Charity
Tenby charity shop to host coffee and cake fundraiser for Wales Air Ambulance
A WALES AIR AMBULANCE charity shop in Tenby will be welcoming supporters this weekend as part of a national fundraising campaign marking the service’s 25th anniversary.
The shop, located on Upper Frog Street, will host a Coffee and Cake event on Saturday (Feb 28) from 12:00pm to 2:00pm, inviting members of the public to drop in, enjoy refreshments, and make a donation towards the lifesaving charity.
The event forms part of the charity’s wider ‘Coffee and Cake’ fundraiser, which runs across March and April and encourages supporters to organise their own gatherings to raise funds.
Wales Air Ambulance needs to raise around £13 million every year to keep its helicopters flying and rapid response vehicles operating across the country.
Laura Coyne, Fundraising Operations Manager for Wales Air Ambulance, said: “It’s the charity’s 25th birthday on St David’s Day, and our shop in Tenby will mark the occasion by hosting its own Coffee and Cake event.

“Everyone is welcome and we’d be delighted if you joined us for some nice treats — you’ll be making a lifesaving difference and that really is the icing on the cake.”
Supporters are also being encouraged to host their own coffee mornings, afternoon teas or bake sales in their communities during the anniversary celebrations.
Laura added: “Many of us love a catch-up with a slice of cake, and whether you’re part of a community group, school, business or simply an individual, we would love to support you in holding your own event.
“It doesn’t matter if you bake or buy your cakes — the funds you raise will help support our lifesaving charity. It’s the perfect opportunity to get together with friends, family or colleagues while making a real difference.”
Wales Air Ambulance is a consultant-led service that brings hospital-level treatment directly to patients at the scene of serious incidents and, when necessary, transfers them straight to the most appropriate hospital. This can save critical time and significantly improve survival and recovery outcomes.
The service operates through a partnership between the charity and the NHS Emergency Medical Retrieval and Transfer Service (EMRTS), with highly skilled consultants and critical care practitioners working on board its aircraft and vehicles.
Its crews travel across the whole of Wales, delivering advanced treatments including anaesthesia, blood transfusions, and emergency procedures wherever they are needed.
Charity
RSPB secures ‘missing link’ to reconnect wildlife habitats in Carmarthenshire
RSPB CYMRU has purchased a 96-hectare upland site in Carmarthenshire, describing it as a vital step towards reconnecting one of Wales’ most important wildlife landscapes.
The newly acquired area, known as Gallt-y-bere, lies alongside the River Tywi and sits between two previously separated sections of the charity’s Gwenffrwd-Dinas nature reserve in the Elenydd uplands.

Conservationists say the purchase will reconnect fragmented habitats for the first time in around 60 years, creating a continuous landscape that will allow wildlife to move more freely and strengthen biodiversity across the reserve.
The site contains a rich mix of internationally important habitats, including rare Atlantic oak woodland – often referred to as Celtic rainforest – as well as ancient woodland, peat bogs and ffridd, the transitional habitat found between lowland farmland and open upland areas.
RSPB Cymru believes linking these habitats together will benefit a wide range of species, including pied flycatchers, hen harriers, cuckoos, wood warblers, pine martens and whinchats.
The purchase was made possible through a philanthropic loan and support from thousands of donors who contributed to the charity’s fundraising appeal.
Jonathan Cryer, site manager at RSPB Gwenffrwd-Dinas, described Gallt-y-bere as a “truly magical place”.
He said: “I’m thrilled that we’re in a position to expand and improve its rare habitats and wildlife.
“Securing this site is a brilliant opportunity for us to strengthen ancient woodland, restore upland habitats and create the conditions needed for rare wildlife to flourish in the future.”
RSPB Cymru says the enlarged reserve is now big enough to support breeding hen harriers. Although the red-listed birds are occasionally seen in the area, they have not attempted to breed there in recent years.
The organisation has been involved in conservation work at Gwenffrwd-Dinas for more than a century, initially supporting efforts to protect red kites before acquiring land to safeguard vulnerable habitats and species.
Surveys funded by Natural Resources Wales will be carried out over the summer to identify the full range of habitats and wildlife present on the newly protected land. The findings will help shape future conservation work.
Plans include expanding and enhancing wildlife-rich grasslands that support rare plants such as whorled caraway and wood bitter-vetch, while also working with local farming tenants to demonstrate how nature recovery and sustainable agriculture can coexist.
RSPB Cymru said the acquisition marks another important step towards building a more resilient future for wildlife in Wales, with long-term plans to work alongside local communities and partners to restore and protect the newly connected landscape for generations to come.
Charity
Childline warns of summer rise in children seeking help over body image fears
More than 3,300 counselling sessions were delivered last year as young people described pressure from influencers, calorie-counting videos and unrealistic beauty standards
CHILDLINE is preparing for an increase in children and young people seeking support over body image concerns and eating disorders during the summer holidays.
New figures from the NSPCC-run service show that 3,364 counselling sessions were delivered between April 2025 and March 2026 to young people worried about their appearance, weight or relationship with food.
Demand was particularly high during the summer, with almost 1,000 sessions taking place across June, July and August.
Childline says warmer weather and the approach of family holidays can intensify anxiety among young people who feel uncomfortable wearing summer clothing or swimwear.
Counsellors are also hearing from children who feel under pressure to look like influencers they follow online.
Some have described repeatedly watching “what I eat in a day” and calorie-counting videos, which can encourage unhealthy habits including severe food restriction.
TikTok banned the hashtag #SkinnyTok last year in an attempt to limit access to potentially harmful eating disorder content. However, Childline says young people continue to encounter similar material across TikTok and other social media platforms.
internati
A 15-year-old from Wales told the service: “I hate everything about my body. I try to restrict for as long as I can, but then I binge and feel guilty that I ruined any progress that I made.
“I have so many other things I should be focusing on, like my friends and my exams, but weight and calories are all I can think about.”
Another girl, aged 12, described how bullying and comparisons with people she saw online had affected her eating.
She said: “This girl at school would always call me fat. My friends are all skinny, the girls I see on TikTok are skinny.
“I started purging and skipping meals last year and I’m finally skinny, but mum finally noticed and gets angry when I don’t eat properly. I can’t go back to eating three meals a day again, I can’t go back to being fat.”
Shaun Friel, Childline director, said the summer could place additional pressure on children who already felt anxious about their bodies.
He said: “With the warm weather continuing and families planning their summer holidays, young people might be finding themselves in positions where they feel anxious about their body.
“To cope, some young people are taking drastic measures, such as restricting their food intake or, in some instances, developing disordered eating behaviours.
“Children are also telling us that unrealistic beauty standards are affecting their wellbeing and self-worth, with many comparing themselves to others, particularly influencers on social media.
“Childline wants every young person to know that whatever they’re going through, our trained counsellors are here to listen without judgment. Seeking help is always a sign of strength, not weakness.”
Advice for parents
The NSPCC is encouraging parents and carers to be mindful of how they speak about their own bodies and the appearance of others in front of children.
Conversations about food and exercise should focus on health, strength and wellbeing rather than weight or appearance.
Parents are also advised to take concerns seriously, listen without judgment and avoid dismissing a child’s feelings by simply telling them they “look fine”.
They can help children understand that photographs and videos online are often edited or present unrealistic standards, while limiting exposure to content that promotes extreme dieting or unhealthy attitudes towards weight.
Warning signs can include sudden changes in eating habits, excessive exercise, low mood, secrecy around food or withdrawal from friends and family.
Early support can be important, and parents should consider seeking professional advice where they notice worrying behaviour.
Children can contact Childline free on 0800 1111 or speak to a counsellor through the Childline website using email or one-to-one online chat.
Source: NSPCC Cymru press release.
Charity
Lifesaving charity could get over £60,000 from Snowdon hike
WALES AIR AMBULANCE has received a massive donation of £1,600 from Tenby Golf Club after a competition to raise funds for the charity. Natwest staff also aim to raise £60,000 this Sunday after a sponsored hike up Mount Snowdon.
Wales Air Ambulance is a charity that was founded in 2001, celebrating its 25th anniversary this year. Since then, it has successfully undertaken over 57,000 missions, providing a life saving service for the people of Wales.
It provides helicopter emergency medical services service free of charge, serving those who are critically ill and injured. Its Emergency Medical Retrieval and Transfer Service allows medical specialists too provide life-saving care at the scene of a medical incident. These services include blood transfusions and even minor operations.
But this service still desperately needs donations to operate. Costing £13 million a year, Tenby Golf Club and Natwest both stepped up this week too contribute.

The Tenby Golf Club President’s Open Day took place on Tuesday (7th July) to raise funds through a raffle. Prizes consisted of ‘four ball vouchers to play at ‘12
outstanding courses’ across South Wales.’
This raised an amazing £1,600 for Welsh Air Ambulance. Tenby Golf Club has raised a combined £5,500 for the charity throughout its history.
Natwest also plans to raise £60,000 this Sunday. Its North and South West Wales staff plan to do a sponsored walk up Wales’ tallest mountain, Mount Snowdon. Other Natwest branches have previously undertaken simar hikes for charities, including a veteran care village in Salford, raising over £10,000.
Nadine Bartlett, a personal banker at Natwest’s Aberystwyth branch, said: ‘we are just doing all we can to make a lifesaving difference.’

These combined efforts could potentially raise over £60,000 for Welsh Air Ambulance. This contributes massively to fill the £13 million bloc needed to keep these life-saving helicopters in the air.
You can donate here to help the Natwest team reach their £60,000 goal.
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