Farming
Technology and simple changes can boost Welsh farm profits
Study shows major savings possible without big spending
TECHNOLOGY has the potential to revolutionise Welsh farming – but new research suggests some farms could achieve similar savings by simply improving their daily routines.
That’s the conclusion of a recent study by Irish agricultural body Teagasc, which worked alongside Farming Connect in Wales to assess how technology and practical changes can increase efficiency on farms.
At a series of Farming Connect events held across Wales, experts told farmers that tweaking working practices – rather than investing in expensive gadgets – could offer huge returns.
“It’s often the smallest changes that make the biggest difference,” said Conor Hogan, who manages the People in Dairy programme at Teagasc. “Something as basic as how the day is structured, or how the milking parlour is staffed, can save hours every week.”
Big differences in working hours
One study involving 90 dairy farms showed a wide gap in the number of labour hours worked per cow per year – from 23.8 hours at the most efficient farms to 38.9 hours at the least.
This difference, Hogan said, equates to more than 2,000 hours a year – worth around £34,000 if costed at £15 an hour.
The most efficient farms followed a set routine each day, while less efficient ones were more haphazard – leading to longer working days and lower profits.
Low-cost changes can pay off
Other improvements suggested include:
- Streamlining milking: Automating cluster removal (ACR) systems and installing exit gates that can be controlled remotely means one worker can manage the parlour, saving time and money.
- Better calf feeding: Automatic feeders can increase efficiency by 20%, though Hogan warned that returns vary depending on existing systems.
- Grazing infrastructure: Investing in basic trackways, fencing and water points can deliver rapid returns by reducing labour demands.
Be realistic about tech ROI
Although technology can be transformative, Hogan urged farmers to be cautious.
“Tech like heat detection collars can be as good as a skilled stockperson,” he said. “But if a farm already has excellent fertility rates, the return on investment may not justify the cost.”
He added that some benefits – such as better cow health or early detection of lameness – are harder to quantify but may shorten the payback period, especially with grants.
Case study: Rhodri Jones
Rhodri and Siwan Jones, who converted their family sheep and beef farm at Penparc, Llanerfyl into a spring-calving dairy unit, hosted one of the Farming Connect events.
They now milk 197 cows on 65 hectares, achieving strong performance with simple, low-cost systems.
Rhodri considered investing in heat detection collars but concluded they wouldn’t significantly improve fertility on their farm. He is, however, open to exploring other labour-saving tech like automatic calf feeders.
“It’s important to stay open-minded,” said Rhodri. “Technology might help us streamline the business even further.”
Environmental benefits
Dr Non Williams, Farming Connect’s carbon specialist, said precision agriculture – such as GPS and sensors – could reduce waste and cut emissions by improving productivity per input.
New trials of biomethane-powered machinery, running on gas collected from slurry stores and anaerobic digesters, also offer more environmentally friendly alternatives to diesel.
Williams noted that technology like heat detection collars could indirectly reduce the carbon footprint by improving reproduction rates and reducing the number of bulls on-farm.
For more information visit: www.gov.wales/farmingconnect
Photo caption: Conor Hogan of Teagasc with dairy farmer Rhodri Jones at Penparc, Llanerfyl (Pic: Mentera).
Business
Cwm Deri Vineyard Martletwy holiday lets plans deferred
CALLS to convert a former vineyard restaurant in rural Pembrokeshire which had been recommended for refusal has been given a breathing space by planners.
In an application recommended for refusal at the December meeting of Pembrokeshire County Council’s planning committee, Barry Cadogan sought permission for a farm diversification and expansion of an existing holiday operation through the conversion of the redundant former Cwm Deri vineyard production base and restaurant to three holiday lets at Oaklea, Martletwy.
It was recommended for refusal on the grounds of the open countryside location being contrary to planning policy and there was no evidence submitted that the application would not increase foul flows and that nutrient neutrality in the Pembrokeshire Marine SAC would be achieved within this catchment.
An officer report said that, while the scheme was suggested as a form of farm diversification, no detail had been provided in the form of a business case.
Speaking at the meeting, agent Andrew Vaughan-Harries of Hayston Developments & Planning Ltd, after the committee had enjoyed a seasonal break for mince pies, said of the recommendation for refusal: “I’m a bit grumpy over this one; the client has done everything right, he has talked with the authority and it’s not in retrospect but has had a negative report from your officers.”

He said the former Cwm Deri vineyard had been a very successful business, with a shop and a restaurant catering for ‘100 covers’ before it closed two three years ago when the original owner relocated to Carmarthenshire.
He said Mr Cadogan then bought the site, farming over 36 acres and running a small campsite of 20 spaces, but didn’t wish to run a café or a wine shop; arguing the “beautiful kitchen” and facilities would easily convert to holiday let use.
He said a “common sense approach” showed a septic tank that could cope with a restaurant of “100 covers” could cope with three holiday lets, describing the nitrates issue as “a red herring”.
He suggested a deferral for further information to be provided by the applicant, adding: “This is a big, missed opportunity if we just kick this out today, there’s a building sitting there not creating any jobs.”
On the ‘open countryside’ argument, he said that while many viewed Martletwy as “a little bit in the sticks” there was already permission for the campsite, and the restaurant, and the Bluestone holiday park and the Wild Lakes water park were roughly a mile or so away.
He said converting the former restaurant would “be an asset to bring it over to tourism,” adding: “We don’t all want to stay in Tenby or the Ty Hotel in Milford Haven.”
While Cllr Nick Neuman felt the nutrients issue could be overcome, Cllr Michael Williams warned the application was “clearly outside policy,” recommending it be refused.
A counter-proposal, by Cllr Tony Wilcox, called for a site visit before any decision was made, the application returning to a future committee; members voting seven to three in favour of that.
Farming
Farmers Union of Wales Warns: Labour’s 5G Expansion Risks Rural Blackspots
FUW Joins Landowners in Urgent Call to Pause Controversial Telecoms Reforms
THE FUW (Farmers’ Union of Wales) has warned that rural communities face worsening mobile blackspots and farmers risk losing essential income if the Labour Government expands a telecoms policy blamed for stalling Britain’s 5G rollout.
In a letter to Digital Economy Minister Liz Lloyd, the FUW aligns with landowners, investors, and property experts demanding a halt to Part 2 of the Product Security and Telecommunications Infrastructure (PSTI) Act 2022. Extending the 2017 Electronic Communications Code (ECC) would “entrench failure,” the group argues, sparking more stalled renewals, site losses, and legal battles just as Wales needs swifter rural connectivity.
The 2017 reforms empowered operators to cut mast rents—often by 90%—from hosts like farmers, councils, and NHS trusts. Far from boosting rollout, they’ve ignited over 1,000 tribunal cases since 2017, versus 33 in the prior three decades. Rural goodwill has eroded, with hosts now eyeing exits.
“Every lost mast isolates households, schools, and businesses,” the FUW states. “No public subsidy can fix this systemic damage.”
A survey of 559 hosts (via NFU, CLA, BPF) shows:
- 35% considering full withdrawal.
- 70% of expired lease holders facing operator legal threats.
Landowner Ted Hobbs in New Tredegar shares the pain: “My 1995 Vodafone lease was £3,500 yearly, renewed in 2010 at the same rate. It expired May 2025—now they demand a slash, backed by the Code. This is confiscation, not partnership.”
Labour’s push forward—despite earlier opposition and a critical consultation—ignores these red flags.
FUW President Ian Rickman adds: “Farmers hosted masts in good faith for rural connectivity. Punishing them with rent cuts sabotages Wales. Halt this now, restore trust, and incentivise real progress.”
The coalition urges ministers to reopen dialogue before deepening rural divides. Wales can’t afford more policy missteps.
Business
Large new development at one of Pembrokeshire’s biggest dairy farms approved
PLANS for a heifer accommodation building and associated works at one of Pembrokeshire’s largest dairy farms, with a milking herd of 2,000 cows, have been given the go-ahead.
In an application recommended for approval at the December 2 meeting of Pembrokeshire County Council’s planning committee, Hugh James of Langdon Mill Farms Ltd sought permission for a 160-metre-long heifer accommodation building, a slurry separation/dewatering building and associated yard areas at 1,215-hectare Langdon Mill Farm, near Jeffreyston, Kilgetty.
A supporting statement through agent Reading Agricultural Consultants said: “The holding currently has a milking herd of approximately 2,000 cows, which are housed indoors for the majority of the year, with dry cows and heifers grazed outdoors when weather and soil conditions permit.
“There has been significant investment in buildings and infrastructure at the farm over the last decade in respect of cattle accommodation, slurry storage, milking facilities, Anaerobic Digestion (AD) plant, feed storage. Recently a calf and weaned calf accommodation buildings were approved by Pembrokeshire County Council with construction almost complete.
“The unit is efficient, achieving yields of more than 10,000 litres/cow/year, with cows being milked three times/day in the 60-point rotary parlour. Langdon Mill Farm currently directly employs 21 full-time, and three part-time staff. Of these, four live on site in the two dwellings opposite the farm, with the remaining staff living in the locality.”

It added: “Although the unit has previously purchased heifers to aid expansion, the farm now breeds most of its own replacements to improve genetics and to minimise the ongoing threat of bovine tuberculosis (bTB).
“Following the completion of the calf and weaned calf accommodation buildings, the farm will be rearing all of the cattle under seven months at Langdon Mill Farm, before being transported off site to be reared at three farms in the local area. At 22-months the in-calf heifers are brought back to the maternity building to calve and then are introduced into the milking herd.”
It said the proposed building would be used by heifers between the ages of 7-22 months, the siting “directly influenced by the adjacent calf and weaned calf buildings, with livestock being moved from one building to the next as they get older”.
Approval was moved by Cllr Brian Hall, seconded by Cllr Danny Young, with Cllr John T Davies also stating his support.
“It’s common sense; the fact we approved a calf-rearing shed, it follows on you need a heifer rearing shed,” he said.
Cllr Davies later said the scheme would also support biodiversity, and, with a decline in milk prices, supporting the large-scale farm was about “safety in numbers”.
Chair Cllr Mark Carter said it was “a pleasure to be supporting the farming industry”.
Members unanimously supported the recommendation of approval.
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