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Croeso Awards applications rise by a third

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TOURISM BUSINESSES SHOW GROWING CONFIDENCE AHEAD OF 2026 CEREMONY

VISIT PEMBROKESHIRE has reported a sharp rise in applications for its 2026 Croeso Awards, in what organisers say reflects growing confidence across the county’s tourism and hospitality sector.

The annual awards, which celebrate excellence in Pembrokeshire’s visitor economy, will return to the Atrium at Pembrokeshire College on Thursday, October 29.

Organisers say applications have risen by around a third compared with the 2024 awards, following efforts to encourage wider participation from businesses across the county.

This year’s scheme was opened to all tourism businesses in Pembrokeshire, not just members of Visit Pembrokeshire, with no application fee and free tickets for finalists.

The Croeso Awards are also linked to an eight-month mentoring programme run in partnership with The Celtic Collection and Pembrokeshire College, aimed at giving students practical experience and industry guidance as they prepare for careers in tourism and hospitality.

Emma Thornton, chief executive of Visit Pembrokeshire, said: “The increase in entries this year is hugely encouraging and demonstrates the passion, resilience and innovation that exists across our tourism industry. We wish all applicants the very best of luck.”

She added that while many familiar businesses continue to support the awards, organisers are keen to highlight the wider range of tourism operators helping to create memorable visitor experiences across Pembrokeshire.

With applications now closed, independent judges from outside Pembrokeshire will assess entries across 17 categories before finalists are announced on July 1.

The awards ceremony will take place later this year, recognising businesses that continue to help drive one of Pembrokeshire’s most important industries.

 

Crime

Man in critical condition after serious assault in New Quay

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A 20-YEAR-OLD man remains in a critical condition in hospital after being seriously assaulted in New Quay.

Dyfed-Powys Police said the incident happened at around 12:51am on Saturday (July 4) in Margaret Street, leading to Uplands Square.

The victim suffered serious, life-threatening injuries and was taken to hospital, where he remains in a critical condition.

A 37-year-old man has been arrested on suspicion of grievous bodily harm and remains in police custody.

Police said enquiries are progressing, led by CID and the Major Crime Team. A visible police presence is expected to remain in the area over the coming days.

Officers are appealing for witnesses, or anyone with information, to come forward.

Anyone who can help is asked to contact Dyfed-Powys Police online, by emailing [email protected], by direct message on social media, or by calling 101.

Quote reference: DP-20260704-028.

 

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Community

Kilgetty and Begelly tractor run raises funds for local charities

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Around 70 tractors joined the annual charity road run, hosted by the Begelly Arms Hotel

THE ANNUAL Kilgetty and Begelly Charity Tractor Run brought a colourful convoy to the roads around the Narberth area on Saturday (Jul 4), with around 70 tractors taking part.

The event was hosted by the Begelly Arms Hotel, where farmers, families and supporters gathered before the start of the run.

Entrants were treated to bacon rolls and coffee by the hosts before setting off, while many families took the opportunity to pose for photographs alongside the tractors.

The road run once again proved to be a popular community event, bringing together local farmers, vintage tractor enthusiasts and supporters for a good cause.

The sight of dozens of tractors heading out together made an impressive display as the convoy travelled through the local area.

Organisers said local charities are set to benefit from money raised at the event.

The annual run has become a well-supported fixture in the local calendar, with farming families turning out in force to take part and support the fundraising effort.

For further information, contact Peter Adams at the Begelly Arms on 01834 812601.

Pictures: Malcolm Richards

 

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Community

Pontrhydfendigaid Carnival brings village together for colourful celebration

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PONTRHYDFENDIGAID Carnival returned in style on Saturday, with a strong community turnout as villagers, families, children and young people gathered on the Village Green before the procession moved on to Bont Pavilion.

The afternoon was full of colour, music and community spirit, with bunting, balloons, decorated floats and smiling faces helping to create a true village celebration.

Among the highlights were the children’s and young people’s entries, which showed real creativity, confidence and effort. Farmyard scenes, animal costumes, a Noah’s Ark-themed float and brightly decorated tableaux all helped bring the carnival to life.

Organisers praised the work that had gone into the displays, competitions and activities, with many families clearly spending hours preparing costumes, props and entries.

The carnival programme featured a wide range of competitions, including floats and tableaux, children’s age-group entries, adverts, pairs, “anything on wheels” and the ever-popular welly throwing competition.

The mix of Welsh and English throughout the event reflected the strong local identity of Pontrhydfendigaid and the importance of keeping village traditions alive for the next generation.

Thanks were also paid to the organisers, volunteers, presidents, compères, families and all those who gave their time behind the scenes. Events of this kind take a great deal of work, and the turnout showed how much the carnival continues to mean to the community.

Pontrhydfendigaid Carnival 2026 proved to be a joyful reminder of what can be achieved when a village comes together.

Photographs and report by Jeremy Rundle

 

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