Farming
Pembrokeshire Agricultural Society launches search for 2026 Ambassador
Young rural leaders invited to apply for prestigious voluntary role
THE PEMBROKESHIRE AGRICULTURAL SOCIETY has launched its search for the 2026 County Show Ambassador — a voluntary role aimed at promoting the Society and celebrating rural life in the county.
The successful candidate will support Society officeholders in representing the organisation at key events, including the Pembrokeshire County Show and other activities throughout the year. As part of their development, the 2026 Ambassador will shadow the current Ambassador during this year’s show and gain hands-on experience of the Society’s work.
Last year’s Ambassador, Alys Owens, was appointed during the 2024 Show. Alys, who lives in Haverfordwest, works for Castell Howell and is an active member of Llysyfran YFC. She previously served as Club Secretary and was awarded Club Secretary of the Year at County level. A talented cornet player, Alys also performs with the Goodwick Brass Band.
Tim Johns, President of the Pembrokeshire Agricultural Society, said: “The Ambassador role is an important one. Applicants must have strong communication skills and a genuine enthusiasm for supporting the Society. Knowledge of the Pembrokeshire Agricultural Society and the County Show is desirable.”
The role is open to Pembrokeshire residents aged between 18 and 30. Shortlisted candidates will be invited for interview at the County Show office from 7:00pm on Tuesday, 19 August. The chosen candidate will receive a £200 allowance and complimentary Society membership for three years.
The deadline for applications is noon on Sunday, 17 August 2025. Applications must be submitted online at: Show Ambassador | Pembrokeshire County Show | Pembs Agricultural Society
Please note: Previous holders of the Ambassador role are not eligible to reapply.
Farming
Wales sees progress in bovine TB fight as debate over badger role continues
New figures show decline in herd incidents, but disagreement remains over wildlife controls
WALES is making steady progress in tackling bovine tuberculosis (bTB), according to the Welsh Government, but a long-running debate over the role of badgers in spreading the disease continues to divide opinion.
In a written statement issued this week, Deputy First Minister and Cabinet Secretary for Climate Change and Rural Affairs, HUW IRRANCA-DAVIES, outlined what he described as “clear progress” in Wales’s eradication programme.
Latest figures show a sustained long-term decrease in new TB herd incidents, which ministers say reflects the success of a science-led, cattle-focused strategy. The approach has prioritised enhanced testing, stricter movement controls, and improved biosecurity on farms.
The Welsh Government says more sensitive testing methods are helping to identify infection earlier, while efforts are also being made to reduce the number of cattle slaughtered unnecessarily.
However, the issue of whether wildlife—particularly badgers—plays a significant role in spreading the disease remains contentious.
Farmers and government under pressure
Bovine TB continues to have a major economic and emotional impact on Welsh farming communities, particularly in rural areas of Pembrokeshire, Carmarthenshire and Ceredigion.
Farmers’ unions have long argued that wildlife reservoirs, including badgers, contribute to the persistence of the disease, and have called for stronger intervention measures.
In England, controversial badger culling programmes have been rolled out over the past decade, with UK Government figures suggesting significant reductions in TB rates in some areas.
But those claims remain disputed, with critics arguing that the evidence is far from clear-cut.
Badger Trust backs Welsh approach
Responding to the Welsh Government’s latest statement, the Badger Trust welcomed the direction of policy in Wales and urged ministers to maintain a focus on cattle-based controls.
The charity said the latest statistics demonstrated that Wales’s approach was delivering “real results” and represented a clear improvement on policy seen elsewhere.
Chief Executive NIGEL PALMER said: “The latest TB statistics show sustained long-term decreases in new TB herd incidents, demonstrating that Wales’s science-led, cattle-focused approach is delivering real results.”
The Trust also questioned the effectiveness of culling, arguing that reductions in England cannot be attributed solely to killing badgers.
It said: “The analysis behind this figure cannot separate the effects of culling from other measures such as enhanced cattle testing, stricter movement controls, and improved biosecurity.”
The organisation maintains that bovine TB is primarily a cattle disease, with most transmission occurring between cattle rather than from wildlife.
Scientific disagreement remains
The role of badgers in spreading bTB has been the subject of decades of scientific study, with no universal consensus.
Some studies have suggested that badgers can act as a reservoir for the disease, potentially infecting cattle through environmental contamination.
Others, including research cited by animal welfare groups, argue that the impact of badgers on overall transmission rates is limited compared to cattle-to-cattle spread.
The Welsh Government’s own Technical Advisory Group has previously stated that a combination of measures may be needed, including consideration of wildlife alongside cattle controls.
However, Wales has so far resisted introducing widespread badger culling, instead focusing on vaccination trials and tighter cattle measures.
Calls for clarity and consistency
The Badger Trust also raised concerns about international standards, arguing that requirements for Officially TB Free status focus primarily on bovine species rather than wildlife.
It warned that policies targeting badgers risk diverting attention and resources away from more effective cattle-based interventions.
At the same time, farming representatives continue to press for stronger action, arguing that without addressing all potential sources of infection, eradication efforts could stall.
A long road ahead
While the latest figures suggest progress, the Welsh Government has acknowledged that completely eradicating bovine TB remains a long-term challenge.
For now, Wales appears set to continue its cautious, evidence-led approach—balancing animal health, farming livelihoods, and wildlife protection.
But with pressure mounting from both sides of the debate, the question of how far to go in tackling the disease is unlikely to be settled any time soon.
Farming
£3 million secured to continue Welsh sheep genetics programme
THE WELSH GOVERNMENT has confirmed £3 million in funding over the next three financial years to continue the Welsh Sheep Genetics Programme (WSGP), helping Welsh sheep farmers improve efficiency, productivity and environmental performance.
From April 2026, Hybu Cig Cymru – Meat Promotion Wales (HCC) will lead Phase 2 of the programme, marking a significant next step in supporting farmers to make smarter, evidence-based breeding decisions.
The new phase will provide transition support for existing participants while also opening the programme to new flocks. Farmers will receive practical, technical and financial support to make use of Genomic Estimated Breeding Values, advanced genetic tools designed to help them make better-informed decisions at farm level. The data collected will also strengthen industry benchmarking and support longer-term business planning.
Phase 2 will also include the development of robust key performance indicators, tailored farm-level action plans, and an ambitious portfolio of research projects aimed at driving innovation across the sector.
The programme’s objectives are closely aligned with the Sustainable Farming Scheme, which launched on January 1, 2026, as well as HCC’s Vision 2030, reflecting a shared commitment to a productive, sustainable and competitive Welsh red meat industry.
Phase 1 of the WSGP, delivered by Farming Connect, comes to an end on March 31, 2026. Since launching in 2023, the programme has achieved significant progress, including introducing genomics into the sheep sector for the first time anywhere in the world.
It has also generated 70,000 genotypes across Tier 1 and Tier 2 flocks on the AHDB-Signet database since 2023, the highest number recorded there, while developing two major research strands focused on breeding for worm resistance and reduced methane emissions.
The programme has worked in close partnership with leading specialists, including Innovis and AHDB-Signet, and has delivered measurable genetic gains and improvements in key performance traits across participating flocks.
The investment underlines the Welsh Government’s commitment to reducing greenhouse gas emissions while supporting the production of high-quality, sustainable PGI Welsh Lamb.
Deputy First Minister for Climate Change and Rural Affairs, Huw Irranca-Davies, said: “This funding demonstrates our commitment to supporting farmers to build profitable, resilient businesses while delivering on our climate ambitions. The Welsh Sheep Genetics Programme shows what is possible when cutting-edge science meets the proud tradition of Welsh livestock farming. By helping farmers breed healthier, more productive flocks with a lower environmental footprint, we are strengthening food security and safeguarding our rural economy for the long term.”
José Peralta, Chief Executive of Hybu Cig Cymru, said: “The progress achieved to date reflects the commitment of farmers across Wales, the work of the Farming Connect team, and the continued financial support of the Welsh Government. Together, these provide a strong platform for the next phase.
“This next step directly supports a core priority in our new strategic plan: to develop and lead the implementation of initiatives that improve economic and environmental sustainability. We look forward to working closely with farmers to ensure they have the tools, insights and support needed to thrive in the years ahead.”
I can also turn this into a Herald-style news story if you want.
Crime
Man pleads guilty in illegal ‘smokies’ food safety case
A MAN from Llandysul has pleaded guilty to food safety offences following an investigation into the illegal trade of so-called “smokies”.
Carmello Gale, aged 71, admitted the offences at Isleworth Crown Court after an investigation by the Food Standards Agency’s National Food Crime Unit.
Gale pleaded guilty to conspiring to place unsafe food on the market, specifically “smokie” meat, in breach of food safety regulations and the Criminal Law Act.
He was granted bail ahead of sentencing, which will take place at a later date.
“Smokies” refers to skin-on sheep meat produced by singeing the fleece off an unskinned carcass, giving it a distinctive colour and smell. The process is illegal in the UK and is often carried out in unapproved premises that may not meet basic hygiene standards.
Neil Castle, Deputy Head of the National Food Crime Unit, said: “Carmello Gale is considered a significant figure in the illegal smokies trade, with the investigation uncovering his involvement in the wide-scale distribution of smokies across the UK.
“This guilty plea reflects the work of everyone involved in this investigation. I would like to thank Ceredigion County Council, Dyfed-Powys Police, Southwark Council, Swansea Council, and the Tarian Regional Organised Crime Unit for their support.

“The NFCU will not stop in its efforts to identify, investigate and bring to justice those who seek to exploit our food system.”
The agency is urging anyone with concerns about food fraud or illegal “smokies” production to report it to their local Trading Standards team or contact the unit confidentially.
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