Farming
Pembrokeshire farmers hit out at rise in cheap meat imports
Local producers warn of betrayal as supermarkets turn to foreign suppliers
PEMBROKESHIRE farmers have voiced alarm at a growing trend among major UK supermarkets to stock cheap imported chicken and beef—warning that it threatens the future of local agriculture.
The National Farmers’ Union (NFU) has confirmed that chicken from Poland, beef from Uruguay and steak from Australia are increasingly appearing on supermarket shelves, often at prices undercutting British produce by up to 20%.
One of the most high-profile retailers involved is Morrisons, which is now selling raw Polish chicken in its poultry aisles. Polish farms allow higher stocking densities—up to 39kg per square metre—compared with the UK limit of 30kg, making it cheaper to produce, but raising concerns about welfare standards.
Morrisons has also started selling Australian sirloin steak, which, according to the NFU, has been made possible by the controversial trade deal brokered by Liz Truss. Australian meat is often produced in feedlots, and is rated ‘D’ for animal welfare by the RSPCA, compared with the UK’s ‘B’ grade.
Despite the supermarket’s public commitment to British farmers—including sponsoring the hit TV series Clarkson’s Farm—many local producers feel this latest move undermines their trust.
Tim Farron MP, Liberal Democrat spokesperson on the environment, said: “This is appalling from Morrisons. They seek kudos for supporting UK agriculture while quietly switching to lower-standard imports.”
ASDA has also joined the shift, offering Uruguayan sirloin and ribeye steaks at around £22-£23 per kilo—roughly 20% cheaper than British beef. Sainsbury’s, meanwhile, is stocking wagyu beef from New Zealand, although it claims this accounts for only 0.1% of its overall beef range.
Stuart Roberts, a Hertfordshire beef and cereal farmer, called the move a “huge betrayal of UK family farms.”
Locally, the impact could be devastating. Pembrokeshire’s agricultural economy remains heavily dependent on beef and poultry production. Local farmers have spent years investing in higher welfare standards, including reduced antibiotic use and lower poultry stocking rates, which come at a financial cost.
Speaking to The Pembrokeshire Herald, an NFU Cymru spokesperson said: “We’re deeply concerned about the impact this will have on Welsh farmers. It’s vital that retailers maintain their commitments to homegrown produce, especially at a time when farming is facing pressures from every angle—rising costs, subsidy uncertainty, and climate volatility.”
David Barton, NFU Livestock Board chair, added: “When supermarkets abandon British meat in favour of lower-standard imports, they not only erode trust—they damage long-standing supply chains built on quality and sustainability.”
Retailers claim they are responding to customer demand for cheaper options. Beef prices have surged more than 40% in the past year, with the Agriculture and Horticulture Development Board (AHDB) warning of a 5% fall in UK beef production in 2025 due to declining profitability and subsidy cuts.
Supermarket statements
A Morrisons spokesperson said: “We remain 100% British on all our meat counters. We are trialling some imported meat from trusted suppliers to offer value during seasonal fluctuations. We are still the single biggest supermarket customer of British farming and remain committed to increasing overall British meat volumes.”
ASDA and Sainsbury’s made similar claims, emphasising transparency and labelling, while insisting the majority of their meat remains UK or Irish sourced.
Call for response
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Business
Cwm Deri Vineyard Martletwy holiday lets plans deferred
CALLS to convert a former vineyard restaurant in rural Pembrokeshire which had been recommended for refusal has been given a breathing space by planners.
In an application recommended for refusal at the December meeting of Pembrokeshire County Council’s planning committee, Barry Cadogan sought permission for a farm diversification and expansion of an existing holiday operation through the conversion of the redundant former Cwm Deri vineyard production base and restaurant to three holiday lets at Oaklea, Martletwy.
It was recommended for refusal on the grounds of the open countryside location being contrary to planning policy and there was no evidence submitted that the application would not increase foul flows and that nutrient neutrality in the Pembrokeshire Marine SAC would be achieved within this catchment.
An officer report said that, while the scheme was suggested as a form of farm diversification, no detail had been provided in the form of a business case.
Speaking at the meeting, agent Andrew Vaughan-Harries of Hayston Developments & Planning Ltd, after the committee had enjoyed a seasonal break for mince pies, said of the recommendation for refusal: “I’m a bit grumpy over this one; the client has done everything right, he has talked with the authority and it’s not in retrospect but has had a negative report from your officers.”

He said the former Cwm Deri vineyard had been a very successful business, with a shop and a restaurant catering for ‘100 covers’ before it closed two three years ago when the original owner relocated to Carmarthenshire.
He said Mr Cadogan then bought the site, farming over 36 acres and running a small campsite of 20 spaces, but didn’t wish to run a café or a wine shop; arguing the “beautiful kitchen” and facilities would easily convert to holiday let use.
He said a “common sense approach” showed a septic tank that could cope with a restaurant of “100 covers” could cope with three holiday lets, describing the nitrates issue as “a red herring”.
He suggested a deferral for further information to be provided by the applicant, adding: “This is a big, missed opportunity if we just kick this out today, there’s a building sitting there not creating any jobs.”
On the ‘open countryside’ argument, he said that while many viewed Martletwy as “a little bit in the sticks” there was already permission for the campsite, and the restaurant, and the Bluestone holiday park and the Wild Lakes water park were roughly a mile or so away.
He said converting the former restaurant would “be an asset to bring it over to tourism,” adding: “We don’t all want to stay in Tenby or the Ty Hotel in Milford Haven.”
While Cllr Nick Neuman felt the nutrients issue could be overcome, Cllr Michael Williams warned the application was “clearly outside policy,” recommending it be refused.
A counter-proposal, by Cllr Tony Wilcox, called for a site visit before any decision was made, the application returning to a future committee; members voting seven to three in favour of that.
Farming
Farmers Union of Wales Warns: Labour’s 5G Expansion Risks Rural Blackspots
FUW Joins Landowners in Urgent Call to Pause Controversial Telecoms Reforms
THE FUW (Farmers’ Union of Wales) has warned that rural communities face worsening mobile blackspots and farmers risk losing essential income if the Labour Government expands a telecoms policy blamed for stalling Britain’s 5G rollout.
In a letter to Digital Economy Minister Liz Lloyd, the FUW aligns with landowners, investors, and property experts demanding a halt to Part 2 of the Product Security and Telecommunications Infrastructure (PSTI) Act 2022. Extending the 2017 Electronic Communications Code (ECC) would “entrench failure,” the group argues, sparking more stalled renewals, site losses, and legal battles just as Wales needs swifter rural connectivity.
The 2017 reforms empowered operators to cut mast rents—often by 90%—from hosts like farmers, councils, and NHS trusts. Far from boosting rollout, they’ve ignited over 1,000 tribunal cases since 2017, versus 33 in the prior three decades. Rural goodwill has eroded, with hosts now eyeing exits.
“Every lost mast isolates households, schools, and businesses,” the FUW states. “No public subsidy can fix this systemic damage.”
A survey of 559 hosts (via NFU, CLA, BPF) shows:
- 35% considering full withdrawal.
- 70% of expired lease holders facing operator legal threats.
Landowner Ted Hobbs in New Tredegar shares the pain: “My 1995 Vodafone lease was £3,500 yearly, renewed in 2010 at the same rate. It expired May 2025—now they demand a slash, backed by the Code. This is confiscation, not partnership.”
Labour’s push forward—despite earlier opposition and a critical consultation—ignores these red flags.
FUW President Ian Rickman adds: “Farmers hosted masts in good faith for rural connectivity. Punishing them with rent cuts sabotages Wales. Halt this now, restore trust, and incentivise real progress.”
The coalition urges ministers to reopen dialogue before deepening rural divides. Wales can’t afford more policy missteps.
Business
Large new development at one of Pembrokeshire’s biggest dairy farms approved
PLANS for a heifer accommodation building and associated works at one of Pembrokeshire’s largest dairy farms, with a milking herd of 2,000 cows, have been given the go-ahead.
In an application recommended for approval at the December 2 meeting of Pembrokeshire County Council’s planning committee, Hugh James of Langdon Mill Farms Ltd sought permission for a 160-metre-long heifer accommodation building, a slurry separation/dewatering building and associated yard areas at 1,215-hectare Langdon Mill Farm, near Jeffreyston, Kilgetty.
A supporting statement through agent Reading Agricultural Consultants said: “The holding currently has a milking herd of approximately 2,000 cows, which are housed indoors for the majority of the year, with dry cows and heifers grazed outdoors when weather and soil conditions permit.
“There has been significant investment in buildings and infrastructure at the farm over the last decade in respect of cattle accommodation, slurry storage, milking facilities, Anaerobic Digestion (AD) plant, feed storage. Recently a calf and weaned calf accommodation buildings were approved by Pembrokeshire County Council with construction almost complete.
“The unit is efficient, achieving yields of more than 10,000 litres/cow/year, with cows being milked three times/day in the 60-point rotary parlour. Langdon Mill Farm currently directly employs 21 full-time, and three part-time staff. Of these, four live on site in the two dwellings opposite the farm, with the remaining staff living in the locality.”

It added: “Although the unit has previously purchased heifers to aid expansion, the farm now breeds most of its own replacements to improve genetics and to minimise the ongoing threat of bovine tuberculosis (bTB).
“Following the completion of the calf and weaned calf accommodation buildings, the farm will be rearing all of the cattle under seven months at Langdon Mill Farm, before being transported off site to be reared at three farms in the local area. At 22-months the in-calf heifers are brought back to the maternity building to calve and then are introduced into the milking herd.”
It said the proposed building would be used by heifers between the ages of 7-22 months, the siting “directly influenced by the adjacent calf and weaned calf buildings, with livestock being moved from one building to the next as they get older”.
Approval was moved by Cllr Brian Hall, seconded by Cllr Danny Young, with Cllr John T Davies also stating his support.
“It’s common sense; the fact we approved a calf-rearing shed, it follows on you need a heifer rearing shed,” he said.
Cllr Davies later said the scheme would also support biodiversity, and, with a decline in milk prices, supporting the large-scale farm was about “safety in numbers”.
Chair Cllr Mark Carter said it was “a pleasure to be supporting the farming industry”.
Members unanimously supported the recommendation of approval.
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