Dealer who claimed £160,000 profits was later calling police for protection as threats escalated over money he owed to his suppliers

A MILFORD HAVEN drug dealer who bragged he had “the best coke out there” and claimed to have made up to £160,000 in just four months has been jailed for six years.

But behind the image of a confident, high-earning operator, the reality was starkly different — a man in debt, under threat, and repeatedly calling police for protection as his world closed in.

The 35-year-old defendant admitted multiple offences relating to the supply of cocaine and cannabis when he appeared before Swansea Crown Court.

The court heard he played a significant role in the supply of Class A and Class B drugs, purchasing large quantities — including claims he was buying cocaine by the kilogram — and maintaining contact with upstream suppliers.

In messages shown to the court, he boasted about his profits, claiming to have made £38,000 and suggesting that far larger sums were within reach. He also claimed to have earned £160,000 in just four months and said he had bought two houses.

He told customers he had “the best coke out there” and responded aggressively to complaints, stating: “Out of £30,000 worth, you’re the only one to complain,” before adding: “Bad mouthing me is a bad idea you little slag.”

Violence and intimidation

The court was also shown chilling footage of a confrontation at a property on the Mount Estate, where the defendant was heard directing violence over a debt.

In the video, he shouted: “I got boys, yeah, I got boys,” before telling others to “kick his head in” as the attack unfolded inside the victim’s home.

Witnesses described him as having become a “kingpin” in Milford Haven’s drug scene, operating from The Vibe public house, which they claimed was used as both a legitimate business front and a base linked to drug dealing.

Fear behind the façade

Yet the court heard that behind the bravado, the defendant was living in fear.

He had accumulated drug debts estimated at between £18,000 and £26,000 and was being threatened by those higher up the supply chain. His partner reported people turning up at their home, with threats including claims it would be bombed or burned down.

The Herald attended his home address on multiple occasions to report on police activity after he called officers for protection.

In a direct call to this newspaper during the period, he said: “There are threats to my life — people want me dead, dead. I don’t want this in the paper. It’s over money… hundreds of thousands of pounds.”

Documents reveal further pressure

The Herald can also reveal that the defendant was served with a statutory demand in late 2025 over an alleged unpaid debt relating to stock, fixtures and fittings following his takeover of The Vibe public house in March 2024.

Documents seen by this newspaper indicate the financial pressures he was under extended beyond drug debts.

National attention

The case has already drawn national interest, with Channel 4 making a documentary featuring the defendant after interviewing local people in Milford Haven over recent months.

‘Significant role’ in drug trade

Police arrested the defendant on January 5 last year on suspicion of being concerned in the supply of Class A drugs. A search of an address on Priory Road uncovered 18 grams of cannabis, while a separate incident involving a vehicle led to the discovery of 73 grams of cocaine and cannabis.

Prosecutors said he was actively involved in the supply of drugs and purchasing large quantities, describing him as a key player in the local trade.

He has 57 previous convictions, mostly for theft-related offences.

‘Only a custodial sentence’

Defending, Mr Ibrihim described his client’s background as a “tale of woe,” telling the court his father was addicted to heroin and his mother struggled with alcohol. His younger sister died in 2022.

The court heard he had gone “off the rails” in his late teens and that his drug dealing was linked to debts, including those connected to his father. It was also said that many of his claims about wealth were exaggerated and amounted to “bravado”.

Sentencing, the judge said: “The seriousness of this offending means that only an immediate custodial sentence is appropriate.

“You played a significant role in drug dealing. What is clear is that you were dealing with a lot of cocaine.

“I have no doubt that some of what you did was due to pressure, but some of it was for your own gain.”

The judge added that despite the defendant’s claims of wealth, “you haven’t got hardly anything left”.

For the supply of cocaine, he was sentenced to six years in prison, with a concurrent sentence of 30 months for supplying cannabis.

He will serve at least half the sentence in custody before being eligible for release.

A victim surcharge of £228 was also imposed.