REFORM UK leader Nigel Farage has been criticised after a campaign advert urging people to vote in the “London elections” appeared in a Welsh newspaper read by voters in Powys.

Critics say advert shows Reform’s campaign is focused on London, not Wales

The two-page party political advert was published in the Powys County Times on Friday (May 1), just days before voters in Wales go to the polls in the Senedd election on Thursday (May 7).

The advert included a letter from Mr Farage in which he attacked London Mayor Sadiq Khan and claimed the capital had become “lawless” and “unrecognisable” under Labour.

But the message appeared to have been aimed at London voters, not those in Powys.

In the letter, Mr Farage wrote: “If you want to get rid of Keir Starmer and change the direction of this country, there is one way to do it: Vote Reform in the London elections on May 7th.”

He added: “London needs Reform. It is one of the world’s great capitals. Yet these days Sadiq Khan’s London often feels lawless and unrecognisable to Londoners who can no longer afford to live in their own city.”

The advert has since been seized on by rival parties, who say it raises questions about Reform UK’s focus on Wales during the Senedd campaign.

A Welsh Labour source said: “For Wales, see London. Reform UK’s focus isn’t on Wales, it’s on getting Farage into Number 10.

“They don’t even care enough to place the right advert in the right country. It’s all about promoting Farage as their front man and fooling voters into thinking they’ve got more than slogans.”

Voters in Wales will elect Members of the Senedd on Thursday, while a number of local council and mayoral elections are also taking place in England.

In London, all 32 boroughs are holding elections, with more than 1,800 councillors due to be elected.

The Welsh Liberal Democrats also criticised the advert.

Glyn Preston, the party’s lead candidate for Gwynedd Maldwyn, said: “Reform can’t even get the right election on their own leaflets. It says everything about how little they understand or care about Wales or Powys, and raises serious questions about their ability to run the country.

“While they’re busy talking about Sadiq Khan and London, the Liberal Democrats are focused on the issues that actually matter to people here in Powys — long NHS waiting times, rural communities, and securing a fair deal on investment from Cardiff Bay.

“Powys deserves representatives who are rooted in the communities they serve, who know and understand local challenges, not yes-men taking their lead from Nigel Farage in London in his latest quest for power.”

Reform UK has been running newspaper adverts across Wales in the run-up to the Senedd election.

The party has been polling strongly, with surveys suggesting it could make major gains under the new voting system.

Reform UK has not yet commented publicly on why a London-focused advert appeared in a Powys newspaper.

PLAID CYMRU has urged voters in Sir Gaerfyrddin to back the party on Thursday, claiming it is the only party able to beat Reform UK in the new constituency.

The appeal comes after the latest ITV Cymru Wales, YouGov and Wales Governance Centre MRP poll suggested Plaid Cymru is on course to become the largest party in the Senedd, with Reform close behind. The poll put Plaid on 33% across Wales and Reform on 29%. (YouGov)

Sir Gaerfyrddin is one of the new Senedd constituencies being used for the first time in this election. It has been created from the Carmarthen and Llanelli Westminster seats and will elect six Members of the Senedd under the new closed-list system.

Plaid Cymru’s list in Sir Gaerfyrddin is led by Cefin Campbell, followed by Nerys Evans, Adam Price and Mari Arthur. (Who Can I Vote For?)

The party says the contest locally is now between Plaid Cymru and Reform UK, and has called on voters who want to stop Nigel Farage’s party from gaining ground in Carmarthenshire to “lend” Plaid their vote.

Nerys Evans said Plaid was offering “new leadership” and a “positive vision” for Wales, including childcare support, a National Development Agency to grow the economy, and a new numeracy and literacy scheme for children.

She said: “As the voters of Sir Gaerfyrddin head to the polls on Thursday, the choice could not be more stark.

“Only two parties can win here: Plaid Cymru, who offer new leadership, a positive vision, and which will be accountable only to the people of Wales; or Reform, which would divide our communities, threaten the future of our NHS, cut support for our culture and language and is controlled by Nigel Farage, billionaires, and ex-Tories in London.

“Support for Labour has disappeared in Carmarthenshire, with people unwilling to vote for a party that has let Wales down for over 27 years and in Westminster since Keir Starmer became Prime Minister.

“There is no evidence that the Greens or the Liberal Democrats will secure enough votes to come close to winning a seat.

“We ask anyone who wants to prevent a victory for Reform in Carmarthenshire to lend their vote to Plaid Cymru on Thursday.”

The Senedd election takes place on Thursday (May 7).

A DEVELOPMENT call for a Pembrokeshire holiday park has been turned down by Pembrokeshire Coast National Park.

In an application to park planners, Broad Haven Holiday Park, through agent Gerald Blain Associates, sought permission for the relocation of a boat storage area, vehicle shed and play area along with rewilding of adjoining fields at Broad Haven Holiday Park, Broad Haven, near Haverfordwest.

The application was supported by local community council The Havens.

However, an officer report recommended refusal.

Detailing the application, it said: “The proposal relates to the extension of an existing static caravan holiday site into adjacent undeveloped woodland to accommodate the relocation of boat storage, a vehicle shed, and a children’s play area, together with associated ecological mitigation measures. No increased pitch numbers are proposed.

“The development site has already undergone some site clearance, resulting in the removal of approximately 1,000 square metres of woodland.”

It went on to say: “The existing site is already intervisible with the coast, and the proposed relocation of boat storage would likely increase its visibility rather than reduce it. Without supporting evidence in the form of a Landscape and Visual Impact Assessment (LVIA) or Zone of Theoretical Visibility (ZTV) demonstrating that the development would be visually contained, the proposal appears contrary to the guidance contained within the SPG and the objectives of Policy 41.

“As a result, the proposed development is considered to detract from the special qualities of the National Park in this location and would be detrimental to the quality and character of the landscape character area in which the site sits, and as such does not comply [with policies].”

The application was refused on grounds including it being sited within previously undeveloped land within a flood zone, a lack of information on potential impacts on biodiversity, and it is “considered to detract from the special qualities of the national park in this location and would be detrimental to the quality and character of the landscape character area in which the site sits”.