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Romance fraud: Scammers move beyond dating websites to prey on innocent victims

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PREYING on players on games websites, using fake photos, and fabricating family emergencies. Police have listed just some of the ways romance fraudsters find their victims and scam them into sending hundreds or thousands of pounds.

Dyfed-Powys Police’s Economic Crime Team is urging people to have their wits about them as it deals with an increasing number of romance fraud cases as people look for friendship or love online.

As part of Dyfed-Powys Police’s INTACT campaign, a communication, education and enforcement campaign led by the force’s Serious Violence and Organised Crime Team, the potentially life-shattering consequences of falling foul of a romance fraud are being highlighted this month.

Fraud safeguarding officer Rebecca Jones said: “We have had victims who have lost their life’s savings, have had to sell their homes, and are completely destroyed after sending huge amounts of money to someone they thought they were in a relationship with.

“Aside from the financial aspect, these victims have lost trust in themselves and others, find it very difficult to open up about what they have been through, and feel totally isolated while trying to recover emotionally.”

Romance fraud is described as when someone creates a fake identity to enter into a relationship with a victim, with the intent to steal either funds or personal information. However, while this kind of crime is also known as a dating scam, relationships are not solely started through dating websites as is frequently believed.

“We do get a number of victims who have gone online to find romance, and have ended up being targeted by criminals,” Rebecca said.

“However, we are now finding that fraudsters are moving into different areas. We have had incidents where two people have met on a games website, where the victim had no intention of finding a partner, and even where a writer had posted work online and was contacted by a scammer who eventually asked for several thousands of pounds.

“As scammers constantly adapt the way they prey on victims, we are urging people to be cautious in all areas of their online lives.”

Despite using various types of websites to seek out unsuspecting victims, the majority of romance fraud incidents follow a similar pattern.

First, trust is gained and a relationship is built up. Then the scammer moves on to asking for money – claiming they have a family or medical emergency, or saying they will use the funds buy a flight ticket to visit their partner. Once this money has been sent, the criminal will keep coming up with new reasons for more money to be sent.

In two recent cases investigated by Dyfed-Powys Police, fraudsters have used photos of international models to set up fake accounts. In one instance, the scammer uploaded a photo of a model with her son, in an attempt to make their victim believe they had a family who needed financial help.

“We do find that victims can be lured in by attractive photos, and very often they do not suspect that these photos have been sourced online,” Rebecca said.

“We know it goes against people’s trusting instincts, but we would highly recommend putting any photos they are sent through a reverse image checker to find the original source. While this is not a fool proof solution, it does offer a layer of protection.”

The Economic Crime Team has also warned that once victims have cut off contact with a scammer, they will still try to find ways of getting in touch with new claims for needing money.

“One of the victims we were supporting continued to receive contact from a person claiming to be a doctor asking for money to cover medical bills, while another posed as a police officer in a series of Skype messages.

“We can’t be sure if the victim told the offender they had reported them, or if they became suspicious after all contact suddenly stopped, but it goes to show the lengths they will take to try and keep the scam going.”

The team also warned that romance fraud can move beyond sending money to the criminal, with victims becoming money mules or being coerced into sextortion.

DC Gareth Jordan said: “Money muling is where the victim is asked to have funds put into their bank account, which is then transferred to someone else. “This is a crime, and we have experienced victims becoming distraught at finding out they have unknowingly broken the law in having their bank account used in this way.

“Sextortion is where the victim is asked to send the criminal sexual videos or photographs of themselves, and then receive threats that these will be shared with family or friends if they do not pay. This can also have a devastating impact on the emotional and mental health of victims, who feel backed into a corner with nowhere to turn.”

While Dyfed-Powys Police has seen a rise in romance fraud reports over the past year, officers fear the impact of lockdowns and isolations through 2020 and the beginning of 2021 is yet to be seen.

“What we know is that people have been increasingly lonely during the Covid-19 pandemic,” said DC Jordan.

“People have been shielding, isolating and living along without their usual level of contact with family and friends. It is natural to crave human contact, and the first place a lot of people will have turned over the past year is to the internet.

“There has been an increase in the number of reports we have received, but we know that some scammers will spend months, or even years, almost grooming their victims, so the true impact is unknown at present.

“We understand how hard it can be to come to terms with learning that the person you’ve built a relationship with – sometimes over a number of years – isn’t the person they said they were. We speak to victims who are dealing with it totally alone for fear of telling friends or family what has happened. We have support mechanisms in place to help you through the investigation stage and beyond.”

Tips to protect yourself:

1. Be cautious when sharing personal details with potential dates: revealing your full name, date of birth and home address could lead to your identity being stolen.
2. Pick a reputable dating website and use the site’s messaging service. Fraudsters will try to convince you to quickly switch to social media or texting so there’s no evidence of them asking you for money.
3. Never send or receive money or give away your bank details to someone you’ve only met online, no matter how much you trust them or believe their story.

Tips to protect a loved one:

1. Ask questions about your loved one’s new relationship: does it sound like both people are sharing the same kind of information at a similar pace?
2. Ask if you can see their profile: does it look genuine? Do they have multiple photographs that are clearly of the same person? Do the photos look too posed, or is the person clearly a model?
3. Don’t be afraid to share your suspicions with police. You are looking out for your friend or family member, and want to keep them safe. We can help.

Spot the signs:

• You’ve struck up a relationship with someone online; they’re asking a lot of personal questions about you, but they’re not interested in telling you much about themselves.
• Fraudsters often claim that they have high ranking roles or busy, important jobs that keep them away from home for long periods of time. This is to avoid suspicion as to why they can’t meet in person.
• They invent a reason to ask for your help, using the emotional attachment you’ve built with them. Your relationship with them may often depend on you sending money.
• Their pictures are too perfect – they may have been stolen from an actor or model. A reverse image search can find photos that have been taken from somewhere else. Ask a tech-savvy friend or relative to help if unsure.

Crime

Swansea man dies weeks after release from troubled HMP Parc: Investigation launched

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A SWANSEA man has died just weeks after being released from HMP Parc, the Bridgend prison now at the centre of a national crisis over inmate deaths and post-release failures.

Darren Thomas, aged 52, died on 13 November 2025 — less than a month after leaving custody. The Prisons and Probation Ombudsman (PPO) has confirmed an independent investigation into his death, which is currently listed as “in progress”.

Born on 9 April 1973, Mr Thomas had been under post-release supervision following a period at HMP/YOI Parc, the G4S-run prison that recorded seventeen deaths in custody in 2024 — the highest in the UK.

His last known legal appearance was at Swansea Crown Court in October 2024, where he stood trial accused of making a threatening phone call and two counts of criminal damage. During the hearing, reported by The Pembrokeshire Herald at the time, the court heard he made threats during a heated call on 5 October 2023.

Mr Thomas denied the allegations but was found guilty on all counts. He was sentenced to a custodial term, which led to his imprisonment at HMP Parc.

Parc: A prison in breakdown

HMP Parc has faced sustained criticism throughout 2024 and 2025. A damning unannounced inspection in January found:

  • Severe self-harm incidents up 190%
  • Violence against staff up 109%
  • Synthetic drugs “easily accessible” across wings
  • Overcrowding at 108% capacity

In the first three months of 2024 alone, ten men died at Parc — part of a wider cluster of twenty PPO-investigated deaths since 2022. Six occurred within three weeks, all linked to synthetic drug use.

Leaked staff messages in 2025 exposed a culture of indifference, including one officer writing: “Let’s push him to go tomorrow so we can drop him.”

Six G4S employees have been arrested since 2023 in connection with alleged assaults and misconduct.

The danger after release

Deaths shortly after release from custody are a growing national concern. Ministry of Justice data shows 620 people died while under community supervision in 2024–2025, with 62 deaths occurring within 14 days of release.

Short sentences — common at Parc — leave little time for effective rehabilitation or release planning. Homelessness, loss of drug tolerance and untreated mental-health conditions create a high-risk environment for those newly released.

The PPO investigates all such deaths to determine whether prisons or probation failed in their duties. Reports often take 6–12 months and can lead to recommendations.

A system at breaking point

The crisis at Parc reflects wider failures across UK prisons and probation. A July 2025 House of Lords report described the service as “not fit for purpose”. More than 500 people die in custody annually, with campaigners warning that private prisons such as Parc prioritise cost-cutting over care.

The PPO investigation into the death of Darren Thomas continues.

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Crime

Woman stabbed partner in Haverfordwest before handing herself in

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A WOMAN who stabbed her partner during a drug-fuelled episode walked straight into Haverfordwest Police Station and told officers what she had done, Swansea Crown Court has heard.

Amy Woolston, 22, of Dartmouth Street in Milford Haven, arrived at the station at around 8:00pm on June 13 and said: “I stabbed my ex-partner earlier… he’s alright and he let me walk off,” prosecutor Tom Scapens told the court.

The pair had taken acid together earlier in the day, and Woolston claimed she believed she could feel “stab marks in her back” before the incident.

Police find victim with four wounds

Officers went to the victim’s home to check on him. He was not there at first, but returned shortly afterwards. He appeared sober and told police: “Just a couple of things,” before pointing to injuries on his back.

He had three stab or puncture wounds to his back and another to his bicep.

The victim said that when he arrived home from the shop, Woolston was acting “a bit shifty”. After asking if she was alright, she grabbed something from the windowsill — described as either a knife or a shard of glass — and stabbed him.

He told officers he had “had worse from her before”, did not support a prosecution, and refused to go to hospital.

Defendant has long history of violence

Woolston pleaded guilty to unlawful wounding. The court heard she had amassed 20 previous convictions from 10 court appearances, including assaults, battery, and offences against emergency workers.

Defending, Dyfed Thomas said Woolston had longstanding mental health problems and had been off medication prescribed for paranoid schizophrenia at the time.
“She’s had a difficult upbringing,” he added, saying she was remorseful and now compliant with treatment.

Woolston was jailed for 12 months, but the court heard she has already served the equivalent time on remand and will be released imminently on a 12-month licence.

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News

BBC apologises to Herald’s editor for inaccurate story

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THE BBC has issued a formal apology and amended a six-year-old article written by BBC Wales Business Correspondent Huw Thomas after its Executive Complaints Unit ruled that the original headline and wording gave an “incorrect impression” that Herald editor Tom Sinclair was personally liable for tens of thousands of pounds in debt.

The 2019 report, originally headlined “Herald newspaper editor Tom Sinclair has £70,000 debts”, has now been changed.

The ECU found: “The wording of the article and its headline could have led readers to form the incorrect impression that the debt was Mr Sinclair’s personal responsibility… In that respect the article failed to meet the BBC’s standards of due accuracy.”

Mr Sinclair said: “I’m grateful to the ECU for the apology and for correcting the personal-liability impression that caused real harm for six years. However, the article still links the debts to ‘the group which publishes The Herald’ when in fact they related to printing companies that were dissolved two years before the Herald was founded in 2013. I have asked the BBC to add that final clarification so the record is completely accurate.”

A formal apology and correction of this kind from the BBC is extremely rare, especially for a story more than six years old. 

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