Politics
‘Motherhood and apple pie’ strategy attacked
THE WELSH GOVERNMENT’s strategy for a more prosperous Wales has been greeted with disbelief by opposition politicians, who have pointed out the complete absence of anything resembling a national economic strategy.
The document, called ‘Prosperity for All’, was launched by the Welsh Government the day following the celebration of twenty years of devolution. The Welsh Government claims that ‘the strategy is designed to drive integration and collaboration across the Welsh public sector, and put people at the heart of improved service delivery’.
On the document’s publication, First Minister Carwyn Jones said: “Yesterday we celebrated the 20th anniversary of the Yes vote that brought devolution to Wales. Devolution has been a journey of political maturity, a story of growing confidence and a firm determination to deliver for Wales.
“Today we publish a new national strategy designed to bring together the efforts of the whole public sector towards this Government’s central mission of delivering Prosperity for All.
“Prosperity is about far more than material wealth and cannot be delivered by economic growth alone. It is about every person in Wales enjoying a good quality of life, living in a strong, safe community and sharing in the prosperity of Wales.
“This strategy takes our commitments in Taking Wales Forward, places them in a long-term context, and sets out how they will be delivered in a smarter, more joined up way that cuts across traditional boundaries, both inside and outside government.”
However, the lack of meat in the policy sandwich was pounced upon by opposition politicians.
Adam Price said that the Welsh government had created anticipation for a new economic strategy on the floor of the Chamber, and noted that the strategy had been widely anticipated by the business community and even amongst Labour politicians who shared messages on social media.
Mr Price said that the business community would be bitterly disappointed that the long-awaited economic strategy had turned into a generic “national strategy” covering the whole of government and lacking detail.
Plaid Cymru Shadow Cabinet Secretary for Finance and Economy Adam Price said: “The Welsh Government’s long-awaited economic strategy has failed to materialise. After building anticipation of a new economic strategy, the government has published a ‘national strategy’ covering the whole of government.
“The brief section of the document that refers to an economic strategy shows little understanding of the scale of the challenge that faces us.
“Since the beginning of devolution, the Welsh economy has gone backwards on GVA. Even on Welsh Government’s favoured economic indicator – gross disposable income per head – we’ve gone backwards. The Welsh Government needs to introduce economic indicators in order to set itself targets to achieve, and to enable us to hold it to account on its performance.
“I also want to know on what basis the government has developed this economic strategy. Having spoken to business people and leading economists about the anticipated economic strategy, no one knew what was in it because the Welsh government had not engaged with them. Is this really the way to develop competent strategy?
“What the government has presented us with today is an empty vessel with no substance.”
The laudable but vacuous content of the document was greeted with barely concealed contempt by Welsh Conservatives, who suggested the document was ‘yet another relaunch for his tired Welsh Labour-led Government, Carwyn Jones’ statement attempts to correct the failings of his Party over the last 18 years’.
Conservative leader Andrew RT Davies said: “This latest dose of motherhood and apple pie from the Labour Government sadly lacks any significant detail and will certainly not inspire the people of Wales with any confidence that this vision will be any different from those which have come before it.
“Over the last 18 years in Wales there has been one common theme – the Labour Party sitting in Government in Cardiff Bay. Over this period, Labour have rehashed countless visions and programmes all in the noble aim of delivering prosperity to Wales but which have regrettably resulted in abject failure.
“Regional inequality continues to increase, serving as a national embarrassment for the Welsh Government, while we continue to harbour the weakest education system and lowest weekly wage of all the home nations – all delivered on Labour’s watch.
“Wales is in desperate need of a substantial tactical shift with solutions fit for the 21st century so we can improve the country’s economic and public service performance, something which this document emphatically fails to articulate.”
Response to the document’s content on the economy was not all negative.
Derek Walker, Chief Executive of the Wales Co-operative Centre, said: “The new national strategy signals a step in the right direction towards building a more inclusive economy. Welsh Government has put more focus on spreading opportunity, addressing regional equalities and promoting fair work.
“The proposal for a new economic contract between business and government could see businesses expected to do more to create a fairer society in return for Government’s support. I would expect the social businesses we work with will welcome this proposal.
“By their very nature social enterprises and co-operatives consider the social and environmental impact of their work alongside the bottom line. The Wales Co-operative Centre has already put inclusive economic growth at the heart of our new strategy. We look forward to working with Welsh Government to make it a reality”
Community
‘Harrowing’ distress now the norm for unpaid carers in Wales
“HARROWING” levels of distress have become the norm for unpaid carers in Wales, a committee has heard, with charities warning of a support system “set up to fail”.
Kate Cubbage, director of Carers Trust Wales, told the Senedd’s health scrutiny committee: “There are too many carers who are reaching crisis point without any support.”
Ms Cubbage explained that most councils are supporting fewer than 500 carers, warning: “There are really, really high levels of unmet need within our communities.”
She told Senedd Members that staff are receiving trauma training to support their mental health due to the levels of distress they are seeing among carers.
Ms Cubbage pointed to a University of Birmingham study which found an increased suicide risk among unpaid carers akin to that of veterans who have seen active service.
“One in eight carers has made a plan to end their own life,” she said, calling for carers to be specifically considered in the Welsh Government’s suicide prevention strategy.
“One in ten has made an attempt… at a time when the average local authority has support plans for less than 0.5% of the caring population.”
Warning of deepening poverty in Wales, the witness expressed concerns about a 31% poverty rate among carers – “far higher” than the 22% in the wider population.
Ms Cubbage added that young carers miss more than six full school weeks each year, compared with pupils without caring responsibilities who miss nearer two weeks.

She told the health committee: “It’s no wonder young carers are achieving less at school. They are less likely to go on into further and higher education.
“And if they do make it to university, they’re less likely than their peers to actually graduate.”
Reflecting on a personal note, Ms Cubbage, a parent carer, said her autistic son has accessed services from ophthalmology to audiology over the past 16 years.
“I have never once been signposted to anything that would suggest that I am an unpaid carer or that I can access support… That kind of lived experience is really important.”
Rob Simkins, head of policy at Carers Wales, added: “Things are getting worse: anecdotally, we see that through our services but also that’s what the research tells us.”

He pointed to a Carers Wales survey which has shown a “shocking” 53% increase in the number of carers cutting back on food and heating.
Giving evidence on Wednesday December 17, Mr Simkins warned of a 39% increase in the number of carers reporting “bad” or “very bad” mental health since 2023.
“All the evidence that we’re collecting shows that this is going in one direction,” he told the committee, adding: “And that’s the wrong direction. It’s a bleak context.”
Mr Simkins said census data shows about 310,000 unpaid carers in Wales but research indicates the number could be nearer 500,000 – roughly 15% of the population.
He cautioned that charities across the country, including Carers Wales, are seeing real-terms cuts in funding from the Welsh Government every single year.
Mr Simkins warned of a “shocking” lack of data and a system “set up to fail” more than a decade on from the then-Assembly passing the Social Services and Wellbeing (Wales) Act.
Warning some councils cannot quantify how many carers’ assessments they could carry out over 12 months, he asked: “How on earth are you meant to collect data from unpaid carers and plan services if you can’t even figure out how many you can assess?”
Asked about carers’ assessments, he highlighted a lack of capacity within councils as he warned a “pitifully low number of carers go on to get any support at all”.
Greg Thomas, chief executive of Neath Port Talbot Carers Centre, told Senedd Members the voluntary sector is being increasingly asked to plug gaps without necessary funding.
He warned the jam is having to be spread “ever-more thinly”, creating a tension between reaching as many people as possible and not wanting to compromise quality of support.
“We’re not quite saying ‘no’ to people,” he said. “But we’re having to say a qualified ‘yes’ about what we’re able to offer… We’re massively overstretched, massively oversubscribed.”
Mr Thomas told the committee the carers’ centre has the required reach and expertise, concluding: “It’s almost give us the tools and we can do the job.”
If you have been affected by anything in this story, the Samaritans can be contacted for free, 24/7, on 116 123, or by email at [email protected].
Community
Pembrokeshire council tax rates could go up in 2026
THERE’S just a few days left to have your say on Pembrokeshire’s budget setting for the next financial year, which includes the potential for huge increases in council tax.
Pembrokeshire’s financial situation for next year is some £4m better off after a higher settlement from the Welsh Government, but the council still faces difficult decisions.
While council tax makes up a proportion of the council’s annual revenue, a crucial area of funding is the Aggregate External Finance (AEF) rate from Welsh Government.
Pembrokeshire was to receive a 2.3 per cent increase on its settlement, a total of £244,318,000, amounting to an extra £5,493,000, placing it at joint 13th of the 22 local authorities in Wales.
Now, following a Welsh Government and Plaid Cymru agreement, local authorities including Pembrokeshire have received a better financial settlement.
Speaking at the December meeting of Pembrokeshire County Council, while presenting a report on the outline draft medium term financial plan (MTFP) 2026-27 to 2028-29, Cabinet member for finance Cllr Alistair Cameron said the recent rise in the financial settlement from the Welsh Government had decreased the expected funding gap for the next financial year for the county from £17.7m to £13.6m, but stressed: “There are still increased pressures we are going to have to face.”
The closing date for completed responses to the public consultation is January 4.
The council, in its online consultation, says there are limited ways that the funding gap can be met:
- Increase the rate of council tax charged (each one per cent increase generates approximately £907,000 of additional income).
- Change the way services are provided and delivered – (efficiency gains, reduce what council does etc).
- Increase the amount charged for some services
Cllr Alistair Cameron, Cabinet Member for Corporate Finance and Efficiencies, has said: “It is vitally important that we get the views of as many members of the public as possible to help shape our future proposals with your priorities at the forefront.
“Everyone will be aware that it is increasingly difficult to balance the growing demands on the council but we are determined to put together a budget that enables us to continue to provide essential services for the people of Pembrokeshire.”
The actual setting of the budget and related council tax level along with any potential savings and cuts, will be decided at a later date, with committee scrutiny ahead of Cabinet considering a revised draft budget on February 9, before it is recommended to full council on February 20.
Business
Salon plans for Haverfordwest car valet site approved
RETROSPECTIVE plans to change a Pembrokeshire car sales/valet area to include a barber shop and tanning salon have been given the go-ahead.
In an application to Pembrokeshire County Council, Zizo Barbers & Affordable Cars, of Cambrian Place, Haverfordwest sought permission for the change of use of previously granted valet and car sales area, the works completed in 2024.
A supporting statement through agent Hayston Developments & Planning Ltd said the former commercial garage business has been operating in several guises from the premises for many years and has included petrol sales, motor servicing and repairs, MoTs, vehicle valeting, car sales and customer parking.
This followed on from a 2011 permission for the partial demolition of the original commercial garage, with a later approval for the site refurbishment to provide a workshop, valeting and offices for the existing car sales.
A supporting statement said: “The proposed update to a change of use involves the replacement of a car valeting service, which took place under a covered area at the rear of the site by a wash and valet operation – and restricting this service to those cars being sold at the Cambrian Place site. The use of a former office / store as a barber shop.
“The use of the former customer waiting area as a tanning salon including a new moveable timber shed for use as a meet and greet facility and as a car sales office. Provision of a communal parking area. Whilst retaining the principal use of the site for the sale of used cars.
“It is therefore suggested that the proposal will reduce both the elements of noise and the generation of dust whilst improving air quality as substantially fewer cars being power washed and valeted as well as the visual impact of these activities in this very public location – and with adjacent residential properties.”
Haverfordwest Town Council had objected to the scheme on highway safety grounds, but an officer report recommending approval said: “Highways colleagues have advised that the mixed use at the site is not likely to generate a significant number of trips that would lead to congestion and/or road safety issues due to the hours of operation are suggestive of visitors in the non-peak hours over the course of the day.
“In addition, highways colleagues have confirmed recorded accident history is negligible at the site, with one accident in 2023 at the nearby junction as a result of a rear shunt.”
It also said that, as the site lies adjacent to the A40(T) Welsh Government as a highway authority were consulted on the application, but has not not issued a direction in respect of this application.
One letter of objection had also raised issues of traffic and highway safety, chemical and detergent waste from the site and occasional activity after 5pm.
The report said the cessation of the valeting/washing use will reduce water usage at the site and any activity outside normal hours was an enforcement matter.
The application was conditionally approved by officers.
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