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New film promoting Pembrokeshire goes viral

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A scene from the new promotional film

A scene from the new promotional film

A NEW film promoting Pembrokeshire has proved a big hit on social media.

Made by Mother Goose Films for Visit Pembrokeshire – the County Councils tourism department – the short video uses real Pembrokeshire people acting as ambassadors to promote the county.

It features horse riders, dog walkers, fishermen, lifeboat crews and families living and working in – and enjoying – Pembrokeshire’s spectacular coastal scenery.

Since it was released across social media outlets last Friday, the two minute film has been viewed by almost 100,000 people and shared over 1,000 times.

“We’re really pleased with the enthusiastic response we’ve had so far,” said Councillor Keith Lewis, Deputy Leader and Cabinet Member for Economy and Tourism.

“Social media and the internet play a vital role in spreading the word about Pembrokeshire as a visitor destination. We would encourage people in Pembrokeshire to share it with friends and family wherever they might live.”

8 Comments

8 Comments

  1. Flashbang

    October 14, 2015 at 2:52 am

    Genius, it’s out there just in time for………….Winter!

  2. Ant

    October 15, 2015 at 11:00 am

    Sadly this film was shot by a company that seems to have been flying without the necessary Civil Aviation Authority permissions. It always saddens me to see elected officials spending public money in commissioning illegal acts – it would be a shame if that’s what happened in this case, especially when there are so many excellent, safe, insured and legal operators available.

  3. Flashbang

    October 15, 2015 at 12:49 pm

    @ Ant:
    How could you possibly know that? Would you have a vested interest , your own drone filming company maybe?

  4. Eric

    October 15, 2015 at 5:45 pm

    Stunning video, if I wasn’t already here this would definitely make me want to visit, but what a bitter and twisted reaction from @ Ant A severe case of self interest no doubt.

    3 words spring to mind Ant, GET A LIFE!

  5. charlie mason

    October 21, 2015 at 4:36 pm

    Typical rose tinted video… understandable EXCEPT that countryside is under serious threat from; rising pollution in the Haven (90% caused by agriculture according to a Government study), diminishing river water quality, diminishing biodiversity, the threat of a high C02 emitting biomass power station in the Haven , and the real prospect of Nitrate Vulnerable Zone designation for much of the County by 2017 due to excessive slurry spreading. Then of course there is the small matter of sea level rise and seasonal coastal flooding .

    If the County Council (and the Welsh Government) were committed to tourism as. Key economic ‘driver’ then it would take environmental issues and threats and its duty under the Wellbeing for Future Generations Act 2015 more seriously…. . I fear for the countryside.

  6. tom

    October 23, 2015 at 6:02 pm

    Does the video mention BPJ, Jamie adams, the grants scandals, the illegl salary increases, the Porsches, closing public loos, sacking whistle blowers who report a paedophile working with kids within the council , the court cases, the IPiGs etc etc ?

    Maybe when they do Pembs2 ?

  7. Dilly

    November 24, 2015 at 9:24 am

    sea level rise ???? Check the actual figures and if there is a rise it is so small you’d never realise it in a lifetime
    Living by the coast all my life I have never seen a problem with increasing sea levels..
    You my friend are talking out of your backside

  8. Dilly

    November 24, 2015 at 9:28 am

    This film is great and the fact you go on about aviation bla bla bla indicates you have too much time on your hands and you use that time to whinge like a old cynical man .. @ Ant:

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Farming

Basic Payment Scheme 2025 balance paid to 95% of Welsh farmers

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Final year of BPS as transition to Sustainable Farming Scheme begins

The WELSH Government says more than ninety-five per cent of farm businesses have now received their full or balance payment under the final year of the Basic Payment Scheme (BPS), ahead of the introduction of the new Sustainable Farming Scheme (SFS) in 2026.

Announcing the update on Friday (Dec 12), Deputy First Minister and Cabinet Secretary for Climate Change and Rural Affairs, Huw Irranca-Davies, confirmed that over 15,400 Welsh farm businesses have been paid £68.7m. This comes on top of the £160m issued in BPS advance payments since 14 October.

Final round of BPS payments

The Basic Payment Scheme, which has been the backbone of farm support in Wales for a decade, provides direct income support to help farmers plan and manage their businesses. BPS 2025 marks the last year in which full BPS payments will be made before the scheme begins to be phased out.

The Cabinet Secretary said officials would “continue to process the outstanding BPS 2025 claims as soon as possible,” adding that all but the most complex cases should be completed by 30 June 2026.

Payments issued today represent the main balance due to farmers following earlier advances, giving many businesses the cash flow they need during the quieter winter period—traditionally a challenging time in the agricultural calendar.

Shift to Sustainable Farming Scheme in 2026

From 1 January 2026, the Welsh Government will begin rolling out the Sustainable Farming Scheme, a major reform to how agricultural support is delivered. The SFS will reward farmers for environmental outcomes such as habitat management, carbon reduction and biodiversity improvements, alongside continued food production.

The government has argued that the new scheme is essential to meeting Wales’ climate and nature targets while ensuring long-term resilience in the sector. However, the transition has been closely watched by farming unions, who have raised concerns about the administrative burden, income stability, and the speed at which BPS is being phased out.

Mr Irranca-Davies reaffirmed the government’s stance, saying: “This government is steadfastly committed to supporting Welsh farmers to sustainably produce quality food. This is demonstrated today in our payment of the BPS 2025 balance payments and will continue throughout the transition period.”

Sector reaction

Farming unions are expected to scrutinise the detail of today’s announcement, particularly around remaining unpaid cases. Last year, late payments led to frustration in parts of the sector, with unions calling for greater certainty as the industry faces rising input costs, supply chain pressures and continued market volatility.

The move to the SFS remains one of the most significant agricultural policy changes in Wales since devolution. Ministers insist the shift is designed to support both food production and environmental stewardship, while critics warn the transition must not undermine farm viability—especially for family-run livestock farms that dominate rural areas such as Pembrokeshire, Ceredigion and Carmarthenshire.

What happens next

Farmers still awaiting their BPS 2025 balance will continue to be processed “as soon as possible”, the Welsh Government said. Officials will also publish updated guidance on the Sustainable Farming Scheme ahead of its launch.

The coming year will therefore become a pivotal moment for Welsh agriculture, as the long-standing BPS framework—which provided over £200m annually to Welsh farmers—makes way for a new results-based model that will shape the industry for decades to come.

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News

Improved train timetable launches across Wales

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Extra services, later trains and boosted Sunday routes as £800m rail investment takes effect

An improved train timetable has come into force across Wales today (Sunday, 14 December), with Transport for Wales (TfW) introducing more frequent services, stronger connections and additional late-night trains on key routes.

The winter timetable update brings one of the most substantial uplifts in recent years on the Wales and Borders network, forming part of the Welsh Government’s ongoing £800 million investment in brand-new rolling stock and reliability improvements.

More trains and later journeys

Among the upgrades, passengers will see:

  • A new hourly additional service between Chester and Wrexham, effectively doubling the frequency on one of the region’s busiest commuter corridors.
  • An extra train in each direction every day on the Heart of Wales line between Swansea and Shrewsbury.
  • Three later last trains from Cardiff to Treherbert, Aberdare and Merthyr Tydfil, supporting shift workers and the night-time economy.
  • A new hourly Sunday service on the Coryton line in Cardiff.

Cabinet Secretary for Transport and North Wales, Ken Skates, said improved connectivity was “absolutely vital” for economic growth and passenger confidence.

“These changes will make a real difference to customers, who will benefit from more services and greater connectivity,” he said. “This has been made possible by our £800m investment in brand-new trains for the Wales and Borders network.

“We will see the doubling of trains between Wrexham and Chester and a later service from the capital to valley communities. In South Wales, people will continue to benefit from simpler, fairer fares through TfW’s Pay As You Go service, and its forthcoming introduction in North Wales will help even more passengers access easy, transparent pricing.”

Full details of the updated timetable are available at: tfw.wales/service-status/timetables

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News

Wrecked guard boat still under watch off north Pembrokeshire coast

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Tidal changes monitored after dramatic early-morning rescue

A GUARD VESSEL that ran aground off the north Pembrokeshire coast in the early hours of Thursday morning (Dec 11) remains under close observation as tides continue to shift.

The Resolute, a 24-metre guard boat understood to be working for an offshore wind project off the Irish coast, had been sheltering in worsening weather when she was pushed onto rocks near Aber Hywel, Dinas, shortly after 3:25am.

Four crew members were onboard when the vessel grounded in rough seas and a strong southerly wind.

Major rescue effort launched

The crew issued an emergency alert, prompting a full multi-agency response.
A coastguard rescue helicopter, both Fishguard RNLI lifeboats, and coastguard teams from Fishguard and St Davids were sent to the scene.

Turbulent air made a winch rescue impossible and Fishguard’s all-weather lifeboat was unable to get close due to cliffs and submerged hazards. The inshore lifeboat was instead deployed to attempt a transfer in extremely challenging conditions.

During the evacuation, the third crew member descending to the vessel’s life raft slipped, fell into the water and was swept away. Speaking afterwards, RNLI crew member Cedwyn Rogers said the team immediately switched into “hyper-focused” mode as training took over.

Despite the casualty drifting, helm Warren Bean — a volunteer with more than 30 years’ RNLI experience — manoeuvred the lifeboat alongside, allowing crew to haul the man to safety. The remaining crew member was then retrieved, and all four were taken aboard the all-weather lifeboat and brought ashore to Fishguard.

All rescue units were later stood down.

Vessel still stranded and taking on water

The Herald understands that the Resolute remained aground on the rocks yesterday and was taking on water. The crew were later assisted back onboard by a local fisherman to assess damage on behalf of the vessel’s operators.

Management representatives from Ireland were due to arrive to draw up a recovery plan, including arrangements to remove fuel to prevent any potential environmental impact.

Further inspections have been taking place today as the team evaluates the next steps.

Coastguard statement

A spokesperson for HM Coastguard said: “At 3.28am on Thursday morning, HM Coastguard was made aware of a vessel with four persons onboard aground on rocks at Fishguard, Pembrokeshire. RNLI lifeboats and coastguard rescue teams from Fishguard and St Davids were sent to the scene. The four people aboard were rescued by lifeboat, and the helicopter was stood down. The vessel, which is still aground, is being monitored as tidal conditions change.”

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