Business
Visit Wales launches new ‘girl gang’ breaks amid surge in social media interest
THE TRAITORS star Elen Wyn invites faux Welsh Charlotte on a tour to experience the ‘hwyl’ of Wales
With ‘girl gang’ trips on the rise, Visit Wales has unveiled four new female-focused travel itineraries, catering to wellbeing, adventure, and multi-generational bonding.
Female group travel is a growing trend for 2025, with Visit Wales data revealing that the hashtag #GirlTrip has amassed over seven million views on TikTok in the last 120 days. Pinterest searches for “Girls Trip” have risen by 20% year-on-year, while social media mentions of the term have surged by 38%. The trend has also inspired millions of ‘when the girls trip leaves the group chat’ memes.
The four new itineraries, available on the Visit Wales website, feature an array of experiences, from soaking in seaweed baths and steaming in beachfront barrel saunas in North Wales to sampling freshly foraged seafood in Pembrokeshire. Visitors can also dance at a silent disco in Cardiff’s National Museum or enjoy a literary escape with a book club retreat in Hay-on-Wye. The itineraries form part of Visit Wales’ broader campaign inviting travellers to ‘feel the hwyl’ – a deep sense of joy that comes from being fully immersed in the moment.
Elen Wyn’s dream itinerary

BBC’s The Traitors star Elen Wyn, a 24-year-old translator and opera singer from North Wales, believes the country is an ideal setting for a girls’ trip. She has extended an invitation to Charlotte Chilton, the show’s infamous ‘villain,’ who adopted a Welsh accent in the series to soften her cutthroat tactics.
“Charlotte told me she’s more familiar with South Wales, so I’d take her up north,” said Elen. “Llanddwyn Beach is beautiful, and Mynydd Parys is strange but unique. Charlotte could do with chilling out, so we’d head to the beach and the mountains.
“I’m still in touch with Livi, Minah, and Leanne, and I’d love them to see the real Wales too. I’d take them to Barry Island—there were loads of Gavin and Stacey fans in the castle, so they’d love it. Charlotte tried to avoid me in the castle because she thought I’d pick up on her accent. I think we’ve got some catching up to do!”
Since moving to Cardiff for university three years ago, Elen has noticed that her friends from North Wales now make more of an effort to reunite.
“I’m definitely the organiser,” she said. “Wales is perfect for a girls’ trip, whether it’s a mindful walk around Roath Park Lake or a big night out on St Mary Street in Cardiff. My younger sister Beca and I love trying different restaurants here. I enjoy the balance of being mindful and doing something exhilarating, like swimming at Church Bay in Cemlyn or climbing Pen y Fan.
“I take mindfulness seriously—for mental and physical health. It makes you feel so good. I love relaxing on the balcony at Voco St David’s Spa in Cardiff Bay. Next month, Beca and I are booked into the spa at Dylan Coastal Resort in Laugharne after a friend recommended it.”
As a competitor in Eisteddfods since childhood, Elen is familiar with most parts of Wales. “I have so many great Eisteddfod memories, from caravanning with my family to winning my solo last year.”
Retreats and endurance challenges on the rise
One uniquely Welsh venue embracing the female group travel trend is The Dreaming, a wellness retreat in the Elan Valley, founded by Welsh singer-songwriter Charlotte Church. Originally a 15th-century monastery and later owned by design icon Laura Ashley, the site now hosts day retreats and overnight stays aimed at reconnection and relaxation. Surrounded by waterfalls, ancient forests, and an International Dark Sky Reserve, The Dreaming offers tailored retreats, including a Mother-Daughter Retreat, a Queer Retreat, and a Muslim Women’s Retreat.
Women-focused events in Wales are also gaining traction. The world’s largest female-only ultramarathon, She Ultra, will take place in the Llyn Peninsula this April, attracting a record 1,800 participants from around the world.
Organiser Huw Williams said many attendees travel in groups, seeing the event as more than just a race.
“The majority of participants are walkers and hikers, with around 20% being runners,” he said. “Women are coming from across the UK, Italy, Portugal, Poland, France, Greece, and America. It’s going to be an incredible weekend for both the women and the local community.”
The four new itineraries can be explored on the Visit Wales website.
Business
Wolfscastle spa earns prestigious AA recognition
WOLFSCASTLE COUNTRY HOTEL and Spa in Pembrokeshire is celebrating national recognition after its luxury spa was included in the prestigious AA Recommended Spa Awards.
The accolade highlights the hotel’s commitment to delivering high-quality wellbeing experiences, exceptional service, and first-class facilities.
The AA Recommended Spa status is awarded to venues that provide an outstanding guest experience, combining professional expertise, premium treatments, and a relaxing environment. The recognition places Wolfscastle among a select group of leading spa destinations across the UK.

Hot stone massage in the Wolfscastle Country Hotel & Spa treatment room.
The spa, which has been open for nine years, has established itself as one of Pembrokeshire’s top wellness destinations, welcoming both hotel guests and day visitors seeking relaxation in a tranquil countryside setting.
Facilities include hydrotherapy experiences, thermal suites, and dedicated relaxation areas, alongside a wide range of luxury treatments designed to help guests unwind and recharge.
Bethan, Spa Manager at Wolfscastle Country Hotel & Spa, said: “We’re absolutely delighted to be recognised by the AA as a Recommended Spa. The team here work really hard to make sure every guest feels relaxed, welcomed and properly looked after from the moment they arrive.
“To receive this recognition is very special for us and reflects the care and effort our therapists put into every treatment.”
The award further strengthens the hotel’s reputation as one of West Wales’ leading hospitality destinations, offering award-winning dining, boutique accommodation, and premium wellness experiences.
Guests can enjoy spa days, overnight breaks, and tailored treatments throughout the year.
For more information or to book, visit www.wolfscastle.com.
The hotel is also marking a significant milestone this year, with owner Andrew Stirling celebrating 50 years at the helm.
Business
Pembroke South Quay boat shed expansion plans submitted
A PADDLEBOARDING and canoeing company’s call for an extension to a boat shed at Pembroke’s South Quay, below its historic castle, has been submitted to county planners.
In an application to Pembrokeshire County Council, G Booth of Paddle West CIC, through agent James Dwyer Associates, seeks permission for an extension to the stone-built boathouse, adjacent to the cliff on South Quay fronting the Mill Pond, Pembroke.
A supporting statement says: “It is intended to erect a single storey ‘lean-to’ building, or ‘shed’ for the storage of boats, such as canoes and kayaks, and related equipment, on a vacant space adjacent to the existing stone-built boathouse.”
It adds: “The boathouse and the intended adjacent boat storage shed is located, as is to be expected, in close proximity to water, the Mill Pond. The Mill Pond is the main area of activity for Paddle West, a Community Interest Company, providing boating activities, kayaking, canoeing and paddle boarding, frequently for young people and families.”
It goes on to say: “It is intended that the structure would be lightweight, erected on the exiting hard standing. The ‘shed’ would be used for the storage of boats and related equipment.”
With regard to the historic setting, it adds: “Although the stone-built boathouse appears not to be listed, it is recognised that the walls above are listed and together they are a piece.
“Accordingly, through form and external materials proposed, timber cladding and profile sheet roofing, the aim is to ensure that the structure would be subservient and muted and not detract or compete with the visual aesthetic of the boathouse or historic walls. In effect the addition would blend into the background.”
The application will be considered by county planners at a later date.
The boathouse is sited near to the new Henry Tudor Centre in South Quay, which is due to open in Spring 2027.
The centre, expected to receive around 30,000 visitors a year, will tell the story of Henry Tudor, son of Pembroke, his Welsh ancestry and his impact on our national story, Welsh culture and our wider British heritage.
The restored derelict South Quay buildings will also house a new library and community café, and a healthcare, social services and supported employment facility in the adjoining premises.
Business
Pembrokeshire hospitality rates relief scheme backed
A WELSH Government-funded scheme to provide rates relief for hospitality businesses has been backed by senior Pembrokeshire councillors.
A report for members of Pembrokeshire County Council’s Cabinet at their March meeting said: “Welsh Government has introduced the Food and Drink Hospitality Rates Relief, this relief is aimed at eligible businesses in Wales in the food and drink hospitality sector for example, pubs, restaurants, cafes, bars and live music venues.
“The aim of the relief is to support eligible businesses to manage continued cost pressures. The relief will apply to all eligible occupied properties by offering a discount of 15 per cent on non-domestic rate bills for the period April 1 to March 31, 2027. The relief is capped at £110,000 per business across Wales.
“As this is a temporary measure, Welsh Government is providing the relief by reimbursing local authorities that use their discretionary relief powers under Section 47 of the Local Government Finance Act 1988.”
It concluded: “The food and drink hospitality rates relief 2026-27 requires the local authority to adopt a discretionary scheme [as outlined] and in accordance with the criteria and conditions specified in the guidance issued by Welsh Government.
“It is proposed that Cabinet resolve to adopt [the scheme] which can be applied to administer the relief. Welsh Government will reimburse local authorities for the relief provided in line with their guidance via a grant under section 31 of the Local Government Act 2003.”
Members backed the recommendation.
All eligible businesses must apply for this relief by the March 31, 2027, and an application form will be available on the council’s website from the April 1.
The maximum cash value of the rates relief allowed, across all properties in Wales occupied by the same business should not exceed £110,000. Businesses claiming the relief must declare that the amount being claimed does not exceed those limits.
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