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Concern at ‘bullying’ reports in Pembrokeshire fire service

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PEMBROKESHIRE’S leader is to meet with Mid and West Wales Fire and Rescue Service after a recent review said there was a “bullying culture” in the service.

A recent jointly commissioned Independent Cultural Review, facilitated by Crest Advisory found several serious widespread concerns being reported by staff including discrimination, bullying and sexual harassment.

Senior staff at the service have said that they will now be looking to implement the recommendations of the report.

At the March 6 meeting of Pembrokeshire County Council, a submitted question by Cllr Alistair Cameron asked: “On February 5, Crest Advisory published their Independent Culture Review into Mid and West Wales Fire and Rescue Service.

“The review was highly critical and included the following statements in its conclusion.”

Cllr Cameron’s question quoted the report: “Our findings revealed that MAWWFRS is divided along grey book (operational vs green book (support and corporate), gender and rank with a formal hierarchy fostering mistrust, disconnection, and a culture of fear and conformity, stifling open dialogue and innovation.

“Staff raised cultural issues including leadership failures, outdated management practices, and inadequate staff support across our engagement.

“These issues perpetuated inefficiencies, lowered staff morale and increased inequalities.

“High levels of bullying and harassment, a fear of retaliation and ostracism hampering confidence in reporting, and a lack of confidence on action from senior leaders, reflect a bullying culture at MAWWFRS.

“A resistance to change, particularly at the executive level, and rooted in a structure that prioritises operational firefighting over broader public safety roles, hindered attempts at positive cultural change.

“MAWWFRS must undergo transformative reforms, modernising its culture and structure to align with contemporary public safety priorities, addressing systematic issues, and rebuilding trust through decisive, bold and inclusive action.”

He added: “Whilst MAWWFRS is to be commended for commissioning this work, could the Leader of the council seek an urgent meeting between the Chief Fire Officer and council so that he can explain what measures have been put in place to address these serious issues?”

 Cllr Jon Harvey

Responding, Leader Cllr Jon Harvey said: “I fully share the concerns of the findings in certain cultural aspects of MAWWFRS and am aware work has already started.

“I’ve already had a response back from the fire service with a meeting scheduled for March 20.”

Cllr Cameron welcomed the Leader’s response, highlighting the review’s highly critical view of a “bullying culture,” adding: “The only positive thing is the fire service did request this report.”

Mid and West Wales Fire and Rescue Service Fire Authority Chair Councillor Gwynfor Thomas has previously said: “Members of Mid and West Wales Fire and Rescue Authority are saddened to read the findings of the independent culture review of Mid and West Wales Fire and Rescue Service.

“We are humbled by people’s courage in giving open, honest and challenging feedback, and it is with thanks to those who contributed that we can see the urgency with which we must act to tackle poor culture and behaviour where it exists.”

 

Crime

Man charged with attempted murder after A44 collision near Aberystwyth

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A 24-YEAR-OLD man has been charged following a single-vehicle collision on the A44 near Capel Bangor, Aberystwyth.

Dyfed-Powys Police said the incident happened on Tuesday, June 30.

Owen Rhys-Jones, of Dol-y-Bont, Aberystwyth, has been charged with attempted murder, dangerous driving, and controlling and coercive behaviour.

He has been remanded in custody and is due to appear before court.

Police are continuing to appeal for witnesses and are asking anyone who was in the Capel Bangor area at around 8.50pm on Tuesday, June 30, to come forward.

Officers are particularly keen to hear from anyone who witnessed a disturbance in or around Capel Bangor, or who may have phone, video or dashcam footage of the incident.

Anyone with information can contact Dyfed-Powys Police through the force’s dedicated online portal.

The force said: “We would like to thank the local community for their support while officers have carried out extensive enquiries, and to those who have supported our investigation so far.”

 

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News

A40 closed near Llandeilo following collision

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A SECTION of the A40 in Carmarthenshire has been closed in both directions following a collision.

The road is currently shut between Llandeilo and Nantgaredig, with traffic queuing in the area and emergency services attending.

Drivers are being urged to avoid the route where possible, allow extra time for their journeys and follow the diversions in place.

The closure is affecting traffic on the A40 between Carmarthen and Llandeilo, including the area around Pentrefelin and the Castle Dryslwyn turn-off.

This is a developing incident and further updates will be provided as more information becomes available.

 

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Local Government

Award-winning Saundersfoot sauna faces refusal over location concerns

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PLANS to allow an award-winning outdoor sauna to remain permanently at Saundersfoot Harbour have been recommended for refusal by Pembrokeshire Coast National Park planners.

Hwyl Outdoor Sauna, run by Kerry Evans, was granted temporary two-year permission in June 2024 for a mobile wood-fired sauna at the harbour.

The business has since become a popular feature with residents, visitors and cold-water swimmers, and was named Sauna of the Year 2026/27 at the Wales Prestige Awards earlier this year.

Saundersfoot’s cold-water swimmers are sauna regulars. (Image: Hwyl Outdoor Sauna)
Hwyl Outdoor Sauna (Image: Hwyl Outdoor Sauna)

Ms Evans has now applied to make the siting permanent, but officers are recommending refusal when the application goes before the National Park Authority’s development management committee on Tuesday, July 15.

A supporting statement submitted with the application said the sauna had “become a popular and valued amenity for both residents and visitors, offering a space focused on health, wellbeing and community connection”.

It added: “The overall sentiment within the village has been strongly supportive, with many residents recognising the sauna as a valuable asset that enhances the amenities in Saundersfoot.

“Hwyl Outdoor Sauna has received positive attention in regional and national press, helping to promote Saundersfoot as a destination for coastal wellbeing and outdoor experiences.

“Media coverage has highlighted the sauna as an example of the increasing popularity of sea swimming and sauna culture around the UK coastline.”

Saundersfoot Community Council has raised no objection to the application, and most of the 19 letters submitted by members of the public support the proposal.

Supporters have described the sauna as “a major asset to the village,” “a wellness landmark for Saundersfoot,” and “a unique offering that attracts visitors to the beach and harbour”.

However, some objectors have said that while they support permanent consent in principle, they do not believe the sauna should remain in its current position because it “obstructs the view of the beach from the promenade”.

In their report to committee members, National Park officers say the proposal, in its current form and location, would harm the setting of the Saundersfoot Conservation Area.

The report states: “The application, in its current form and with the proposed location of the sauna, is considered to result in a landscape impact that harms the setting of the Saundersfoot Conservation Area.

“The sauna is also located in a position which reduces public access along the existing promenade route, which is considered to prevent appropriate access from being achieved.

“In addition, since the temporary permission was granted, planning advice has been updated and there is now a requirement for a Flood Consequences Assessment in this location. The lack of a suitable Flood Consequences Assessment results in insufficient information to support the current application.”

Officers also note that the latest application includes additional development, including a booking office which has already been installed, meaning the overall scale of the proposal is greater than the scheme approved on a temporary basis in 2024.

The report adds: “Following consideration of the implementation of the temporary permission and given the greater extent of the current proposal, it is considered that the visual impact of the sauna and related booking office has now increased and could be reduced by locating the sauna further back in the car park.

“This would also have the benefit of the sauna not requiring relocation during severe weather and increased flood risk.”

The application is recommended for refusal on the grounds of visual impact, impact on the conservation area, reduced public access along the promenade, and the absence of a suitable Flood Consequences Assessment.

Committee members will make the final decision at the July 15 meeting.

 

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