Business
Visit Wales launches new ‘girl gang’ breaks amid surge in social media interest
THE TRAITORS star Elen Wyn invites faux Welsh Charlotte on a tour to experience the ‘hwyl’ of Wales
With ‘girl gang’ trips on the rise, Visit Wales has unveiled four new female-focused travel itineraries, catering to wellbeing, adventure, and multi-generational bonding.
Female group travel is a growing trend for 2025, with Visit Wales data revealing that the hashtag #GirlTrip has amassed over seven million views on TikTok in the last 120 days. Pinterest searches for “Girls Trip” have risen by 20% year-on-year, while social media mentions of the term have surged by 38%. The trend has also inspired millions of ‘when the girls trip leaves the group chat’ memes.
The four new itineraries, available on the Visit Wales website, feature an array of experiences, from soaking in seaweed baths and steaming in beachfront barrel saunas in North Wales to sampling freshly foraged seafood in Pembrokeshire. Visitors can also dance at a silent disco in Cardiff’s National Museum or enjoy a literary escape with a book club retreat in Hay-on-Wye. The itineraries form part of Visit Wales’ broader campaign inviting travellers to ‘feel the hwyl’ – a deep sense of joy that comes from being fully immersed in the moment.
Elen Wyn’s dream itinerary

BBC’s The Traitors star Elen Wyn, a 24-year-old translator and opera singer from North Wales, believes the country is an ideal setting for a girls’ trip. She has extended an invitation to Charlotte Chilton, the show’s infamous ‘villain,’ who adopted a Welsh accent in the series to soften her cutthroat tactics.
“Charlotte told me she’s more familiar with South Wales, so I’d take her up north,” said Elen. “Llanddwyn Beach is beautiful, and Mynydd Parys is strange but unique. Charlotte could do with chilling out, so we’d head to the beach and the mountains.
“I’m still in touch with Livi, Minah, and Leanne, and I’d love them to see the real Wales too. I’d take them to Barry Island—there were loads of Gavin and Stacey fans in the castle, so they’d love it. Charlotte tried to avoid me in the castle because she thought I’d pick up on her accent. I think we’ve got some catching up to do!”
Since moving to Cardiff for university three years ago, Elen has noticed that her friends from North Wales now make more of an effort to reunite.
“I’m definitely the organiser,” she said. “Wales is perfect for a girls’ trip, whether it’s a mindful walk around Roath Park Lake or a big night out on St Mary Street in Cardiff. My younger sister Beca and I love trying different restaurants here. I enjoy the balance of being mindful and doing something exhilarating, like swimming at Church Bay in Cemlyn or climbing Pen y Fan.
“I take mindfulness seriously—for mental and physical health. It makes you feel so good. I love relaxing on the balcony at Voco St David’s Spa in Cardiff Bay. Next month, Beca and I are booked into the spa at Dylan Coastal Resort in Laugharne after a friend recommended it.”
As a competitor in Eisteddfods since childhood, Elen is familiar with most parts of Wales. “I have so many great Eisteddfod memories, from caravanning with my family to winning my solo last year.”
Retreats and endurance challenges on the rise
One uniquely Welsh venue embracing the female group travel trend is The Dreaming, a wellness retreat in the Elan Valley, founded by Welsh singer-songwriter Charlotte Church. Originally a 15th-century monastery and later owned by design icon Laura Ashley, the site now hosts day retreats and overnight stays aimed at reconnection and relaxation. Surrounded by waterfalls, ancient forests, and an International Dark Sky Reserve, The Dreaming offers tailored retreats, including a Mother-Daughter Retreat, a Queer Retreat, and a Muslim Women’s Retreat.
Women-focused events in Wales are also gaining traction. The world’s largest female-only ultramarathon, She Ultra, will take place in the Llyn Peninsula this April, attracting a record 1,800 participants from around the world.
Organiser Huw Williams said many attendees travel in groups, seeing the event as more than just a race.
“The majority of participants are walkers and hikers, with around 20% being runners,” he said. “Women are coming from across the UK, Italy, Portugal, Poland, France, Greece, and America. It’s going to be an incredible weekend for both the women and the local community.”
The four new itineraries can be explored on the Visit Wales website.
Business
Salon plans for Haverfordwest car valet site approved
RETROSPECTIVE plans to change a Pembrokeshire car sales/valet area to include a barber shop and tanning salon have been given the go-ahead.
In an application to Pembrokeshire County Council, Zizo Barbers & Affordable Cars, of Cambrian Place, Haverfordwest sought permission for the change of use of previously granted valet and car sales area, the works completed in 2024.
A supporting statement through agent Hayston Developments & Planning Ltd said the former commercial garage business has been operating in several guises from the premises for many years and has included petrol sales, motor servicing and repairs, MoTs, vehicle valeting, car sales and customer parking.
This followed on from a 2011 permission for the partial demolition of the original commercial garage, with a later approval for the site refurbishment to provide a workshop, valeting and offices for the existing car sales.
A supporting statement said: “The proposed update to a change of use involves the replacement of a car valeting service, which took place under a covered area at the rear of the site by a wash and valet operation – and restricting this service to those cars being sold at the Cambrian Place site. The use of a former office / store as a barber shop.
“The use of the former customer waiting area as a tanning salon including a new moveable timber shed for use as a meet and greet facility and as a car sales office. Provision of a communal parking area. Whilst retaining the principal use of the site for the sale of used cars.
“It is therefore suggested that the proposal will reduce both the elements of noise and the generation of dust whilst improving air quality as substantially fewer cars being power washed and valeted as well as the visual impact of these activities in this very public location – and with adjacent residential properties.”
Haverfordwest Town Council had objected to the scheme on highway safety grounds, but an officer report recommending approval said: “Highways colleagues have advised that the mixed use at the site is not likely to generate a significant number of trips that would lead to congestion and/or road safety issues due to the hours of operation are suggestive of visitors in the non-peak hours over the course of the day.
“In addition, highways colleagues have confirmed recorded accident history is negligible at the site, with one accident in 2023 at the nearby junction as a result of a rear shunt.”
It also said that, as the site lies adjacent to the A40(T) Welsh Government as a highway authority were consulted on the application, but has not not issued a direction in respect of this application.
One letter of objection had also raised issues of traffic and highway safety, chemical and detergent waste from the site and occasional activity after 5pm.
The report said the cessation of the valeting/washing use will reduce water usage at the site and any activity outside normal hours was an enforcement matter.
The application was conditionally approved by officers.
Business
Community council objections to Tenby Lidl store scheme
PLANS for a new store on the edge of Tenby by retail giant Lidl, which has seen objections from the local community council, are likely to be heard next year.
In an application recently lodged with Pembrokeshire County Council back in October, Lidl GB Ltd, through agent CarneySweeney, seeks permission for a new 1,969sqm store on land at Park House Court, Narberth Road, New Hedges/Tenby, to the north of the Park Court Nursing Home.
The proposals for the latest specification Lidl store, which includes 103 parking spaces, would create 40 jobs, the applicants say.
The application follows draft proposals submitted in 2024 and public consultations on the scheme, with a leaflet drop delivered to 8,605 local properties; an information website, with online feedback form; and a public exhibition, held last December at the De Valence Pavillion in Tenby, with a follow-up community event held at New Hedges Village Hall, close to the site, publicised through an additional postcard issued to 2,060 properties.

Some 1,365 responses have been received, with 89 per cent of respondents expressing support for the proposals, the applicants say.
A supporting statement says: “Lidl is now exceptionally well established in the UK with the Company operating c.980 stores from sites and premises both within and outside town centres. Its market share continues to increase substantially, and the company is expanding its store network considerably. The UK operational model is based firmly on the success of Lidl’s operations abroad with more than 10,800 stores trading across Europe.
It adds: “The granting of planning permission for the erection of a new Lidl food store would increase the retail offer and boost the local economy. The new Lidl food store would create up to 40 employment opportunities for people of all ages and backgrounds, providing opportunities for training and career development. This in turn will create an upward spiral of economic benefits.”
Local community council St Mary Out Liberty Community Council has formally objected to the scheme, saying that, while it supports the scheme for a Lidl store in principle, recognising “the economic benefits a new retail store could bring,” it says the proposed location “is unsuitable, conflicts with planning policy, and cannot be supported in its current form”.
Its objections add: “The A478 is heavily congested in peak tourist months. A supermarket would worsen congestion, increase turning movements, and heighten risks to pedestrians, cyclists, and emergency access.”
It also raises concerns on the potential impact through “noise, lighting, traffic disturbance, and loss of quiet amenity” on a neighbouring residential care home.
An initial assessment by Pembrokeshire County Council, highlighted concerns about the visual impact, with the authority’s landscape officer commenting that the store would introduce “an intense urban function into an otherwise rural context”.
The report added: “It is not considered to be compatible with the character of the site and the area within which it is located; and furthermore, will lead to a harmful visual impact on the setting of the National Park.”
The application will be considered by county planners at a later date.
Business
Senedd approves £116m transitional relief for business rates
BUSINESSES facing sharp hikes in tax bills after the 2026 revaluation will see increases phased in over two years after the Senedd backed a new transitional relief scheme.
Senedd Members unanimously approved regulations to help businesses which face significant rises in non-domestic rates bills after a revaluation taking effect in April 2026.
The Welsh Government estimates the transitional relief will support 25,000 ratepayers at a cost of £77m in 2026/27 and £39m in 2027/28. The partial relief covers 67% of the increase in the first year and 34% in the second.
Mark Drakeford, Wales’ finance secretary, stressed the £116m scheme comes on top of permanent rate reliefs which are currently worth £250m a year. He said ratepayers for two-thirds of properties will pay no bill at all or receive some level of relief.
The former First Minister told the Senedd: “In providing this transitional relief scheme, we are closely replicating the scheme of relief we provided following the 2023 revaluation – supporting all areas of the tax base in a consistent and straightforward manner.”
The Conservatives’ Sam Rowlands expressed his party’s support for the transitional relief scheme which will help ratepayers facing sharp increases after the 2026 revaluation.

He said: “We are grateful that the Welsh Government has at least brought forward a scheme that will soften the immediate impact for thousands of Welsh businesses.
“We also understand that if these regulations are not approved or supported… this relief scheme will not be in existence. Many businesses across Wales would face steep increases with no protection at all and that is certainly not an outcome we would want.”
But the shadow finance secretary warned businesses up and down Wales are worried about the increase in rates that they are liable to pay.
Advocating scrapping rates for all small businesses in Wales, Mr Rowlands said: “We’ve heard first-hand from many of those in the hospitality and leisure sector, some of whom are facing increases of over 100% in the tax rates they are expected to pay.”
Responding as the Senedd signed off on the scheme on December 16, Prof Drakeford said the Welsh Government had to wait for the UK budget to know if funding was available. As a result of the time constraints, the regulations were not subject to formal consultation.
Prof Drakeford agreed with Mr Rowlands that voting against the regulations would not improve support, only eliminate the transitional relief package before the Senedd.

Earlier in Tuesday’s Senedd proceedings, former Tory group leader Paul Davies warned Welsh businesses have already been hit with some of the highest business rates in the UK.
He said: “The latest business rates revaluation has meant that some businesses are now facing rises of several hundred per cent compared with previous assessments…
“Whilst I appreciate that a transitional relief scheme will help some businesses manage these changes, the reality is that for many businesses it’s not enough and some businesses will be forced into a position where they will have to close.”
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