Independent Haverfordwest store backs lifesaving crews with year of community fundraising

A WEST WALES department store has raised more than thirteen thousand pounds for a lifesaving emergency service after a packed year of community fundraising.

Staff at Vincent Davies Department Store collected £13,682 for the Wales Air Ambulance Charity, after voting the organisation their Charity of the Year for 2025.

The independent retailer organised events throughout the year, including an Easter bingo, bake sales, quizzes, raffles, staff sales, Christmas jumper days and a festive wreath-making workshop. Charity jam jars placed in Café Vincent also helped gather steady donations from customers.

One of the most popular attractions was the store’s charity singing penguin trio, which drew smiles from shoppers of all ages and boosted collections.

Sarah John, Joint Managing Director at Vincent Davies, said: “Raising £13,682 for the Wales Air Ambulance Charity is something we are extremely proud of at Vincent Davies Department Store. As a director, it’s wonderful to see our community come together to support a charity that makes such a lifesaving difference.”

The air ambulance is consultant-led, delivering hospital-level treatment directly at the scene of serious incidents and, when needed, transferring patients straight to the most appropriate specialist hospital.

Working in partnership with the NHS through the Emergency Medical Retrieval and Transfer Service, crews can provide advanced critical care including anaesthesia, blood transfusions and even minor surgical procedures before reaching hospital.

Operating across the whole of Wales, its teams travel the length and breadth of the country by helicopter and rapid response vehicle to reach patients quickly in both rural and urban areas.

This is not the first time the Haverfordwest store has backed the cause. In 2016, staff previously raised £5,831 when the charity was also chosen as their beneficiary.

Mike May, the charity’s West Wales Regional Fundraising Manager, said: “We are so grateful to Vincent Davies Department Store for raising an incredible amount for our charity. Throughout the year they put on a variety of different events and what a successful fundraising year it was.

“The charity needs to raise £13 million every year to keep our helicopters in the air and our rapid response vehicles on the road. By raising £13,682, the staff and customers have played an important part in saving lives across Wales.”

The store says it will announce its Charity of the Year for 2026 in the coming weeks.

COUNTY COUNCILLOR Jonathan Grimes has met with the new Chief Constable of Dyfed-Powys Police to discuss crime, antisocial behaviour and wider community issues affecting residents in Pembroke and Monkton.

Cllr Grimes, who represents Pembroke St Mary South and Monkton, said the meeting followed his invitation for senior police leaders to visit the area and hear first-hand about local concerns.

The Chief Constable, Ifan Charles, attended alongside officers from the Pembroke Neighbourhood Policing and Protection Team, meeting the councillor in Monkton for what were described as open and constructive talks.

As part of the visit, they also spoke with Monkton Priory Community Primary School headteacher Dylan Lawrence and Danny Nash from Pembrokeshire County Council Housing Services to gather views from education and housing professionals.

Discussions covered a range of issues raised by residents, including domestic abuse, drug and alcohol misuse, antisocial behaviour and environmental concerns such as littering, dog fouling and dangerous or inconsiderate driving.

Cllr Grimes acknowledged recent police successes, particularly in tackling drug-related activity, but said enforcement alone would not solve the area’s challenges.

He said closer cooperation between the police, council services, schools and the wider community would be needed to deliver longer-term improvements.

The councillor added that he plans to encourage residents to form a local community group in the coming weeks, aimed at developing practical solutions and strengthening partnership working across the area.

Consultation invites unpaid carers across the country to shape new national strategy

THE WELSH GOVERNMENT has unveiled plans to make Wales a “Carer Aware” nation, with a new public consultation launched today (Monday, Feb 2) aimed at improving recognition and support for the country’s thousands of unpaid carers.

Ministers say the move is designed to ensure people who look after relatives, friends or neighbours are identified earlier and treated as partners in decisions about the care of their loved ones.

A draft National Strategy for Unpaid Carers has been developed with input from hundreds of carers and representative groups across Wales. It sets out eight key priorities, including better recognition of carers’ roles, improved access to respite and short breaks, stronger wellbeing support, and measures to prevent young carers from carrying too much responsibility.

Under the proposals, carers of all ages and backgrounds — including disabled carers and those in minority communities — would be able to access clear, local information and help when they need it.

Officials say earlier identification is critical, so carers can receive advice, financial guidance and emotional support from the start of their caring journey, rather than only at crisis point.

The strategy also stresses the need for sufficient alternative care arrangements to allow carers time to rest and protect their own health.

Dawn Bowden, Minister for Children and Social Care, said many carers do not even see themselves as carers.

“Too often, unpaid carers go unrecognised – even by themselves. They’re simply ‘looking after mum’ or ‘helping out a friend’, but caring can have a profound impact on people’s finances, careers, health and wellbeing,” she said.

“We want Wales to be a place where carers are identified early, where they know their rights, and where they’re treated as partners for the person they care for.

“This consultation is important in shaping a strategy which takes into full account how carers feel and how they’re supported. I’d encourage everyone with an interest to provide their views.”

The consultation is open now and runs until April 13, with responses helping to shape the final strategy and future support services across Wales.

People can take part online via the Welsh Government website.