund linked to the project will provide for residents in nearby Waterston, Llanstadwell and Neyland.

Further updates will be issued by Dragon LNG as the Port of Milford Haven as the delivery programme continues.

Photo: Martin Cavaney

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Cardiff Airport announces special Air France flights for Six Nations

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Direct services to Paris-Charles de Gaulle launched to cater for Welsh supporters, French fans and couples planning a Valentine’s getaway

CARDIFF AIRPORT and Air France have unveiled a series of special direct flights between Cardiff (CWL) and Paris-Charles de Gaulle (CDG) scheduled for February 2026.

Timed to coincide with two major dates — the Wales v France Six Nations clash on Saturday 15 February and Valentine’s weekend — the flights are designed to offer supporters and holidaymakers an easy link between the two capitals.

For travelling French rugby fans, the services provide a straightforward route into Wales ahead of match day at the Principality Stadium, when Cardiff will once again be transformed by the colour, noise and passion that accompanies one of the tournament’s most eagerly awaited fixtures.

For Welsh passengers, the additional flights offer a seamless escape to Paris for Valentine’s Day, as well as opportunities for short breaks and onward travel via Air France’s wider global network.

Cardiff Airport CEO Jon Bridge said: “We’re thrilled to offer direct flights to such a vibrant and exciting city for Valentine’s weekend. Cardiff Airport is expanding its reach and giving customers fantastic travel options. We’ve listened to passenger demand and are delighted to make this opportunity possible. There is more to come from Cardiff.”

Tickets are already on sale via the Air France website and through travel agents.

Special flight schedule

Paris (CDG) → Cardiff (CWL):

  • 13 February 2026: AF4148 departs 17:00 (arrives 17:30)
  • 14 February 2026: AF4148 departs 14:00 (arrives 14:30)
  • 15 February 2026: AF4148 departs 08:00 (arrives 08:30)
  • 15 February 2026: AF4150 departs 19:40 (arrives 20:10)
  • 16 February 2026: AF4148 departs 08:00 (arrives 08:30)
  • 16 February 2026: AF4150 departs 16:30 (arrives 17:00)

Cardiff (CWL) → Paris (CDG):

  • 13 February 2026: AF4149 departs 18:20 (arrives 20:50)
  • 14 February 2026: AF4149 departs 15:20 (arrives 17:50)
  • 15 February 2026: AF4149 departs 09:20 (arrives 11:50)
  • 15 February 2026: AF4151 departs 21:00 (arrives 23:30)
  • 16 February 2026: AF4149 departs 09:20 (arrives 11:50)
  • 16 February 2026: AF4151 departs 17:50 (arrives 20:20)
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