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Pembrokeshire put on fashion map

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Photos by Chris Floyd

Photos by Chris Floyd

LAST WEEK Esquire fashion magazine sent their style director to Pembrokeshire to see if he could find clothes he would sport on the streets of London, in the counties local shops.

Style director for the magazine, Teo van den Broeke came to “The nation’s least densely populated region with £200 and a simple instruction: go shopping.” The task brief out laid.

Teo set out to see if he could prove that it is possible for a young man to dress with style and finesse wherever they live in the UK, so to do this he chose to start in St Davids: “I was to spend a day in the middle of nowhere, scouring local shops for wearable, affordable and, yes, even fashionable clothing that I would willingly bring back to London and absorb into my everyday wardrobe.”

Starting in the nations smallest city, he visited a charity shop to find his first piece of clothing: “The charity shop is run by a pair of charming ladies, Grace Davies and Mary Trott. They told me that they’d recently dressed a 16-year-old local boy for a “do” for 50 pence.”

“In that spirit, I snapped up a chunky teal fishmerman’s jumper for the bargain price of four pounds.”

Motivated by the first purchase he continued, and asked Oliver Blakiston, the young manager of St Davids’ Cross Hotel,where he shops: “I never buy clothes from St Davids, ever. If I’m going away, or if I’m going to Cardiff, I go shopping there. If I need anything proper, I go to the bigger shops in Haverfordwest,”

Taking on board part of what Oliver said, Teo then took a trip to Haverfordwest where he met with Matthew Locke from Mathews Menswear where he was told that youngsters looking to get the latest trends of clothing have to shop further afield to get them.

He delved deeper into the Men’s outfitters and found a number of pieces he liked, but most out of budget he said: “With prices starting around £200 a pair they were beyond my budget, but still prove that Haverfordwest is by no means a dead loss in the style stakes.”

Visiting The Pines, further along the road, Teo spoke with store owner Kayleigh Rogers who he said: “shed some light on the way local men dress.”

She said: “It’s funny, when you go out you can tell who the younger lads are, because they’re the ones who get suited and booted. They want to dress like the Essex boys they see on TV,” she laughs. “But as guys get older they slowly morph back into the Pembrokeshire way and just wear scabby jeans and T-shirts out. My friend Adam is the only person I know who is into designer clothes, but he can only get that stuff in London. He even went up to Edinburgh to buy a coat last week. That’s how far you need to go for good stuff.”

After talking with these shop owners and not finding anything he himself would wear, he then headed back towards St Davids and stopped at Solva where he visited the wool mill, he explained: “Set on the edge of a tiny stream and enveloped by overgrown pine trees, the mill looked like the kind of place where your grandma would have bought clothes back in the day,”

He continued: “with walls made of wood, and woollen jumpers, scarves and blankets piled up to the (dangerously low) ceiling.”

At the wool mill he found a knitted wool tie, which he described as: “a snip at £14”, he also said that the tie: “wouldn’t have looked out of place on the shelves of Drake’s in Mayfair.

At the same mill Chris Floyd, Esquire photographer bought a knitted fisherman’s jumper for £40.

So he carried on: “With a more positive head on my wool-clad neck, I headed back to Haverfordwest on a lead that there was an army surplus store somewhere in town that I’d missed first time around.”

At Brewer Army Surplus on Bridge Street he found a number of pieces he liked and explained his thoughts when he began to search: “I felt what was left of the £200 start to burn a hole in my pocket.”

At Brewers he bought a cropped navy-blue RAF bomber jacket for £18, a ribbed, midnight blue jumper with elbow patches for £20, a pair of bleached denim Lee jeans which he described as costing less than a lunch from Whole Foods in London at only £14.

And finally he purchased an M65 jacket for £30 which he went on to explain: “the nip in the waist and density of fabric made me think of something I tried on in Saint Laurent a few years ago (though that jacket came in at around £800)”.

He compared many of the things he found to be similar to those in fashion shows he had recently attended, and said that despite a few panicked hours searching he thinks it is more than possible to dress well, even if you live in the back end of beyond.”

 

1 Comment

1 Comment

  1. holiday private jet travel

    April 10, 2026 at 11:08 pm

    I love how you addressed this issue. Very insightful!

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Education

UWTSD Summer Degree Shows celebrate emerging creative talent

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Students recognised as exhibitions and performances continue across Wales and beyond

THE UNIVERSITY OF WALES Trinity Saint David has celebrated the work of emerging artists, designers and performers through its annual Summer Degree Shows.

The exhibitions and performances, held during May and continuing into the summer, showcase final-year projects from students across a wide range of creative disciplines, including Fine Art, Graphic Design, Surface Pattern and Textiles, Photography, Illustration, Automotive and Transport Design, Acting and Adventure Filmmaking.

Events have taken place across Swansea, Carmarthen, Cardiff and London, with major showcases held at Swansea College of Art’s Dynevor and Alex buildings. Performances have also been staged at Yr Egin in Carmarthen, with further exhibitions planned at national venues.

A key part of the celebrations was the annual prize-giving ceremony at Dynevor in Swansea, where students were recognised for outstanding achievement.

Aimiee Brown and Branwen Jones received the Elysium Sculpture Award, with two £500 prizes presented for excellence in sculptural practice.

The Hayden John James Prize awarded £1,000 prizes to undergraduate student Tilly Lewis and postgraduate student Andrew T Gardiner.

Surface Pattern student Samantha McGrath received the Elizabeth Jeffries Prize, while Cel Hopkins was awarded the Josef Herman Carolyn Davies Prize, presented by the Josef Herman Foundation.

Illustration student Morgan Stevens received the Rhys Bevan Jones Illustration Prize, while Seren Trodden was recognised twice, receiving both an Old Dyvorians Association President Prize and the Mission Gallery Makers Award in collaboration with the Jane Phillips Award.

Other Old Dyvorians Association President Prizes went to Bella Watkins, Rhiannon Hughes, Adam Mayhew, Emi Joy and Becca May.

Jewellery student Jessica Theobald received the ACJ College Jewellery Prize, which includes membership of the Association for Contemporary Jewellery, while Photography student Carys Bristowe-Davies received the Sarah Tierney Award, offering mentoring and access to workshops at Swansea College of Art.

Dr Mark Cocks, Dean of UWTSD’s Wales Institute for Science and Art, said: “The Summer Degree exhibitions celebrate the inspirational creative talents of our students.

“The innovation and diversity of the student work is testament to their dedication and creative application of their personal practice. These shows are the culmination of academic study, but also the beginning of professional creative journeys.”

Caroline Thraves, Academic Director for Art and Media at UWTSD’s Swansea College of Art, said the shows provided students with an important professional platform.

She added: “Hosting the Summer Shows is a vital part of our mission at UWTSD. It gives our students a professional platform to share their creativity with the world, celebrates their hard work, and connects them with the industries they are about to enter.”

Lynne Seymour, Academic Director for Design and Performing Industries, said this year’s programme was particularly significant as the university marks 25 years since the first graduates from its Set Design and Production course.

She said: “These exhibitions and performances represent not only the culmination of years of hard work, collaboration and artistic exploration, but also the beginning of many professional creative journeys.”

The Summer Shows continue throughout the season, including Architecture, Engineering and Computing exhibitions at UWTSD’s Swansea Waterfront campus, performances from WAVDA students at Yr Egin and in Cardiff, exhibitions at New Designers and Copeland Gallery in London, and Automotive and Transport Design showcases at the Goodwood Festival of Speed in July.

 

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Farming

Plaid urged to move faster on farming reforms amid subsidy concerns

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Welsh Conservatives accuse Plaid Cymru of failing farmers as ministers call for patience over changes to agricultural support

CONCERNS over the pace of farming reforms in Wales have intensified after the Welsh Conservatives accused the Welsh Government of failing to act quickly enough on promised changes to agricultural subsidy schemes.

The criticism comes after Welsh Government Rural Resilience and Sustainability Minister, Llyr Gruffydd, urged farmers to be patient as major changes to support payments continue to be developed.

Speaking to ITV Wales, Mr Gruffydd acknowledged that “change is difficult” as the government seeks to reshape agricultural support across rural Wales. The comments come at a time of growing unease among parts of the farming community over the future of post-Brexit subsidy arrangements and concerns about financial pressures facing farms.

The reforms centre on replacing previous support systems with a new approach intended to balance food production, environmental sustainability and rural resilience. However, some farmers and unions have warned that uncertainty over payments and policy changes risks damaging confidence in the sector.

Reacting to the minister’s remarks, Welsh Conservative Shadow Farming Minister, Andrew RT Davies, said Plaid Cymru was not moving quickly enough to deliver on commitments made to Welsh farmers.

Mr Davies said: “Change is not difficult – contrary to Plaid Cymru separatists’ claims.

“If the will is there, there’s no reason reforms can’t be implemented immediately.

“Plaid Cymru separatists must fulfil their promises to Welsh farmers now.”

The comments reflect wider political tensions over the direction of farming policy in Wales, with opposition parties arguing that delays and uncertainty are creating anxiety for agricultural businesses already facing rising costs and economic pressures.

Farming remains a major part of the Welsh economy, particularly in rural counties such as Pembrokeshire, Carmarthenshire and Ceredigion, where many communities rely heavily on agriculture and associated industries.

The Welsh Government has previously said changes to support schemes are aimed at creating a more sustainable long-term future for farming, though ministers have acknowledged the transition period will take time and may prove challenging for some in the industry.

The debate over subsidy reform is likely to remain a key political battleground as the government finalises details of its future support model and seeks to reassure farmers concerned about their livelihoods.

 

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Community

Milford paddling pool could close after rowdy adults seen throwing glass bottles

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MILFORD HAVEN TOWN COUNCIL has warned that the town’s paddling pool could be drained and closed if anti-social behaviour continues.

The warning follows an incident today in which rowdy adults were reportedly drinking alcohol from glass bottles inside the pool enclosure and throwing a glass bottle around.

The council also said people were seen smoking cannabis just outside the gate.

In a statement, Milford Haven Town Council said the behaviour was “highly dangerous, irresponsible and inconsiderate” and “cannot and will not be tolerated”.

The council warned: “If this sort of behaviour continues we will have no choice but to consider draining and closing the pool.”

The paddling pool is run voluntarily by a dedicated group of councillors for the benefit of local families and visitors.

The council is now urging people to act responsibly so the facility can remain open and be enjoyed safely by everyone.

 

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