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Charity

Forecourt operator raises money for lifesaving air ambulance missions

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ASCONA GROUP have helped raise an incredible £67,814 in just over six months for the Wales Air Ambulance Charity.

The company has teamed up with the award-winning UK fintech charity Pennies, which enables micro-donation opportunities at checkout, helping create huge impact for charities in need.

Customers are given the opportunity to donate to charity when paying by card or digital wallet which Ascona will be match funding.

Darren Briggs, founder and Chief Executive of Ascona Group said: “Wales Air Ambulance, is such a phenomenal service and our customers recognise that.

“They have been so generous at our tills, whenever they make a purchase, they are given the option of donating 30p to the Charity, which Ascona will match-fund.

“As you can see from the amount raised so far, they think a lot of the service.”

The Wales Air Ambulance is consultant-led, taking hospital-standard treatments to the patient and if required, transferring them directly to the most appropriate hospital for their illness or injury.

It is delivered via a unique Third Sector and Public Sector partnership. The Wales Air Ambulance Charity relies on public donations to raise the £11.2 million required every year to keep the helicopters in the air and rapid response vehicles on the road.

The Emergency Medical Retrieval and Transfer Service (EMRTS) supplies highly skilled NHS consultants and critical care practitioners who work on board the Charity’s vehicles.

This advanced critical care includes the ability to administer anaesthesia, deliver blood transfusions and conduct minor operations, all at the scene of an incident.

As a pan-Wales service, its dedicated crews, regardless of where they are based, will travel the length and breadth of the country to deliver emergency lifesaving care.

Darren said: “It means a lot on a personal level to be able to help support a Charity that helps save so many lives each year.

“One of my longest serving employees, needed the help of the Wales Air Ambulance, and is thankfully still with us.”

He added: “As a helicopter pilot, I also understand the flying element to the service too, it’s unbelievable what they do under such pressure.

“There are so many things that must be considered even before take-off.

“There’s the logistics, navigating the terrain – some patients can be in hard to access areas, and most importantly providing critical care at the scene.”

Ascona Group has 62 forecourts across the UK and serves 300,000 customers a week. It dispenses 5.0 million litres of motor fuel per week – That’s an equivalent of 19 tankers per day.

Valero is a global fuels manufacturer and owns and operates Pembroke Refinery in West Wales. It has taken around 18 months for both companies to rollout the Pennies initiative.

Alison Cousins, Area Sales Manager for Valero Energy Ltd, said: “Valero is proud of our charitable partnership with the Wales Air Ambulance, and is pleased to have been able to support the rollout of Pennies charitable giving across Ascona sites.

“Wales Air Ambulance carry out inspirational, lifesaving work for those who need it most, and we are delighted today to help celebrate the public and Ascona’s generous donation efforts across the communities we are so fortunate to be a part of.”

Customers making a purchase at Ascona’s Valero branded forecourts will see messaging around the campaign on fuel pumps and at the counter.

Geoffrey Harding, Head of Fuel Strategy at Ascona Group, said: “If you pay using the card reader, you will have the option to donate 30p, which Ascona will match up to £100,000.

“For every donation we have seen so far, we have matched, when paid by card.

“We also have donation boxes at the checkout, for anyone paying with cash, who might wish to donate.

“It is totally the customer’s choice, the staff are fully trained to answer any questions the customer has and it’s just a simple ‘yes’ or ‘no’ option on the card reader, if they wish to add a donation on to their transaction, they can with the added bonus that Ascona will match fund the donation.”

Pennies CEO, Alison Hutchinson CBE, added: “Pennies is proud to partner with Ascona, and congratulations to the team and customers for their amazing fundraising efforts.

“The generosity of Ascona customers and Ascona with their match funding has created tremendous impact for The Wales Air Ambulance.

“Thank you to the Ascona team and to all those customers who press ‘yes’ – your small acts of generosity make such a difference.”

Ascona and Valero’s Pennies’ campaign is raising around £1,200 per week on average. Since its launch in 2010, Pennies has facilitated over 255 million micro-donations, raising £62 million for more than 1,060 charities.

Phae Jones, Director of Income at Wales Air Ambulance said: “We’d like to extend a huge thank you to every customer who has donated over the past six months at Ascona sites.

“We are hugely grateful to Ascona for kindly match-funding all money raised to the value of £100,000. That is an incredibly generous amount, which will help save many lives and will be the company’s second £100,000 donation in the last two years.

“The Valero team are also hugely supportive of the work we do and have been fantastic during the rollout of the Pennies initiative.

“As a Charity, we must raise £11.2 million pounds each year, to keep our helicopters in the sky and rapid response vehicles on the road.

“Partnerships like this are key to enabling us to keep doing what we do.”

 

Charity

Former St John Ambulance Badger shapes national safeguarding approach

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WHEN Kerrie Aldridge reflects on her role overseeing safeguarding at St John Ambulance Cymru, she does not just carry policies. She carries the wisdom forged by her childhood.

Growing up facing enormous personal challenges, Kerrie discovered a community that saw her, believed in her and helped her build strength.

Today, she leads safeguarding across the charity, determined that others experience the same sense of belonging and protection she once found.

In a recent interview for the St John Ambulance Cymru podcast, Just in Case: Stories from St John, she explained: “I’m responsible for safeguarding all of our volunteers, all of our staff, and all the members of the public who come into contact with our organisation.

“If anyone’s got a safeguarding concern, they submit a report to us. We review it, we may offer advice or put in a referral to the local authority.”

She added: “I also provide a lot of wellbeing support, because I see that as important too. There are lots of issues in the UK at the moment around mental health and wellbeing, and we must provide that support.”

Kerrie’s journey with St John began at just five years old when she joined as a Badger, the youngest branch of the organisation. That weekly escape was far more than a hobby.

“I lived with a mother who had a really serious mental health condition, and it was tough growing up in that environment,” she recalled.

“But my mum had been part of St John as a child, and she was keen for me to be involved. It gave me purpose, a place where I could go once a week, where I was just Kerrie the Badger, I wasn’t a young carer, I wasn’t that girl whose mum was unwell.

“I developed first aid skills and made friendships that helped me build resilience. My Divisional Officers and Cadet Officers were incredibly supportive; they were really part of my life and almost safeguarded me themselves,” Kerrie says.

Those early experiences still inform her leadership. “I’m passionate about giving our young people what my leaders gave me. I understand what it’s like to grow up with challenges at home, so I want our leaders to be there for young people in the same way.”

Since joining the organisation in this role, Kerrie has introduced 10 Safeguarding Commitments, a clear, one-page pledge making it easy for everyone in St John Ambulance Cymru to understand and follow safeguarding standards.

She explained: “I wanted something visible, something everyone could sign up to.

“We’ve had safeguarding policies and training for a long time, but this was about capturing it in a way that was easy to see and remember. It’s about how we want people to behave, making sure they’re up to date with training, and ensuring anyone can report a concern without fear of reprisals.”

The launch of these commitments has already led to meaningful changes.

“We’ve seen more duty to report submissions, which means people are recognising and acting on safeguarding concerns,” Kerrie noted.

“We’ve had members report incidents at large events like concerts, leading to people being safeguarded. Leaders have taken ownership, some have laminated the commitments and put them in response cars, others have had their whole division sign them.”

One of Kerrie’s ongoing goals is to shift how safeguarding is perceived. “I’ve heard many times in different jobs, ‘Oh no, Safeguarding’s calling, something must be wrong.’ I want to change that narrative,” she says.

“Yes, people should report when something’s wrong, but they should also feel able to raise welfare concerns. I want people to feel seen, and to know we care about them.”

Looking ahead, she wants vigilance and kindness to go hand in hand. “Whether it’s a young person or an adult, if you notice a change in someone’s behaviour, ask them if they’re okay” she advised.

“We need to be confident our members and the people we treat are safe, and to act on any concerns we hear.”

She added: “There’s always hope that things can change. You can achieve amazing things with a little bit of support. Things might be tough right now, but they won’t always be.”

For those considering a role in safeguarding, empathy and active listening are essential in her view, not just hearing, but truly listening.

“There’s a difference between listening and hearing,” she observed.

“And you’ve got to have passion. The people we safeguard are the experts in their own situations; we’re there to walk alongside them and support them.”

From a five-year-old Badger seeking refuge to a National Safeguarding Manager shaping culture across Wales, Kerrie’s story is proof of the transformative power of community, compassion and determination.

“I’m so proud of my team for trusting me and embracing the changes I’ve brought in,” she reflected.

“Thank you for taking a chance on that little Badger who had a dream to be a social worker.”

If you are part of St John Ambulance Cymru, or you have a concern about the safety and well-being of someone you know, Kerrie invites you to reach out.

Whether you want to learn more about the safeguarding commitments or need to raise a concern, contact your safeguarding leads today. Safeguarding is everybody’s responsibility, and by speaking up, you could make all the difference.

Just in Case: Stories from St John is available on all major podcast platforms, including Spotify and Apple Podcasts, with new episodes set to release every month.

To listen via Apple Podcasts please visit: https://podcasts.apple.com/us/podcast/just-in-case-stories-from-st-john/id1830427277 

To listen via Spotify please visit: https://open.spotify.com/show/05SXgJnpuJ2oX176hzSAcq 

 

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Charity

Firefighters get sponges ready for charity car washes across Mid and West Wales

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FIRE STATIONS across Mid and West Wales are inviting motorists to give their cars a sparkle while supporting good causes at a series of charity car washes this spring and summer.

For a charitable donation, firefighters will wash vehicles to help raise money for the Fire Fighters Charity, as well as other local charities selected by each participating fire station.

The events will take place at the following locations:

  • Aberystwyth – May 16
  • Newcastle Emlyn – May 23
  • Haverfordwest – May 31
  • Milford Haven – July 19

Organisers are encouraging local communities to come along, support the fundraising efforts and leave with a gleaming car.

More information about local events can be found on the Mid and West Wales Fire and Rescue Service events page.

 

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Charity

Chief’s Tour honours fallen officers with 75-mile Pembrokeshire ride

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Dyfed-Powys Police team raises thousands for bereaved police families charity

A TEAM of officers and staff from Dyfed-Powys Police cycled 75 miles across west Wales on Wednesday (May 6) in memory of colleagues who lost their lives in the line of duty.

The annual “Chief’s Tour of Pembs 2026” saw participants travel from Fishguard to Carmarthen while raising money for the charity Care of Police Survivors, commonly known as COPS.

The force said the event raised £2,690, with funds going towards support for the families of police officers who have died while serving their communities.

Along the route, cyclists stopped at several locations to meet relatives of fallen officers and take part in moments of reflection.

In a statement shared on social media, the force said the tour was held “in memory of all Dyfed-Powys Police officers who have lost their lives in service.”

The post added: “Those we’ve lost will always remain in our thoughts.”

COPS supports the families of officers who have died on duty by organising national and regional events, helping survivors build support networks and friendships with others who have experienced similar loss.

Dyfed-Powys Police thanked members of the public who supported the cyclists during the challenge.

“A huge thank you to our community for showing our Chief’s Tour cyclists support as they passed through Pembrokeshire,” the force said.

“Your cheers, waves and encouragement kept spirits high for those taking part.”

The 75-mile challenge took riders across parts of north and west Pembrokeshire before continuing east towards Carmarthenshire, combining physical endurance with remembrance and fundraising.

Police charities such as COPS often work quietly behind the scenes, supporting bereaved families long after national attention fades following the death of an officer.

 

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