News
City stars in new TV advert
ST DAVIDS Bishop’s Palace is one of the stars which feature in Have you packed for Wales? The new £4 million EU funded Visit Wales advertising campaign which will launch on St David’s Day in the UK and Irish markets to attract visitors to Wales for Spring and Summer 2014.
Have you packed for Wales? tells consumers to come prepared for a trip to Wales. Whether it’s a three day break or a seven day stay, visitors need to come fully packed and ready for anything. However, packing the usual holiday gear isn’t enough. This is Wales – people are reminded to pack an open mind, a sense of adventure, and an appetite for discovery. This theme will run across all elements of the campaign.
The European Regional Development Fund-backed campaign includes a new TV advert which has been directed by Welsh director Marc Evans, whose work was also seen on screens recently in the form of detective series Hinterland which has been shown on S4C, BBC One Wales and is shortly to appear on BBC4.
Marc has directed many TV adverts including adverts for the Royal Navy, Co-op and Natwest, and said of his experiences of filming a TV advert for Wales: “This was a dream job for me. I was brought up in Cardiff but every summer was spent in West Wales and I have a lifelong love of the place. It was great to shoot in Cardigan Bay and also visit corners of the country I was less familiar with. It’s a big little country Wales, ever changing in terms of weather and light and also in the way it presents itself to the world. You think you know it and then it surprised you with another face. There’s a lot to be proud of but it can be elusive too. A big challenge to capture in a commercial!”
The campaign features new and existing product which has been developed through Visit Wales’ £35m ERDF Environment for Growth Projects in collaboration with other partners E4G partners: Cadw, Natural Resources Wales, Valleys Regional Park’. Locations feature the New BikePark Wales; Cadw monuments – Caernarfon Castle and St Davids Bishop’s Palace; Abersoch Beach; Dolphins in Cardigan Bay and Carreg y Defaid beach near Llanbedrog. EU funding has been used to work with partners to develop and improve Wales’ tourism offering. The new tourism strategy identifies the importance of taking a product led approach to developing and marketing tourism in Wales, which means working with iconic, high quality, reputation-changing products.
Cerys Matthews provided the music to accompany the TV ads and the result is a contemporary interpretation of the traditional Welsh song ‘Mil Harddach’. Cerys Matthews, said: “What a lullaby “You are a thousand times more beautiful than a white rose, than the red rose growing on the hillside, than the proud swan swimming the lake, my baby.” It’s just one of the gems found here in Wales’ jam packed treasure chest of cultural jewels, where we find the evidence of our centuries old love affair with singing and writing songs, songs that have such spellbinding melodies and simply perfect verses.”
Minister for the Economy, Edwina Hart, said: “This week is Wales Tourism Week and this investment in Wales marketing shows the Welsh Government’s commitment to tourism as one of our key sectors which generates £5 billion a year to the Welsh economy.
“This campaign is the first to be developed since the launch of the new tourism strategy for Wales ‘Partnership for Growth’ which aims to grow the tourism industry in Wales by 10% by 2020. This is the first step towards achieving what’s been set out in the strategy and aims to show that Wales provides the warmest of welcomes, outstanding quality, excellent value for money and memorable, authentic experiences for our visitors.
“We’re lucky in Wales to have such a huge range of activities, experiences and products to enjoy and share with our visitors. Some of our recent consumer research work however suggested that people aren’t necessarily aware of all the great things to see and do here in Wales, so this campaign tackles that misconception head on.”
The advert is also a showcase for the strength of creative industries sector in Wales, with Golley Slater as lead creative agency, production services were provided by YJB Films (Swansea) and post-production services were provided by Gorilla (Cardiff).
Climate
Communities offered share of £1bn energy fund — but questions remain over delivery
COMMUNITIES across Wales are being promised a stake in what ministers describe as the largest public investment in locally owned energy projects in British history, with up to £1 billion earmarked for solar panels, battery storage and small-scale renewable schemes.
The funding, announced this week by Great British Energy and the UK Government, forms part of a new “Local Power Plan” aimed at helping councils, schools, clubs and community groups generate and sell their own electricity.
Ministers say the approach will cut bills, create income streams and keep profits local rather than flowing to major energy companies.

However, while the headline figure is eye-catching, details about how much money will reach Wales — and how quickly — remain limited.
Welsh projects already backed
The government says nearly £9.5 million has already been allocated to projects in Wales over the past year, delivered with the Welsh Government.
Examples include rooftop solar on schools in Wrexham and Newport, and a new installation at Big Pit National Coal Museum in Pontypool, which is estimated to save more than £280,000 in energy costs over its lifetime.
A further scheme at a highways depot in Neath is projected to save the local authority around £910,000.
Energy Secretary Ed Miliband said the plan would “transfer wealth and power back to communities”, while Wales Secretary Jo Stevens described it as a way for towns and villages to “take charge of their own energy supplies”.
Big ambition — but funding spread thin
Despite the rhetoric, the £1bn pot is UK-wide and expected to support more than 1,000 projects across England, Scotland, Wales and Northern Ireland.
If split evenly, that would average around £1m per scheme — though ministers say grants and loans will vary and some funding will be reserved for advice and capability building rather than construction.
Community energy groups have long argued that red tape, grid connections and upfront costs are bigger barriers than ambition.
There are also questions over whether smaller volunteer-led organisations will have the technical expertise to compete for funds against better-resourced councils and developers.
Industry bodies broadly welcomed the move but stopped short of calling it transformational without clearer timelines.
What it could mean locally
If delivered effectively, the model could allow:
• village halls and sports clubs to reduce running costs
• schools to generate income from spare electricity
• councils to cut energy bills on public buildings
• residents to buy shares in local renewables
Supporters say that keeps money circulating in the local economy rather than leaving the area.
The announcement follows other energy developments affecting Wales, including backing for offshore wind in the Celtic Sea such as the Erebus Floating Offshore Wind Farm off Pembrokeshire.
Waiting for the detail
For now, communities are being invited to register interest via Great British Energy, with grant schemes expected to launch later this year.
Whether the plan proves to be a genuine shift in ownership or simply another competitive funding round will depend on how accessible the money is — and how much of it ultimately reaches places like Pembrokeshire rather than being absorbed at national level.
Local groups considering bids will be watching closely.
Charity
Donation gives Stackpole Quay book trailer fresh new look
A COMMUNITY donation will help spruce up a popular summer book trailer at Stackpole Quay after members of the Pembrokeshire National Trust Association handed over more than one thousand pounds to support the project.
The Pembrokeshire National Trust Association presented a cheque for £1,095 to the National Trust at Stackpole Quay this weekend.
The cheque was formally given to Rhian Sula, General Manager for the charity’s Pembrokeshire and Carmarthen Bay portfolio, by association chairman Jane Mason during a National Trust information coffee morning at the Stackpole Centre.
The money will be used to refurbish the well-known second-hand book trailer which operates at the quay during the summer months. The trailer allows visitors to pick up a holiday read while making a donation, with proceeds supporting local conservation and access projects.
Last year alone, the trailer raised more than £1,500.
Jane Mason said the association had originally funded the purchase of the trailer several years ago and wanted to build on its success.
“Our new donation from members’ support will improve the trailer with updated imagery and design,” she said. “This will help the National Trust present a more professional, welcoming and brand-aligned offer, and potentially grow donation income.”
The Pembrokeshire National Trust Association runs a programme of talks, visits and guided walks in support of local Trust properties. Membership of the National Trust is not required to join the association. Annual membership costs £5 for individuals and £8 for couples.
At its AGM in November, the group announced £3,000 in additional donations for local projects, including replacement willow hurdles at Tudor Merchants House, footpath improvements at Little Milford, and a new bench, tree planting and path works at Southwood.
With the latest contribution towards the book trailer, the association’s donations for the current financial year now exceed £4,000.
Photo caption:
Jane Mason presents a cheque for £1,095 to Rhian Sula at Stackpole Centre (Pic: supplied).
Crime
OAP admits stalking woman with emails, posters and letters
A HAVERFORDWEST man has admitted stalking a woman by sending repeated unwanted emails, putting up posters and contacting third parties about her.
Michael Lockheart, aged 80, of Daisy Lane, appeared before Haverfordwest Magistrates’ Court on Monday (Feb 9) for sentencing, having previously pleaded guilty to stalking.
The court heard that between July 27 and September 10 last year, Lockheart pursued a course of conduct which amounted to the stalking and harassment against a female.
His behaviour included sending numerous unwanted emails after being told to stop contact, distributing defamatory posters in public places, and sending malicious correspondence to her GP and the local authority.
Lockheart admitted the offence, contrary to Section 2A of the Protection from Harassment Act 1997.
Sentencing was adjourned to allow a pre-sentence report to be prepared.
He was granted conditional bail with strict restrictions. He must not contact the complainant directly or indirectly, including through third parties or social media, and must not enter any address where she lives.
Lockheart is due back before magistrates for sentence at 10:00am on Monday, March 9.
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December 26, 2025 at 8:56 pm
Thanks for breaking this down into easy-to-understand terms.