Business
Visit Wales launches new ‘girl gang’ breaks amid surge in social media interest
THE TRAITORS star Elen Wyn invites faux Welsh Charlotte on a tour to experience the ‘hwyl’ of Wales
With ‘girl gang’ trips on the rise, Visit Wales has unveiled four new female-focused travel itineraries, catering to wellbeing, adventure, and multi-generational bonding.
Female group travel is a growing trend for 2025, with Visit Wales data revealing that the hashtag #GirlTrip has amassed over seven million views on TikTok in the last 120 days. Pinterest searches for “Girls Trip” have risen by 20% year-on-year, while social media mentions of the term have surged by 38%. The trend has also inspired millions of ‘when the girls trip leaves the group chat’ memes.
The four new itineraries, available on the Visit Wales website, feature an array of experiences, from soaking in seaweed baths and steaming in beachfront barrel saunas in North Wales to sampling freshly foraged seafood in Pembrokeshire. Visitors can also dance at a silent disco in Cardiff’s National Museum or enjoy a literary escape with a book club retreat in Hay-on-Wye. The itineraries form part of Visit Wales’ broader campaign inviting travellers to ‘feel the hwyl’ – a deep sense of joy that comes from being fully immersed in the moment.
Elen Wyn’s dream itinerary

BBC’s The Traitors star Elen Wyn, a 24-year-old translator and opera singer from North Wales, believes the country is an ideal setting for a girls’ trip. She has extended an invitation to Charlotte Chilton, the show’s infamous ‘villain,’ who adopted a Welsh accent in the series to soften her cutthroat tactics.
“Charlotte told me she’s more familiar with South Wales, so I’d take her up north,” said Elen. “Llanddwyn Beach is beautiful, and Mynydd Parys is strange but unique. Charlotte could do with chilling out, so we’d head to the beach and the mountains.
“I’m still in touch with Livi, Minah, and Leanne, and I’d love them to see the real Wales too. I’d take them to Barry Island—there were loads of Gavin and Stacey fans in the castle, so they’d love it. Charlotte tried to avoid me in the castle because she thought I’d pick up on her accent. I think we’ve got some catching up to do!”
Since moving to Cardiff for university three years ago, Elen has noticed that her friends from North Wales now make more of an effort to reunite.
“I’m definitely the organiser,” she said. “Wales is perfect for a girls’ trip, whether it’s a mindful walk around Roath Park Lake or a big night out on St Mary Street in Cardiff. My younger sister Beca and I love trying different restaurants here. I enjoy the balance of being mindful and doing something exhilarating, like swimming at Church Bay in Cemlyn or climbing Pen y Fan.
“I take mindfulness seriously—for mental and physical health. It makes you feel so good. I love relaxing on the balcony at Voco St David’s Spa in Cardiff Bay. Next month, Beca and I are booked into the spa at Dylan Coastal Resort in Laugharne after a friend recommended it.”
As a competitor in Eisteddfods since childhood, Elen is familiar with most parts of Wales. “I have so many great Eisteddfod memories, from caravanning with my family to winning my solo last year.”
Retreats and endurance challenges on the rise
One uniquely Welsh venue embracing the female group travel trend is The Dreaming, a wellness retreat in the Elan Valley, founded by Welsh singer-songwriter Charlotte Church. Originally a 15th-century monastery and later owned by design icon Laura Ashley, the site now hosts day retreats and overnight stays aimed at reconnection and relaxation. Surrounded by waterfalls, ancient forests, and an International Dark Sky Reserve, The Dreaming offers tailored retreats, including a Mother-Daughter Retreat, a Queer Retreat, and a Muslim Women’s Retreat.
Women-focused events in Wales are also gaining traction. The world’s largest female-only ultramarathon, She Ultra, will take place in the Llyn Peninsula this April, attracting a record 1,800 participants from around the world.
Organiser Huw Williams said many attendees travel in groups, seeing the event as more than just a race.
“The majority of participants are walkers and hikers, with around 20% being runners,” he said. “Women are coming from across the UK, Italy, Portugal, Poland, France, Greece, and America. It’s going to be an incredible weekend for both the women and the local community.”
The four new itineraries can be explored on the Visit Wales website.
Business
New showroom for car dealership approved by county planners
PLANS for a new showroom for a Pembrokeshire car dealership which has recently acquired a new Isuzu vehicle franchise, have been given the go-ahead.
In an application to Pembrokeshire County Council, Gareth Hughes Motors of 25 Burton Road, Sardis, through agent Hayston Developments & Planning Ltd, sought permission to replace a temporary canopy with fixed permanent mini-showroom.

A supporting statement said: “Gareth Hughes Motors is a family run enterprise, established in 1982. In order for the business to respond to the latest technological advancements, especially those related to the transition to hybrid and electric vehicles, additional space and different resources will be required.
“Approval of this application will assist in the delivery of these required resources, associated staff training and recruitment for the servicing of electric vehicles will also lead to the retention and provision of skilled employment.”
It says the extension will be designed to allow sufficient space to display Isuzu vehicles, an additional motor franchise recently acquired by the dealership, with no changes proposed to the existing access from the C3007 as the mini-showroom would take place to the rear of the site and replace an existing canopy structure.

It added: “The environmental impacts from the proposal are minimal as the replacement structure takes place on a concreted/bitumac surface which is currently used for the parking of cars. In addition, the design and use of materials complements that of the current showroom and repair shop and by the addition of a bird and bat box on the south-east of the proposed extension.
“The proposed new mini-showroom will accommodate a maximum of two vehicles and would take place to the rear/side of the site and would be constructed in materials which complement those of the existing showroom and service bays.
“Although Gareth Hughes Motors is located within a group of residential properties it is considered that there will be no significant negative impacts on those neighbouring properties because of their distance from the application site, the orientation of the buildings.
“The securing of an additional franchise at this Sardis site will both help secure the future of the existing staff and create opportunities for additional employment in the motor trade.”
The application was conditionally approved by county planners.
Business
The Cheesecake Guy Ltd plans withdrawn following community council objections
PLANS for what could have been the third store in the country for Welsh cheesecake business The Cheesecake Guy Ltd at Saundersfoot’s Coal Building interpretation centre have been withdrawn.
In an application to Pembrokeshire Coast National Park, Craig Taylor of Merthyr Tydfil-based The Cheesecake Guy Ltd sought a change of use of part of Saundersfoot’s Cambrian Terrace Coal Building interpretation centre to create a small retail unit.
On its website, The Cheesecake Guy says of its business and products: “Established in 2019, The Cheesecake Guy is all about delivering indulgent, handcrafted cheesecake desserts with a twist. While we offer a range of sweet treats, our specialty — and customer favourite — is the signature cheesecake jar.
“Made with quality ingredients and packed with rich, creamy layers, our jars are the perfect dessert for any occasion. Whether you’re treating yourself or sharing with others, The Cheesecake Guy brings a spoonful of happiness to every bite.”
While no supporting statement was published for the Saundersfoot proposal, the application said the scheme, if approved, would employ two full-time members of staff, operating 10am-6pm Mon-Sat, and 10-5 on Sundays and bank holidays.
Of the scheme itself it said it would involve “retail sales of pre-prepared desserts and merchandise,” adding there will be “no on-site manufacturing or heavy processing,” with “equipment limited to display fridges and freezers”.
If approved, the Saundersfoot site would have been the third outlet for The Cheesecake Guy, with sites in Merthyr, and, more recently, Newport Market.
For its Newport site, The Cheesecake Guy says: “We specialise in creating a wide variety of cheesecake desserts that cater to all tastes. Our menu features popular favourites that have won the hearts of many, alongside exciting new creations designed to keep your taste buds satisfied.
“Whether you’re a classic cheesecake lover or an adventurous foodie, we promise a cheesecake experience like no other. Each cheesecake is made with the utmost care, ensuring a rich, creamy texture and a burst of flavour in every slice (or jar!).”
Since the application was submitted, Saundersfoot Community Council objected “on the basis that the harbour is diluting the original intention of this area, which was designed to be an educational section of the development”.
The application is now, as of June 19, marked as withdrawn.
Business
Amended Fishguard children’s home scheme approved
AN AMENDED scheme for a children’s care home on the edge of Fishguard has been approved after a previous call was refused.
In an application to Pembrokeshire County Council, Martin Leahy of Ty Caredig Ltd sought a certificate of lawfulness permission for the use of a dwellinghouse to a residential care home for up to two children at Bryn Delyn, Y Fraich, Fishguard.
Last November, a similar call to allow Bryn Delyn to be used as a children’s home, which raised fears from local objectors the scheme was being ‘rubber stamped’ by the council, was refused.
In that application to the council, Cardiff-based Ty Caredig Ltd sought permission for a Certificate of Lawfulness on the basis the use was not materially different from the property’s existing lawful use.
Residents had accused the council of “pushing through a highly controversial children’s home application behind closed doors”.
A supporting statement for that scheme, with many redacted parts, said the four-bed property had a lawful use as a dwelling house; saying the use as a care home did not require planning permission through a change of use.
However, planners said the use of the dwelling as a care home “would represent a material change of use requiring the benefit of planning permission”.
Since then, amendment to the scheme, for a lawful change of use was submitted, a supporting statement saying Ty Caredig Ltd operates homes throughout Wales that provide specialist care for children, the latest scheme “seeks formal confirmation that the proposed use of Bryn Delyn as a children’s care home for up to two children (plus care staff) would not require planning permission”.
Fishguard Town Council objected, on the grounds of highway safety and parking issues.
It also raised points of “apparent discrepancies between the planning application and the information available on the website,” but stressed it did support provision of suitable accommodation for vulnerable young people and children “with the correct infrastructure in place”.
Local county councillor Cllr Par Davies has said the scheme has her “full support,” as did the certificate call, adding: “Rumours abound regarding this application with objections concerning the usage of the property as a care home for young people. The application states that only two young people would be cared for in the property.
“This type of property is needed as we often talk as councillors for the need for Pembrokeshire children in care to remain in Pembrokeshire instead of the alternative of moving them to other areas in the country and this application fulfils that need.”
The application was approved by planners, the approval stating “Based on the information submitted and on the balance of probability it is considered that the use of the property as a residential care home for up to two children would not result in a material change of use from the lawful use of the property as a dwellinghouse and as a result a certificate of lawfulness for a proposed use should be granted.”
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