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News

Jamie Adams: “Something’s got to give”

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got to giveCONTINUING our interview with Council leader Jamie Adams about the County Council’s 21st Century Schools programme, we spoke about the Council’s plan for funding the scheme and future of secondary education in Pembrokeshire.

The question of funding

“We are lucky in Pembrokeshire,” begins Jamie Adams. He pauses. “No, not lucky: we have been very well-managed. As I said before, we are looking at using our assets more efficiently and disposing of part of our estate to release capital and reduce expenditure. The requirement for funding the schools programme has significantly increased in cost after the Welsh Government reduced its own input into it

“Our plan as a Council is to get one third or so of our funding from the Welsh Government, to raise one third of the funding through efficiency savings and asset sales, and to raise the rest by prudential borrowing. We are not looking, at this time, at models like the Private Finance Initiative or Public Private Partnerships.

“We are able to access prudential borrowing, because of the way we have managed the Council’s finances and thought strategically about the future. In the long-term prudential borrowing is likely to cost us a good deal less than other finance options

“While I am confident about funding the schools programme that does not mean there are not challenges we need to face: particularly about secondary education.

Populating the classrooms

“When we look at our schools provision for the 11 plus group, we have to look at the population of Pembrokeshire, more particularly its distribution.”

He gestures to the large map of Pembrokeshire on the wall to underline his point:

“We have eight secondary schools in Pembrokeshire and 1,000 spare spaces. In the future we are projected to have greater additional capacity. We have an unsustainable secondary education provision and it is clear something has to give.

“As to how our future provision will look: that is a matter for consultation. But we will have to make tough decisions and they should not be put off. The Welsh Government has given a very clear lead on reducing the amount of the education budget spent on spare capacity within the system. In a time when public finances are stretched we cannot afford to maintain underused buildings, under-occupied classrooms and excess school places.

“With those surplus places, we are spending a disproportionate amount of scarce resources in circumstances where there can be no positive return for that money in terms of outcomes for students. As an authority, our focus is very firmly on getting the best outcomes we can for investing in the education system.

“I understand the concerns of local communities. Other Cabinet members and I went out to listen to them and to get the views of Pembrokeshire’s people on how we could improve our services and deliver them more efficiently. As part of that exercise, I went to Saint Davids. There has been a lot of speculation about the future of Ysgol Dewi Sant and very strong local feeling has been expressed in the press and at public meetings. People who spoke to me there: well, it was not all about “don’t close the school”. Parents and other members of the community in Saint Davids were concerned about putting viable options forward for the future.

“It would be nice to have a federal structure with different parts of the curriculum delivered on different sites,” he gestures at the map again, “travel times between the scattered sites make that unsustainable and impractical.

A new plan for Pembrokeshire

“Of course, as a Council we have to make decisions in relation to the County-wide provision of secondary education. We have to consider what opportunities exist to improve our secondary provision and offer a broad and enriching education to kids.

“We have to be straight here: some pupils do not achieve academically in the current system. We want to provide opportunities for varied training and education post-14 in conjunction with Pembrokeshire College. Again, this is focussing on outcomes for all Pembrokeshire children.

“Traditionally, in my view, education in Pembrokeshire has been a ‘comfortable’ place to be. We’ve achieved ‘comfortable’ outcomes. My personal opinion is that for too long there has been a focus on obtaining a degree as the be all and end all of education. I profoundly disagree with that position, there has to be a good pathway for those who wish to follow vocational or career-based education and for those who are less-academically inclined.

“We have been in discussions with Pembrokeshire College about what we can do to improve the situation for 14-19 year olds. Those discussions have been frank on both sides: we have acknowledged and the College has acknowledged that there are things we do well and things we do not as well.

“That honesty and those discussions mean that we are in the process of forging a partnership that will substantially change the provision of education in Pembrokeshire for pupils after the age of 14. That partnership is based on us complementing what each other do.

“Every pupil deserves the chance to make the best of their abilities. I want to make sure that we improve the outcomes not only for those academically gifted students who progress on to higher education and go on to well paid, professional careers. We will continue to encourage those students and be pleased for their success. Outcomes exist, however, that cannot be measured simply in terms of only academic success. There is absolutely nothing wrong with a successful vocational education.

“What I want education in Pembrokeshire to achieve is to enrich learning, to motivate teachers and to achieve outcomes that bring out the very best in all of our children, be that in terms of academic success or otherwise. We want our children to be motivated to succeed wherever their strengths lie and to give them chances to do so, whether those strengths are academic, entrepreneurial, arts, or skilled trades.

“We are thinking for the medium to long-term: not quick fixes or fiddling around the edges. Some other local authorities have gone for easy solutions. I believe, in the future they will regret not taking the opportunities that the 21st Century Schools programme has offered them.”

It is time to go. We exchange pleasantries, shake hands and head our separate ways. As I head down the stairs, I thank the Council’s press officer who arranged the meeting.

Here at The Pembrokeshire Herald, we are sometimes critical of the Council and its IPPG leadership. We have occasionally suggested that they have got things wrong. But Jamie Adams has been brisk, professional and thoughtful – especially about some of the left-field questions thrown at him.

As I head out into a December evening, I reflect that Jamie Adams’ attitude to the future of Pembrokeshire’s education system is in marked contrast to the squally weather. He seems very certain, very confident.

Driving off into the rain, I can’t help thinking about the storm of public opinion as schools programme unfolds. It will be interesting, to interview him again when consultations have concluded, decisions have been made and the public have given their reaction to see how events have influenced the Council’s vision.

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Entertainment

Join TV and radio presenter Hester Grainger live at the Torch

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THIS June, the Torch Theatre welcomes ADHD coach, speaker and former Wright Stuff presenter Hester Grainger to the stage with her powerful and uplifting show, ADHD: Unmasked.

Expect an evening of open conversation, laughter, and refreshingly honest insights into life with ADHD. In a supportive and inclusive space, Hester invites everyone—whether living with ADHD, supporting someone who is, or simply curious—to share stories, connect, and feel seen.

A well-known voice in the neurodivergent community, Hester is a regular podcast guest and media contributor. Her appearance on ADHD Chatter with Alex Partridge went viral, with clips from the episode racking up over 22 million views.

ADHD: Unmasked is an interactive, dopamine-filled evening where Hester shares how to embrace a fast-paced mind, practise self-compassion, and tap into the strengths of neurodiversity. She’ll also speak candidly about family life—raising two autistic/ADHD teenagers and living with her autistic/ADHD husband—as well as navigating ADHD in the workplace, friendships, relationships, and late diagnosis.

Audience participation is welcome, with opportunities to ask questions throughout. Whether you’ve received a diagnosis or are just starting your journey, this event offers connection, laughter, and a sense of belonging. You’ll leave feeling empowered, informed—and most importantly—reminded that you are not alone.

Hester began her media career on Channel 5’s The Wright Stuff, going on to work with Loose Women and Today with Des and Mel. She has featured on BBC Radio 2, Radio 4, Radio 5 Live, and hosted her own show on BBC Radio Berkshire.

She has appeared on leading podcasts such as ADHD Chatter, The Hidden 20%, and ADHD Women’s Wellbeing Podcast, and her writing has been published by HuffPost, Evening Standard, Reader’s Digest, and Arabian Business.

Alongside her husband Kelly, Hester co-founded Perfectly Autistic, a neurodiversity consultancy providing training, talks, and coaching to support neurodivergent employees. Both were diagnosed with ADHD in their forties, after Kelly’s earlier autism diagnosis.

Hester says: “I’m so excited to tour the UK talking about ADHD—something I’m truly passionate about. Being diagnosed in my forties finally gave me the answers I’d been searching for my whole life. With growing awareness, so many people have questions and want to understand more. This evening will be fun, entertaining, and honest—and nothing’s off limits.”

ADHD: Unmasked comes to the Torch Theatre on Friday 6 June at 7:30pm.
Tickets: £26
Book online at www.torchtheatre.co.uk or call the Box Office on (01646) 695267.

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News

Pembroke Dock boy walks out with Spurs captain at Stamford Bridge

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AN EIGHT-YEAR-OLD boy from Pembroke Dock had the experience of a lifetime on Thursday night (Apr 4), when he was selected as the official mascot for Tottenham Hotspur in their Premier League clash against Chelsea at Stamford Bridge.

Joey Williams, a pupil at Pembroke Dock Community School, walked out onto the pitch hand-in-hand with Spurs’ team captain, Son Heung-min, in front of a packed stadium and millions of viewers watching around the world.

The once-in-a-lifetime opportunity was part of Tottenham Hotspur’s official mascot programme. Joey, who recently turned eight, travelled to London with his family to take part in the unforgettable event.

His proud mum, KatieJane Solomon, told The Herald: “My son lives in Pembroke Dock and was chosen to be mascot for the Chelsea vs Tottenham game tonight. He walked out with Son Heung-min!”

“He’s a very big Spurs fan so we signed him up to be a member on there website about a year ago and he was very lucky selected at random last month.”

The Premier League clash ended in high drama, but for Joey, the biggest highlight was walking out alongside his football heroes.

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News

Trump’s tariffs threaten Welsh exports as luxury carmakers face uncertain future

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Aston Martin and TVR among firms at risk from new US automotive import tax

WELSH exporters have been dealt a major blow after former US President Donald Trump announced sweeping new tariffs on UK goods, including a 25% tariff on all automotive imports into the United States, sparking concern across Wales’ high-value manufacturing sector.

The announcement, made on April 2, also includes a 10% baseline tariff on all UK imports into the US, taking effect from April 5. These new charges come on top of previously announced 25% tariffs on steel, aluminium and automotive parts, with only a limited number of product exemptions such as pharmaceuticals and semiconductors.

The United States is Wales’ second largest export market, accounting for 13.5% of total goods exports. In 2024, Welsh goods trade with the US was valued at £6.4bn, with £2.2bn in exports and £4.2bn in imports. Of the 3,188 Welsh firms that exported goods globally in 2024, over a third (33.4%) exported to the US.

While Welsh exports span sectors from steel to technology, some of the hardest-hit businesses could be those involved in high-end automotive manufacturing—a sector that Wales has been nurturing in recent years.

Luxury carmakers in the firing line

Aston Martin’s factory in St Athan, Vale of Glamorgan, opened in 2020 to manufacture the DBX luxury SUV, has been a flagship project for Welsh industry. With many of these vehicles aimed at wealthy international buyers, particularly in the US, a 25% tariff could significantly hinder their competitiveness abroad.

Similarly, TVR’s long-awaited revival, with plans to produce its new Griffith sports car in Ebbw Vale, is expected to rely heavily on overseas sales, including to American car enthusiasts. Any additional import taxes on these cars could make them prohibitively expensive in the US market—potentially delaying investment and job creation in the Welsh factory.

Both brands represent the premium end of British automotive design and were supported by the Welsh Government as part of a strategy to attract advanced manufacturing jobs.

Welsh Government: “Far-reaching impacts”

Reacting to the announcement, Rebecca Evans MS, Cabinet Secretary for Economy, Energy and Planning, expressed “deep concern” about the likely effects of the tariffs.

“Whilst it is a small relief to see that the tariffs applied to UK imports are lower than those imposed on the EU, a 10% tariff represents a significant rise for most products,” she said.

“These changes will affect almost all of our businesses that export to the US.”

Evans said the Welsh Government remains in close contact with Westminster and is working with business and industry leaders to assess the fallout. Support will be available through existing business support programmes, and regular updates will be provided as the full impact becomes clearer.

Could there be an upside for UK consumers?

Amid the gloom, some experts suggest UK consumers might see short-term benefits, especially in the used car market.

Aidan Rushby, CEO of car finance company Carmoola, said the tariffs could create a glut of nearly-new and unsold stock that ends up staying in the UK.

“If British manufacturers struggle to sell into the US, we could see more cars redirected to the domestic market, which may mean better deals for UK consumers,” he said.

“An economic wobble caused by global trade tensions could also push used car prices lower as demand softens. That’s good news for buyers, but for current car owners, it could mean faster depreciation.”

Rushby added that it’s more important than ever for buyers to stay informed and work with responsible lenders.

Renewable energy sector raises alarm

It’s not just manufacturing that could suffer. Jane Cooper, Deputy Chief Executive of RenewableUK, warned that the broader fallout from tariffs and trade disputes could stifle green innovation and investment.

“These tariffs, combined with the US Government’s recent moves to halt offshore wind development, will mean UK and American companies will miss out on opportunities to trade, invest and collaborate in clean technology,” she said.

While trade in renewable goods between the UK and US is limited, Cooper said many UK-based manufacturers operate across Europe, and the disruption to supply chains could be significant.

Business leaders urged to prepare

The Institute of Directors (IoD) North Wales hosted a key event last week in Bangor, where industry experts briefed Welsh businesses on how best to navigate the evolving trade landscape.

David Roberts, Chair of North Wales IoD, said: “From global trade concerns such as Trump’s tariffs, to local investment opportunities in Flintshire and Wrexham, it’s vital that Welsh firms stay informed and resilient.”

Despite reassurances, there are no current plans for the UK to retaliate. The UK Government is seeking a negotiated solution with the US and has opened a consultation to assess the impact on British businesses.

For now, Welsh exporters—and especially those in automotive and high-tech sectors—face a turbulent road ahead.

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